SEO & Social Media Marketing Webinar 2020
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Learn how to increase your website sales and leads at https://seooptimizers.com/masterclass
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SEO & Social Media Marketing Webinar 2020
- 1. SEO & Social Media Marketing Training Presented by: Brandon Leibowitz Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 2. Why You Might Be Here? • Learn about digital marketing • Grow your online business • Increase traffic to your website • Transition jobs / careers • Network with other professionals Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 3. About Me • CSULB Business Marketing Degree • 13+ years experience digital marketing • Director of SEO at advertising agencies • Owner of SEO Optimizers Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 4. Today’s Goals • What Is SEO? • How Search Engines Work • On Page SEO • Link Building Strategies • Tracking & Analytics Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 5. SEO: Search Engine Optimization • Ranking websites in the search engines • Maximize visitors to a specific webpage • Do not rely solely on Google, Bing and Yahoo • Different types of searches: Images, Videos, Maps, etc. Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 6. What is SEO? Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 7. How Search Engines Work • Spiders crawl websites • Pages are assigned a value • Determine website relevancy • Top secret algorithm • Provide answers to questions Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 8. What We See Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 9. What Google Sees Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 10. Search Engine Algorithms Google updates the search algorithm daily Major updates are released every few months Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 11. SEO Strategies Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 12. Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 13. Off Page SEO • Building Backlinks • Create & Distribute Content • Analyze Your Competitors • Reputation Management • Social Media Marketing Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 14. Link Building Quality Standards • Quality over quantity • Find niche related sites • Seek out Authority sites pass on more trust • Wikipedia, Examiner, Huffington post, .edu ,.gov, etc. Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 15. Google Analytics • Your website data • Traffic sources • Top pages • Mobile vs desktop Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 17. SEO & Social Media Course Saturdays from 11 AM to 4 PM • Increase website traffic from SEO & Social Media • Real-life examples are given on your website • Small, personalized classes (10 students max) • Receive a certificate of completion https://seooptimizers.com/learn
- 18. Get A Copy Of The Presentation + Access to 60+ of My Favorite SEO Tools text: SEO to: 313131
- 19. Social Media Marketing 101 Presented by: Brandon Leibowitz Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 20. • Started As Social Networking • Evolved To Social Media • Social + Media What is Social Media Marketing? Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 21. What is Social Media Marketing? Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 22. Social Media Challenges • New sites constantly emerge • Sites change their look and feel • Branding yourself • Building a following • Getting engagement Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 23. Know Your Market • Ask questions your customers would ask • Learn as much about your audience • Understand their wants and needs Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 24. Popular Social Media Sites • Facebook • Connecting friends and family • Twitter • Microblogging platform • LinkedIn • B2B marketing • Pinterest • Image & video sharing site • Instagram • Photos, videos and more Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 25. • Create a business page; not a personal page • Join/create niche related groups • You can use #HashTags in your posts • Like, comment, and share others posts • Update your status a few times a week Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 26. • Follow your authority / competitors followers • Interact with users and by @ mentioning • Retweet useful and interesting tweets • Send out multiple Tweets throughout the day • Use two to three #HashTags per tweet Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 27. • Create a business page; not a personal page • Become active in niche related groups • You can use #HashTags in your posts • Engage with others • Update your status frequently Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 28. • 80% Female demographic • Use 3 to 5 #HashTags per post • Reshare and heart other peoples images • Upload images from URL not file • Include your URL in the description Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 29. • All demographics • Pictures and 1 minute videos • Use up to 30 #HashTags per post • Use stories and IGTV • Like, comment and follow users • Get a business page for analytics Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 30. Content Calendar • Coordinate with team members • Prepare content ahead of time • Schedule posts in advance • Stay organized • Improve your efficiency Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 31. Ethical Practices • Avoid black hat unethical techniques • Follow each sites terms and conditions • Give credit when using others content • Do not SPAM Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 32. Social Media Strategies • Build relationships • Separate business/personal profiles • Use #HashTags appropriately • Share other peoples content • Use keywords in your posts Email: brandon@seooptimizers.com | Phone: (310) 940-9463
- 34. SEO & Social Media Course Saturdays from 11 AM to 4 PM • Increase website traffic from SEO & Social Media • Real-life examples are given on your website • Small, personalized classes (10 students max) • Receive a certificate of completion https://seooptimizers.com/learn
- 35. Get A Copy Of The Presentation + Access to 60+ of My Favorite SEO Tools text: SEO to: 313131