The document summarizes a presentation by Siddharth Bhai on becoming a versatile product manager. It discusses the different types of products - enterprise, consumer, and business - and highlights the unique challenges of each. For enterprise products, it emphasizes understanding adoption cycles, decision makers, ensuring interoperability, and focusing on ongoing usage not just sales. For consumer products, it notes the importance of defining goals clearly, understanding demographics, and prioritizing the right metrics. And for business products, it recommends understanding functional roles and decision makers, demonstrating measurable impact, and keeping end users happy.

1. How to Become a Versatile Product
Manager by Google’s Product Manager
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7. Siddharth Bhai
Tonight’s Speaker

8. Becoming a
versatile PM
Siddharth Bhai
Twitter: siddharthbhai@

9. Bradley Cooper
Navy SEAL

10. Why care
about being versatile?
Big companies versus startups
Product strategy evolves
Technology evolves

11. Why can
I help?
PM on diverse products.
At Google & Microsoft.
Enterprise
Identity &
security
Consumer
Web, Windows,
iOS, Android
Business
CRM & Sales
Intelligence

12. The common trait

13. Aamir Khan

14. Mahershala

15. My story
Theatre

16. Why are we
talking about acting?
It’s not about the acting ...
It’s about the character

17. The one thing
Put yourself in the shoes of your users.
User empathy

18. The unique
challenges

19. Product Classification
What is different about these?
How do you succeed as a PM?
Enterprise
Infrastructure
Deployment
Consumer
Apps
Websites
Business
Sales & Marketing
Finance

20. Enterprise Products
Premise The product exists
… to solve an organizational problem
Characteristics ● On-premises or cloud deployment model
● Interoperability with other products
● Customer control over upgrade cycle
Metrics ● # Enterprise deployments & segmentation
● # Users / customer
● $ Revenue per customer
● $ TCO / customer

21. Understand adoption cycle & decision makers
Well-rounded launches matter - blogs, user guides, support
Care about actual ongoing usage, not just closing the sale
Enterprise Products
Ensure interoperability with relevant other products

22. Consumer Products
Premise The product exists
… to entertain or solve a user problem
Characteristics ● Is it a toothbrush or a television?
● Tricky to make a daily habit!
● Often, large variety in user demographics
Metrics ● Acquisition
● Activation
● Retention
● Engagement

23. Define the goal of your product clearly
Understand the target demographics, and nuances well
Prioritize the right metrics
Profile user segments & study their usage
Consumer Products

24. Business Products
Premise The product exists
… to advance key business functions
Characteristics ● Multiple key personas - execs, ops, users
● Integrations with custom processes & tools
● Over time, focus shifts from ‘cover basics’
to ‘build smarts’
Metrics ● Product reach - $ Revenue, or # deals
● User engagement
● User efficiency & productivity

25. Understand the decision makers and functional roles
Proactively discuss right metrics & expectations with them
Make a ROI argument & demonstrate measurable impact
Prioritize keeping your end users happy
Business Products

26. Let’s try it out!

27. Ideas to try at
home

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