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Good design is good
Good design encompasses aesthetics, innovation, clarity, and functionality, aimed at effectively communicating a message to the user. It requires collaboration among designers, copywriters, and account managers to ensure successful outcomes, emphasizing that design must have purpose and objectives. Additionally, timelessness and respect in communication between clients and designers are crucial for achieving outstanding results.
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Good design is good
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- 4. aesthe5cs style honesty crea5vity innova5on clarity effec5veness unobtrusiveness structure consistence elegance func5onality memorability insight “design for humans” uniqueness grandeur friendliness “less is more” readability permanence thorough
- 5. try to remember 5things.
- 6. good EFFECTIVE design CLEAR is… AESTHETIC INNOVATIVE PERMANENT
- 7. good EFFECTIVE design Design must always have a is… purpose, objec5ves, otherwise it’s art, and not design.
- 8. good CLEAR design Avoid confusion, avoid a too is… wide range of interpreta5on of the message and you’ll be sure to get the right thing across to the customer.
- 9. good AESTHETIC design Design is visual, and must is… communicate in an aesthe5c manner. Style, form, power, all of these come from an aesthe5c approach.
- 10. good INNOVATIVE design Design needs to be powered by is… innova5on, because without it, our world would be completely boring.
- 11. good PERMANENT design What was good design 30 or 50 is… years ago is s5ll good design today. If it’s good, it will last.
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- 13. Good design isnever rarely the product of any ONE individual, but the result of MORE.
- 14. Good design isnever rarely the product of any ONE individual, but the result of MORE. but beware of design by committee
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- 17. work. …as a copywriter together. “A picture may be worth a thousand words, but only words can provide a call to ac5on”* * internet anonymous
- 18. work. …as a copywriter together. Copy and design are intrinsically linked.
- 19. work. …as a copywriter together. Nice images with bad copy are not good design Ugly images with great copy are not good design
- 20. work. …as an account manager together. Don’t just forward emails. Care about the project and about your responsibility in geQng a good design done.
- 21. work. …as an account manager together. Work FOR the agency, not against it. If the client is wrong, don’t be afraid to tell him that. You will gain more if you support your agency, rather than the client.
- 22. work. …as an account manager together. Never lose a baVle before you’ve fought it. And be sure there will be baVles.
- 23. work. …as a client together. Give a brief and let the designer do great design. Give as much informa5on as you can, answer all the ques5ons from the designer. Make sure you are both on the same page.
- 24. work. …as a client together. “Can I haz cool poster (in an hour) (for free) ? Kthzbye” Is not a brief. It will make a designer tell you (politely or not) to go f#$% yourself.
- 25. work. …as a client together. Give specifica5ons, not orders. Mutual respect will make communica5on and work a lot easier and more produc5ve.
- 26. work. YOU ARE NOT together. THE DESIGNER* …so trust the professionals when they make a decision for you * unless you actually are the designer
- 27. work. Work with the together. designer, not against him
- 28. The 1 thingyou should remember: Average is not enough. Aim for f@#$ing awesome. gratuitous use of the F word, I know…
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