UX@AddThis At AddThis we design products that are used on over 15 million websites, loaded over 1.1 trillion times annually and reaching 1.9 billion people monthly in 70 languages all over the world. As a small company, we’ve had to get creative to scale product design that evolves quickly with customer needs and a rapidly changing technology landscape. In this session you’ll learn how we’ve taken ideas from agile development, lean UX methodologies, and organizational design strategies to come up with our own flavor of rapid design and product development. In this talk Jim will touch on team structure, project process, designing for scale, putting data to work, iterating on process design, and tools, tips and tricks for making things work smoothly. About Jim Jim is Vice President of User Experience at AddThis. He founded NoVA UX in 2012 to provide learning and networking opportunities for UX students and professionals in the Northern Virginia/DC metro area.

1. ux@addthis
jim lane • vp ux addthis • jim@addthis.com • @jimlanenova

2. what is UX?

3. how do I communicate what UX is to the rest of the
organization?
what is the overlap between UX and other teams?
how do we work together?
how do I demonstrate the ROI of UX?

5. make
customers
happy

6. what we believe

7. simple

8. informed

9. google analytics
kissmetrics
chartmogul
crazyegg / inspectlet
convert / optimizely / unbounce
usertesting.com
google hangouts
surveymonkey

11. purposeful

12. impactful

13. everywhere

14. process as a product

15. how we’re organized

16. MM MM
D D
D D
QAUXUX
CD
UX
VP
UX
UX
UX
CMO
GG
D D
D D
QA
DD
D D
QA
P
D D
D D
P QA

17. MM MM
D D
D D
QAUXUX
CD
UX
VP
UX
UX
UX
CMO
GG
D D
D D
QA
DD
D D
QA
P
D D
D D
P QA

18. MM MM
D D
D D
QAUXUX
CD
UX
VP
UX
UX
UX
CMO
GG
D D
D D
QA
DD
D D
QA
P
D D
D D
P QA

19. MM MM
D D
D D
QAUXUX
CD
UX
VP
UX
UX
UX
CMO
GG
D D
D D
QA
DD
D D
QA
P
D D
D D
P QA

20. user-centered organization
embedded design strategy
cross-team collaboration
unified creative direction
mentorship & innovation
growth hacking

21. how we work

22. process

23. Plan
tactical sprint design
Define Design Test Build Release

24. sprint ahead
Define Design Test
Build Test Release
Define Design Test
Build Test Release
...

25. full design exploration
Plan Define Design Test Build Release ......
Market
research
Customer
Journeys
Ideation Prototyping Field Testing

26. tools

28. how do i get started in ux?

29. questions?
jim lane • vp ux addthis • jim@addthis.com • @jimlanenova