This document provides an overview of simple WordPress SEO techniques. It defines SEO as affecting website visibility in organic search results. Key topics covered include optimizing page titles, URLs, descriptions, content writing, images, hosting, speed, security, backlinks and using plugins like Yoast to help with the process. While SEO takes work, following these best practices can help improve a site's rankings over time.

2. Simple WordPress
SEO

3. Santosh Raut
• WordPress Developer
• is Founder of Ocean Web
Technology
• SEO Researcher

4. What is SEO ?
• SEO is the process of affecting the
visibility of website in a search
engine’s organic search results -
Wikipedia
• SEO is being visible in Search
Engines

5. Why SEO ?
• To Increase in Traffic
• Higher Brand Credibility, People
Trust Google
• Better Return on Investment Than
Ads
• Your Competitors Are Doing It
• The Results are Permanent (For
Long Time)

7. Title,URL, Description

8. For Whom ?
• For search engine user
• For google and google lover
• For your targeted user
• For your potential clients

9. How ?
• Key Phrase “WordCamp Nepal”
• Title
• URL
• Description

11. Who Can do SEO ?
• SEO Consultant
• WordPress User

12. Title
• Must include the KeyPhrase

13. Page Title

14. Key Phrase in URL
• Change the Permalink /%postname
%/

16. KeyPhrase in URL

17. Description
• Google Takes Description from the first Paragraph
of your Content

19. Content Writing
• Content is most important
• 300+ Words
• Short Paragraphs
• Include key phrase 4-6%

20. Avoid Duplication
• Redirect http://www.yoursitename.com to
http://yoursitename.com
• RewriteCond %{HTTP_HOST}
^www.example.com [NC]
• RewriteRule ^(.*)$ http://example.com/$1
[L,R=301]

21. #Image
• For speed and image search
• make the size as low as possible
• rename the image name as per targeted key
phrase
• JPEG will be the best for speed and quality

22. #inserting image
• Screenshot

23. Domain Name and Age
• Domain words should contain your product name
• Longer age with longer Expiry Date

24. Age and Word

27. Better Hosting
• Speed is major factor for SEO
• Security is comes with Hosting First
• Location of hosting affect the load
time

28. If your site get hacked or Down,
You will lose what you have done.

29. Security & Speed

30. Minify CSS, JS
• Compress your CSS Files
• Dont Use Inline CSS
• Single CSS file to avoid too many request to
server
• It will load your site faster

31. http://cssminifier.com/

32. cache
• Cache will Speed of your site by loading the content
from your local server

33. Total Cache

34. Social Sharing

35. Add This

36. backlinks
• Social Sharing
• Forum Comments
• Link Exchange
• Participating in Q/A sites
• Blog posting
• Directory Submission

37. Is it Possible
• Yes !
• If you are not lazy

39. What if I am lazy ?
• Install Plugins

40. WordPress SEO by
Yoast
• Coming Soon

41. Plugins Do not Do SEO

43. <link rel=”author” href=”https://plus.google.com/[YOUR PERSONAL G+ PROFILE HERE]“/>

47. #Reference
• tools.pingdom.com
• http://google.com
• http://cssminifier.com/
• yoast.com
• addthis.com
• codex.wordpress.org

48. Thank you
• Any Questions ?