This document outlines an agenda and presentation materials for a workshop on becoming a better organizational and digital citizen. The agenda includes sessions on change, organizational citizenship, social business, and digital citizenship. The presentation materials provide guidance on topics such as directing change by motivating people and shaping their environment, improving organizational citizenship by focusing on helping others, and developing an effective personal brand and demonstrating professional discretion online. Key recommendations include treating talent as something that can be earned, building habits to support new behaviors, and using social media to lead with one's values in a clear but not cutesy manner.

1. Bret L. Simmons, Ph.D.
UNR Student Services
August 8, 2013
How to become a better
organizational and digital citizen

2. www.bretlsimmons.com
http://www.slideshare.net/BretLSimmons

3. Agenda
• 8:30 am. Session 1
– Change
– Organizational Citizenship
• 10 am. Break
• 10:15 am. Session 2
– Social Business
– Digital Citizenship
• 11:50 am. Student Services Photo

4. Primary Sources

5. Exercise 1
Identify a change that is
happening right now at work.
Why are you resisting that
change?

6. For anything to change, someone has to
start acting differently. Can you get
people to start behaving differently? (p.4)

7. If you want to be effective
at helping others change
their behavior, then build
a reputation for
proactively changing your
own behavior

8. Change Metaphor

9. Rider - Rational
– Deliberates,
analyzes, looks into
the future
– Provides planning
and direction
Elephant – Emotional
– Feels pain and
pleasure
– Provides the energy

10. Direct the Rider
Follow the bright spots:
Investigate and clone the successes

11. Destination
postcards:
Shows the Rider
where you are
headed and the
Elephant why the
journey is
worthwhile
Change is easier
when you know where
you are going and why
it is worth it

12. Script the critical moves
Be specific about the behavior you want to change

13. Direct the Rider
• What looks like resistance is
often a lack of clarity
• Clarity dissolves resistance

14. Motivate the Elephant
Find the feeling
Motivation comes from
confidence. The
Elephant has to believe
that it’s capable of
conquering the change

15. Shrink the change:
Break down the change until
it no longer spooks the
Elephant
Sense of progress is critical

16. Make change a matter of identity, not consequences
Who am I? What kind of situation is this? What
would someone like me do in this situation?

17. Grow your people
Encourage a growth
mindset by praising
effort rather than skill

18. Growth Mindset
• Talent is NOT fixed unless you
believe that it is. Treat talent as
something almost everyone
can earn, not that just a few
people own.
• Everyone can learn to work
smarter
18

19. Motivate the
Elephant
Change is hard because people
wear themselves out. What looks
like laziness is often exhaustion

20. Shape the Path
Tweak the environment. When the situation
changes, behavior changes

21. Build Habits
Supportive habits that are easy to embrace
and advance the new behavior

22. Action Triggers: Decisions you make to
execute a certain action when you encounter
a certain situation

23. Checklists help educate
people about what is best
by showing then the right
way to do something

24. Rally the Herd
Behavior is contagious; help it
spread

25. Shape the path
What looks like a people problem is
often a situation problem. When
you shape the path, you make the
change more likely, no matter
what’s happening with the Rider
and the Elephant

26. The law of
crappy systems
trumps the law
of crappy
people
26

27. Add two items to your list of
changes you need to make

28. Organizational Citizens
Taker, Matcher, or Giver

29. Takers view success as attaining
results that are superior to others

30. Matchers see success in terms of balancing
individual accomplishments with fairness to
others

31. Givers characterize success as
individual achievements that have a
positive impact on others

32. How you give determines if
you will achieve long term
success or languish at the
bottom

33. Concern for Other’s
Interests
LOW HIGH
Concern
for
Self-
Interest
LOW Apathetic Selfless:
Self-
sacrificing
givers
HIGH Selfish:
Takers
Otherish:
Successful
Givers

34. Exercise 2
How can you improve the citizenship
behavior in your organization?
Discuss ways you can direct the
Rider, motivate the Elephant, and
shape the Path to create more otherish
givers in your organization.

35. Add two items to your list of changes
you need to make

36. Break!
Start again at 10:15

37. Social Business
Digital Citizenship

38. Main Points
1. We are all ambassadors of our
increasingly social businesses
2. Digital Citizenship is a huge
opportunity and responsibility
3. Differentiate your digital citizenship by
building your personal brand and
demonstrating professional discretion

43. Digital Citizenship

46. Never trust any site to
protect your privacy

47. • Never post anything, anytime, anywhere
that you would not be comfortable with
anyone seeing.
• If it were posted on the wall of your office,
would it make any of your colleagues,
customers, or employees uncomfortable?
If so, don’t post it online
Operational Privacy

48. Operational Privacy
• The sooner you behave as if you
have no privacy online, the more
effective you will be
• Use your online presence to build
bridges, not walls

49. Professionally Personal
Everything you do reflects on your business

50. Professional Discretion
Just because you can
post, comment, share, like, etc.
does not mean that you should.

53. If you connect to students
• Our students come in all genders and every
sexual orientation, all colors and cultures, are
members of all political parties and all
religions, are both over weight and anorexic, etc.
– why would you want to offend any of them?
• THINK before you like anything
• THINK TWICE before you comment on anything
• THINK before you post any content on your own
site

55. Brand Value
If people don’t select
you, spread the word
about you, or pay a
premium for your
services, it’s because they
don’t recognize your value.
(Seth Godin)

56. Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.

57. Personal Brand
1.Who are you?
2.Who do you want to
help?
3.How do you want to help
them?

58. New business card
www.bluehost.com

59. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value

60. Be clear, not cute

61. Social Media
You must be personal and conversant

62. Lead with value
Wrap the personal around your value

63. Brand: Name, Picture, Purpose
• E-mail
• Linkedin
• Blog
• Twitter
• Facebook
• Other (Pinterest, Instagram)

64. Bret.simmons@gmail.com
bret@bretlsimmons.com

76. We don’t need Facebook to
authenticate our lives

82. Summary
• Social business is here to stay.
• Strategic imperative to immerse
yourself in the process
• Start now, don’t quit
• Assuming responsibility for your
digital citizenship is good for your
career and your company

83. Questions?

84. Wrap-up
Add two more items to your list.
What are the top two changes that you
need to make?

85. Bret L. Simmons, Ph.D.
www.bretlsimmons.com
Bret.simmons@gmail.com
(775) 336-9576
Bret L. Simmons, Ph.D.
Associate Professor of
Management
College of Business
University of Nevada
simmonsb@unr.edu
(775) 336-9576