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Professor Robin Teigland
Chalmers University of Technology
www.robinteigland.com | www.slideshare.net/eteigland | Robin.teigland@hhs.se | @RobinTeigland
People
• “Net generation”
• 24x7 “mobile” workforce
• Gig economy
• Lifelong learning
• Sharing not owning
• Sustainability
Technology
• AI/ML/DL/NN
• Smart robotics & cobotics
• Biotech/gene editing/biomanufacturing
• Internet of Things
• AR/VR/Mixed Reality
• Autonomous vehicles
• Additive manufacturing
• Advanced materials
• Blockchain
• Renewables
• Quantum computing
• Nanotechnology
Open Source
• Software
• Hardware
• Physibles
Convergence of…..
Finance
• Crowdfunding/equity/P2P lending
• Cryptocurrencies/tokens
• Blockchains, smart contracts
• Mobile money and payments
• M2M/R2R payments
• Benefit Corporations
Digital is the main reason
just over half the Fortune 500 companies
have disappeared since the year 2000.
-Pierre Nanterme, CEO Accenture, 2016
Yet..Digital disruption
has only just begun.
Thx to R. Wieselfors, Ericsson for photos
Thx to R. Wieselfors, Ericsson for photos
“We always overestimate the change
that will occur in the next two years
and underestimate the change that
will occur in the next ten.”
- Bill Gates, The Road Ahead, 1996
2015
Smart Robots
H.I.S. Co. has two Henn na Hotels run
“entirely” by robots and plans to open 100 hotels
Check-in
Other Automated Tasks
Concierge, Porters, Cleaning, Lawnmowing, Room Service, Robot Trashcan, Robot fish
Food deliveries
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
FIRM FOUNDED EMPLOYEES MKT CAP
BMW 1916 125,000 $60B
UBER 2009 11,000 $48B
MARRIOTT 1927 227,000 $51B
AIRBNB 2008 5,000 $31B
WALT DISNEY 1923 195,000 $167B
FACEBOOK 2004 21,000 $512B
WALMART 1962 2,300,000 $298B
ALIBABA 1999 50,000 $469B
Adapted from Parker & Van Alstyne, with Choudary, 2016, updated January 2018
Something fundamental is changing
Sweden – World’s 2nd most innovative economy
https://www.bloomberg.com/news/articles/2017-01-17/sweden-gains-south-korea-reigns-as-world-s-most-innovative-economies
2017
Stockholm – a unicorn breeding ground
Unicorns: Private companies
valued at more than USD 1 bln
The User First, then the Technology
LinkedIn Stockholm Economic Graph 2015
Stockholm’s top industriesStockholm’s unique skills
Products and services are becoming
increasingly more complex…
..and it will only continue
What Does This Girl Need?
Opportunity: What does she need?
Design Thinking
-Focus on a verb, not a noun
-To do what?
-Why does she need to do this?
-How does she want to feel?
-Do not start with the technology!
-Technology is the enabler.
Adapted from Stanford University d.school
Design thinking
turns needs into
demand
IDEO
FIRM FOUNDED EMPLOYEES MKT CAP
BMW 1916 125,000 $60B
UBER 2009 11,000 $48B
MARRIOTT 1927 227,000 $51B
AIRBNB 2008 5,000 $31B
WALT DISNEY 1923 195,000 $167B
FACEBOOK 2004 21,000 $512B
WALMART 1962 2,300,000 $298B
ALIBABA 1999 50,000 $469B
Adapted from Parker & Van Alstyne, with Choudary, 2016, updated January 2018
Something fundamental is changing
Shifting market logics – The rise of platforms
Ericsson & Augur 2011
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
https://www.inc.com/glenn-leibowitz/meet-the-ceo-running-a-billion-dollar-company-with-no-offices-or-email.html
Giggers, Entrepreneurs, and FTEs
in co-living/co-working spaces
https://www.outsite.co/
Exploitation
Improving existing
value creation
activities
Exploration
Developing new
value creation
activities
Adapted from March 1991
Transformation of economic activity
Centralized,
hierarchical
organizations
Decentralized,
self-organizing, autonomous
organizations
Scheveningen Harbor – The Hague
A 3D printer workshop on Lisette’s boat
Knowledge: RepRap community
E-commerce: Aliexpress
My first attempt at 3D printing – successful!
Do-it-yourself (DIY) microfactory networks
Increasing forces
for local community and
circular economies
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
Peniche, Portugal
1 hour north of Lisbon
Centuries of Tradition
A Collective Spirit
Tragedy of
the Commons
Universities
GovernmentIndustry
To be a hotspot for entrepreneurial activity,
a flagship in ocean innovation, and
a showcase in circular economy
A Circular Economy where the
Ocean
meets Digitalization
Entrepreneurship
& Economic
Activity
Graphene
3D Printer
Self-driving Pod
Artificial Intelligence
Underwater Drones
Repurposed Ships
Solar Panel
Blockchain
Designing your Networks
1. Build relationships across diverse networks, avoid echo chambers
2. Ask “What if?”, challenge basic assumptions, and experiment
Boundary
spanner
BA
Two individuals (organizations)
with the same number of contacts…
…but with very different
access to signals, ideas, and resources
BA
www.robinteigland.com
www.slideshare.net/eteigland
Robin.teigland@hhs.se
@RobinTeigland
http://www.go4surf.pt/

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