Top 6 ways developers mess up on User Experience (and how to avoid them) [SF ...Kate Rutter
Oh those pesky UI problems! Sadly, only a few are easily answerable. This talk does that and then frames two important underlying beliefs that impact how developers and designers can get the most of of UX by teasing apart UX and UI (they are *so* not the same thing!) and by broadening the perspective on what makes great products (not just great code.)
Panel slides from SXSW 2012 panel, The UX-Driven Startup with Cindy Alvarez, Zach Larson, Ian McFarland, Kate Rutter.
Not many slides; does have panelist info and one concept model that's really handy to have.
A Minimum Viable Product (MVP) is doing the smallest possible thing in order to learn. You'll make the least amount of effort to get the maximum amount of validated customer learning. The road to launching a web or mobile application usually starts with the creation of a minimum viable product (MVP).
A MVP is more than a prototype but less than a fully-featured app and can help you engage a particular audience, such as potential investors, strategic partners, hires, or test users.
Determining what features should be included in or excluded from your MVP is a critical task with major ramifications.
UX & ROI: What to measure and what to expectcxpartners
Sharing experiences of UX in the world of eCommerce.
What metrics to look at, how much of an increase can you expect, real numbers, benchmarking, business case justification and much more.
Top 6 ways developers mess up on User Experience (and how to avoid them) [SF ...Kate Rutter
Oh those pesky UI problems! Sadly, only a few are easily answerable. This talk does that and then frames two important underlying beliefs that impact how developers and designers can get the most of of UX by teasing apart UX and UI (they are *so* not the same thing!) and by broadening the perspective on what makes great products (not just great code.)
Panel slides from SXSW 2012 panel, The UX-Driven Startup with Cindy Alvarez, Zach Larson, Ian McFarland, Kate Rutter.
Not many slides; does have panelist info and one concept model that's really handy to have.
A Minimum Viable Product (MVP) is doing the smallest possible thing in order to learn. You'll make the least amount of effort to get the maximum amount of validated customer learning. The road to launching a web or mobile application usually starts with the creation of a minimum viable product (MVP).
A MVP is more than a prototype but less than a fully-featured app and can help you engage a particular audience, such as potential investors, strategic partners, hires, or test users.
Determining what features should be included in or excluded from your MVP is a critical task with major ramifications.
UX & ROI: What to measure and what to expectcxpartners
Sharing experiences of UX in the world of eCommerce.
What metrics to look at, how much of an increase can you expect, real numbers, benchmarking, business case justification and much more.
Stepping Back to See Clearly - Building a Solid UX StrategyScott McCall
Internet Summit 2013 Raleigh, NC
November 17, 2013 Pre Con UX Workshop
Stepping Back to See Clearly - Building a Solid UX Strategy
There’s more to UX than usability best practices or a shiny interface. How do we go deeper and create a strategic foundation for solving business problems through design? This session will focus on identifying, clarifying, and communicating problems using design thinking.
*shout outs to Jeff Gothelf for the Lean UX stuff, and Joe Baz and Above the Fold for the Problem Statement format.
Designing with the Mind in Mind: the Psychological Basis of UI Design RulesUXPA International
UI design guidelines are not simple recipes. Applying them effectively requires determining guideline applicability and precedence and balancing trade-offs when guidelines clash. By understanding the underlying psychology, designers and evaluators enhance their ability to apply guidelines. This course explains that psychology. It is based on the instructor's recent book: Designing with the Mind in Mind, 2nd Edition (Elsevier, 2014).
Topics covered:
Perception is biased
Vision is optimized to perceive structure
We seek and use structure
Color vision is limited
Peripheral vision is poor, and visual search is linear unless target “pops” in periphery
Attention is limited; Memory is imperfect
Limits on attention and memory shape our thought and action, e.g., change-blindness
Recognition is easier than recall
Easy: learning from experience & executing learned actions. Hard: novel actions, problem-solving, calculation
Human decision making is rarely rational
Hand-eye coordination follows laws
Lean Analytics - How to Measure Your ProductLiron Hayun
This presentation was given to startup founders and software people to help them understand how to better measure the success (or failure) of their product by using objective data.
Pre-Conference Course: Designing with the Mind in Mind: The Psychological Bas...UXPA International
UI design rules and guidelines are not simple recipes. Applying them effectively requires determining rule applicability and precedence and balancing trade-offs when rules compete. By understanding the underlying psychology, designers and evaluators enhance their ability to apply design rules. This course explains that psychology.
Topics covered:
Perception is biased by experience, context, goals
Vision is optimized to perceive structure (Gestalt principles)
We seek and use structure
Color vision is limited
Peripheral vision is poor, and visual search is linear unless target “pops” in periphery
Attention is limited; Memory is imperfect
Limits on attention and memory shape our thought and action, e.g., change-blindness
Recognition is easier than recall
Easy: learning from experience and executing learned actions. Hard: novel actions, problem-solving, and calculation
What's on your mind? Exploring new methods for measuring emotional engagement...UXPA International
Measuring emotional engagement is becoming an increasingly important aspect of interaction design. In order to truly measure the emotional impact that an experience is creating, UX researchers and designers need to have an understanding of methods that can accurately capture this information. Equally important to knowing what emotional responses are being created are ways to enhance or focus the emotional experience. A new branch of user experience research that includes physiological responses is on its way. This workshop will start a dialog on how these new tools can be applied to the UX field.
DAILY AGRI REPORT BY EPIC RESEARCH- 3 NOVEMBER 2012Epic Research
Epic Research is a leading financial services provider with presence in Indian and other global capital markets. Provides Stock Tips, Forex Tips, Commodity Tips, MCX Tips, Equity Tips, Intraday Tips, NSE Tips, BSE Tips, COMEX Tips, PCG Pack and NCDEX Tips. We provide services in equity, commodity and Forex market.
"Arbejde fremstilling og handling" Hannah Arendt's filosofi om arbejde. Works...Tommy Kjær Lassen
Workshopartikel: Organisation og samarbejde.
En udlægning af Hannah Arendt filosofi om det at arbejde.
Teori og Øvelser.
Original manus: Thomas Engelmann
Building a InCredible Product Brand (Christina Inge) ProductCamp Boston May 2013ProductCamp Boston
Building a brand is what can make or break a new product. Often what distinguishes a successful product from an also-ran is a brand that's credible and resonates with the marketplace.
We'll look at what makes for a successful brand, going beyond image to finding the true value of your product. Make your product stand out from the competition, be first in consumers' minds, and gain a loyal following of advocates and customers.
If branding is tricky, re-branding is even ******, because you need to create credibility for the new brand when you have the legacy of what's gone before. Drawing on a case study of a successful rebranding of one product group from one industry to another, while completely changing everything from look and feel to target audience, we'll look at ways to both brand your new product right and rebrand it for success when you're changing directions.
This presentation was delivered at ProductCamp Boston, May 4, 2013 by Christina Inge
Talk given by Kate Rutter, Co-Founder of LUXr at the Silicon Valley Agile Leadership Network Meetup on May 14, 2013 (http://www.meetup.com/Silicon-Valley-Agile-Leadership-Network/events/102190522/). 20-minute activity included!
LUXr Downtown Las Vegas Small Business 1-day workshop, July 11, 2013 [Las Vegas]LUXr
Lean Startup has caught fire, but what does it mean for UX? User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop for Small Business, held as part of the Downtown Project in Las Vegas.
Luxr coaches Kate Rutter & Kim Knoll facilitated a day-long Lean Startup immersive experience that helps people both make the right product, and make the product right.
Building a better world through lean + designKate Rutter
Keynote for the 2013 AC/UX Google Sprint Week in San Francisco. Lean startup, UX as a mindset and stories to go with 3 key topics in lean. Templates included at the end of the deck.
Design a passion project in three hours using Lean Start-up methodsKate Rutter
Inside you there is a secret product idea...some problem you are just itching to solve. Yet it falls prey to that deadly statement: “Someday, when I have more time...”
In this action-packed 180 minutes, UX London participants got their ideas out and into the world. Using Lean Startup principles and these fun and rapid methods, they created a coherent, lo-fi product concept and got peer feedback on it. From identifying the problem it solves for people and understanding the role it plays in customers’ lives to identifying a key metric to indicate traction, they explored the idea in full. They wrapped up with practical, actionable (and simple!) next steps to propel the ideas forward.
Stepping Back to See Clearly - Building a Solid UX StrategyScott McCall
Internet Summit 2013 Raleigh, NC
November 17, 2013 Pre Con UX Workshop
Stepping Back to See Clearly - Building a Solid UX Strategy
There’s more to UX than usability best practices or a shiny interface. How do we go deeper and create a strategic foundation for solving business problems through design? This session will focus on identifying, clarifying, and communicating problems using design thinking.
*shout outs to Jeff Gothelf for the Lean UX stuff, and Joe Baz and Above the Fold for the Problem Statement format.
Designing with the Mind in Mind: the Psychological Basis of UI Design RulesUXPA International
UI design guidelines are not simple recipes. Applying them effectively requires determining guideline applicability and precedence and balancing trade-offs when guidelines clash. By understanding the underlying psychology, designers and evaluators enhance their ability to apply guidelines. This course explains that psychology. It is based on the instructor's recent book: Designing with the Mind in Mind, 2nd Edition (Elsevier, 2014).
Topics covered:
Perception is biased
Vision is optimized to perceive structure
We seek and use structure
Color vision is limited
Peripheral vision is poor, and visual search is linear unless target “pops” in periphery
Attention is limited; Memory is imperfect
Limits on attention and memory shape our thought and action, e.g., change-blindness
Recognition is easier than recall
Easy: learning from experience & executing learned actions. Hard: novel actions, problem-solving, calculation
Human decision making is rarely rational
Hand-eye coordination follows laws
Lean Analytics - How to Measure Your ProductLiron Hayun
This presentation was given to startup founders and software people to help them understand how to better measure the success (or failure) of their product by using objective data.
Pre-Conference Course: Designing with the Mind in Mind: The Psychological Bas...UXPA International
UI design rules and guidelines are not simple recipes. Applying them effectively requires determining rule applicability and precedence and balancing trade-offs when rules compete. By understanding the underlying psychology, designers and evaluators enhance their ability to apply design rules. This course explains that psychology.
Topics covered:
Perception is biased by experience, context, goals
Vision is optimized to perceive structure (Gestalt principles)
We seek and use structure
Color vision is limited
Peripheral vision is poor, and visual search is linear unless target “pops” in periphery
Attention is limited; Memory is imperfect
Limits on attention and memory shape our thought and action, e.g., change-blindness
Recognition is easier than recall
Easy: learning from experience and executing learned actions. Hard: novel actions, problem-solving, and calculation
What's on your mind? Exploring new methods for measuring emotional engagement...UXPA International
Measuring emotional engagement is becoming an increasingly important aspect of interaction design. In order to truly measure the emotional impact that an experience is creating, UX researchers and designers need to have an understanding of methods that can accurately capture this information. Equally important to knowing what emotional responses are being created are ways to enhance or focus the emotional experience. A new branch of user experience research that includes physiological responses is on its way. This workshop will start a dialog on how these new tools can be applied to the UX field.
DAILY AGRI REPORT BY EPIC RESEARCH- 3 NOVEMBER 2012Epic Research
Epic Research is a leading financial services provider with presence in Indian and other global capital markets. Provides Stock Tips, Forex Tips, Commodity Tips, MCX Tips, Equity Tips, Intraday Tips, NSE Tips, BSE Tips, COMEX Tips, PCG Pack and NCDEX Tips. We provide services in equity, commodity and Forex market.
"Arbejde fremstilling og handling" Hannah Arendt's filosofi om arbejde. Works...Tommy Kjær Lassen
Workshopartikel: Organisation og samarbejde.
En udlægning af Hannah Arendt filosofi om det at arbejde.
Teori og Øvelser.
Original manus: Thomas Engelmann
Building a InCredible Product Brand (Christina Inge) ProductCamp Boston May 2013ProductCamp Boston
Building a brand is what can make or break a new product. Often what distinguishes a successful product from an also-ran is a brand that's credible and resonates with the marketplace.
We'll look at what makes for a successful brand, going beyond image to finding the true value of your product. Make your product stand out from the competition, be first in consumers' minds, and gain a loyal following of advocates and customers.
If branding is tricky, re-branding is even ******, because you need to create credibility for the new brand when you have the legacy of what's gone before. Drawing on a case study of a successful rebranding of one product group from one industry to another, while completely changing everything from look and feel to target audience, we'll look at ways to both brand your new product right and rebrand it for success when you're changing directions.
This presentation was delivered at ProductCamp Boston, May 4, 2013 by Christina Inge
Talk given by Kate Rutter, Co-Founder of LUXr at the Silicon Valley Agile Leadership Network Meetup on May 14, 2013 (http://www.meetup.com/Silicon-Valley-Agile-Leadership-Network/events/102190522/). 20-minute activity included!
LUXr Downtown Las Vegas Small Business 1-day workshop, July 11, 2013 [Las Vegas]LUXr
Lean Startup has caught fire, but what does it mean for UX? User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop for Small Business, held as part of the Downtown Project in Las Vegas.
Luxr coaches Kate Rutter & Kim Knoll facilitated a day-long Lean Startup immersive experience that helps people both make the right product, and make the product right.
Building a better world through lean + designKate Rutter
Keynote for the 2013 AC/UX Google Sprint Week in San Francisco. Lean startup, UX as a mindset and stories to go with 3 key topics in lean. Templates included at the end of the deck.
Design a passion project in three hours using Lean Start-up methodsKate Rutter
Inside you there is a secret product idea...some problem you are just itching to solve. Yet it falls prey to that deadly statement: “Someday, when I have more time...”
In this action-packed 180 minutes, UX London participants got their ideas out and into the world. Using Lean Startup principles and these fun and rapid methods, they created a coherent, lo-fi product concept and got peer feedback on it. From identifying the problem it solves for people and understanding the role it plays in customers’ lives to identifying a key metric to indicate traction, they explored the idea in full. They wrapped up with practical, actionable (and simple!) next steps to propel the ideas forward.
Startup Weekend Las Vegas : How to have a kick-ass experience! [August 9-11, ...Kate Rutter
Startup Weekend rocks! And in Las Vegas, it's even bettah! This is the kickoff talk for the August 2013 Las Vegas Startup Weekend. No bullshit, build great stuff, go home with a company! Follow on twitter at #swlv and see the fun at http://lasvegas.startupweekend.org/.
Realify your Secret Idea with Lean Startup MethodsKate Rutter
Admit it. Inside you there is a secret product idea. Yet it falls prey to that deadly statement: “Someday, when I have more time…”
In an action-packed 180 minutes, you’ll “realify” it: get that idea out and into the world. This session is about skill-building through personal expression; a structured and engaging way to get hands-on with design methods from the Lean UX / Lean Startup world and explore an idea that is personally meaningful.
These techniques are directly and immediately applicable to UX design in the enterprise, startups and mid-sized companies.
Google Glass: Wearable technology accelerates transformation of your consumer...Madeleine BOUGE
Following my master's thesis about "HOW CAN THE SPECIFIC FEATURES OF WEARABLE TECHNOLOGIES ACCELERATE THE TRANSFORMATION OF THE CONSUMERS INTO ENTHUSIASTIC BRAND ADVOCATES?" in the sector of infotainment, fitness and wellness, I've decided to adapt this question to the Google Glass product.
Legitimate brands should forecast the wearable technology market growth in their long-term business plan and use this major opportunity to benefit from this trend in terms of marketing. By the fact that the wearable technology is following wearers in their intimacy, the link between both could be stronger than for the other products but it also raises more ethical questions.
How is the today wearable technology global market? What can brands learn from early case studies that hit the mainstream market? What is the strategy to be profitable when launching a wearable technology?
And so, how can the specific features of wearable technologies accelerate the transformation of consumers into enthusiastic brand advocates?
Find my master's thesis here: http://madeleinebouge.wordpress.com/
Untangling invisible knots: UX in voice technology productsJessica Kainu
This case study on focuses on the Kroger voice action. This involved speaking about design hurdles as a designer, user pain points, how to design a voice product, as well as how to approach prototyping and usability testing.
This presentation gives a brief overview of user experience design and important principles of user-friendly design. Meant for those just starting in the UX space or looking to improve their knowledge!
Topics covered include:
What is user experience?
Different research techniques: when to do what type of research, how to formulate strong questions
Creating a persona
Problem statements
And more!
Read the presenter's notes to get the full experience.
Smart headphones for smarter focus habitsWAVELANKA
Smart Headphones for Smarter Focus Habits
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
This is the average time individuals spend actively getting tasks done during a standard work day. And every time we lose focus, it takes an average of 11 minutes to regain it!
Interaction Design for fast-paced StartupsGreg Hochmuth
Talk given at Web 2.0 Expo Berlin: Twice the Speed and Half the Cost - Basics of Interaction Design for Fast-Paced Startups, by Gregor Hochmuth (www.dotgrex.com)
The Lean UX Meetup in Las Vegas is gaining momentum. This is the deck for the July meetup. It's got tips for writing a good hypothesis and a few templates to use in the process.
In the Vegas area? Love lean and/or UX? Join the meetup: http://www.meetup.com/Lean-UX-Las-Vegas/
As UX pros, whether designing or analyzing, ideas are at our core. We spend years learning how to shape ideas into assets - reporting user insights, designing prototypes, and scoping interactions. But we spend woefully little time learning to communicate this stuff to its full potential. I’ve learned the hard way that often ideas aren’t enough. The kind of work that gets us to user findings, designs and product specs isn’t the same as what gets people to pay attention, remember it, believe it and care.
This preso is about simple communication methods to get people stuck on your ideas.
Digital Marketing trends from SXSW Interactive 2013. BBDO New York focused in on 5 themes most relevant to Brands and Agencies by launching www.DigitalLabLive.com.
Chunky Learning on Slender Timelines [ITX Beyond the Pixels, Portland OR 2019]Kate Rutter
The UX field continues to evolve, and the tools and skills we need to perform our jobs with it. Seasoned professionals are often strapped for time and struggle to incorporate learning new skills into their schedules, while early-career teammates may have knowledge of the latest and greatest but lack overall experience and take time to onboard. Where can we find a sweet spot that allows teams to grow their skills and experiences together?
In this conference talk, Kate shares a model for creating a culture of continuous learning in companies, discusses leading a successful UX adult learning program based on a framework of how people learn, and give concrete examples of learning tools you can apply immediately in your organization.
Escaping the Stagnation Sandpit: Building a Continuous Learning Team [UX Lisb...Kate Rutter
For a business to thrive, it must find and retain strong UX talent that creates customer-centered products and services. Most professionals don’t have time to continually expand their knowledge of new technologies and tools, but their work relies on this currency. How can we stay up-to-date in a world constantly in flux?
This talk explores techniques to build a culture of continuous learning in the workplace for new and seasoned professionals who want to stay current on emerging tools and avoid stagnation. Learn techniques that UX teams can use to be agile and resilient in the face of ever-evolving technologies.
This deck is from the sketchnote workshop part of the "Let's Sketch Tech" online meetup. Sketch-noting instruction was followed by the lightning talk, "Why AI Thinks You’re a Toaster (and Why You Should Care)" by IBM Watson engagement lead, B Cavello. After a short round of post-noting, we had an online gallery to share the work. Check the Tagboard at https://tagboard.com/letssketchtoaster/473159 for the work.
Sketchapalooza [UX Week 2018, August 2018]Kate Rutter
In this workshop at UX Week 2018, participants got hands-on with pen and paper to unleash the power of sketching. From design research to ideation to prioritization to communicating design directions, imagery and hand-created artifacts are effective ways to dramatically improve ideas and increase understanding and stakeholder buy-in.
We surveyed the low-fidelity sketching landscape, exploring practices like graphic recording, sketchnoting, urban sketching, lettering, scenario sketching and sketching screens & UI. And we got hands-on to develop and enhance our visual vocabulary and practiced sketching to think vs. sketching to communicate. (Spoiler: they are not the same thing.)
What topics were covered?
* When and why to sketch
* How sketching amplifies and improves UX work
* A summary of practices and methods, including graphic recording, sketchnoting, observational sketching, symbolic sketching, scenarios, storyboards, interfaces and flows.
* The tools of the trade and when/how to use them
* Sketching basics and tricks to work fast and accurately
* Sketching to think vs. sketching to communicate
* How to match the right level of fidelity for the right level of feedback
* Collaborative sketching and group participation
Informative Architecture [World IA Day 2017, San Francisco]Kate Rutter
Talk given at World IA Day, 2017 in San Francisco. Recent years have been a whirlwind for user experience design, and IA has ridden shotgun all the way. With the proliferation of digital products, smart devices, and inventive technologies that both produce and consume information, we have our work cut out for us. But maybe we've lost sight of the fundamentals that form the foundations of our work? In this talk, we'll reconnect with the core principles and practices needed for IA to flourish in the years ahead.
Escaping the Stagnation Sandpit - A culture of Continuous Learning [UX Immers...Kate Rutter
~ Grow the Skills of Both New and Seasoned Professionals
For a business to thrive, it must find and retain strong UX talent that creates customer-centered products and services. Most professionals don’t have time to continually expand their knowledge of new technologies and tools, but their work relies on this currency. How can we stay up-to-date in a world constantly in flux?
This talk explores techniques to build a culture of continuous learning in the workplace for new and seasoned professionals who want to stay current on emerging tools and avoid stagnation. Learn techniques that UX teams can use to be agile and resilient in the face of ever-evolving technologies.
Finding the Narrative in Numbers: Making the Most of Metrics [UX Immersion 2...Kate Rutter
This talk explores how metrics are used to shape and influence product design work. It covers the power of storytelling and narrative in design, personal expression, how to avoid “vanity” metrics, and identifying measures of behavioral actions that are relevant to your work.
Sketchnotes-SF Meetup :: Round 24 :: People & Faces [Tue May 17, 2016] Kate Rutter
Deck from the Sketchnotes-SF meetup in May at Tangible UX. [http://tangible-ux.com/]. We practiced people, scenarios and faces. We started with a quick warm-up, then jumped into rapid practice, sketching from word prompts and photo prompts. We shared work at a collaborative critique and learned a lot from each other. The evening wrapped up with links to resources to explore.
Details on the meetup at: https://www.meetup.com/Sketchnotes-SF/events/231049667/
Deck from the Sketchnotes-SF meetup, in August at Neo [http://www.neo.com/]. We discussed what makes an *awesomenote*, then had 3 rounds of capture and iteration of a short TED talk. Lots of intentional learning and rapid improvement. Woot.
Details on the meetup at: http://www.meetup.com/Sketchnotes-SF/events/223975449/
Deck from the Sketchnotes-SF meetup, in July at Neo [http://www.neo.com/]. We practiced sketchnoting skills and talked through the resulting work. We started with warm-ups and rapid rounds, then jumped into sketchnoting a short TED talk.
Details on the meetup at: http://www.meetup.com/Sketchnotes-SF/events/222798496/
Sketchnotes-SF Meetup :: Round 19 :: Down & Dirty Lettering [Tue Jun 16, 2015]Kate Rutter
Deck from the Sketchnotes-SF meetup in June at Neo [http://neo.com/]. We practiced lettering, using our natural writing styles to explore and expand our lettermaking abilities. We started with a quick warm-up, then jumped into rapid practice, sharing work and getting inspired by peers at each stage. Then we jumped into a TED talk to practice capturing words in context. The evening wrapped up with links to resources to explore.
Details on the meetup at: http://www.meetup.com/Sketchnotes-SF/events/222798434/
Deck from the Sketchnotes-SF meetup in May at Neo [http://neo.com/]. We practiced visualizing 1-to-1 conversation.We started with a quick warm-up, then jumped into rapid practice, visually explaining something to someone else, and then visually capturing something being explained to you by someone else. A high point was seeing the fabulous work from the "sketch your day" warm-up activity. We shared work at a collaborative critique and learned a lot from each other. The evening wrapped up with links to resources to explore.
Special Shoutout to @MollyClare who was the co-creator of the "talk & listen" activity, and who is pioneering visual notetaking at WhiteboardWarrior.org (http://whiteboardwarrior.org).
Details on the meetup at: http://www.meetup.com/Sketchnotes-SF/events/222692847/
Deck from the Sketchnotes-SF meetup in April at Neo [http://neo.com/]. We practiced people, scenarios and faces. We started with a quick warm-up, then jumped into rapid practice, sketching from word prompts and photo prompts. We shared work at a collaborative critique and learned a lot from each other. The evening wrapped up with links to resources to explore.
Details on the meetup at: http://www.meetup.com/Sketchnotes-SF/events/221860010/
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Product = UX [product development talk for Founder Institute, San Francisco, CA]
1. @ WSGR • AUGUST 5, 2013
+
Product = UX
(or...how to make stuff people care about.)
2. LUXR.CO AUGUST 2013
Kate Rutter
Co-Founder
www.luxr.co
TWEET!
@katerutter
@luxrco
Luxr makes tools to help startups
deliver products that people want,
need & love to buy.
4. LUXR.CO AUGUST 2013
I am not an expert on your business.
You are.
My goal is to help ideas get out
quickly and simply...
so you can validate them and
move them forward.
What to expect...
5. LUXR.CO AUGUST 2013
“But the code validated!”
“The design was brilliant.
It just never launched.”
“We made an amazing thing.
But nobody wanted it.”
Recognizing Startup Failure
6. LUXR.CO AUGUST 2013
“But the code validated!”
“The design was brilliant.
It just never launched.”
“We made an amazing thing.
But nobody wanted it.”
Recognizing Startup Failure
FAIL
7. LUXR.CO AUGUST 2013
“But the code validated!”
“The design was brilliant.
It just never launched.”
“We made an amazing thing.
But nobody wanted it.”
Recognizing Startup Failure
waste
13. LUXR.CO AUGUST 2013
UX =a mindset
focused on delivering value to people
inspires the right kinds of ideas
defines “good”
guides decisions
14. LUXR.CO AUGUST 2013
UX Stack
Uses
Mary can...
Features
Users
Sketches,
prototypes,
wireframes,
pixels
Biz vision & purpose go here
why
what
how
Interactions
Brand
Voice
User stories
This Week
Needs
I need...
I want...
My goal is...
UI goes
here
BUILD
MEASURE
LEARN
15. LUXR.CO AUGUST 2013
UX = a clear story
With _________, _______ can
_________ and ___________,
product name
use #1 use #2{
using these features: ________
and __________feature #2
feature #1
{
in a way thatʼs __________,
__________, and __________.
attribute #1
attribute #2 attribute #3{
Meet ________, a ___________.name user type
{
uses
features
product,
brand &
voice
users
needs &
goals { ______ needs to ________
_______________.
Name need
(or goal)
16. LUXR.CO AUGUST 2013
Meet Erika, a socially engaged college student.
Erika needs to feel closely connected with
friends near and far, every day.
using status updates on her “wall”, messages,
comments and “likes”
in a way thatʼs universal, clean, consistent,
and fast.
With Facebook, Erika can share her latest
thoughts and see what her many friends are up to,
UX = a clear story
17. LUXR.CO AUGUST 2013
Meet Joe, a new startup entrepreneur.
Joe needs to feel confident that his product
design decisions really serve his customers.
using hands-on materials and online
video coaching
in a way thatʼs simple to complete, warm &
engaging, and fun.
With Luxr Online, Joe can practice interviewing
customers and validate his assumptions,
UX = a clear story
26. LUXR.CO AUGUST 2013
what went wrong?
no clear cue
to get online
too much text
nobody read
hard to open
the box, grrrr
couldn’t see
the drawing in
the video
video set
looked boring
too many
pieces in the
box
couldn’t keep
track of different
guides
no blank
paper in box
folded blank
paper looked
weird
hard to set
up video
account
tape kept
falling out
fixed band on
journal was
annoying
belly band
fell off
impossible to
open Yay box
without a knife
didn’t know how
much time it
would take to do
stickynotes
shouldn’t be
wrapped
supplies box not
interesting
quote was
off-target
casual design
didn’t feel
“real”
velcro closure
on band kept
ripping off
sticker on
poster ripped
paper
where’s the
candy?
no easy way
to post a
photo to site
too much text
on login page
confused by
different brand
on video site
mobile app
complete fail
video instructions
didn’t exactly
match outcome
mono audio on
video was
distracting
wanted more
related boxes
clearer
instructions on
video step 5
28. LUXR.CO AUGUST 2013
no clear cue
to get online
too much text
nobody read
hard to open
the box, grrrr
couldn’t see
the drawing in
the video
video set
looked boring
too many
pieces in the
box
couldn’t keep
track of different
guides
no blank
paper in box
folded blank
paper looked
weird
hard to set
up video
account
tape kept
falling out
fixed band on
journal was
annoying
belly band
fell off
impossible to
open Yay box
without a knife
didn’t know how
much time it
would take to do
stickynotes
shouldn’t be
wrapped
supplies box not
interesting
quote was
off-target
casual design
didn’t feel
“real”
velcro closure
on band kept
ripping off
sticker on
poster ripped
paper
where’s the
candy?
no easy way
to post a
photo to site
too much text
on login page
confused by
different brand
on video site
mobile app
complete fail
video instructions
didn’t exactly
match oucome
mono audio on
video was
distracting
wanted more
related boxes
clearer
instructions on
video step 5
risk
time
MAKE
release
MEASURE
BUILD
LEARN
MEASURE
BUILD
34. LUXR.CO AUGUST 2013
{7 min Activity}
Users + problems + solution
Sketch it out
Who are the users?
What problems do they have?
What is a proposed solution?
35. LUXR.CO AUGUST 2013
Users + Problem + Solution map
“the DNA of your idea”
who do you
serve?
what high-value
problems do they
have?
what is a
proposed
solution?
36. LUXR.CO AUGUST 2013
Users + Problem + Solution map
a mobile app for
delegating tasks
business professionals
Working parents with
with kids
need to know when
something’s done
Too much to do, not enough time
need to share tasks on the go
Task-a-doodle
“the DNA of your idea”
May 2013
38. LUXR.CO AUGUST 2013
Users + Problem + Solution map
Fill it in...
5 min
people
problem solution
who do you serve?
(2-3 types)
what high-value
problems do they have?
(2-3 problems)
what is a proposed
solution?
(1-2 solutions)
Product
39. LUXR.CO AUGUST 2013
Users + Problem + Solution map
a mobile app for
delegating tasks
business professionals
Working parents with
with kids
need to know when
something’s done
Too much to do, not enough time
need to share tasks on the go
Task-a-doodle
Circle the focus areas
May 2013
1 min
42. LUXR.CO AUGUST 2013
“The (validated) code validated!”
“The design is getting brilliant.
We know because people use it
more with each iteration.”
“We made an amazing thing.
Because our customers canʼt
live without it.”
Evidence of progress
44. LUXR.CO AUGUST 2013
Luxr makes tools to help startups deliver products that people want, need & love to buy.
Luxr.co • 3435 Cesar Chavez, San Francisco, CA • 94110
The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101
info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc
Images + credits
• Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
• Lean book series via OʼReilly: http://oreilly.com/
* Slides available on slideshare: slideshare.net/intelleto
Kate Rutter
Co-Founder
www.luxr.co
@katerutter
@luxrco