Denise Pierce is seeking a data-oriented position that allows her to develop innovative software solutions and work on team-based initiatives. She has over 30 years of experience in database management, data analysis, software development, and project management. Her skills include proficiency in SAS, SQL, COBOL, HTML, and Microsoft Office. She has a proven track record of implementing successful systems, improving processes, and providing guidance to others.

1. Denise Pierce
23180 Hwy 167
Hensley, AR
dpierce@merkleinc.com
Cell: 501-425-7522
OBJECTIVE: To work in a fast paced data oriented environment which will allow me to employ team
based initiatives as well as develop new and innovative software solutions.
COMPUTER SKILLS:
Freelance, Symphony Word Processor, DBASE, DOS, CIS, WordPerfect,
Windows (Excel, Word, Power Point), Windows95, WindowNT, Dcoms, DCL, JCL, TSO, ISPF, Visio, RF
Flow, Access, PPTS, Lotus, PROMOD, Prism, Ester, DSW, Budget, Mainframe, SAS (Vax, Mainframe,
PC), COBOL, HotDog, WebTricity, HTML, FrontPage97 & 98, HBOC (ICAS & CRMS). SQL, COGNOS
Current Role Purpose
I am the lead analyst over 1 of 4 platforms and use in-depth knowledge for quantitative
database marketing and understanding of business processes to develop technical
solutions for business issues. I serve as a resource with my expertise and provide
guidance to more junior team members and lead small teams on a project basis.
Current Key Responsibilities
- Predictive statistical models
- Customer profiling
- Segmentation Analysis
- Survey Design and Analysis
- Data Analysis and Mining
- External Data Enhancement
- Assists in determining quantitative methods for solving client issues
- Assist in presenting ideas and findings to future and existing clients
- Proactive and effective interaction with other internal groups
- Evaluation and improvement of internal tools and processes
- Anticipate project risk and constraints and proactively work on solutions to address the
risk/constraints
- Lead a team to complete large complex analytical project end to end
- Creation of best practices, case studies and training class materials should be
encouraged.
PROVEN RECORD OF SUCCESS
Implemented and Improved upon Successful Process Flow
• Created new and innovative processes and procedures that resulted in savings of $42,000 in associate
salaries and benefits.
• Added additional data cleansing techniques and data management procedures that significantly
improved the quality of the data provided to the customer.
Implemented Financial Medical Utilization Reporting Software

2. • Designed and managed the implementation of an internally developed financial performance
measurement sub-system. This system resulted in savings of approximately $20,000 (one half of one
full time employee).
• Developed user documentation and trained users in use of sub-system. Monitoring of users post
training indicated significant improvements in overall internal customer satisfaction and on-time
delivery of information.
Implemented Provider Contract and Fee Schedule Data Tracking System
• Managed data flow of provider contract and fee schedule information from over 80 data sources to
three internal systems. Achieved significant improvements in customer satisfaction and 10%
reduction in provider complaints to the call center.
• Implemented successful tracking system to measure accuracy of data updated to claims system. This
resulted in large amounts of customer savings as well as a reduction in provider complaints.
Established Business and Personnel Manager
• Successfully recruited highly qualified data entry and operations personnel.
• Successful management strategies led to associate turnover rate of less than 2%
• Trained support staff in information quality principles and management accountability

3. Denise Pierce
WORK HISTORY:
CognitiveData/Merkle
Little Rock, AR 2007-Present
Database Production Analyst
Support internal and external clients with our in-house NCOA database product.
• Resolving Internal or External client data issues.
• Research client data questions.
• Maintain and monitor server issues.
• Customize output packages and business rules per client’s contract.
• Able to understand our internal system and making it programmatically able to fit our customers’ needs.
• Map, Program and document new clients for auto processing.
• QC data loads and other analyst business rules before they are put into production
Acxiom
Little Rock, AR
Decision Support Analyst 2003-2007
Design and implement solutions, testing and configuration for external clients.
• Design, maintain and monitor process flow in TeamTrack.
• Responsible for gathering user’s requirements and maintaining data dictionary.
• Consult and train client on campaign management tools and processes.
• Monitor internal client team, documented process and was able to reduce work force on the team.
HealthSCOPE Benefits, Inc.
Little Rock, AR
Manager, Informatics Division 2000 - 2003
Responsible for data entry and operations staff.
• Developed and implemented provider information quality policies, procedures and measurement tool.
• Designed data intake tracking mechanism to manage data from over 80 sources.
• Successfully implemented Financial Performance Sub-system and ongoing maintenance.
• Provided excellent customer service to both internal and external customers.
Senior Programmer, Informatics Division 1999 - 2000
Responsible for developing legacy software to update internal data warehouse using data collected from over 25
disparate sources.
• Developed software to accept claims, eligibility and provider data for update to data warehouse specifically
designed to report medical utilization data.
• Developed internal legacy software to assist data quality personnel in managing data moving from an internal
warehouse to clinically based software used in provider profiling.
• Managed update process for moving data from internal data warehouse to McKesson ICAS clinically based
reporting product.
• Primary contact with internal users of the ICAS product. This required excellent problem solving skills and quick
reaction to issues.
• Participated in the design and implementation of all internal software development.
Entergy, Inc. 1983 - 1999
Little Rock, AR
Analyst 1994 – 1999
Responsible for software development and ad-hoc query reporting in support of the four major departments within the
company.
• Primary web developer in support of the Marketing department.
• Lead analyst during significant weather events. Primarily responsible for directing all personnel to appropriate
location for needed repairs in order of priority by those customers effected.
• Developed ad-hoc query reporting that provided analysis of the target impact account movement between markets.
• Using data from the Customer Information System recommended reorganization of the Account Executive
Customer Assignments.
• Designed, developed and implemented mass marketing databases and data marts.

4. • Lead developer for Year 2000 modifications.
• Responsible for training all new analysts.
• Implemented third party software (PROMOD) used in support of the 3 different departments.
• Lead budget coordinator for the department.
• Call Center supervisor during storm outages.
Computer Operator and Data Entry Clerk 1983 - 1994
TRAINING AND INSTRUCTION
• Cognos Impromptu and Powerplay
• Sybase Database management and SQL
• Several SAS database and software development courses
• HIPAA Privacy and Data Security Training
OTHER ACHIEVEMENTS
• Nominated for 2 Chairman’s awards while employed by Entergy
EDUCATION
Mathematics/Computer Science courses, University of Arkansas at Little Rock, AR
Software Development Training at South Center Career College
Microsoft Access and Microsoft Excel through advanced instruction at Compete Computing