The document discusses marketing strategies for tourism destinations in Greece. It notes that currently Greek tourism destinations lack focus, proper data collection and marketing plans. This has led to low occupancy rates, returns and longer stays. The document proposes developing a targeted marketing strategy for Olympia, Greece that focuses on specific European customer groups. It suggests creating customized travel packages and using geolocation and mobile technologies to better promote Olympia and measure effectiveness. The goal is to position Olympia as a unique cultural tourism brand through synergistic cooperation between stakeholders and an updated marketing approach that focuses on customer satisfaction.

1. tourism + marketing

5. MKT aim?

9. Typical destinations’ management pattern What led us to the above conclusion ?  low occupancy rates  low return/ income  length of stay reduction  BCG products =dogs

16. Any useful tool?

19. And of course… apply to tourism S&D

21. detour@ Olympia, Greece Olympia, Greece

22. detour@ Olympia, Greece We want to position Olympia where they deserve and meant to be, and create a Unique , Differentiated , Alternative Tourism Brand In the global map. Olympia Create a synergy that will unite and promote Olympia using marketing and the best up-to-dated web tools available. How: So: Ancient Olympia is the biggest Greek brand and among the strongest in a global level. It is the birthplace of Olympic Games since (776 AD), 3000 years ago. Today is mostly a cultural destination. Olympia’s cultural and natural environment is one of the global symbols of Greek culture and of Olympic ideals and spirit. On the other side, despite the fact that Olympia is a place of global fame and awareness, it is not being promoted as it should. Pirgos

25. Europeans French & Germans 29-49 y.o. Family travelers Highly educated and of average income 1 st target group

28. strategy MKT strategy and cooperation lead to success

29. Ο τελικός μας στόχος? If you are not happy, how can you make your customer even happier?

30. End user consumer Original experience Local supplier Buy Sale So…. Keep it simply stupid Satisfaction marketing is what comes before and after sales (Avlonitis )

31. End user consumer Original experience Local supplier Buy Sale So…. Keep it simply stupid Satisfaction practice comes to confirm theory… marketing is what comes before and after sales (Avlonitis )