The document outlines a design case study for the fit-out of the Generali A.G.S.P.A. office at Rolex Towers in Dubai, detailing the client profile, project facts, challenges faced, and key learnings. The fit-out spanned from July 2010 to June 2011, covering an area of 665 m2 for a staff of 60, with a total cost of AED 3.2 million. Key takeaways emphasize improved client communication, effective space utilization, and the importance of internal coordination and problem-solving in design projects.

1. design case study
GENERALI A.G.S.P.A office fit out at Rolex Towers, Dubai

2. client profile
• a major international player in Insurance & financial products.
• experienced in handling new fit outs and refurbishments.
• present in more than 60 countries
• over 500 international companies
• over 85,000 employees
• over 70 millions clients worldwide
• the Group's own sales network employs more than 100,000
people
• more than € 400 billion worth of assets
• a property portfolio worth more than € 24 billion

3. project facts
• Area of fit out: 665 m2
• Headcount: 60 staff (11.08 m2/head)
• Cost of fit out: 3.2 mio (aed 4812/m2)
• Pre contract period-(phase 1): 1.5 months-July 2010
• Execution period: 1.5 months
• Pre contract period (phase 2): 0.5 month Jan 2011
• Execution period: 3 months aprx – May 2011
• Rectification period: 3 months aprx- June 2011
• Overall timeline: July 2010-June 2011
• Competition: Not much
• Scope of work: Turn key design and build
• ARI capability experience: well versed
• Design team: Chaitali, Faruk
• Sales team: Hameed, Roy
• Engg team: Vijay Kadam, Asad
• Client team: Mr.Girish Kulkarni-GM, Mr.Shaji

4. site
wing lobby
lobby wing

5. site
wing wing 2
window detail

6. entrance lobby

7. entrance lobby

8. reception

9. reception

10. meeting room

11. meeting room

12. board room

13. board room

14. training room

15. break out room

16. private offices

17. open office

18. open office

19. open office

20. challenges
• Density & too many space requirements
• Site parameters
• Client aspirations of look and feel
• ARI Product mix & availability
• Authority approvals
• Internal co-ordination

21. pre contract process
• Space planning
• Concept design intent
• Estimation-fit out and furniture
• Commercial bid
• Contract administration

22. space plan-phase 1

23. visualizations

24. space plan-phase 2

25. various plans

26. visualizations

27. furniture

28. post contract and pre execution
process
• Team formation
• Project planning
• Landlord submissions
• Authority approvals
• Shop drawings-group companies & vendors
• Procurements-fit out & furniture

29. shop drawings

30. execution process
• Project schedule
• Qualitative supervision
• Client co-ordination
• Changes & variations

31. post execution process
• Rectifications
• Design solutions to changes & problems
• Final submittals & certifications
• Commercial closure

32. design solutions

33. design solutions

34. design solutions

35. key learnings
• Space utilization
• Client communication-channels & assimilation
• Blind spots in the recipe
• Value engineering & product mix
• Vendor control
• QA/QC
• Passive preparations
• Rectifications & solutions
• Client behavior & relative evolution

36. thank you..!
• Hope you leave wiser about design projects
• Become more sympathetic and symbiotic with designers,
estimators & clients
• Listen better to clients and convey designers &
estimators about aspirations of the project
• Devise the internal control for effective co-ordination
within ARI departments & group companies
• Eliminate blind spots & rude surprises
• Be astute at problem solving, people skills & think lateral
• Control losses and make better profits with a happy
client.