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Developing a School Social Media Strategy
The document discusses the importance of using social media to enhance communication in educational settings, emphasizing its role in connecting with parents and the community. It outlines strategies for successful social media presence and engagement, including planning, accurate messaging, and recognizing both official and unofficial communications. The paper also provides various platform options for schools to effectively share information and participate in digital public relations.
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Developing a School Social Media Strategy
- 1. Using Social Mediato Improve Classroom and School Communications Jason Neiffer Doctoral Student, Curriculum & Instruction the University of Montana Curriculum Director Montana Digital Academy @techsavvyteach
- 2. Paperless Handouts: http://2013.ncceconnect.org/F110
- 3. con·ver·gence the occurrence oftwo or more things coming together
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- 5. Image: Allen AvenueSchool
- 6. Image: UCSF Schoolof Pharmacy
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- 24. Ignoring social mediameans shutting down a potentially massive channel of communication to parents, community members and tax payers!
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- 30. Simple Rules for Success Social media presence should be planned; messaging is important Accurate, up-to-date information beats out function; function beats out form Unofficial presences are as important as official channels Student voice is as important as adult voice
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- 36. Blogging Platforms: Serverside Content EduBlogs, KidBlogs, Blogger, Management Systems (CMS): Blog.com, TypePad, Jux, Wordpress, Joomla, Drupal, Tumblr, Posterous, Weebly, PHP Nuke LiveJournal Simple: Other Platforms: Coded website, School Wires Wikispaces, Google Sites Options
- 37. Social Media Options
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- 44. School Happening: School Photos: Guest Speakers, Assemblies, Albums from School Events, School Events, School Plays, Classroom Projects, Field Graduation, Concerts, Sports Grips Events Encourage Engagement: Video: Fundraising, School Event Clips from Events, Sports, Announcement, Pro-Levy Projects Messages Content?
- 45. Strategery Make social mediaan assignment for staff (or students); don’t assume it will just get done Accept social media as public relations strategy
- 50. Policy Considerations Clearly define whois responsible for social media Clearly define your channel(s) as the official channel(s) Consider asking rogue channels to label themselves as unofficial