Building your professional image through Social Media. How to find people and how they will find you...

1. YOUR PROFESSIONAL IMAGE AND
STRATEGY
Presented by Sonya L. Weiland, PHR WeilandWorks
Consulting
LinkedIn®

2. Introduction
 Sonya L. Weiland, PHR
 Not a Social Media Expert
 Coach, Hiring Manager, Recruiter
 People hire People, not paper
 LinkedIn® is the best tool to help you
land that dream job.
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

3. Why?
1. To increase your chances of being found
2. To communicate your brand and value
 Users with complete LinkedIn profiles are 40x
more likely to receive opportunities through
LinkedIn! (LinkedIn Statistics available at Learn.LinkedIn.com)
Presented by Sonya L. Weiland, WeilandWorks Consulting

4. What are people saying about
you?
W are you saying about…
hat
yourself?
Presented by Sonya L. Weiland, WeilandWorks Consulting

5. Facebook

6. I Lost My Job Because of Social
Media…
 Have you heard about the teacher that was
fired?
 The Beauty Queen who lost her crown?
 Ilostmyjobbecauseofsocialmedia
 ilostmyjobbecauseofsocialmedia.wordpress.co
m
Presented by Sonya L. Weiland, WeilandWorks Consulting

7. Social Media
Facebook LinkedIn
 You, personally  You, Professionally
 You, on weekends  You, Monday-Friday
 You, socially  You, marketing
 You, open for  You, looking for
comments recommendations
 You, publicly  You, forever.
 You, forever.
Presented by Sonya L. Weiland, WeilandWorks Consulting

8. Why?
1. To increase your chances of being found
2. To communicate your brand and value
3. To interact globally and virtually
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

9. Your Facebook vs. LinkedIn
Profile
 To photo or not to
photo…
 100% means 100%
 Summary, Specialties,
Skills
 Jobs?
 Education

10. How Will They Find YOU?
 Get Found!
 For Me, 1st client through LI- January 2010
 For You, recruiters are using daily… helps in
being found and adding credibility
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

11. Other Ways To Be Found
 Answers: Attracting proper public
exposure helps employers find you.
 Groups: Join and be active
 Regular Status Updates
 Share and Like other people’s
updates
Presented by Sonya L. Weiland, WeilandWorks Consulting

12. Connections/Recommendation
s
 How many? LION?
 Your connections should represent your “real
world” network
 Past companies, community, church, non-profit,
school, etc
 How it relates to your audience
 Recommendations, get them and ensure they
are quality
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

13. What Will They Find?
Brand, Image, Value
How do people see
you?
First Impression
Expertise
Network
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

14. Your Value and Expertise
 Your LinkedIn Profile is your value
with apps; book list, slide share…
 Facebook is you on Saturday with
Friends; LinkedIn is your Professional
Image
 Pinterest, Twitter add style…
 Get in the conversation!
 Q&A on LinkedIn shows Expertise
 The more you answer, the higher your
‘expert rating’
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

15. How Will You Find Them?
How will they find you? How will you find them?
 Reputation  Groups
 Your Network  Follow Companies
 Searches (Google)  Searches
 Activity  Your Network
 Associations
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

16. Getting info…
You have to keep
momentum…
Action causes reaction
Events
Informal Meetings
Never lunch alone…
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

17. Talk to People…
 Reasons to Meet
 Company info
 Industry info
 Their expertise
 Networking
 Resume review
 Catching up
 Their success…
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

18. Weekly Plan…
What are you doing today?
Presented by Sonya L. Weiland, WeilandWorks Consulting

19. What This Means
 LinkedIn® is a powerful tool for Recruiters,
Hiring Managers and Job Seekers
 Your Profile determines your Brand, Image
and Value
 “Its not what you know, its who you know”
…that’s not good enough anymore.
 Its who knows YOU!
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

20. The Competition
 Who are they?
 What do they
offer?
 How are you:
 Better than
 Different than
 The competition?
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

21. Game plan…
 Have a game
plan!
 Revise as needed
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

22. LinkedIn Next Steps
 http://learn.linkedin.com
 Training Resources, e-learning, webinars,
users guides
 Build, grow and leverage!
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

23. Questions?
THANK YOU
Presented by Sonya L. Weiland, WeilandWorks Consulting