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Polaris (with video)

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Polaris (with video)

  1. 1. ONLINE MARKETING   ONLINE MARKETING SOCIAL MEDIA, SEO and BLOGGING EXPLAINED Twitter: @emilydoig email: emily@cookieonlinemarketing.com for small and medium business www.cookieonlinemarketing.com www.thesocialmediaproject.com.au
  2. 2.   <ul><li>SOCIAL MEDIA </li></ul>AGENDA SEARCH ENGINE OPTIMISATION (SEO) BLOGGING FOR BUSINESS RESOURCES QUESTIONS
  3. 3. SOCIAL MEDIA  
  4. 4.     SOCIAL MEDIA EXPLAINED  
  5. 5.   <ul><li>Marketing is changing </li></ul>Social Media As business owners we need to adapt It's about sharing, communicating and engaging Each social media platform has a different proposition Think that social media isn't for the finance industry?
  6. 6.   <ul><li>Chartered Accountants of Australia </li></ul>Social Media Budgets are sexy Warren Buffet   ATO CPA Australia Ernts and Young        All use social media The Budget Dude
  7. 7.   <ul><li>There are hundreds of Social Networks </li></ul>Social Networks Today, we'll look at 3... facebook Twitter Linkedin
  8. 8.   <ul><li>Research tools that suit you business </li></ul>Social Media Do's Completely set up your profile before you start interacting Join a conversation Promote your social media profile           Be transparent Be helpful Find your voice
  9. 9.   <ul><li>Ignore feedback </li></ul>Social Media Dont's Be defensive Do things by halves... be committed Trash Talk           Be spammy
  10. 10. SEO SEARCH ENGINE OPTIMISATION
  11. 11.   <ul><li>  </li></ul>&quot; Search Engine Optimsation is the process of improving the volume or quality of traffic                     to a webiste or web page&quot;                                            -wikipedia  5th Ave. Manhattan. August 2009.
  12. 12.   <ul><li>What is SEO? </li></ul>Search Engine Optimisation Why is it so important? What can you do to improve your site? Dark promises
  13. 13.   <ul><li>Research terms </li></ul>Search Engine Optimisation Dynamic content Be relevant and contextual ANALYTICS, ANALYTICS, ANALYTICS Avoid excessive amounts of flash Tags Links competitors
  14. 14. BLOGGING FOR BUSINESS
  15. 15.                                           C harlie- Aged 4 Months. April 10 Your blog is like a puppy
  16. 16.   <ul><li>Virgin Racing Launch March 2010 </li></ul>  What is your Niche?   You gotta have one Stay true to it Dont be afraid Show expertise
  17. 17. Get blogging Invite guests bloggers to write on industry   review a new product review an event interview clients, management teams or thought leaders tips and tricks for your industry helpful links Content isn't always just text... get creative Have a clear call to action
  18. 18.   <ul><li>  </li></ul>Resources A copy of today's presentation along with some useful links will be available on Monday at www.cookieonlinemarketing.com/polaris WWW.COOKIEONLINEMARKETING/POLARIS

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