The document discusses the digital transformation of the transportation industry from a physical and analog industry to a digital one. It provides examples of how transportation and logistics has evolved from 1989 using analog tools like maps, calculators and paper documents to current digital tools like sensors, internet connectivity and data analytics. The transformation provides opportunities to develop new services by upgrading existing infrastructure and processes digitally. Future advancements could include connected vehicles and goods that can optimize routes and transport in a distributed manner.

1. Det
digitala
transportsystemet
Hur
vi
uppgraderar
en
fysisk
och
analog
bransch
Per
Olof
Arnäs,
PhD
Logis?k
och
transport
Chalmers
Bilder
finns
på
slideshare.net/poar

2. Ins$tu$onen
för
Teknikens
ekonomi
och
organisa$on
Avdelningen
för
logis$k
och
transportCC-­‐BY
Per
Olof
Arnäs

3. Ins$tu$onen
för
Teknikens
ekonomi
och
organisa$on
Avdelningen
för
logis$k
och
transportCC-­‐BY
Per
Olof
Arnäs
1989

4. Karta
på
väggen
med
knappnålar
Räknemaskin
Radio
Priser,
telefonnummer
etc.
Kartotek
med
kunder,
lagerstorlekar
etc.Pennor
i
olika
färger
Leveranssedlar
(med
3
karbonkopior)
1989

5. 6
tankbilsekipage
7
fack
i
varje
ekipage
PrissäSning
OrdermoSagning
Transportplanering
Produkter:
Bensin
95
Bensin
96
Bensin
98
Diesel
Diesel,
färgad
En
hel?dstjänst!
Ca
100
kunder
i
hela
Västsverige
1989

6. Det
digitala
transportsystemet
Hur
vi
uppgraderar
en
fysisk
och
analog
bransch
Per
Olof
Arnäs,
PhD
Logis?k
och
transport
Chalmers
Bilder
finns
på
slideshare.net/poar

7. CC-­‐BY
Per
Olof
Arnäs

8. Founded
by:
Chalmers
University
of
Technology
University
of
Gothenburg
Logis<cs
and
Transport
Society
LTS
Northern
LEAD
Logis?cs
Research
Centre

9. More
than
80
researchers
Five
core
research
groups
Organises,
facilitates,
disseminates
highly
relevant
logisi?c
research
Collabora?on
between
Chalmers
and
University
of
Gothenburg
Tomorrow’s
logis?cs.
We
are
finding
the
answers.
Research
centre
for
sustainable
logis?cs
solu?ons

10. CC-­‐BY
Per
Olof
Arnäs
LOGISTIKFOKUS.SE
Crowdsourcad
Non-profit

11. Per Olof Arnäs
Transport-
branschen
3 saker:
Carbon-free transport by Stéfan on Flickr

12. Per Olof Arnäs
…fysisk
3d boxes by crystaljingsr on Flickr

13. Per Olof Arnäs
…publik
Traffic Jam by Giorgio Minguzzi on Flickr

14. Per Olof Arnäs
…analog
542 miles by Jason on Flickr

15. Per Olof Arnäs

16. Per Olof Arnäs Stage Coach Wheel by arbyreed on Flickr
Transporter har utvecklats
mer eller mindre linjärt
de senaste 5500 åren...

17. Per Olof Arnäs
Vi befinner oss mitt i en gigantisk
exponentiell utvecklingskurva
i början av

18. Per Olof Arnäs
Ett nytt globalt ekosysystem där nya
typer av, kunskapsbaserade, industrier
konkurrerar med traditionella

19. Per Olof Arnäs http://bryce.vc/post/18404303850/the-problem-with-innovation
Startups don’t compete with airlines...
by purchasing a bunch of planes
hiring a bunch of pilots
and locking up a bunch of terminals at airports.
Miniature Airport by disparkys on Flickr

20. Per Olof Arnäs
Startups compete with airlines by
inventing videoconferencing.
http://bryce.vc/post/18404303850/the-problem-with-innovation
Startups don’t compete with airlines...
Miniature Airport by disparkys on Flickr
by purchasing a bunch of planes
hiring a bunch of pilots
and locking up a bunch of terminals at airports.

21. CC-­‐BY
Per
Olof
Arnäs
Transportbranschen
har
historiskt
varit
väldigt
reak%v

22. You
can't
just
ask
customers
what
they
want
and
then
try
to
give
that
to
them.
By
the
<me
you
get
it
built,
they'll
want
something
new.

23. The
map
has
been
by
the
compass
Seth
Godin
replaced

24. Ins$tu$onen
för
Teknikens
ekonomi
och
organisa$on
Avdelningen
för
logis$k
och
transportCC-­‐BY
Per
Olof
Arnäs
Proak%vitet Snowball Maker by OakleyOriginals on Flickr

25. Per Olof Arnäs
Enter the Matrix
Blue pill or the red pill by Sarah Fagg on Flickr

26. Per Olof Arnäs

27. Business
processes
Infra-
structure
Paperbased
Phone
Papers
Road
signs
A
nalogue
tools
R
D
S
M
onitorfuel
cosnum
ption
Version 0 0.5 1.0 1.5 2.0
E-mail
Fax
TMS-
systems
Excel
Route
planning
G
PS
for
navigation
Electronically
generated
freight
docum
ents
Barcodes
RFID-tags
Simple order
handling
Advanced
order handling
Openinterface
W
eb
based
UI
Platform
based
system
s
Hardware-
oriented
Data
collection
systems
(proprietary)
Communication
withvehicles
E-invoice
W
eb
based
booking
Route
optimisation
Thesocial
web
Open
connectivity
Integrated
prognosis
Data
collection
system
s
(open)
Tolling
system
s
Webservices
with traffic
data
Dynamic
routing
systems
Performance
Basedaccess
PerformanceBasedaccess
Mashups
Multipledatasources
Probedata
Individual
routing
inform
ation
Platooning
Platooning
Exceptions
handling
Smartgoods
Manual
Computers
Software
Functions
Distributed
decision
making
G
oods
as
bi-
directional
hyperlink
Inspired by Lidne, Östmar http://disruptiveleap.com
Paperbased
CC-BY Per Olof Arnäs, Chalmers
Goods Vehicle

28. Per Olof Arnäs
Enkelt
Svårt
”Kuponger”
Kuponger
?

29. Business
processes
Infra-
structure
Paperbased
Phone
Papers
Road
signs
A
nalogue
tools
R
D
S
M
onitorfuel
cosnum
ption
Version 0 0.5 1.0 1.5 2.0
E-mail
Fax
TMS-
systems
Excel
Route
planning
G
PS
for
navigation
Electronically
generated
freight
docum
ents
Barcodes
RFID-tags
Simple order
handling
Advanced
order handling
Openinterface
W
eb
based
UI
Platform
based
system
s
Hardware-
oriented
Data
collection
systems
(proprietary)
Communication
withvehicles
E-invoice
W
eb
based
booking
Route
optimisation
Thesocial
web
Open
connectivity
Integrated
prognosis
Data
collection
system
s
(open)
Tolling
system
s
Webservices
with traffic
data
Dynamic
routing
systems
Performance
Basedaccess
PerformanceBasedaccess
Mashups
Multipledatasources
Probedata
Individual
routing
inform
ation
Platooning
Platooning
Exceptions
handling
Smartgoods
Manual
Computers
Software
Functions
Distributed
decision
making
G
oods
as
bi-
directional
hyperlink
Inspired by Lidne, Östmar http://disruptiveleap.com
Paperbased
CC-BY Per Olof Arnäs, Chalmers
Goods Vehicle

30. Goods
Business
processes
Infra-­‐
structure
Paper
based
Phone
Papers
R
oad
signs
A
nalogue
tools
R
D
S
M
onitor
fuel
cosnum
ption
0 0.5 1.0 1.5 2.0
E-mail
Fax
TMS-
systems
Excel
Route
planning
G
PS
for
navigation
Electronically
generated
freight
docum
ents
Barcodes
RFID-tags
Simple order
handling
Advanced
order handling
Open interface
W
eb
based
UI
Platform
based
system
s
Hardware-
oriented
Datacollection
systems
(proprietary)
Communication
withvehicles
E-invoice
W
eb
based
booking
Route
optimisation
Thesocialweb
Openconnectivity
Integrated
prognosis
D
ata
collection
system
s (open)
Tolling
system
s
Web-
services with
traffic data
Dynam
ic
routing
system
s
Performance
BasedaccessPerformanceBasedaccess
Mashups
Multipledata
sources
Probedata
Individual
routing
inform
ation
Platooning
Platooning
Exceptions handling
Smartgoods
Distributed
decision
m
aking
G
oods as bi-
directional
hyperlink
Inspired by Lidne, Östmar http://disruptiveleap.com
Paper
based
CC-BY Per Olof Arnäs, ChalmersBILD: BILFRAKT.SE CC-BY Per Olof Arnäs, Chalmers
Connected|Vehicle
Först
-­‐
Digitalisera:
ErsäT
nuvarande
data
med
elektroniska
alterna<v
Sedan
-­‐
Vidareutveckla:
Skapa
nya
tjänster
och
funk<oner
som
använder
den
digitala
infrastrukturen
GIS-­‐tjänster
Fordonshantering
Infotainment
”Run<me”
kostnad-­‐/intäktanalys
Prenumerera
på
fordonsfunk<onalitet
vid
behov,
t
ex.
extra
hästkraer
Sömlös
kommunika<on
WiFi,
3G/4G,
GPRS,
Satellit,
RFID
etc.
Vehicle

31. Vehicle
Business
processes
Infra-­‐
structure
Paper
based
Phone
Papers
R
oad
signs
A
nalogue
tools
R
D
S
M
onitor
fuel
cosnum
ption
E-mail
Fax
TMS-
systems
Excel
Route
planning
G
PS
for
navigation
Electronically
generated
freight
docum
ents
Barcodes
RFID-tags
Simple order
handling
Advanced
order handling
Open interface
W
eb
based
UI
Platform
based
system
s
Hardware-
oriented
Datacollection
systems
(proprietary)
Communication
withvehicles
E-invoice
W
eb
based
booking
Route
optimisation
Thesocialweb
Openconnectivity
Integrated
prognosis
D
ata
collection
system
s (open)
Tolling
system
s
Web-
services with
traffic data
Dynam
ic
routing
system
s
Performance
BasedaccessPerformanceBasedaccess
Mashups
Multipledata
sources
Probedata
Individual
routing
inform
ation
Platooning
Platooning
Exceptions handling
Smartgoods
Distributed
decision
m
aking
G
oods as bi-
directional
hyperlink
Inspired by Lidne, Östmar http://disruptiveleap.com
Paper
based
CC-BY Per Olof Arnäs, Chalmers
Version00.51.01.52.0
Inspired by Lidne, Östmar http://disruptiveleap.com CC-BY Per Olof Arnäs, Chalmers
Connected|Goods
RFID-­‐teknologins
nästa
steg
Godset
kan,
på
egen
hand,
ändra
ruT
och
på
andra
säT
påverka
sin
förflyTning
Verkligt
distribuerat
beslutsfaTande
Goods

32. CC-­‐BY
Per
Olof
Arnäs,
Quintab
Korsvägen
by
hans.emtenas
on
flickr.com
Man kanske
skulle byta till
linje 6?
32

34. Goods Vehicle
Business
processes
Infra-­‐
structure
Paper
based
Phone
Papers
R
oad
signs
A
nalogue
tools
R
D
S
M
onitor
fuel
cosnum
ption
E-mail
Fax
TMS-
systems
Excel
Route
planning
G
PS
for
navigation
Electronically
generated
freight
docum
ents
Barcodes
RFID-tags
Simple order
handling
Advanced
order handling
Open interface
W
eb
based
UI
Platform
based
system
s
Hardware-
oriented
Datacollection
systems
(proprietary)
Communication
withvehicles
E-invoice
W
eb
based
booking
Route
optimisation
Thesocialweb
Openconnectivity
Integrated
prognosis
D
ata
collection
system
s (open)
Tolling
system
s
Web-
services with
traffic data
Dynam
ic
routing
system
s
Performance
BasedaccessPerformanceBasedaccess
Mashups
Multipledata
sources
Probedata
Individual
routing
inform
ation
Platooning
Platooning
Exceptions handling
Smartgoods
Distributed
decision
m
aking
G
oods as bi-
directional
hyperlink
Inspired by Lidne, Östmar http://disruptiveleap.com
Paper
based
CC-BY Per Olof Arnäs, Chalmers
Version00.51.01.52.0
CC-BY Per Olof Arnäs, Chalmers
Connected|Business
När
data
<llgängliggörs
blir
det
möjligt
aT
ta
fram
avancerade
analyser
Visualiseringar,
mash-­‐ups
och
andra
beslutsstöd
Storskaliga
och
frekventa
last-­‐
och
ruTop<meringar
Nya
kommunika<ons-­‐
kanaler
Bred
kontaktyta
mot
omvärlden,
direktkontakt
med
kunder
och
andra
intressenter

35. Ins$tu$onen
för
Teknikens
ekonomi
och
organisa$on
Avdelningen
för
logis$k
och
transport
CC-­‐BY
Per
Olof
Arnäs
Trafikledningssystem
TMS
–
Transport
Management
System
TMS
Kontorsbaserat
Trafikledning
Orderhantering
Fakturering
PrissäSning
Fordonshantering

36. Ins$tu$onen
för
Teknikens
ekonomi
och
organisa$on
Avdelningen
för
logis$k
och
transport
CC-­‐BY
Per
Olof
Arnäs
Data
mining
Locals and Tourists #2 (GTWA #1): New York by Eric Fischer on Flickr

37. RuSop?mering

38. http://www.autologic-systems.co.uk
Lastop?mering

39. Goods Vehicle
Business
processes
Infra-­‐
structure
Paper
based
Phone
Papers
R
oad
signs
A
nalogue
tools
R
D
S
M
onitor
fuel
cosnum
ption
0 0.5 1.0 1.5 2.0
E-mail
Fax
TMS-
systems
Excel
Route
planning
G
PS
for
navigation
Electronically
generated
freight
docum
ents
Barcodes
RFID-tags
Simple order
handling
Advanced
order handling
Open interface
W
eb
based
UI
Platform
based
system
s
Hardware-
oriented
Datacollection
systems
(proprietary)
Communication
withvehicles
E-invoice
W
eb
based
booking
Route
optimisation
Thesocialweb
Openconnectivity
Integrated
prognosis
D
ata
collection
system
s (open)
Tolling
system
s
Web-
services with
traffic data
Dynam
ic
routing
system
s
Performance
BasedaccessPerformanceBasedaccess
Mashups
Multipledata
sources
Probedata
Individual
routing
inform
ation
Platooning
Platooning
Exceptions handling
Smartgoods
Distributed
decision
m
aking
G
oods as bi-
directional
hyperlink
Inspired by Lidne, Östmar http://disruptiveleap.com
Paper
based
CC-BY Per Olof Arnäs, Chalmers
Version
Inspired by Lidne, Östmar http://disruptiveleap.com
Connected|Infrastructure
Leveransfönster
TrängselskaT
Dynamiska
vägavgier
Beslutsstödsdata
Störningsinforma<on
Tillståndshantering

40. CC-­‐BY
Per
Olof
Arnäs
Exempel
Prenumerera
på
informa?on
relevant
för
just
dig
Transporta<on
company
Road
administra<on
Traffic
control
Posi?on
Speed
DIrec?on
Traffic
disturbance
data
Traffic
disturbance
data
Adpated
to
traffic
each
vehicle
Traffic
disturbance
data
Adpated
to
traffic
control
Web
Service
or
RSS/Atom
Service
produced
by
the
Road
administra8on

41. Per Olof Arnäs
Basdata
Från/Till/Vad/När
Ägare: Kunden
Resursallokering
Vilket fordon?
Ägare: Trafikledare
Lastinformation
Lastad mängd
Ägare: Leverantör/avsändare
Proof of Delivery
Tid/Datum/Signatur
Ägare: Förare
Prissättning
Ägare: Ekonomiavdelning
Tillräckligt med information för att kunna skapa faktura
Alla dessa steg kostar pengar!
Från order till faktura
(transportföretag)

42. Per Olof Arnäs
Mål: Frikoppla beroendet
mellan ordervolym och
administrationskostnad
Antal order per år
Administrations-
kostnad för alla
order
Ökad ordervolym leder till
ökade kostnader
Hantera avvikelser –
inte transaktioner!

43. En
hel?dstjänst
1989!

44. En
hel?dstjänst
1989!
2013:
max
två
?mmar!

45. CC-­‐BY
Per
Olof
Arnäs
Vad
vi
kan
göra
med
The
Matrix
Några
exempel...
Not far from heaven by Michiel S. on Flickr

46. CC-­‐BY
Per
Olof
Arnäs
More
popular
than
ever
-­‐
Pigeon
version
20.0
Credit: Talia Moore http://www.eurekalert.org/multimedia/pub/33788.php?from=189006

47. Time
to
change
birds

50. Subscrip%on
Subscrip?on
Subscrip?on
Subscrip<on
My
own
data
Combine
Remix
M
ashup
Create
value
SETIbyPauloAlegriaonFlickr

51. Subscrip%on
scrip?on
Publish
PubSub
Subscrip%on
scrip?on
ubscrip?on
Subscrip<on
SETIbyPauloAlegriaonFlickr
Thisisnotasocialmediamegaphoneby
mikaelaltemarkonFlickr

52. Subscrip%on
scrip?on
Publish
PubSub
Subscrip%on
scrip?on
ubscrip?on
Subscrip<on
Operational data, not secret
Secret data
Order information
Customerinformation
Vehicle/Vessel ETA
Vehicle/Vessel position
Facility accessability
SETIbyPauloAlegriaonFlickr
Thisisnotasocialmediamegaphoneby
mikaelaltemarkonFlickr

53. Subscrip%on
scrip?on
Publish
Subscrip%on
scrip?on
ubscrip?on
Subscrip<on
Operational data, not secret
Secret data
Publish
Publish
Publish
Publish
SETIbyPauloAlegriaonFlickr
Thisisnotasocialmediamegaphoneby
mikaelaltemarkonFlickr
PubSub

54. Subscrip%on
scrip?on
Publish
Subscrip%on
scrip?on
ubscrip?on
Subscrip<on
Operational data, not secret
Secret data
Publish
Publish
Publish
Publish
New data
Subscribe
Combine
SETIbyPauloAlegriaonFlickr
Thisisnotasocialmediamegaphoneby
mikaelaltemarkonFlickr
PubSub

55. Benefits
in
transporta%on
Dialogue
between
vehicle
and
infrastructure
Footprin%ng Increase
efficiency
by
sharing
data
SETIbyPauloAlegriaonFlickr
Thisisnotasocialmediamegaphoneby
mikaelaltemarkonFlickr

56. CC-­‐BY
Per
Olof
Arnäs
Dialogue
between
vehicle
and
infrastructure
Access
control
Probe
dataJourney
planning
data
Graphic Conversation by Marc Wathieu on Flickr

57. Footprin%ng
Environmental
Energy
use
Infrastructure
use
Economical
...and 100! by MarcelGermain on Flickr

58. CC-­‐BY
Per
Olof
Arnäs
Increase
efficiency
by
sharing
data Matchmaking
BoHle-­‐neck
planning
Op%mize
vehicle
use
Op%mize
infrastructure
use

59. CC-­‐BY
Per
Olof
Arnäs
Obstacles
Security
issues,
both
business-­‐
and
data-­‐
Old/outdated
values,
knowledge,
ideas
No
cri<cal
mass
Don't go any further by Paolo Martini on Flickr

60. Security
issues
Separate
business
data
from
opera<onal
status
informa<on
Do
not
publish Publish
Control
access
Use
filters
etc.
Ain't No Such Thing As Halfway Crooks by Jess Loughborough on Flickr
$5700 by Andrew Magill on Flickr
read out by Howie Le on Flickr

61. CC-­‐BY
Per
Olof
Arnäs
Lead
on.
Those
who
understand
will
follow
and
evolve
with
you
Spread
the
knowledge
Old/outdated
values,
knowledge,
ideas
vintage interior, boss and secretary, 1934 by D Flam on Flickr
Legolúció/Legolution by Zoltán Horlik on Flickr
Day 8: Shout, Come Everyone, Shout! by Bryan Gosline on Flickr

62. CC-­‐BY
Per
Olof
Arnäs
No
cri?cal
mass
Forget
the
map
-­‐
use
the
compass
”Roughly
west”
Build
ramps
instead
of
stairs,
Incremental
win-­‐win
Puzzles (one in a thousand missing) by amala_tc on Flickr
Shortcut by Tom Magliery on Flickr
Compass Zoomed by on Flickr

63. CC-­‐BY
Per
Olof
Arnäs
Use
the
compass
-­‐
not
the
map
Compass Zoomed by on Flickr
http://xkcd.com/927/

64. CC-­‐BY
Per
Olof
Arnäs
Build
ramps
-­‐
not
stairs
Shortcut by Tom Magliery on Flickr
http://xkcd.com/974/

65. CC-­‐BY
Per
Olof
Arnäs
Soon...

66. Per Olof Arnäs
Kan
man
maila
ett
kylskåp
3D Character and Question Mark by crystaljingsr on Flickr
Teleportera
Beam
a
Digitalisera

67. Per Olof Arnäs
Ja!
Bokeh Remote by Bart on Flickr

68. Per Olof Arnäs
Våra styrsystem är digitala
modeller av verkligheten
Remote by Kevin T. Houle on Flickr

69. Per Olof Arnäs

70. Per Olof Arnäs

71. Per Olof Arnäs
Våra styrsystem är
instrumentpaneler
F430 dashboard by Carlos de Paz on Flickr

72. Per Olof Arnäs
Och de blir bättre
och bättre!
F430 dashboard by Carlos de Paz on Flickr

73. Vik?gast:
It’s
about
people.
Tack
för
visat
intresse!
Per
Olof
Arnäs
per-­‐olof.arnas@chalmers.se
@Dr_PO
Presenta<on
finns
på
slideshare.net/poar
Foton
CC-­‐licensierade,
källa
i
kommentarerna