This document describes a program called "PebbleStorm Feed Your Freedom" that helps professionals start a consulting or coaching practice to generate $5,000-$10,000 per month while only requiring 1-3 days of work per week. The 3-month program includes tele-seminars, accountability teams, and support to help participants get their first two clients. It aims to help people design services that preserve their freedom and lifestyle. Common questions the creator has heard are addressed, and it is noted that further development is needed before launching the program.

1. PebbleStorm “Feed Your Freedom”
July 8, 2009

2. Where We’re Going
• Why I’ve Created This Program
• My Story
• George Kao’s Story
• The PebbleStorm Feed Your Freedom Program
• What’s Next

3. Why I Created This Program
• I have talented friends who are trapped in
unfulfilling (and soul-eating) jobs
• I have talented friends that have escaped the
cube and yet don’t have real freedom because
of a lack of regular income
• I’ve been in both situations – and didn’t enjoy
either.
• I can help you create regular income that
preserves your freedom

4. Roadmap

5. This Is For...
• Professionals who have been successful
• You know what you DON’T want to do
• You aren’t sure yet what you DO want to do
(clearly enough to live on it)
• You want to make enough money to be
comfortable, while preserving your freedom to
travel, play or work on other projects
• People would find your expertise valuable…if you
knew where to find them and what to offer

6. Why Feed Your Freedom?
• Create your own stream of income
independent of a risky or unfulfilling job
• Get the lifestyle you want now, not years from
now!
• Give yourself the mental space to discover
your Unique Genius
• So you can come adventure-work-travel with
me 

7. Why “Freedom Consulting”?
• Consulting can be just another j-o-b, OR
• Consulting can be designed to feed your
freedom!
• Begin with the end in mind

8. What Does Feed Your Freedom Mean?
• A consulting or coaching practice that
generates ‘enough’ predictable income per
month ($5k-$10k) to be comfortable, yet only
requires 1-3 days of work per week
• You deliver your services in ways that support
the freedom you want for travel, relationships
or other business ideas

9. What This Isn’t
• Make millions of dollars now
• Massive passive income
• Rocket science

10. What This Is
• Realistic
• Achievable
• Proven
• Simple

11. It Can Be As Simple As…
Step 1: Get Clear – What Do You Want?
Step 2: Determine The Ideal Client
Step 3: Decide How You Want To Serve Them
Step 4: Have Conversations
Step 5: Sign Clients

12. Aaron Ross
Past
• CEO of LeaseExchange: $0
• Director at Salesforce.com: $100 Million
• ‘Entrepreneur-in-Residence’ at Alloy Ventures ($1B)
• With consulting in between
Over the past two years…
• PebbleStorm: “Make money through enjoyment”
• CEOFlow: “Create sales, freedom and adventure with
inspired employees”
• Also DataSalad.com, ColdCalling2.com and more

13. I Didn’t See The True Beauty Of
Freedom Consulting
• Leaving salesforce.com, I thought I didn’t want to
do sales consulting
• Kept getting asked for it
• I realized
– I enjoyed some consulting (short projects / variety /
good people / money / challenge)
– I enjoyed it even more when it was in a coaching
format, with weekly calls rather than intense projects
– Better use of the time and money of clients
– Created freedom for myself

14. Over Two Years…
• While creating those businesses…
• Worked the equivalent of 1-3 days a week
• Invested little money beyond URLs and Wordpress
• And I spent months traveling or living in Bali, Japan,
China, India, Bhutan, Nepal, Brazil, Argentina, Kauai…
(Pix: Fickr, Facebook)
I’m creating the path so you can join me – it’s more fun
with others!

16. The PebbleStorm “Feed Your
Freedom” Program
• 3 months long
• Tele-seminars every two weeks
• TBD: In-person workshops in SF, LA
• Team/community focus: get the group mind
working to refer each other clients
• Options for extra 1-1 coaching
• Pricing: must be affordable, but also enough to
ensure only COMMITTED people are in
– This is an Action program

17. Your 3 Month Program Goal
• If you don’t have a practice yet:
– Get your first two (2) clients
• If you do have a practice:
– Get your first two (2) clients of your redesigned
services
The follow up program will be to multiply your monthly income

18. How It Works
1) TBD? One in-person kickoff workshop (SF, LA)
– NYC or DC when _?_ people sign up there
2) Six (6) Tele-seminars (each two week)
3) Accountability teams
– Groups of 4
– Weekly team call keep each other on track
4) Referral groups
– Groups of 8
– Based on common industries, geographies, etc, to make it easy to
refer each other clients

19. Example Program Topics
• How to find clients • How you can get clients
• Marketing, pricing without “selling”
• Designing your services • The PebbleStorm support
system
• Getting clear (what to do,
for who) • Building credibility
• Risks, fears, roadblocks • George Kao’s Webinar
Method
• “Two jobs”
Timing • How to design your services
• to feed your freedom
• Tools/apps • Juggling two jobs
• Time management • The people around you
• Investing in yourself (discouragers/supporters)
through a coach

20. Why Invite Professional Friends In?
• You will earn $
• They will get a discount
• Working with them will help you succeed
faster and more easily:
– You already know and trust them
– More referrals more easily
– Extra support
– You’ll enjoy it more keeping you moving forward!

21. I Haven’t Heard A Question I Can’t
Answer
• Who can do this, who can’t? • How do I make it predictable?
• How much do I have to do? • What do I do about my fears holding me back?
• How much time does the program require, and • What if people don’t want what I have to offer?
how do I find that time? • How do I design my services to protect my
• How do I find my niche? freedom?
• What programs do I offer? • How do I create my program rules (when clients
• What if people can’t afford me? can call, etc)
• Where can I find clients? • What are the risks?
• How much do I charge? • What are the most common fears, roadblocks?
• When do I cut off free advice? (when you have • How do I know when the time is right to do this?
a program) • Women tend to wait until things are fully
• How do I market to clients? developed before they decide/commit – how do
How do I be ok making mistakes? I gain the confidence to do this?
•
How do I value my time? How do I price? • What if the people around me are discouraging
•
me?
• How do I know I’m ready for a coach?
• How do I find a community of people who do
• What is my competition? what I do?
• How do I justify my rate? • What if I can’t let my work/boss know I’m doing
• What do I outsource or delegate? this?
• How does a sales process work? • How can I transition w/o worrying about paying
rent?

22. Good News / Bad News
• The Good News:
– It’s real and all the pieces are right here
• The Bad News:
– My marketing coach says DO NOT DO THIS
PROGRAM (yet)
– Because: he wants me to focus 100% on a
CEOFlow program that blows him away (for CEOs)
– When I hire people for their expertise, I listen

23. Next Steps?
You Tell Me!
aaron@pebblestorm.com