At Zappos anything worth doing, is worth doing with WOW. We are empowered to go above and beyond the expectations of our customers in order to make them happy. When people think of delight & happiness, rarely does a mobile app or device come to mind. How can we design products & technology that delights & inspires people to be happy? How do we translate amazing examples of customer experience into the digital world? This presentation explains the 3 main interconnected influences on happiness, and how designing for emotion is a powerful thing.