The document discusses the history and future of information and communication technology (ICT) in the transportation industry. It describes how the transportation industry in 1989 used mainly manual, physical, and analog systems compared to today's more advanced digital systems. While transportation has developed linearly over thousands of years, ICT innovation has been exponential. The document argues the transportation industry needs to transition from reactive to proactive by building an open digital platform to integrate emerging technologies and better serve customers' changing needs.

1. ICT
in
transport
Future
outlook
Per
Olof
Arnäs,
PhD
Chalmers
Technology
Management
and
Economics
CC-­‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on

2. Technology
Management
and
Economics
CC-­‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on

3. 1989
Technology
Management
and
Economics
CC-­‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on

4. 1989
Map
on
the
wall
with
pushpins
Delivery
notes
(with
3
carbon
sheets)
Radio
Calculator
Prices,
phone
numbers
etc.
Cardfile
of
customers
Pens
in
various
colors tank
sizes
etc.
Technology
Management
and
Economics
CC-­‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on

5. 1989
Products:
Ca
100
customers
i
west
Sweden Gasoline
95
Gasoline
96
Gasoline
98
Diesel
Diesel,
colored
6
tanker
trucks
(incl.
trailers)
7
parQQons
in
each
vehicle
Pricing
Recieve
orders
Transport
planning
A
full
Qme
job!
Technology
Management
and
Economics
CC-­‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on

6. Technology
Management
and
Economics
CC-­‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on

7. The
transport
industry
3
things
Technology
Management
and
Economics
CC-­‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on

8. …physical

9. …public
Technology
Management
and
Economics
CC-­‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on

10. …analogue
Technology
Management
and
Economics
CC-­‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on

11. Technology
Management
and
Economics
CC-­‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on

12. TransportaQon
has
developed
more
or
less
linearly
the
last
5500
years...
Technology
Management
and
Economics
CC-­‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on

13. ...which
the
informaQon
technology
has
not.
CC-­‐BY
Per
Olof
Arnäs
Technology
Management
and
Economics
Logis4kcs
and
Transporta4on

14. Historically,
the
transport
industry
has
been
very
reacQve
Technology
Management
and
Economics
CC-­‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on

15. You
can't
just
ask
customers
what
they
want
and
then
try
to
give
that
to
them.
By
the
Qme
you
get
it
built,
they'll
want
something
new.
Technology
Management
and
Economics
CC-­‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on

16. It’s
Qme
for
proacQvity
Technology
Management
and
Economics
CC-­‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on

17. We
need
a
digital
platform
Technology
Management
and
Economics
CC-­‐BY
Per
Olof
Arnäs
Logis4kcs
and
Transporta4on

18. Image:
Connected.
362/365
by
AndYaDontStop
on
Flickr.com Technology
Management
and
Economics
CC-­‐BY
Per
Olof
Arnäs
Logis4cs
and
Transporta4on

19. Goods Op
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int
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Inspired by Lidne, Östmar http://disruptiveleap.com Pla CC-BY Per Olof Arnäs, Chalmers

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Inspired by Lidne, Östmar http://disruptiveleap.com ng Pla CC-BY Per Olof Arnäs, Chalmers