This document discusses how technology has changed expectations for administrators, teachers, and schools. It argues that technology has created transparency and that administrators must now have an active social media presence to communicate with communities. It provides examples of how administrators can use technology like Twitter, Facebook, and apps to share information, create collaboration time for teachers, and improve instruction. It emphasizes that technology should not replace relationships and that administrators must continue to foster growth among staff through modeling technology use and creating a culture of sharing.