The UX of Search

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Presentation from UX Camp London 2009. A discussion of improving the search experience via result filtering and search interfaces.

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The UX of Search

  1. 1. The UX of Search UX Camp London August 22, 2009 Stuart Cruickshank Senior UX Developer, BBC Worldwide @gaijinstu gaijinstu@gmail.com
  2. 2. Before we start... I have a confession to make
  3. 3. Before we start... I have a confession to make Yes...I’m Australian
  4. 4. It’s all about laws Fitts’ Law Krug’s 3 laws of usability Jakob Neilsen Nielsen’s Law of Internet Bandwidth Jakobs’s Law of Internet User Experience
  5. 5. My first law of search Pagination sucks
  6. 6. It’s everywhere! Google Bing Amazon Ask
  7. 7. It’s everywhere! Google Bing Amazon Ask Yahoo! Flickr Yahoo! search pagination design pattern
  8. 8. Problems Disjointed experience (Scroll, click...wait...scroll, click...wait...) Remembering which page a certain result was on Accessibility issues Being able to click on a small arrow/number Screenreader re-reading text at start of the page
  9. 9. My first stop on Google
  10. 10. Is it really a problem? Organic Ranking Visibility (shown in a percentage of participants looking at a listing in this location) Rank 1   - 100% Rank 2    - 100% Rank 3    - 100% Rank 4    - 85% Rank 5    - 60% Rank 6    - 50% Rank 7    - 50% Rank 8    - 30% Rank 9    - 30% Rank 10 - 20%
  11. 11. How can we improve this experience?
  12. 12. 1. Better results Improved algorithms Immediate filtering of results Autosuggest Faceted search Kayak-type sliders SXSW panel picker Google Experimental : Preferred sites
  13. 13. 2. Better search interface “Endless scrolling”
  14. 14. Visual browsing tools CoolIris
  15. 15. Visual browsing tools Searchme
  16. 16. Visual browsing Apple
  17. 17. Can you imagine... + Endless scrolling + Highlighted preferred sites + CoolIris-style image searching
  18. 18. My second law of search Folksonomies suck (Sometimes)
  19. 19. Flickr
  20. 20. Flickr
  21. 21. Flickr Search interface: yes! Search results: no!
  22. 22. Getty Images Catalyst
  23. 23. My third law of search Folksonomies rock (Sometimes)
  24. 24. Delicious A user generated search engine?
  25. 25. The flaw in my theory... Order by no. of times bookmarked?!
  26. 26. Google to the rescue
  27. 27. Google to the rescue
  28. 28. Where do we go from here? Algorithms e.g. Google User generated suggestions e.g. Delicious Improved interface experiences
  29. 29. Thoughts? Examples? Abuse about the cricket?
  30. 30. Thanks!

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