892 by benmschmidt on Flickr (C)19th century shipping visualized through the logs of Matthew Fontaine Maury (1806-1873), US Navy
Shipping
movements in the
19th century
Things are happening outside the
freight industry
(and have been for some time)
Stage Coach Wheel by arbyreed on Flickr
<<<<<<<<<
Development of transportation
technology has been
fairly linear
…for the last 5500 years
We are in the middle of a gigantic exponential
development curve
beginning
Measure
real-time
system
behaviour
Emil Johansson - EJOH.SE
Manage complex systems
Image from: http://www.as-coa.org/watchlisten/ascoa-visits-rios-operations-center
Predict future events
Avoid unpleasant surprises
Domain
knowledge
critical!
See for instance: Waller, M. A. and Fawcett, S. E. (2013), Data
Science, Predictive Analytics, and Big Data: A Revolution
That Will Transform Supply Chain Design and Management.
JOURNAL OF BUSINESS LOGISTICS, 34: 77–84
Data scientists -
the new superstars
"Data Science Venn Diagram" by Drew Conway - Own work. Licensed under Creative Commons
Attribution-Share Alike 3.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/
File:Data_Science_Venn_Diagram.png#mediaviewer/File:Data_Science_Venn_Diagram.png
Human resources
Reduction in driver
turnover, driver
assignment, using
sentiment data
analysis
Real-time capacity
availability
Inventory
management
Examples of applications in freight
(Waller and Fawcett, 2013)
Transportation
management
Optimal routing, taking
into account weather,
traffic congestion, and
driver characteristics
Time of delivery,
factoring in weather,
driver characteristics,
time of day and date
Forecasting
Waller, M. A. and Fawcett, S. E. (2013), Data Science, Predictive Analytics, and Big Data: A Revolution That Will
Transform Supply Chain Design and Management. JOURNAL OF BUSINESS LOGISTICS, 34: 77–84
DHL 2013: ”Big Data in Logistics”
Jawbone measures sleep
interruption during earthquake
https://jawbone.com/blog/napa-earthquake-effect-on-sleep/
http://www.scdigest.com/ontarget/
14-01-21-1.php?cid=7767
Package item(s) as a package for
eventual shipment to a delivery address
Associate unique ID with package
Select destination geographic area for
package
Ship package to selected distribution
geographic area without completely
specifying delivery address
Orders satisfied by item(s)
received?
Package redirected?
Determine package location
Convey delivery address, package ID to
delivery location
Assign delivery address to package
Deliver package to delivery address
Convey indication of new destination
geographic area and package ID to
current location
Yes
Yes
No
No
smile! by Judy van der Velden (CC-BY,NC,SA)
Predictive
shipping
Image: Alain Delorme, alaindelorme.com
The current
model is focused
on economy of
scale and
standardization
But the biggest problem in
transportation is time.
There is not enough of it.
Ever.
InSearchOfLostTimebybogenfreundonFlickr
The transport
industry does not
like real-time
decisions.
At all.
Batch-handling
Zip codes Zones
Time-tables
DSC_9073.jpg by James England on Flickr (CC-BY)
Strategic Tactical Operational Predictive
Time horizons
Freight industry
Most (preferably all)
decisions in the
transportation industry are
made here. At the latest.
Uninformed,
ad-hoc, and
probably non
optimal,
decisions
Science
fiction
Multicolour Jelly Belly beans in Sugar! by MsSaraKelly on Flickr (CC-BY)
Requirements on
Big data specific to
freight transport
Geocoded data
Decentraliseddata
Flows
Goods
Resources
Value
Information
Products
Multiple
perspectives
Strategic
Tactical
Operative Predictive
http://dashburst.com/infographic/big-data-volume-variety-velocity/
En la cima! by Alejandro Juárez on Flickr (CC-BY)
3 mountaintops to climb…
En la cima! by Alejandro Juárez on Flickr (CC-BY)
3 data types
Mountaintop #1
Collection of data in real-time
Fixed Historical Snapshot
En la cima! by Alejandro Juárez on Flickr (CC-BY)
Mountaintop #1
Collecting data in real-time
5 data domains
Vehicle CargoDriver Company
Infrastructure/
facility
at least…
Length
Weight
Width
Height
Capacity
+ other PBS-criteria
Emissions
Fuel consumption
Route
Position
Speed
Direction
Weight
Origin
Destination
Accepted ETA
Temperature
+ other state variables
Temperature + other state
variables
Education/training
Speed (ISA)
Rest/break schedule
Traffic behaviour
Belt usage
Alco lock history
Schedule status (time to
next break etc.)
Contracts/
agreements
Previous interactions Backoffice support
Fixed Historical Snapshot
Vehicle
Cargo
Driver
Company
Infrastructure
/facility
Map
+ fixed data layers
Traffic history
Current traffic
Queue
Availability
DATA MATRIX
Say hi to the new sensors
…but they are still not enough
(Freight) companies want to share
as little data as possible,
with as little friction as possible,
to get the highest utility possible
Private Property by Nathan O'Nions on
Flickr (CC-BY)
Mountaintop #2
Processing data in real-time
En la cima! by Alejandro Juárez on Flickr (CC-BY)
Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr
Mountaintop #2
Processing data in real-time
En la cima! by Alejandro Juárez on Flickr (CC-BY)
Mountaintop #3
Exploiting data in real-time
En la cima! by Alejandro Juárez on Flickr (CC-BY)
Real-time decision making not
always successful…
Requirement
Fixed Historical Snapshot
Transport 1
Fixed Historical Snapshot
Transport 2
Fixed Historical Snapshot
Requirement
Fixed Historical Snapshot
Transport 1
Fixed Historical Snapshot
Transport 2
Fixed Historical Snapshot
No access!
Full access!
Smart access/guidance control
Smart access/guidance control
Smart access/guidance control
Smart access/guidance control
Fix
ed
Hist
oric
al
Sna
psh
ot
Fix
ed
Hist
oric
al
Sna
psh
ot
Requirements. Different.
Fix
ed
Hist
oric
al
Sna
psh
ot
Port area City centre
Freight terminal Bridge
CASES
(MANY)
CASES
(MANY MORE)
Challenges
The Challenger by Martín Vinacur on Flickr (CC-BY)
Cross-disciplinary
Cross-industries
Cross-borders
It’s not business as usual.
This is the internet
happening to freight
transport.
There is no ’usual’
anymore.
Hello Kitty Darth Vader by JD Hancock on Flickr (CC-BY)
It’s not business as usual.
Get used to it.
This is the internet
happening to freight
transport.
There is no ’usual’
anymore.
Hello Kitty Darth Vader by JD Hancock on Flickr (CC-BY)
Big data - Modelling World 2015, London

Big data - Modelling World 2015, London

  • 2.
    892 by benmschmidton Flickr (C)19th century shipping visualized through the logs of Matthew Fontaine Maury (1806-1873), US Navy Shipping movements in the 19th century
  • 3.
    Things are happeningoutside the freight industry (and have been for some time)
  • 4.
    Stage Coach Wheelby arbyreed on Flickr <<<<<<<<< Development of transportation technology has been fairly linear …for the last 5500 years
  • 5.
    We are inthe middle of a gigantic exponential development curve beginning
  • 7.
  • 8.
    Manage complex systems Imagefrom: http://www.as-coa.org/watchlisten/ascoa-visits-rios-operations-center
  • 9.
  • 10.
  • 11.
    Domain knowledge critical! See for instance:Waller, M. A. and Fawcett, S. E. (2013), Data Science, Predictive Analytics, and Big Data: A Revolution That Will Transform Supply Chain Design and Management. JOURNAL OF BUSINESS LOGISTICS, 34: 77–84 Data scientists - the new superstars "Data Science Venn Diagram" by Drew Conway - Own work. Licensed under Creative Commons Attribution-Share Alike 3.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/ File:Data_Science_Venn_Diagram.png#mediaviewer/File:Data_Science_Venn_Diagram.png
  • 13.
    Human resources Reduction indriver turnover, driver assignment, using sentiment data analysis Real-time capacity availability Inventory management Examples of applications in freight (Waller and Fawcett, 2013) Transportation management Optimal routing, taking into account weather, traffic congestion, and driver characteristics Time of delivery, factoring in weather, driver characteristics, time of day and date Forecasting Waller, M. A. and Fawcett, S. E. (2013), Data Science, Predictive Analytics, and Big Data: A Revolution That Will Transform Supply Chain Design and Management. JOURNAL OF BUSINESS LOGISTICS, 34: 77–84
  • 14.
    DHL 2013: ”BigData in Logistics”
  • 15.
    Jawbone measures sleep interruptionduring earthquake https://jawbone.com/blog/napa-earthquake-effect-on-sleep/
  • 16.
    http://www.scdigest.com/ontarget/ 14-01-21-1.php?cid=7767 Package item(s) asa package for eventual shipment to a delivery address Associate unique ID with package Select destination geographic area for package Ship package to selected distribution geographic area without completely specifying delivery address Orders satisfied by item(s) received? Package redirected? Determine package location Convey delivery address, package ID to delivery location Assign delivery address to package Deliver package to delivery address Convey indication of new destination geographic area and package ID to current location Yes Yes No No smile! by Judy van der Velden (CC-BY,NC,SA) Predictive shipping
  • 20.
    Image: Alain Delorme,alaindelorme.com The current model is focused on economy of scale and standardization
  • 21.
    But the biggestproblem in transportation is time. There is not enough of it. Ever. InSearchOfLostTimebybogenfreundonFlickr
  • 22.
    The transport industry doesnot like real-time decisions. At all. Batch-handling Zip codes Zones Time-tables DSC_9073.jpg by James England on Flickr (CC-BY)
  • 23.
    Strategic Tactical OperationalPredictive Time horizons Freight industry Most (preferably all) decisions in the transportation industry are made here. At the latest. Uninformed, ad-hoc, and probably non optimal, decisions Science fiction
  • 24.
    Multicolour Jelly Bellybeans in Sugar! by MsSaraKelly on Flickr (CC-BY) Requirements on Big data specific to freight transport Geocoded data Decentraliseddata Flows Goods Resources Value Information Products Multiple perspectives Strategic Tactical Operative Predictive
  • 25.
  • 26.
    En la cima!by Alejandro Juárez on Flickr (CC-BY) 3 mountaintops to climb…
  • 27.
    En la cima!by Alejandro Juárez on Flickr (CC-BY) 3 data types Mountaintop #1 Collection of data in real-time Fixed Historical Snapshot
  • 28.
    En la cima!by Alejandro Juárez on Flickr (CC-BY) Mountaintop #1 Collecting data in real-time 5 data domains Vehicle CargoDriver Company Infrastructure/ facility at least…
  • 29.
    Length Weight Width Height Capacity + other PBS-criteria Emissions Fuelconsumption Route Position Speed Direction Weight Origin Destination Accepted ETA Temperature + other state variables Temperature + other state variables Education/training Speed (ISA) Rest/break schedule Traffic behaviour Belt usage Alco lock history Schedule status (time to next break etc.) Contracts/ agreements Previous interactions Backoffice support Fixed Historical Snapshot Vehicle Cargo Driver Company Infrastructure /facility Map + fixed data layers Traffic history Current traffic Queue Availability DATA MATRIX
  • 30.
    Say hi tothe new sensors …but they are still not enough
  • 31.
    (Freight) companies wantto share as little data as possible, with as little friction as possible, to get the highest utility possible Private Property by Nathan O'Nions on Flickr (CC-BY)
  • 32.
    Mountaintop #2 Processing datain real-time En la cima! by Alejandro Juárez on Flickr (CC-BY) Locals and Tourists #1 (GTWA #2): London by Eric Fischer on Flickr
  • 33.
    Mountaintop #2 Processing datain real-time En la cima! by Alejandro Juárez on Flickr (CC-BY)
  • 34.
    Mountaintop #3 Exploiting datain real-time En la cima! by Alejandro Juárez on Flickr (CC-BY)
  • 35.
    Real-time decision makingnot always successful…
  • 36.
    Requirement Fixed Historical Snapshot Transport1 Fixed Historical Snapshot Transport 2 Fixed Historical Snapshot
  • 37.
    Requirement Fixed Historical Snapshot Transport1 Fixed Historical Snapshot Transport 2 Fixed Historical Snapshot No access! Full access!
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
    Challenges The Challenger byMartín Vinacur on Flickr (CC-BY) Cross-disciplinary Cross-industries Cross-borders
  • 46.
    It’s not businessas usual. This is the internet happening to freight transport. There is no ’usual’ anymore. Hello Kitty Darth Vader by JD Hancock on Flickr (CC-BY)
  • 47.
    It’s not businessas usual. Get used to it. This is the internet happening to freight transport. There is no ’usual’ anymore. Hello Kitty Darth Vader by JD Hancock on Flickr (CC-BY)