The document discusses SAP's strategy to drive digital transformation for customers. It outlines how SAP's Digital Business Framework and SAP S/4HANA platform can help customers simplify complex IT environments, gain real-time insights from large amounts of data, and innovate through new applications and cloud services. The digital transformation solutions are designed to help customers optimize operations, increase market share, and maximize profits.

1. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
SAP Strategy To Drive Digital
Transformation
Paul Marriott, SVP, Platform Solutions, APJ
@pmmarriott

2. © 2015 SAP SE or an SAP affiliate company. All rights reserved. For Internal SAP Use Only 2
Digital Economy Offers Infinite Opportunities
Source: * McKinsey, MIT Sloan and CapGemini, 2013,
1850
Industrial Economy
1970
IT Economy
1990
Internet Economy
2020
Digital Economy
$0.4T $27.5T$12.1T $90.0T

3. © 2015 SAP SE or an SAP affiliate company. All rights reserved. For Internal SAP Use Only 3
Digital Transformation is a CEO Priority

4. © 2015 SAP SE or an SAP affiliate company. All rights reserved. For Internal SAP Use Only 4
Customers Success
OPTIMIZE
Forecast Accuracy
INCREASE
Market Share
MAXIMIZE
Profits
15% More calls handled by IVR
rather than call centre agents. 10
Minutes to create marketing
campaigns down from 4 weeks.
50% increase in market share
with greater operational control
2B people using 400 brands every
day. Accelerated month closing.
Increase supplier productivity
through simplified experience.

5. © 2015 SAP SE or an SAP affiliate company. All rights reserved. For Internal SAP Use Only 5
*MIT Digital Change Survey, 2013
Of business leaders said that
achieving digital transformation will
become critical to their organizations
within the next two years.*
78%
Of employees in companies where
CEOs have shared their vision for
digital transformation feel that it is
the right thing for the organization.*
93%
All lines of business running in real time on a digital business platform
The digital value chain
Suppliers
People
Resources
Omnicommerce
Deliver exceptional
experiences to your
customers across every
channel of interaction
Enable the workforce of the
future – employees and
contingent labor
Enable frictionless commerce
by managing suppliers better
Manage materials, assets, cash, and
other resources better
Customers
Businessnetwork
Social
Internet
of
Things
Other
unstructured/
structured
data
The Digital Value Chain
The Digital Value Chain

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BUT…..Decades of Complexity Inhibits Innovation
Business Leaders Need
to Execute in the Moment
Explosion of Data,
Devices, Decisions
Need speed to resultsNeed greater choice and
flexibility
Change
is Outpacing IT
Simplify and Integrate
40% executives worry that their organizations will not keep pace with
technology change and lose their competitive edge.
– McKinsey study, 2013
”“

7. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
Whiteboard Session

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Do you have the time to invest into digital innovation?
Do you believe it will be more or less complex in 5 years?
Do you believe your IT infrastructure is simple today?
Do you believe you can innovate if you don’t simplify?

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5 Years Ago
SAP introduced our true in-memory solution

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Introducing SAP Digital Business Framework
Smarter and engaged
workforce across
all employees
Customer
experience
omnichannel
Workforce
engagement
Assets &
Internet of Things
Supplier
collaboration
business networks
Supplier collaboration to
accelerate growth
Harness Big Data and the
Internet of Things to drive
real-time insights and new
business model
Outcome-based, highly-configured
customer experience
Re-platform core
business processes,
and bring together
business process and
analytics in real time to
be smarter, faster, and
simpler
Digital Enterprise Platform

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New Real-Time Applications - SAP Digital Boardroom

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SAP Digital Enterprise Platform
IoT
HANA Cloud Platform
IoT
Platform
CEC
ERP, CRM
ISV, Custom
HANA Platform
any DB Hadoop
Security FioriUX
Digital
Boardroom
Icon
Analytics
APIMgt

13. © 2015 SAP SE or an SAP affiliate company. All rights reserved. For Internal SAP Use Only 13
S/4HANA - A Modern Business Platform
Analyze Predict SenseStore
Mobile &
Device
BW CRM SCM PLM SRM HRM
S/4 HANA

14. © 2015 SAP SE or an SAP affiliate company. All rights reserved. For Internal SAP Use Only 14
SAP HANA
SAP Business
Warehouse
powered
by SAP HANA
SAP Business
Suite powered
by SAP HANA
SAP Simple
Finance
powered
by SAP HANA
Ÿ Real-time analysis
Ÿ Real-time reporting
Ÿ Real-time business
Ÿ OLAP and OLTP together
Ÿ SAP HANA Enterprise
Cloud for SAP Business
Suite on SAP HANA
Ÿ In-memory platform Ÿ Instant financial insight
Ÿ No aggregates
Ÿ Single source of truth
Ÿ Simplified data model
Ÿ New user experience
Ÿ Advanced processing
Ÿ Choice of deployment
2011 20132012 2014 2015
S/4HANA – Live Business Through Simplified Architecture

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Simple Data Model
Without aggregates
• All enterprises
• All industries
• All roles
• All data
• All regions
• All deployments
• All extensions
Without redundancy
Simple User Experience
Role-based
All devices
Simple Business Solutions
Digitally connected
Real time
S/4HANA – Live Business Through Simplified Architecture

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Forecast of project profitability
Ÿ Prediction and simulation to evaluate financial
impacts of strategic business options
Ÿ Integrated liquidity forecasting using
multidimensional real-time analytics
Near real-time period closing
Ÿ Better process oversight through new
management dashboard
Ÿ Flexible on-the-fly aggregation, no time delays of
data loss due to replication
Real-time revenue and cost analysis
Ÿ Interactive drill down to explore root causes for
deviations
Ÿ Optimization strategies to improve company’s
overall financial health
S/4HANA – Driving Finance Transformation with Live Insight

17. © 2015 SAP SE or an SAP affiliate company. All rights reserved. For Internal SAP Use Only 17
Next Generation Analytics
Enterprise
Performance
Management
Governance,
Risk, and
Compliance
Business
Intelligence
Predictive
Analytics
Real-Time
Business
Any Device
Visualization
Social Collaboration Big Data

18. © 2015 SAP SE or an SAP affiliate company. All rights reserved. For Internal SAP Use Only 18
Rapid Transformation with Hana Cloud Platform (HCP)
Extend
On-Premise & SaaS Apps
Build
New Apps & Consumption
Integrate
On-premise & Cloud Apps
Partner solutions …
Connected
Manufacturing
Connected
Logistics
Predictive
Maintenance
Devices …

19. © 2015 SAP SE or an SAP affiliate company. All rights reserved. For Internal SAP Use Only 19
PAPER & PULP
Company Operations On A Single Platform
“With SAP HANA, we accelerated the
display time of our customer line items by
400%. A faster system response enables us
to make even faster business and technical
decisions, generating benefits for the whole
company”
Antonio Augusto Dias Cruz, CIO, Suzano Papel e Celulose S.A.

20. © 2015 SAP SE or an SAP affiliate company. All rights reserved. For Internal SAP Use Only 20
• 1 day reduction in global closing process
• Fraud management to drive 8m saving
• Implemented IFRS revenue reporting
• Accelerated campaign management
• Improved accurracy of customer scoring
TELECOMMUNICATIONS
Finance Operations & Customer Service @ Scale

21. HEALTHCARE
A future with less pain
“Within 3 months of adopting such a clinical
indicator, usage dropped from 5.8 percent to
1.2 percent. The use of 3rd-line antibiotics
went down to zero percent”
Dr. Hee Hwang, CIO at Seoul National University Bundang Hospital

22. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 22Internal
BUDGET
DRIVE DOWN OPERATING COSTS
TIME
66TB
AS-IS ON DB2
EDW
(DB2)
SRM
(DB2)
SCM
(DB2)
BCS
(DB2)
Systems of
Record
ERP
(DB2)
Systems of
Innovation
Systems of
Differentiation
HANA
INNOVATE WITH SAP
Real-time
Data Mart
Predictive
Analysis
Digital Transformation and Simplification Customer Example
Innovation
Use Cases
Integrated Cloud
Business Network
16TB
DIGITAL TRANSFORMATION PLATFORM
S/4 HANA Enterprise Management
Predictive Analysis
Real-time EDW
Sidecar
Analytics
HANA
Full Use HANA
BRINGING FORWARD INNOVATION
BW
HANA

23. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 23Internal
BUDGET
TIME
SHORT-TERM GOALS MEDIUM-TERM GOALS LONG-TERM GOALS
Systemsof
Innovation
Systemsof
Differentiation
Systemsof
Record
Customer
Sentiment
Intelligence
Geospatial
analysis
Yield
Optimization
and Planning
Anomaly / Fraud
Detection
Predictive
Equipment
Maintenance
Boardroom
Redefined
BI Reporting
Performance
(BW on HANA)
Real-time KPI
Visibility
Sidecar
Analytics
360◦ customer
insight
Marketing
Demand
Signal
Management
Unified Platform
S/4 HANASuite on
HANA
Possible Digital Transformation Roadmap (Example Customer)
HANA PLATFORM

24. 24© 2015 SAP SE or an SAP affiliate company. All rights reserved.
START TODAY! SIMPLE, INSTANT ACCESS.
S/4 HANA
PLATFORM
s4hana.com
LEARN
ONLINE
open.sap.com
HANA CLOUD
PLATFORM
hcp.sap.com

25. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
Questions?
Paul Marriott, SVP, Platform Solutions, APJ
@pmmarriott

26. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
Thank You. Break
Paul Marriott, SVP, Platform Solutions, APJ
@pmmarriott

27. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 27Internal
Koehler

28. © 2013 SAP AG. All rights reserved. 28
Leverage HANA for campaigns to reduce churn and
increase profitability
Objectives
§ Enable targeted micro-offers in real time for
optimum retention
§ Real-time decisions to maximize revenue by
channel
§ Refine sales offers for increased adoption and
profitability
Tangible Benefits
§ $10-25 savings per win-back subscriber –
potentially billions of additional revenue per year
§ 56x faster insights performing churn analysis
§ 2 Billion+ records for 21M customers analyzed
in 3 hours

29. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 29Internal
RSSC: Driving Savings, Efficiency, and Innovation
with SAP® Business Suite powered by SAP HANA®
Company
Royal Swaziland Sugar
Corporation (RSSC)
Headquarters
Simunye, Swaziland
Industry
Consumer products
Products and Services
Production of sugar and
ethanol
Employees
3,500
Web Site
www.rssc.co.sz
Partner
SAP® Consulting organization
“SAP as a company stood out from an innovation and cost
standpoint and because of its global presence. From a
technology platform perspective, SAP Business Suite powered by
SAP HANA could deliver on RSSC’s requirements for the future.”
Rob Coombe, Group IT Manager, Royal Swaziland Sugar Corporation (RSSC)
28148 (14/04) This content is approved by the customer and may not be altered under any circumstances.

30. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 30Internal
Suzano Adopts SAP HANA® for Digital Transformation
Company
Suzano Papel e Celulose S.A.
Headquarters
Sao Paulo, Brazil
Industry
Mill products – pulp and paper
Products and Services
Renewable forestry-based
products, pulp, and paper
Employees
>6,000
Web Site
www.suzano.com.br
Partner
SAP® Active Global Support
organization
Objectives
Ÿ Modernize and integrate company management operations on a single
platform
Ÿ Improve organizational performance
Ÿ Increase speed of processes and analysis
Ÿ Boost processes that support studies of genetic material, including research,
development, data analysis, and storage
Why SAP
Ÿ First customer to implement the SAP HANA® platform in Brazil, and one of the
first in Latin America
Ÿ Help of the general availability care program for SAP HANA
Ÿ Involvement of the mission control center, part of the control center approach
delivered by the SAP® Active Global Support organization
Ÿ Guidance provided by the value map for SAP HANA
Benefits
Ÿ Smooth implementation performed within the time scheduled
Ÿ Ability to perform correlational and predictive analysis based on cutting-edge
Big Data models
Ÿ Success in establishing SAP Business Suite powered by SAP HANA as a
productive software environment with no disruption
“With SAP HANA, we accelerated the display time of our
customer line items by 400%. A faster system response enables
us to make even faster business and technical decisions,
generating benefits for the whole company.”
Antonio Augusto Dias Cruz, CIO, Suzano Papel e Celulose S.A.
Faster
Implementation at lower cost
Greater
System stability and continuity
for users
Lower
Total cost of operations
Better
Technical stability and
performance
36229 (15/04) This content is approved by the customer and may not be altered under any circumstances.

31. © 2015 SAP SE or an SAP affiliate company. All rights reserved. For Internal SAP Use Only 31
Need to align business decisions to
changing external market conditions by
processing data in business systems
with Hadoop Data Lakes together.
Extensive amounts of data start clogging
business systems with data that can be
more efficiently archived to less
expensive systems
Real-time drill-down interaction is
impossible when data is distributed
across thousands of nodes and
processed in batches
Inefficient Data
Processing
Lack Business
Alignment
Costly Managing of
Big Data
With all this new data connecting us we should be sailing smoothly.
Unfortunately we’re drowning in our own data.
The challenge with distributed data processing…

32. © 2015 SAP SE or an SAP affiliate company. All rights reserved. For Internal SAP Use Only 32
Bridging the Digital Divide...
ENTERPRISE BIG DATA
Introducing
SAP HANA Vora

33. © 2015 SAP SE or an SAP affiliate company. All rights reserved. For Internal SAP Use Only 33
Complex business processes
Large organizations can spend between
40% and 80% of their time on non-value-
added activities
(BCG, Complexity Report)
Complex technology
73% percent of executives said the
complexity of data is the largest IT
challenge
(Forrester, 2013 report)
SAP S/4HANA
Addressing the complexity hidden the enterprise…
Complex decision making
“Large global organizations have
created so much complexity that
businesses often struggle to bring good
ideas to the marketplace profitably.”
(McKinsey, 2014)
Scattered information Technology limitationBatch orientation
10.2%
or
$237B*
of profits lost by top 200 global companies due to hidden costs of complexity
*Global Simplicity Index, 2013

34. © 2015 SAP SE or an SAP affiliate company. All rights reserved. For Internal SAP Use Only 34
Utilities & Telecommunications
Indian Telco
Building Customer Self-
Service platform for 100m
subscribers
T-Mobile
Fine tune marketing
campaigns to improve
customer adoption rates
AGL
Smart meter analysis to
optimize consumption and
provide value added services

35. 35© 2015 SAP SE or an SAP affiliate company. All rights reserved. For Internal SAP and Partner Use Only
BRIDGING THE DIGITAL DIVIDE
Too Complex Too Slow Unable to
Work Together
ENTERPRISE BIG DATA

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The Opportunity Ahead
OPERATIONAL COST
of companies will have
IoT applications by 2017
of the world’s workforce
is now mobileREDUCE
82%
of companies are
innovating more than
they were 10 years ago44%
1.3B