Social Camp 2009 What Schools Can Teach Business
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This document provides lessons that schools can learn about using social media effectively. It discusses how schools can use social media to recruit and engage students, alumni, parents, and donors. The key lessons are: 1) Schools have multiple audiences on social media like alumni, admissions, and affinity groups. 2) There is no such thing as a private profile when using social media for school purposes. 3) Clarity is more important than being cute on social media. 4) Schools should be strategic in their social media use and not share all content online.
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Social Camp 2009 What Schools Can Teach Business
- 1. What Schools Can Teach You About Social Media
- 5. Independent Schools Recruit students Retain students Raise money
- 8. Lesson #1: There is not just ONE customer out there.
- 9. Alumni – Facebook page
- 10. Admission– Facebook inquiry page
- 11. Admission – Facebook accepted not yet enrolled group
- 18. Lesson #2: There is no such thing as a private profile.
- 19. Lesson #2: There is no such thing as a private profile.
- 20. Social Media Policy: Parts Use in Courses Model appropriate behavior – students & parents Friending – students/parents/alumni Unequal relationships’ Other friends Work hours Privacy settings
- 21. Lesson #3: Clarity Wins Over Cuteness
- 22. Compare Good Could Be Better
- 23. Lesson #4: It’s okay to cheat.
- 26. Lesson #5: Don’t put the whole enchilada on social media.
- 28. Want to learn more or find out what to do next Sports Community and School Community 1. Builds excitement 2. Introduces school to new audience 3. Creates buzz Deepens commitment Informs and engages its constituents Provides substance beyond the style Want to share what they’ve learned or encourage others to do something
- 29. Social Mediaand School Web Site Want to learn more or find out what to do next 1. Builds excitement 2. Introduces school to new audience 3. Creates buzz Deepens commitment Informs and engages its constituents Provides substance beyond the style Want to share what they’ve learned or encourage others to do something
- 30. From Social Media to School SiteFacebook
- 31. From Social Media to School SiteFacebook
- 32. From Social Media to School SiteTwitter
- 33. From School Site to Social MediaShare This Button
- 34. From School Site to Social MediaDedicated web page with redirect
- 35. From School Site to Social MediaeNotify
- 36. From School Site to Social MediaNews Manager
- 37. From e-meail to social media (sig line!) Angie FosterManager, Common Ties & Alumni ProgramsUpper Canada College(416) 488-1125, dial 1 and then ext. 3357**OLD BOYS** Follow UCC Community on Twitter http://twitter.com/UCC_Community
- 38. Lesson #6: It’s okay to say no to social media.
- 39. Example: Trinity School Menlo Park
- 40. Causes or School Web Site
- 41. Class Dismissed! http://lorriejackson http://slideshare.net/lorriej
Editor's Notes
- Midwestern boarding school – South Korean student called Director of Admission for a campus tour and requested “Bobby” as the student tour guide. Bobby was not an official guide but someone met on Facebook. Student later enrolled.
- Northeastern school – Alumni office having trouble attracting younger crowd to annual cocktail party in Boston. Added event to Facebook page and wrote “Free Cocktails” across a pic of Boston Skyline. Dramatic increase in attendance by young alumni.
- Southeastern high school – Admission office ran annual picnic for area eighth graders. Office asked current high school students to create a Facebook group and invite all eighth grade friends at feeder schools. 50% increase in attendance compared to previous years with no other change in marketing efforts.
- Consumers/citizens are making decisions today based upon these online conversations and not just upon what is being officially delivered to them.
- Alumni driven
- What is LinkedIn?
- Over 23,000 photos! What do you do with all your school photos?
- Used to be Tweet Later. Allows you to schedule Tweets so you don’t have to tweet all day long.
- Sports – Love ‘em? Hate ‘em?Gets parents, students, alumni excited about your schoolMay be the only way to get them involved at firstOnce excited, you can tell them more, invite them to more, get their participation in arts and other activities
- Sports Community vs. School Community
- From social media to your Web siteTempt them back to your site – Post just a few photos on Facebook and say, “For more, go to our Web site at….”
- Share this button
- We have "shadow" Facebook and Twitter that we are internally-only exploringand playing with this semester before launching anything that would gooutside Admin/teachers. We’re a small (<200 students), pre-K – Grade 5, Episcopal school in Menlo Park, CA.We were hearing, increasingly, from our young parents that they use such things to communicate, almost exclusively. We knew that we’d need to jump on the bandwagon but had heard horror stories, so we wanted to have full control before we just put things out there; hence the “shadow” accounts. Most of us did NOT use FB or TW, so we wanted to get educated and to play around with things. Once we evaluate, we will likely launch in New Year or next School Year.B.Michael McFarlandDirector of DevelopmentTrinity School2650 Sand Hill RoadMenlo Park, CA 94025T: 650.854.0288x150F: 650.854.1374e: bmcfarland@trinity-mp.org