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Determining &
Demonstrating Value
with the Logic Model
Adapted from a Presentation by
Mohamed Hosseini-Ara of City of Markham
Rebecca Jones of Dysart & Jones
The logic of the old model …
Determining & Demonstrating Value With the Logic Model - Paul Burry
2
Demonstrate to Whom?
Determining & Demonstrating Value With the Logic Model - Paul Burry
3
The Framework
Understand
the Context
Align
Strategies &
Objectives
Identify
Services &
Programs
Define
Measures
Manage
Measurement
Data
Translate Data
Into Outcomes
& Impacts
Communicate
the Results
Determining & Demonstrating Value With the Logic Model - Paul Burry
4
Understand the Context
How is value defined,
measured & communicated?
Know your stakeholders—who
are they?
How do they measure their
progress?
Determining & Demonstrating Value With the Logic Model - Paul Burry
5
Stakeholders
 Identifying and illustrating value requires
relationships/conversations with stakeholders
Determining & Demonstrating Value With the Logic Model - Paul Burry
6
Determining & Demonstrating Value With the Logic Model - Paul Burry
7
Start With Stakeholders
Determining & Demonstrating Value With the Logic Model - Paul Burry
8
Start With Stakeholders
Determining & Demonstrating Value With the Logic Model - Paul Burry
9
Determining & Demonstrating Value With the Logic Model - Paul Burry
10
Determining & Demonstrating Value With the Logic Model - Paul Burry
11
Determining & Demonstrating Value With the Logic Model - Paul Burry
12
Determining & Demonstrating Value With the Logic Model - Paul Burry
13
Clear Identity & Pride,
Supportive/Engaged
Community, Equity &
Inclusion, Cultural Richness
Determining & Demonstrating Value With the Logic Model - Paul Burry
14
Clear Identity & Pride,
Supportive/Engaged
Community, Equity &
Inclusion, Cultural Richness
Enhance Community Well-
Being & Engagement,
Create Welcoming
Physical & Virtual Spaces
Determining & Demonstrating Value With the Logic Model - Paul Burry
15
Clear Identity & Pride,
Supportive/Engaged
Community, Equity &
Inclusion, Cultural Richness
Enhance Community Well-
Being & Engagement,
Create Welcoming
Physical & Virtual Spaces
Local History Collections & Speaker Series, Teen Queer/Straight
Alliance Program, Locally Sourced Food/Farming Programs,
Accessibility Initiatives
Determining & Demonstrating Value With the Logic Model - Paul Burry
16
Defining Measures
 What Measures Do We Currently Use?
Operations Customer
Satisfaction
Value or Impact
Determining & Demonstrating Value With the Logic Model - Paul Burry
17
Defining Measures
 What Measures Do We Currently Use?
Operations Customer
Satisfaction
Value or Impact
Circulation
Open Hours
People Count
Program Attendance
Internet Use
Reference Queries
Determining & Demonstrating Value With the Logic Model - Paul Burry
18
Defining Measures
 What Measures Do We Currently Use?
Operations Customer
Satisfaction
Value or Impact
Circulation Focus Groups
Open Hours Surveys
People Count Program
Evaluations
Program Attendance
Internet Use
Reference Queries
Determining & Demonstrating Value With the Logic Model - Paul Burry
19
Defining Measures
 What Measures Do We Currently Use?
Operations Customer
Satisfaction
Value or Impact
Circulation Focus Groups ?
Open Hours Surveys ?
People Count Program
Evaluations
Program Attendance
Internet Use
Reference Queries
Determining & Demonstrating Value With the Logic Model - Paul Burry
20
Meaningful Measures…
 Matter to you AND your
stakeholders
 Are conveyed in
stakeholders’ language
 Focus attention on
what is most important
for the organization
 Are critical for
managing, planning, &
decision-making
 Are organization-
dependent
Determining & Demonstrating Value With the Logic Model - Paul Burry
21
Problems with Conventional
Approaches to Measurement
 Not a “culture of assessment”
 Many measures convey only past performance
 Often measures don’t align with stakeholder goals
and concerns
 Measuring impact/value can be complex
 What does success look like?
Determining & Demonstrating Value With the Logic Model - Paul Burry
22
Measuring Impact/Value
 You’re measuring a change in the human condition:
Behaviour Awareness
Skill Motivation
Knowledge Condition
Attitude Status
Circumstance
Determining & Demonstrating Value With the Logic Model - Paul Burry
23
The Logic Model
 Goes beyond documenting what you did, and
measures what difference you made in the life of your
target audience. How have they changed?
Determining & Demonstrating Value With the Logic Model - Paul Burry
24
The Logic Model
Input
Resource
Perspective
Output
Operational
Perspective
Outcome
User
Perspective
Impact
Stakeholder
Perspective
Determining & Demonstrating Value With the Logic Model - Paul Burry
25
The Logic Model
Input
Resource
Perspective
Output
Operational
Perspective
Outcome
User
Perspective
Impact
Stakeholder
Perspective
• Equipment
• Space
• Supplies
• Funding
• Staff
Determining & Demonstrating Value With the Logic Model - Paul Burry
26
The Logic Model
Input
Resource
Perspective
Output
Operational
Perspective
Outcome
User
Perspective
Impact
Stakeholder
Perspective
• Training
Module
• Program
• Report
• # of Programs
• # of Attendees
Determining & Demonstrating Value With the Logic Model - Paul Burry
27
The Logic Model
Input
Resource
Perspective
Output
Operational
Perspective
Outcome
User
Perspective
Impact
Stakeholder
Perspective
• Increased Skill
• Increased Knowledge
• Change in Status
• Change in Behaviour
or Attitude
• Satisfaction level
Determining & Demonstrating Value With the Logic Model - Paul Burry
28
The Logic Model
Input
Resource
Perspective
Output
Operational
Perspective
Outcome
User
Perspective
Impact
Stakeholder
Perspective
• Long-term
Effects
• Lower Dropout
Rate
• Increased
Literacy Level
• Increased
Recovery Rate
Determining & Demonstrating Value With the Logic Model - Paul Burry
29
If we do this
Input
Resource
Perspective
Output
Operational
Perspective
Outcome
User
Perspective
Impact
Stakeholder
Perspective
The Logic Model
Determining & Demonstrating Value With the Logic Model - Paul Burry
30
If we do this This should happen
Input
Resource
Perspective
Output
Operational
Perspective
Outcome
User
Perspective
Impact
Stakeholder
Perspective
The Logic Model
Determining & Demonstrating Value With the Logic Model - Paul Burry
31
Begin With the End in Mind
Determining & Demonstrating Value With the Logic Model - Paul Burry
32
STEM Program for Girls
Input
(resources)
Output
(operations)
Outcome
(user)
Impact
(stakeholder)
Determining & Demonstrating Value With the Logic Model - Paul Burry
33
STEM Program for Girls
Input
(resources)
Output
(operations)
Outcome
(user)
Impact
(stakeholder)
• Girls ages 10-12 are interested in pursuing STEM careers
(short-term)
• Girls take math, science, computer courses in high
school and pursue STEM university degrees (mid-term)
• Girls pursue careers in STEM and become scientists
programmers, doctors (long-term)
Determining & Demonstrating Value With the Logic Model - Paul Burry
34
STEM Program for Girls
Input
(resources)
Output
(operations)
Outcome
(user)
• Girls ages 10-12 increase understanding of STEM careers
• Increased interest in STEM course options
• Positive response to questionnaire regarding
appropriate careers for girls (engineers, scientists)
Impact
(stakeholder)
• Girls ages 10-12 are interested in pursuing STEM careers
(short-term)
• Girls take math, science, computer courses in high
school and pursue STEM university degrees (mid-term)
• Girls pursue careers in STEM and become scientists
programmers, doctors (long-term)
Determining & Demonstrating Value With the Logic Model - Paul Burry
35
STEM Program for Girls
Input
(resources)
Output
(operations)
• 6 week program offered twice per year
• 25 girls ages 10-12 complete each session
• Pre and Post session questionnaires (permission to follow
up in 3 years)
Outcome
(user)
• Girls ages 10-12 increase understanding of STEM careers
• Increased interest in STEM course options
• Positive response to questionnaire regarding
appropriate careers for girls (engineers, scientists)
Impact
(stakeholder)
• Girls ages 10-12 are interested in pursuing STEM careers
(short-term)
• Girls take math, science, computer courses in high
school and pursue STEM university degrees (mid-term)
• Girls pursue careers in STEM and become scientists
programmers, doctors (long-term)
Determining & Demonstrating Value With the Logic Model - Paul Burry
36
STEM Program for Girls
Input
(resources)
• Staffing; program design; marketing materials, facilities,
equipment, speakers (6 female STEM professionals)
• $1,500 to pay for honorariums and supplies
Output
(operations)
• 6 week program offered twice per year
• 25 girls ages 10-12 complete each session
• Pre and Post session questionnaires (permission to follow
up in 3 years)
Outcome
(user)
• Girls ages 10-12 increase understanding of STEM careers
• Increased interest in STEM course options
• Positive response to questionnaire regarding
appropriate careers for girls (engineers, scientists)
Impact
(stakeholder)
• Girls ages 10-12 are interested in pursuing STEM careers
(short-term)
• Girls take math, science, computer courses in high
school and pursue STEM university degrees (mid-term)
• Girls pursue careers in STEM and become scientists
programmers, doctors (long-term)
Determining & Demonstrating Value With the Logic Model - Paul Burry
37
The Framework
Understand
the Context
Align
Strategies &
Objectives
Identify
Services &
Programs
Define
Measures
Manage
Measurement
Data
Translate Data
Into Outcomes
& Impacts
Communicate
the Results
Determining & Demonstrating Value With the Logic Model - Paul Burry
38
The Framework
Understand
the Context
Align
Strategies &
Objectives
Identify
Services &
Programs
Define
Measures
Manage
Measurement
Data
Translate Data
Into Outcomes
& Impacts
Communicate
the Results
Determining & Demonstrating Value With the Logic Model - Paul Burry
39
Manage Measurement Data
 Plan/schedule data
Collection
 Who is responsible?
What other work areas
need to be involved?
 Are you currently
collecting data that is
no longer relevant?
 How long do you need
to keep your data?
Determining & Demonstrating Value With the Logic Model - Paul Burry
40
Translate Data into
Outcomes & Impacts
 Define Success: what
will it look like? How will
you get there?
 Remember: You’re
measuring social
impact, not library
performance/success
 Be aware of possible
confounding variables
 Impact can be inferred,
even when your
data/measurement
isn’t perfect
Determining & Demonstrating Value With the Logic Model - Paul Burry
41
Translate Data into
Outcomes & Impacts
 What does the data
say? What does it not
say?
 No one organization is
going to solve any
major social issue:
partner with other
community
organizations
 Nobody said it would
be easy!
Totally killing it!
Determining & Demonstrating Value With the Logic Model - Paul Burry
42
Communicate the Results
 Begins at the
“Understand the
Context” stage
 Dear stakeholder: we
contribute X toward
your goals
You DID build that!
Determining & Demonstrating Value With the Logic Model - Paul Burry
43
What Should You Stop
Doing?
Determining & Demonstrating Value With the Logic Model - Paul Burry
44
Thank You!
 Paul Burry: pburry@pgpl.ca
 More at:
http://www.metricsandlibraries.org/program.html
Determining & Demonstrating Value With the Logic Model - Paul Burry
45

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Determining & Demonstrating Value with the Logic Model

  • 1. Determining & Demonstrating Value with the Logic Model Adapted from a Presentation by Mohamed Hosseini-Ara of City of Markham Rebecca Jones of Dysart & Jones
  • 2. The logic of the old model … Determining & Demonstrating Value With the Logic Model - Paul Burry 2
  • 3. Demonstrate to Whom? Determining & Demonstrating Value With the Logic Model - Paul Burry 3
  • 4. The Framework Understand the Context Align Strategies & Objectives Identify Services & Programs Define Measures Manage Measurement Data Translate Data Into Outcomes & Impacts Communicate the Results Determining & Demonstrating Value With the Logic Model - Paul Burry 4
  • 5. Understand the Context How is value defined, measured & communicated? Know your stakeholders—who are they? How do they measure their progress? Determining & Demonstrating Value With the Logic Model - Paul Burry 5
  • 6. Stakeholders  Identifying and illustrating value requires relationships/conversations with stakeholders Determining & Demonstrating Value With the Logic Model - Paul Burry 6
  • 7. Determining & Demonstrating Value With the Logic Model - Paul Burry 7
  • 8. Start With Stakeholders Determining & Demonstrating Value With the Logic Model - Paul Burry 8
  • 9. Start With Stakeholders Determining & Demonstrating Value With the Logic Model - Paul Burry 9
  • 10. Determining & Demonstrating Value With the Logic Model - Paul Burry 10
  • 11. Determining & Demonstrating Value With the Logic Model - Paul Burry 11
  • 12. Determining & Demonstrating Value With the Logic Model - Paul Burry 12
  • 13. Determining & Demonstrating Value With the Logic Model - Paul Burry 13
  • 14. Clear Identity & Pride, Supportive/Engaged Community, Equity & Inclusion, Cultural Richness Determining & Demonstrating Value With the Logic Model - Paul Burry 14
  • 15. Clear Identity & Pride, Supportive/Engaged Community, Equity & Inclusion, Cultural Richness Enhance Community Well- Being & Engagement, Create Welcoming Physical & Virtual Spaces Determining & Demonstrating Value With the Logic Model - Paul Burry 15
  • 16. Clear Identity & Pride, Supportive/Engaged Community, Equity & Inclusion, Cultural Richness Enhance Community Well- Being & Engagement, Create Welcoming Physical & Virtual Spaces Local History Collections & Speaker Series, Teen Queer/Straight Alliance Program, Locally Sourced Food/Farming Programs, Accessibility Initiatives Determining & Demonstrating Value With the Logic Model - Paul Burry 16
  • 17. Defining Measures  What Measures Do We Currently Use? Operations Customer Satisfaction Value or Impact Determining & Demonstrating Value With the Logic Model - Paul Burry 17
  • 18. Defining Measures  What Measures Do We Currently Use? Operations Customer Satisfaction Value or Impact Circulation Open Hours People Count Program Attendance Internet Use Reference Queries Determining & Demonstrating Value With the Logic Model - Paul Burry 18
  • 19. Defining Measures  What Measures Do We Currently Use? Operations Customer Satisfaction Value or Impact Circulation Focus Groups Open Hours Surveys People Count Program Evaluations Program Attendance Internet Use Reference Queries Determining & Demonstrating Value With the Logic Model - Paul Burry 19
  • 20. Defining Measures  What Measures Do We Currently Use? Operations Customer Satisfaction Value or Impact Circulation Focus Groups ? Open Hours Surveys ? People Count Program Evaluations Program Attendance Internet Use Reference Queries Determining & Demonstrating Value With the Logic Model - Paul Burry 20
  • 21. Meaningful Measures…  Matter to you AND your stakeholders  Are conveyed in stakeholders’ language  Focus attention on what is most important for the organization  Are critical for managing, planning, & decision-making  Are organization- dependent Determining & Demonstrating Value With the Logic Model - Paul Burry 21
  • 22. Problems with Conventional Approaches to Measurement  Not a “culture of assessment”  Many measures convey only past performance  Often measures don’t align with stakeholder goals and concerns  Measuring impact/value can be complex  What does success look like? Determining & Demonstrating Value With the Logic Model - Paul Burry 22
  • 23. Measuring Impact/Value  You’re measuring a change in the human condition: Behaviour Awareness Skill Motivation Knowledge Condition Attitude Status Circumstance Determining & Demonstrating Value With the Logic Model - Paul Burry 23
  • 24. The Logic Model  Goes beyond documenting what you did, and measures what difference you made in the life of your target audience. How have they changed? Determining & Demonstrating Value With the Logic Model - Paul Burry 24
  • 26. The Logic Model Input Resource Perspective Output Operational Perspective Outcome User Perspective Impact Stakeholder Perspective • Equipment • Space • Supplies • Funding • Staff Determining & Demonstrating Value With the Logic Model - Paul Burry 26
  • 27. The Logic Model Input Resource Perspective Output Operational Perspective Outcome User Perspective Impact Stakeholder Perspective • Training Module • Program • Report • # of Programs • # of Attendees Determining & Demonstrating Value With the Logic Model - Paul Burry 27
  • 28. The Logic Model Input Resource Perspective Output Operational Perspective Outcome User Perspective Impact Stakeholder Perspective • Increased Skill • Increased Knowledge • Change in Status • Change in Behaviour or Attitude • Satisfaction level Determining & Demonstrating Value With the Logic Model - Paul Burry 28
  • 29. The Logic Model Input Resource Perspective Output Operational Perspective Outcome User Perspective Impact Stakeholder Perspective • Long-term Effects • Lower Dropout Rate • Increased Literacy Level • Increased Recovery Rate Determining & Demonstrating Value With the Logic Model - Paul Burry 29
  • 30. If we do this Input Resource Perspective Output Operational Perspective Outcome User Perspective Impact Stakeholder Perspective The Logic Model Determining & Demonstrating Value With the Logic Model - Paul Burry 30
  • 31. If we do this This should happen Input Resource Perspective Output Operational Perspective Outcome User Perspective Impact Stakeholder Perspective The Logic Model Determining & Demonstrating Value With the Logic Model - Paul Burry 31
  • 32. Begin With the End in Mind Determining & Demonstrating Value With the Logic Model - Paul Burry 32
  • 33. STEM Program for Girls Input (resources) Output (operations) Outcome (user) Impact (stakeholder) Determining & Demonstrating Value With the Logic Model - Paul Burry 33
  • 34. STEM Program for Girls Input (resources) Output (operations) Outcome (user) Impact (stakeholder) • Girls ages 10-12 are interested in pursuing STEM careers (short-term) • Girls take math, science, computer courses in high school and pursue STEM university degrees (mid-term) • Girls pursue careers in STEM and become scientists programmers, doctors (long-term) Determining & Demonstrating Value With the Logic Model - Paul Burry 34
  • 35. STEM Program for Girls Input (resources) Output (operations) Outcome (user) • Girls ages 10-12 increase understanding of STEM careers • Increased interest in STEM course options • Positive response to questionnaire regarding appropriate careers for girls (engineers, scientists) Impact (stakeholder) • Girls ages 10-12 are interested in pursuing STEM careers (short-term) • Girls take math, science, computer courses in high school and pursue STEM university degrees (mid-term) • Girls pursue careers in STEM and become scientists programmers, doctors (long-term) Determining & Demonstrating Value With the Logic Model - Paul Burry 35
  • 36. STEM Program for Girls Input (resources) Output (operations) • 6 week program offered twice per year • 25 girls ages 10-12 complete each session • Pre and Post session questionnaires (permission to follow up in 3 years) Outcome (user) • Girls ages 10-12 increase understanding of STEM careers • Increased interest in STEM course options • Positive response to questionnaire regarding appropriate careers for girls (engineers, scientists) Impact (stakeholder) • Girls ages 10-12 are interested in pursuing STEM careers (short-term) • Girls take math, science, computer courses in high school and pursue STEM university degrees (mid-term) • Girls pursue careers in STEM and become scientists programmers, doctors (long-term) Determining & Demonstrating Value With the Logic Model - Paul Burry 36
  • 37. STEM Program for Girls Input (resources) • Staffing; program design; marketing materials, facilities, equipment, speakers (6 female STEM professionals) • $1,500 to pay for honorariums and supplies Output (operations) • 6 week program offered twice per year • 25 girls ages 10-12 complete each session • Pre and Post session questionnaires (permission to follow up in 3 years) Outcome (user) • Girls ages 10-12 increase understanding of STEM careers • Increased interest in STEM course options • Positive response to questionnaire regarding appropriate careers for girls (engineers, scientists) Impact (stakeholder) • Girls ages 10-12 are interested in pursuing STEM careers (short-term) • Girls take math, science, computer courses in high school and pursue STEM university degrees (mid-term) • Girls pursue careers in STEM and become scientists programmers, doctors (long-term) Determining & Demonstrating Value With the Logic Model - Paul Burry 37
  • 38. The Framework Understand the Context Align Strategies & Objectives Identify Services & Programs Define Measures Manage Measurement Data Translate Data Into Outcomes & Impacts Communicate the Results Determining & Demonstrating Value With the Logic Model - Paul Burry 38
  • 39. The Framework Understand the Context Align Strategies & Objectives Identify Services & Programs Define Measures Manage Measurement Data Translate Data Into Outcomes & Impacts Communicate the Results Determining & Demonstrating Value With the Logic Model - Paul Burry 39
  • 40. Manage Measurement Data  Plan/schedule data Collection  Who is responsible? What other work areas need to be involved?  Are you currently collecting data that is no longer relevant?  How long do you need to keep your data? Determining & Demonstrating Value With the Logic Model - Paul Burry 40
  • 41. Translate Data into Outcomes & Impacts  Define Success: what will it look like? How will you get there?  Remember: You’re measuring social impact, not library performance/success  Be aware of possible confounding variables  Impact can be inferred, even when your data/measurement isn’t perfect Determining & Demonstrating Value With the Logic Model - Paul Burry 41
  • 42. Translate Data into Outcomes & Impacts  What does the data say? What does it not say?  No one organization is going to solve any major social issue: partner with other community organizations  Nobody said it would be easy! Totally killing it! Determining & Demonstrating Value With the Logic Model - Paul Burry 42
  • 43. Communicate the Results  Begins at the “Understand the Context” stage  Dear stakeholder: we contribute X toward your goals You DID build that! Determining & Demonstrating Value With the Logic Model - Paul Burry 43
  • 44. What Should You Stop Doing? Determining & Demonstrating Value With the Logic Model - Paul Burry 44
  • 45. Thank You!  Paul Burry: pburry@pgpl.ca  More at: http://www.metricsandlibraries.org/program.html Determining & Demonstrating Value With the Logic Model - Paul Burry 45