The document provides guidance on developing a social media presence for a department. It recommends regularly tweeting material to promote like books, papers, and media coverage to enhance discoverability. It suggests using scheduling software to rotate archived content and leveraging Twitter to amplify individual staff. Blogging is also recommended but requires more regular updates to build an audience. The document also advises creating a list of staff and students' activities to share skills and plans, and tying social media activities to new projects, publications, and events with support from the university.

1. DEVELOPING A
DEPARTMENTAL
PRESENCE ON SOCIAL
MEDIA
@MARK_CARRIGAN
WWW.MARKCARRIGAN.NET

8. BLOGGING AND
TWEETING
• Keep tweeting this material! What should the department
promote on a regular basis?
• Constructing a (representative!) archive of books, papers,
multimedia, media coverage etc.
• Twitter as a focal point for this: enhancing discoverability by
journalists and policy makers
• Rotating this using scheduling software: how to add and
remove from the archive
• Using Twitter to amplify the effectiveness of individual staff
members
• Blogging as a focal point – more difficult to build an audience
if not updated regularly but doesn’t matter if existing twitter
audience
• News & updates & reproducing posts elsewhere by staff
members

9. DEPARTMENTAL
RESOURCES
• What activity is already taking place? Creating
a list of staff & research students to stay
updated
• What existing skills can be shared?
• What activity would take place if everyone had
necessary skills and equipment?
• How to share plans and skills? Tied into new
research projects, new publications, new
events etc
• What support is available from the university?