DO YOU
SPEAK
HUMAN?
The shift from desktop to mobile computing
over the past decade has had dramatic effects
on how people interact with technology.
But that’s nothing compared to what we
most likely will see in the near future.
Now we are seeing interfaces and forms of media
that are truly made for people’s phones, not just
adapted from the web or television or print.
And not just on phones…
Digital interfaces have spread to an array of
internet-connected devices for the home,
car, and other personal spaces.
They take shape of messaging apps,
voice interfaces, smart gadgets, and
other technologies that personalise
your experience based on context.
“Rather than mobile-first, the buzzword of the
era just passed, the next big media platforms
are more aptly described as mobile-native.”
- Quartz
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Some of these platforms are already huge:
messaging apps such as Slack, Skype,
WeChat, Kik, and Facebook Messenger…
… and digital assistants like Alexa, Siri,
Cortana, and Google Assistant. Others are
still nascent but likely to rise in popularity
over the next several years.
Google Assistant
Amazon Alexa
Microsoft Cortana
Apple Siri
At the heart of this new era are two broad
fields: chatbots and artificial intelligence.
!"
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Chatbots are software you can talk to,
either through text input or voice.
They fit neatly into these new interfaces
because, without a graphical interface to
click or tap on, the only way to control
them is often through conversation.
And chatting with a bot  requires a level of
smarts that has come to be known as AI.
Including specific fields such as;
Natural language processing
(to understand human input)

Machine learning
(to personalise based on user behavior)

Information processing
(to glean insights from large data sets)
Perpetual Beta
BRAIN INTERFACES IS UP NEXT
SUPER FAST RECAP
FROM 1981-TODAY
BEFORE GUI
AFTER GUI
Until now, we have been forced to learn the
language of computers. Now computers are
finally learning how to speak ours.
GUI < CI
QR CODE AS EXAMPLE
QR CODE AS EXAMPLE
JETSONS
CLIPPY
CUSTOMER SUPPORT CENTER
JARVIS FROM IRON MAN
TAY.AI
TAY.AI
“Microsoft’s AI millennial
chatbot became a racist
jerk after less than a day
on Twitter”
- Quartz
TIMELINE
Enabling Technologies We are at an inflection point. The graph below is microprocessor clock speed plotted on a logarithmic
scale—it shows that computing power has doubled nearly every year for the past 40 years. That, together
with a confluence of innovations in areas such as user interface, speech recognition, cloud computing,
and AI, means that we are finally—technologically—ready for the next revolution in computer interaction.
1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2001 2003 2005 2007 2013
1981
First 

graphical user
interface
1983
First
commercial
mobile phone
ComputingPower
1992
First speaker-
independent
speech
recognition
2006
Cloud
computing
introduced by
Amazon
2011
Watson
wins
Jeopardy
Computing Power
EMERGING TECHNOLOGY CURVE
EMERGING TECHNOLOGY CURVE - CI
SO WHY SHOULD
I CARE THIS TIME?
CONVERSATIONAL INTERFACES
HAVE BEEN AROUND FOR YEARS,
BUT LET’S FACE IT: SO FAR,
THEY’VE BEEN PRETTY DUMB.
GUI < CI
SIRI BY APPLE
GOOGLE ASSISENT
ECHO + ALEXA BY AMAZON
SMARTPHONE PENETRATION TOP TEN MARKETS (PLUS USA AND UK)
WECHAT
MESSENGER + M BY FACEBOOK
CHATS FOR EVERYTHING
KIK
US SMARTPHONE USER’S NUMBER OF APP DOWNLOADS PER MONTH
TIME SPENT IN AN AVERAGE AMERICAN’S MOST-USED APPS
MESSENGERS VS. SOCIAL NETWORKS
WHEN TECHNOLOGY
IS GETTING READY
2 MODELS FOR GENERATING RESPONSES
RETRIEVEL BASED GENERATIVE AI
SPEECH RECOGNITION
VOICE EDITING
API INTEGRATIONS
SPEAKERS & HEADPHONES
“AIRPODS AREN'T HEADPHONES,
THEY'RE APPLE'S FIRST IMPLANTS.“
COMPLEMENTARY TECHNOLOGY
# $ % & ' (
SMART
PHONES
CONNECTED
HOMES
AUTO
MOBILITY
VR, AR
& MR
BIG
DATA
QUANTUM
COMPUTING
A NEW ROLE
FOR DESIGN
VISUAL REAL ESTATES ARE BY NATURE LIMITED
TOUCH GESTURES
PRESET
CHOICES
FREE TEXT
QUERY BASED
ON MEDIA
GUI ,TOUCH &
THOUGHTS
VOICE CONTEXT
Photos
& Video?
DESIGN CREATES A BETTER
EXPERIENCE AROUND DATA
RELATIONSHIP DESIGN
ANIMATION DESIGN
AMAZON WORKING ON MAKING ALEXA RECOGNISE YOUR EMOTIONS
TARS FROM INTERSTELLAR
“Slack's chatbot Howdy now includes an
option for adjusting the humor settings so
that users can help decide the personality
their new bot-friend will have.”
- Whats Broadcast 2016
Designing the perfect voice…
R2D2
C3PO
or
IS IT GOOD DESIGN, WHEN
PEOPLE KNOW IT’S A BOT,
BUT STILL FEEL THE NEED
TO SAY ‘THANK YOU’?
WHEN YOU SAY THANK YOU TO A BOT
MORE OR LESS EFFICIENT?
MORE OR LESS EFFICIENT?
16 TAPS IN
TOTAL
(6 of which are
entering the
payment pin)
BRAIN INTERFACEMORE OR LESS EFFICIENT?
CHATS ARE THE NEW APPS
CHATS ARE THE NEW INTERFACE
BUBBLES AND SKILLS ARE THE NEW APPS
WHY BRANDS
SHOULD CARE
“BRANDING ONCE MEANT
LOGOS. TODAY, IT MEANS AI”
“The brand is undergoing a paradigm shift. It's no
longer a mark. It's not even a voice.
It's an intelligent entity, a personality, an algorithm
capable of learning and building relationships.”
- Fast company
"Think of the person who is writing the micro-
copy around forms on a website, All of a
sudden they’re the king, because it’s nothing
but microcopy now.
That little form validation error message, or
whatever, is now the full and total sum of your
brand’s representation [in this interface].”
- HOWDY
THE BATTLE IS FOR THE CUSTOMER INTERFACE
"AS WE MOVE AWAY FROM SCREENS,
A LOT OF OUR INTERFACES WILL HAVE
TO BECOME MORE AUTOMATIC,
ANTICIPATORY, AND PREDICTIVE.”
-GOODMAN
ZERO UI
NICK BROSTRÖM ON AI
“Amazon is soon going to take all shopping decisions out of
our life except for the stuff that gives us a lot of joy - which
is about three to five percent of our actual shopping.
They will take Prime members and turn them into Prime+
members and take them from $1300 a year to $13000, they
will announce it and their stock will be taken over a trillion
dollars and we will have pure frictionless ecommerce.”
- L2inc
Amazon 2016: Est. 63 million Prime members
THANK YOU
kaave@space10.io
@kaavepour

Do you speak human?