The document discusses SAP's predictive analytics solutions and their strategic importance for businesses, emphasizing the ability to gain competitive advantages through data analysis. It highlights a quarterly community call series for interactive discussions among experts, including polls to understand user adoption barriers and applications of predictive analytics. The session covers the evolution of analytics, its business impact, and a demo of predictive modeling capabilities aimed at enhancing customer relationships.

1. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 1Internal
SAP Predictive Analytics
Innovate the Future, Faster
#askSAP Community Call on Predictive Analytics

2. SAP Analytics Innovations
Community Call Series
• Quarterly series for the BI community
hosted by SAP Analytics
• An opportunity for you to direct the
discussion, get your questions answered,
and end the session with some useful
advice
• Live and interactive 90 minutes
• Connect on topics before, during, and
after the call via twitter using #askSAP

3. 3© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Today’sSpeakers
Sven Bauszus
Global VP and GM
Advanced Analytics
SAP
@SBauszus
Charles Gadalla
Senior Director
Advanced Analytics
SAP
@CGadalla
Mike Watschke
Senior Director
Predictive Center of
Excellence
SAP
@MikeWatschke
Greg Myers
SAP Mentor
Evtechnologies
@gpmyers

4. 4© 2015 SAP SE or an SAP affiliate company. All rights reserved.
PollQuestion#1
Which Predictive Analytics solutions do you use today?
a. SAP
b. Other
c. None

5. 5© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Agenda
 Vision and Strategy
 SAP Predictive Analytics Today and the Future
 Demo

6. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 6
It’sNoLongerSenseandRespond…
Ever Faster
Decision Cycle
Analytical
Skill Gap
“Demand for deep
analytical talent in the US
could be 50 to 60%
greater than its projected
supply by 2018”
McKinsey Global Institute
1 11
Transactions
Conversations
Machines
Massive
Amount of Data
Gartner

7. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 7
HowAnalyticsNeedtoEvolve
 End-to-end
 Easy adoption
 Fast implementation
 Business focused
 Enables storytelling
Raw
Data
Cleaned
Data
Standard
Reports
Ad Hoc
Reports &
OLAP
Agile
Visualization
Predictive
Modeling
Optimization
What happened?
Why did it happen?
What will happen?
What is
the best that
could happen?
UserEngagement
Maturity of Analytics Capabilities
Self
Service BI
Generic
Predictive Analysis

8. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 8
Anticipate, Drive Better Decisions . . . Today!
Social
Network
Customer
Data
Automobiles
Machine
Data
Smart Meter
Point of
Sale
Mobile
Structured
Data
Click Stream
Location-
based Data
Text Data
IMHO, it’s great!
RFID
68%of organizations
that used predictive analytics
realized a competitive
advantage
Ventana Research
52% use predictive
analytics to increase
profitability
55% use predictive
analytics to create new
revenue opportunities
45% use predictive
analytics for customer
services
43% use predictive
analytics for product
recommendations

9. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 9
:-)
Brand Sentiment
360O Customer View
Product Recommendation
Propensity to Churn Real-time Demand/
Supply Forecast
Predictive Maintenance
Fraud Prevention
Network Optimization Insider Threats
Real-time
Risk Mitigation
Asset Tracking
Personalized Care
ImaginetheBusinessPotential…

10. 10© 2015 SAP SE or an SAP affiliate company. All rights reserved.
SAP Predictive Analytics
Fast  Simple  Everywhere
Automated predictive workflow
Embedded predictive analytics in business processes and apps
Act with confidence at the point of decision
Real-time predictive on big data
Spot opportunities in real-time
Make predictions simple, fast and accurate

11. 11© 2015 SAP SE or an SAP affiliate company. All rights reserved.
PollQuestion#2
What is the biggest barrier to adopting Predictive Analytics in
your organization?
a. Skills shortage
b. Technology and tool complexity
c. Cost

12. 12© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Agenda
 Vision and Strategy
 SAP Predictive Analytics Today and the Future
 Demo

13. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 13
WhereWeAreToday
SAP
Predictive
Analytics
2.0‐ Today
SAP Predictive Analysis 1.0.21
SAP InfiniteInsight 7.0.1

14. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 14
PredictiveAnalyticsSolutionsfromSAP
SAP Predictive Analytics
Data Preparation
Expert Analysis
Automated AnalysisVisualization
RecommendationScoring Social
SDK/API Model Management
Connectors
CLOUD On-Premise
Predictive Analysis
Library
Automated
Predictive Library
R-Scripts
In-Memory Processing Engine 25+ Industries  11+ LoBs
O&G,
Manufacturing
& Utilities
Public Sector
& Healthcare
Financial &
Insurance
Services
TelecommunicationsRetail &
Consumer
Products
Predictive ApplicationsSAP HANA

15. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 15
SAPPredictiveAnalytics–What’sNew
Expert Analytics
Advanced
Visualization
R‐Integration
HANA PAL
Automated
Analytics
Data Manager
Modeler
Social
Recommendations
Model
Management
BW Offline
support
Automated
Predictive Library
– SPS9
Big Data Ready
Amazon EMR Hive
Cloudera Impala
Generic ODATA
Greenplum
Apache Hive 0.13
Spark 1.1.
Path analysis,
geo‐sequencing
and geo‐location

16. Why SAP Predictive Analytics?
 Ability to offer relevant “friend”
recommendations
 Better understanding of individuals by
identifying communities with similar interests,
characteristics, and behaviors
Skyrock:UnlockBigDataSourcesforMoreAccurate
andPersonalizedRecommendations
20Relevant friend
recommendations
2X
increase in the
acceptance rate
<600k
Reduction in customer churn rate
20,000Distinct communities identified
Unlock Big Data for accurate
predictions and personalized
recommendations on products, friends,
and content

17. 17© 2015 SAP SE or an SAP affiliate company. All rights reserved.
PollQuestion#3
How are Predictive Analytics being used (or planned to be used)
in your organization?
a. Retention analysis
b. Direct marketing
c. Cross sell / upsell /
propensity to spend
d. Portfolio analysis
e. Loan default
f. Fraud detection
g. Risk analysis
h. Quality assurance
i. Optimization
j. Econometric forecasting
k. Scientific investigation

18. 18© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Agenda
 Vision and Strategy
 SAP Predictive Analytics Today and the Future
 Demo

19. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 19
Demo:EmbedandApplyPredictivePersonalization

20. Build predictive models to help
create personalized offers more
quickly & accurately
CoxCommunications:SuperchargingCustomer
Relationships
14%
More products per
customer
household
80%
Reduction in model
creation time
28%
Reduction in
customer churn
rate
42X
Greater throughput
for central analysts
WhySAPPredictiveAnalytics?
 Precise, accurate, and fast polling of
10 million observations and 800 variables
 Scalable solution to support both
short and long-term needs

21. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 21
TheSAPDifference
Complete
end-to-end
analytics solution
#1
leader in
analytics*
65,000+
analytics customers
13,000+
partners with proven
track record of success
*Gartner, Market Share Analysis:
Business Intelligence and Analytics Software, 2013

22. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 22
PollQuestion#4
Who is (or who will be) using Predictive Analytics to build models
in your organization?
a. Statistician / Data Scientist
b. Business analyst
c. Other business user
d. Casual user
e. IT developer
f. External partner

23. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 23
1
NextSteps
Read SAP Predictive Analytics customers case studies
www.sap.com/predict-and-me
Learn more and watch SAP Predictive Analytics in action
www.sap.com/predictive & http://scn.sap.com/docs/DOC-32651
2
Experience it yourself at SAPPHIRE NOW and the ASUG Annual Conference
http://events.sap.com/sapandasug/
4
Try SAP Predictive Analytics – Free 30 day trial
https://www.sap.com/cmp/ft/crm-xm15-dwn-an001/index.html
3

24. 24© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Thank you
www.sap.com/predictive
scn.sap.com/community/predictive-analysis
#sappredictive  @sapanalytics

25. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 25Internal
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
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