Revolt Breakfast Club is a monthly presentation for our clients and special guests, which aim to inspire, educate and encourage discussion about the ever-changing digital landscape. The presentations focus on specific topics relevant for those who want to be better at navigating the various tools, technologies, platforms and consumer preferences faced by brands today. The topic of this month was bots, artificial intelligence and conversational interfaces with Kaave Pour focusing on the the current state of the different technologies and how brands can use them now and in the future. This month's speaker: Kaave Pour is Creative Director for Space10, IKEA’s new future living lab. Furthermore he’s head of Trailerpark I/O, an event where more than 1000 people meet to explore the intersection between art, design and technology.

1. DO YOU
SPEAK
HUMAN?

2. The shift from desktop to mobile computing
over the past decade has had dramatic effects
on how people interact with technology.
But that’s nothing compared to what we
most likely will see in the near future.

3. Now we are seeing interfaces and forms of media
that are truly made for people’s phones, not just
adapted from the web or television or print.

4. And not just on phones…

5. Digital interfaces have spread to an array of
internet-connected devices for the home,
car, and other personal spaces.

6. They take shape of messaging apps,
voice interfaces, smart gadgets, and
other technologies that personalise
your experience based on context.

7. “Rather than mobile-first, the buzzword of the
era just passed, the next big media platforms
are more aptly described as mobile-native.”
- Quartz

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Some of these platforms are already huge:
messaging apps such as Slack, Skype,
WeChat, Kik, and Facebook Messenger…

9. … and digital assistants like Alexa, Siri,
Cortana, and Google Assistant. Others are
still nascent but likely to rise in popularity
over the next several years.
Google Assistant
Amazon Alexa
Microsoft Cortana
Apple Siri

10. At the heart of this new era are two broad
fields: chatbots and artificial intelligence.
!"

11. !"
Chatbots are software you can talk to,
either through text input or voice.
They fit neatly into these new interfaces
because, without a graphical interface to
click or tap on, the only way to control
them is often through conversation.

12. And chatting with a bot requires a level of
smarts that has come to be known as AI.

13. Including specific fields such as;
Natural language processing
(to understand human input)
Machine learning
(to personalise based on user behavior)
Information processing
(to glean insights from large data sets)

14. Perpetual Beta

15. BRAIN INTERFACES IS UP NEXT

16. SUPER FAST RECAP
FROM 1981-TODAY

17. BEFORE GUI

18. AFTER GUI

19. Until now, we have been forced to learn the
language of computers. Now computers are
finally learning how to speak ours.
GUI < CI

20. QR CODE AS EXAMPLE

21. QR CODE AS EXAMPLE

22. JETSONS

23. CLIPPY

24. CUSTOMER SUPPORT CENTER

25. JARVIS FROM IRON MAN

26. TAY.AI

27. TAY.AI
“Microsoft’s AI millennial
chatbot became a racist
jerk after less than a day
on Twitter”
- Quartz

28. TIMELINE
Enabling Technologies We are at an inflection point. The graph below is microprocessor clock speed plotted on a logarithmic
scale—it shows that computing power has doubled nearly every year for the past 40 years. That, together
with a confluence of innovations in areas such as user interface, speech recognition, cloud computing,
and AI, means that we are finally—technologically—ready for the next revolution in computer interaction.
1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2001 2003 2005 2007 2013
1981
First
graphical user
interface
1983
First
commercial
mobile phone
ComputingPower
1992
First speaker-
independent
speech
recognition
2006
Cloud
computing
introduced by
Amazon
2011
Watson
wins
Jeopardy
Computing Power

29. EMERGING TECHNOLOGY CURVE

30. EMERGING TECHNOLOGY CURVE - CI

31. SO WHY SHOULD
I CARE THIS TIME?

32. CONVERSATIONAL INTERFACES
HAVE BEEN AROUND FOR YEARS,
BUT LET’S FACE IT: SO FAR,
THEY’VE BEEN PRETTY DUMB.
GUI < CI

33. SIRI BY APPLE

34. GOOGLE ASSISENT

35. ECHO + ALEXA BY AMAZON

36. SMARTPHONE PENETRATION TOP TEN MARKETS (PLUS USA AND UK)

37. WECHAT

39. MESSENGER + M BY FACEBOOK

40. CHATS FOR EVERYTHING

41. KIK

42. US SMARTPHONE USER’S NUMBER OF APP DOWNLOADS PER MONTH

43. TIME SPENT IN AN AVERAGE AMERICAN’S MOST-USED APPS

44. MESSENGERS VS. SOCIAL NETWORKS

46. WHEN TECHNOLOGY
IS GETTING READY

47. 2 MODELS FOR GENERATING RESPONSES
RETRIEVEL BASED GENERATIVE AI

48. SPEECH RECOGNITION

49. VOICE EDITING

50. API INTEGRATIONS

51. SPEAKERS & HEADPHONES
“AIRPODS AREN'T HEADPHONES,
THEY'RE APPLE'S FIRST IMPLANTS.“

52. COMPLEMENTARY TECHNOLOGY
# $ % & ' (
SMART
PHONES
CONNECTED
HOMES
AUTO
MOBILITY
VR, AR
& MR
BIG
DATA
QUANTUM
COMPUTING

53. A NEW ROLE
FOR DESIGN

54. VISUAL REAL ESTATES ARE BY NATURE LIMITED

55. TOUCH GESTURES

56. PRESET
CHOICES
FREE TEXT
QUERY BASED
ON MEDIA
GUI ,TOUCH &
THOUGHTS
VOICE CONTEXT

57. Photos
& Video?

58. DESIGN CREATES A BETTER
EXPERIENCE AROUND DATA

59. RELATIONSHIP DESIGN

60. ANIMATION DESIGN

61. AMAZON WORKING ON MAKING ALEXA RECOGNISE YOUR EMOTIONS

62. TARS FROM INTERSTELLAR

63. “Slack's chatbot Howdy now includes an
option for adjusting the humor settings so
that users can help decide the personality
their new bot-friend will have.”
- Whats Broadcast 2016

64. Designing the perfect voice…

65. R2D2
C3PO
or

66. IS IT GOOD DESIGN, WHEN
PEOPLE KNOW IT’S A BOT,
BUT STILL FEEL THE NEED
TO SAY ‘THANK YOU’?
WHEN YOU SAY THANK YOU TO A BOT

67. MORE OR LESS EFFICIENT?

68. MORE OR LESS EFFICIENT?
16 TAPS IN
TOTAL
(6 of which are
entering the
payment pin)

69. BRAIN INTERFACEMORE OR LESS EFFICIENT?

70. CHATS ARE THE NEW APPS
CHATS ARE THE NEW INTERFACE
BUBBLES AND SKILLS ARE THE NEW APPS

71. WHY BRANDS
SHOULD CARE

72. “BRANDING ONCE MEANT
LOGOS. TODAY, IT MEANS AI”

74. “The brand is undergoing a paradigm shift. It's no
longer a mark. It's not even a voice.
It's an intelligent entity, a personality, an algorithm
capable of learning and building relationships.”
- Fast company

76. "Think of the person who is writing the micro-
copy around forms on a website, All of a
sudden they’re the king, because it’s nothing
but microcopy now.
That little form validation error message, or
whatever, is now the full and total sum of your
brand’s representation [in this interface].”
- HOWDY

77. THE BATTLE IS FOR THE CUSTOMER INTERFACE

78. "AS WE MOVE AWAY FROM SCREENS,
A LOT OF OUR INTERFACES WILL HAVE
TO BECOME MORE AUTOMATIC,
ANTICIPATORY, AND PREDICTIVE.”
-GOODMAN
ZERO UI

79. NICK BROSTRÖM ON AI

80. “Amazon is soon going to take all shopping decisions out of
our life except for the stuff that gives us a lot of joy - which
is about three to five percent of our actual shopping.
They will take Prime members and turn them into Prime+
members and take them from $1300 a year to $13000, they
will announce it and their stock will be taken over a trillion
dollars and we will have pure frictionless ecommerce.”
- L2inc
Amazon 2016: Est. 63 million Prime members

82. THANK YOU

83. kaave@space10.io
@kaavepour