This chapter discusses tourism promotion as part of the larger framework of marketing communication. It covers the promotion mix and its elements in detail, including the process for developing a promotion plan and different promotional tools used in tourism, such as brochures, events, movies, and cinema. The goal of promotion is effective communication.

1. Manjula Chaudhary Tourism Marketing
Copyright © Oxford University Press, 2012
Chapter‐10
Tourism Promotion
Teaching Notes
This chapter presents a broad framework of communication and details the marketing
communication and tourism promotion as part of this larger frame. Promotion mix and its all
elements are covered in detail. The discussion on process of development of promotion plan
and different promotional tools acquaints the reader with the different dimensions of
promotion. Specific promotion tools like brochures, events, movies and cinema are particularly
used in tourism. For answering the questions keep in mind the basic goal of promotion as
communication.