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Customer Discovery - Launchpad Week CDMX Fintech 2016
The document outlines a framework for customer discovery, emphasizing the importance of validating both the problems and solutions related to a product. It encourages engaging with potential clients through interviews to understand their needs and perceptions while leveraging various data and social media tools for market insights. The goal is to refine the value proposition and gain empathy for users to effectively fulfill their needs.
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Customer Discovery - Launchpad Week CDMX Fintech 2016
- 1. Customer Discovery Identifying yourcore audience Launchpad Week CDMX Fintech Edition Ciudad de México 2016
- 2. Claudio Cossio @ccossio R&D atNearsoft Inc Product Development User Acquisition Monetization www.nearsoft.com
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- 4. @ccossio Discovery Introducing your productto the world
- 5. @ccossio Moments Enable flow fromthe WANT to the GET. It is a small part of human behavior. It is what makes us human.
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- 9. @ccossio Perception The NEEDS yourproduct fulfills. What they WANT. How to GET it. Understanding is what is perceived.
- 11. Value Proposition What isyour Unique Selling Point?
- 13. @ccossio Let’s work! Fill outthe Canvas. 3 minutes - customer. 3 minutes - product. Discuss it with your peers. Keep it, we will come back to it ;)
- 15. @ccossio Interviews Get in frontof the “potential” client/user. Learn to ask the “wrong” & “right” questions. Difference of Problem & Solution validation.
- 16. @ccossio Validate the problem Isit a real pain? Do they want SOMEONE or SOMETHING to solve it? Does the problem affect their life/business?
- 17. @ccossio Validate the solution Isthe user willing to invest in your solution? Does the problem affect their life/business? Can this be solved with out your product?
- 18. @ccossio Insights Assets the useris putting in your product: • Time • Data • Effort • Social Capital • Money
- 19. @ccossio Look out for! Complexityhides the problem of sensory confusion. Ambiguity hides meaning. Simplicity is not clarity.
- 20. @ccossio Let’s work! 4 minutes- 3 Questions to validate the problem. 4 minutes - 3 Questions to validate the solution. Interview your peers. Don’t be shy……
- 21. @ccossio DATA Market data -Mattermark Socialmedia - Twitter/Linkedin/FB Pages/G+ Pulse on the market -Yellow pages / Newspapers Benchmarking - Angel/F6S
- 22. @ccossio Socialmedia Twitter - runningpools on #. FB pages - consumer oriented. meetup.com & G+/Google Groups - communities. Linkedin - B2B oriented
- 23. @ccossio Tools Mattermark - onlinebusiness. CBInsights - venture capital. Yellow Pages - current pulse. Newspapers - classifieds.
- 24. @ccossio angel.co / F6S Benchmarking Trendsin your industry PR Pushes. New hires ;)
- 25. @ccossio User Research Develop Empathy Understanda person’s mind Hear them
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- 27. @ccossio Let’s work! Share aData channel that worked. Share a Data channel that sucked.
- 28. Questions ? Make mework hard ;)
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Editor's Notes
- #4 La idea es tener aqui los 4 iconos para identificar a la audiencia, hare un SHOW OF HANDS
- #5 Aqui podemos poner algo que simbolice un camino o ruta de WANT to GET. Ideas: Puede ser del Metro de Barcelona….estaciones o las de BICING.
- #7 Poner una animación que sale de la caja de Senses , aparece la flecha y luego aparece la caja de Acts, Platicare que en cada momento nuestras células -> sienten y por consecuencia actuan.
- #8 Idea: Poner iconos o imágenes para los 5 sentidos. Dinamica: Voy a hacer esta pregunta a la audiencia. Which do you think is the slowest to process by the brain of all 5? Poner una animación que destaque a Sight como la respuesta correcta. Which do you think is the fastest? Poner una animación que destaque Hearing
- #9 Sound frames your senses
- #11 Imagen de una rompecabezas o algo que sea la pieza clave, NO QUIERO utilizar un lego. Prefiero algo diferente. CORNERSTONE o Piedra Angular…..algo mas de arquitectura o enfocada en diseño. Saying: It is repetitive….this tiny moment is the building block….that builds up your experience.
- #12 This is the foundation of everything
- #13 This is the foundation of everything
- #15 Varias fotos de conversaciones. Lo que voy a decir: Confirming understanding -> that is a conversation
- #22 Dejo un screenshot para tomarlo como base.
- #23 Poner los logos de Intel
- #24 Poner los logos de Intel
- #25 Poner los logos de Intel
- #26 Poner los logos de Intel
- #27 Poner los logos de Intel
- #30 Alguna imagen de despedida con el logo de fondo de Nearsoft y mis datos