Lecture given by Outi Kuittinen, Co-creation lead of Demos Helsinki at Aalto University Design MA joint introduction course 2013. The theme of the course was openness and collaboration, so I opened up openness and collaboration as the method and the ethos of Demos Helsinki through three cases of our work. Outi Kuittinen, Co-creation Lead, Demos Helsinki Aalto Design MA introduction course themed ”Openness & collaboration 26 Aug 2013

1. Openness and collaboration
as the method and the ethos
of Demos Helsinki
Three cases
Outi Kuittinen, Co-creation Lead, Demos Helsinki
Aalto Design MA introduction course themed ”Openness & collaboration
26 Aug 2013

2. Openness and collaboration is
the method and the ethos of
Demos Helsinki.
It is the source of our
innovation, quality, reputation
and legitimacy.

4. Case 1
2009–

5. Climate change &
Scarce resources
OC
opper
Uranium Fertile soil
Alum
inium
Naturalgas
Megatrend

6. Our economy and lifestyle is based on
cheap and free natural resources

11. • Intensive two-day
workshops for different
gatekeepers: hardware
stores, lunch cafeteria
chains, lifestyle media,
housing companies, food
stores...
• competitors around the
same table developing
service concepts that enable
sustainable lifestyles
• > made them understand
the role of their sector in
the issue and run faster
than the competitors
LVILAITTEET
ERISTEET
ULKOVERHOUS
RAHOITUS
MÄÄRÄYKSET
SÄÄSTÖT
PÄÄSTÖT
ASENNUSHUOLTO
EUROT
WATIT
IKKUNAT
LUVAT
LÄMMITYS
ESCO-
RAHOITUS
HOMMA
TOIMII
-TAKUU
”McDONALDS”
YHTEISTYÖ-
TAHOT
OMA
PROJEKTI
-PÄÄLLIKKÖ
ENERGIA-
MYYJÄT
TARPEIDEN
KARTOITUS
KUSTANNUS-,
KÄYTTÖIKÄ- JA
MAKSUARVIO
UUSIN
TEKNIIKKA
HUOLTO-
SOPIMUS
Peloton Workshops:
open collaboration between competitors

12. Some results
• Rautakesko, Finland’s biggest hardware
store company: Energy renovation
service, store concept and staff education
programme from 2010–
• Fazer Amica: Climate lunch experiment
2010, 60 new vegetable based lunch
recipes, asset in b-2-b negations
• Lahden ateria: 13 % emission reduction
and 100 000 € of savings in 1 year by
going through the lunch recipes and
reducing biowaste
• Both food companies: enormous
enthusiasm among the staff, deeper
understanding of their profession and
lot of positive public interest

13. Peloton Club is peer-incubator
for energy smart startups

14. Case 2
2012

15. Changing
population
Percentage of population (25–34 yrs) with
a post basic level degree 1975–2005
Total working hours, hours per week
Paid work
Domestic work
Total
All Men Women
Megatrend

16. Disparity between people’s
desire and possibility in
making a difference
cc: kateboydellcc: Ilkka Luoma

17. People, and the collaboration
between them, are the most
underutilised resource we have.

18. Think if people in this room
taught each other something
they know.
People, and the collaboration
between them, are the most
underutilised resource we have.

19. Think if people in this room
taught each other something
they know.
People, and the collaboration
between them, are the most
underutilised resource we have.
Discuss with your neighbour
what you could teach to her.
And vice versa.

20. An experiment on untapping the
collaborative potential:
Koulu – a festival of learning from others.

21. Photo: Simo Karisalo
”Set the school free!
In this school anyone can
be a teacher.”

22. <+430
<+434
<+434
<+434
<+444544B
<+43B
<43/
<43C
<432
<443
<4/354/4
<4//
<4/D
<4/B
<4D4
<4D4
<4D/
<4DD54D0
<4DC
</3D
</30
</3C
</32
</3B
</43
</44
E6"8"-+7.<,
E6"8"-+7.<,
E6"8"-+7.<,
E6"8"-+7.<,
E6"8"-+7.<,
F"G.)6&.6
=H!F
FHEF
/+EIJ 4+EIJ
<44/
44@33
4/@33
4D@33
40@33
4C@33
42@33
K7.-)656<$,"(+#86+43@/3+,8#,'-:+/3+9.-"").-+;%8'.-
L,886?&.88,"(=',5)6M
!6-?N6&G,"(
O6-5()67@+L*P&%-&,((,"(7,$,
=6.(.((,+).86.((,
!',&-.-?+Q,AR
!',&-.-?+Q,AR
E6"8"$%&$'()'89%
S,&$6.))'8"S,&$6.))'8"E.),&,-(6.))6
=.')6.-'-+8%(-%686=.')6.-'-+8%(-%686Q6,><,,+#,;'&.,Q6,><,,+#,;'&.,
T)6677.-'-+,$,))'8"
I"6##.9.-'-
I*<9%-&,#'-),9.5
-'-
I*<9%-&,#'-),9.5
-'-
U97,).,
E%--*##%;,86#";,"(
V,,.89,-+
#&..(.'-+
&,)#,.("
W"6#&,)+$,+
;,().##'')+
,8,(X
S,,;'.8"S,,;'.8"V,)'9,)..##,V,)'9,)..##,
Y%-G.;,8,.("Y%-G.;,8,.("
V,)'9,)..##,
Z%-.+#%*-).#6&)).-,
F"&.-#6#'.).-7,$,
K7'-+9,7(K7'-+9,7(K7'-+9,7(
O6-5()67@+O*78%*(
E"-G,8..-.$66?,
V,,.89,-+#.'8'88.-'-+
96-.9"6)6.(""(
V,,.89,-+#.'8'88.-'-+
96-.9"6)6.(""(
H97&6)',))'&.7..&)%5
9.-'-
[,-+A.>).6-I,,#,;'?,-.(9.+V.)'-+#.&$6.),-+#.&$,-+
W.&#,),,-+
9"996-'8.P.)%
T(#6)),;,+,&?"9'-),,).6++Z%-.&"-6"(++Z%-.&"-6"(++Z%-.&"-6"(++
T(#6)),;,+,&?"9'-),,).6++
E,"-'"(+7'8,(),,++
O6-5()67@+O*78%*(
E,-(,-),-((.E,-(,-),-((.
=&'AA.)
[8,9'->6[8,9'->6
W'(.;%&.<"88"))'8"
O6-5()67@+J6#&,,)).-'-+G.,86?.+
O6-5()67@+%&#@A'()5)*P7,$,+]#66G,"(),:+#68;,"(),:+'8'#)&6-..#,-+697'8",+$-'1^+
E6).5.(%-+('8;.*)*9.(5
7,##,"(
E6).5.(%-+('8;.*)*9.(5
7,##,"(
H)('-+(""--.))'8"L,&.("<)''-+
&,#'--"(+
L,&.("<)''-+
&,#'--"(
U8%.-')..##,+
UG"7"-#
O.')_(><'-+
&'8,).;.(9.
O6-5()67@+J6#&,,)).-'-+G.,86?.
O6-5()67@+L..&"()"(8"6##,L..&&')%%-+-%#*9%5
)P-)%
L..&&')%%-+-%#*9%5
)P-)%
E6-("8)6.--.-+
7'&.,,))'')+
E6-("8)6.--.-+
7'&.,,))'')+
E6-("8)6.--.-+
7'&.,,))'')+
E6"8"$%&$'()'89%
=6.(.((,+).86.((,
T.-).)'#-..##,
4040
H)('-(%+$6<),9.-'-
404040
T.-).)'#-..##,
`6"N8'+G")><`6"N8'+G")><`6"N8'+G")><
4040
!6-?N6&G,"(
O6-5()67+E6##.#6"8"+&"6#,#6$"88,
J.(%88P-+$"8#,.('9.-'-
4040
='#().-+
,86.)),5
9.-'-
O6-5()67@+J"#,-+#,-),7%%++
+["&6(<.#.5+
(.G6-),
+E"8))""&.)'685
8.(""(
L,&.("<)''-+&,#'--"(+F(.6.G'-+)'#'9.-'-+
;%%&.-+
F(.6.G'-+)'#'9.-'-+
;%%&.-+
+["&6(<.#.5+
(.G6-),
O6-5()67@+E6&"$,+8"6--6-9,)'&.,,8'.(),++O6-5()67@+W%%--')%%-+&,"),8,-#,,++
O6-5()67@+W')6#')$"#6&"++
O6-5()67@+E,,)67,.##,#,7.-,
O6-+()67@+`'96#&,,)).(')+#6"8")
O6-5()67@+!').)*(E")("9"()*P7,$,E")("9"()*P7,$,O6-5()67@+I.'9"&"6)(.
=a.))'&
K77.,+.#%+#,.##.
F$,))'8"-+),.G6)
J#6)8,-).XJ#6)8,-).XF.#,7,-##.F.#,7,-##.
F$,))'8"-+),.G6)!"6--'&668.7'8.!"6--'&668.7'8.E,-(,8,.(,86.)'E,-(,8,.(,86.)'
!"6--6-#6(9')..##,,!"6--6-#6(9')..##,,I,,#,;'?,-.(9.F&69,)'&,7.,
=a.))'&
E,"7"-#.;.8$'8*-+
<.()6&.,
T#"8'8'-+(6.))6
W,7,,'<)6.()*P-+')(.9.-'-+-').((%
O,<#,(,,77,)+
K--'88.(.,+),&.-6.),+
('#(.()%
!6?6)'&,7.,!6?6)'&,7.,
!..#')6.9.-),9,88.+
;.(",,8.('().
K--'88.(""(),.G6)K--'88.(!..#')6.9.-),9,88.+
;.(",,8.('().
U8%.-')..##,+
F,8)6+`'(.?-+J)"G'-)(+40+9.-+677.)"-)'$,
40404040
40404040
404040
200 teachers and subjects
800 students

23. Classes from shoe
polishing to Socratean
dialogue, from consulting
to knitting a sock heel.

24. No one could have
curated the programme
of the School.
Kuvat: Simo Karisalo

25. Photo: Simo Karisalo
The task of the organiser is
not to decide on the content
but to create an inspiring
narrative and a functional
setting that enables people’s
input and interaction to
flourish.

26. The secret to the
open mind in the
School was to
unable booking the
lessons before the
event.
16
Open the mind...

27. *) ”We didn’t make it to the cosmetics thing
but we learnt to plait.” A message from the
feedback wall of Koulu 25.8.2012.
*

28. ...and give tools for collaboration.

29. Smile.
You are part of an
unique experiment.

31. Case 3
2010–

32. Scarce resources &
Changing
demographics
MegatrendC
opper
Uranium Naturalgas
Fertile soil

33. Lifestyle is based on cheap natural
resources & People want and can
influence their lives

34. !"#$%"&$%'$!"#$%"&$%'$
How student housing can be a
frontrunner in more social and more
sustainable lifestyles?
Hoas Lab is a two-year design project
developing new models for shared and
responsible living.
Image: BrendaVértiz

35. !"#$%"&$%'$!"#$%"&$%'$
Partnership of Helsinki Region
Student Housing Foundation and
think tank Demos Helsinki.
The residents of Hoas are future
tenants, home owners, constructors,
designers and decision makers.
Part of the official programme of
World Design Capital 2012 Helsinki.
Image: BrendaVértiz

36. Started by agreeing on goals and
outcomes, not tools and activities.
!"#$%"&$%'$!"#$%"&$%'$
05/1201/1209/1105/1101/1110/10
Insight
Inspiration and ideas
Experiments
Concept development
Started by agreeing on goals and
outcomes, not tools and activities

37. We asked Hoas employees, student
inhabitants, Ylioppilaslehti, Aalto university
would they like to be involved and what they
would do. And then tried it out.

38. !"#$%"&$%'$!"#$%"&$%'$
It is crucial to voice positive and experiences of student living to
balance the experiences in the media and in customer service.
(Case: blogs together w/ a student magazine)
They wanted to write amazing blogs (students with
Ylioppilaslehti)...

39. Toiminnan halun voimin voidaan...
Pyörittää aikapankkia
Järjestää bileitä
Kokoustaa asukastoimikunnassa
Suunnitella tilojadesign spaces
organise parties
run a Time bank sit in resident commitees etc.

40. Suunnitella pro-am-meiningillä
Pro&am design:
Aalto design and Art academy students, + residents

41. Opiskelija-
töinä
uudistetut
yhteiset tilat
saivat kiitosta:
”Meidän
näköisiä
tiloja”
Design student
competition for
renewal of
shared spaces.
Feedback from
residents: ”The
spaces look like
us.”

42. Ei kannata
harmitella,
tehdään
helpoksi.
Seinät puhumaan!
Design student
competition for
renewal of
shared spaces.
Feedback from
inhabitans: ”The
spaces look like
us.”
New ways of
communication:
Speaking walls and
floors

44. You as design professionals
will have a good chance to
be the midwives of open
and collaborative society
but it takes a lot of study
and practice to be
a good midwife.

45. Outi Kuittinen & Juha Leppänen
Demos Helsinki
outi.kuittinen@demoshelsinki.fi
juha.leppanen@demoshelsinki.fi
www.demoshelsinki.fi
slideshare.net/demoshelsinki
facebook.com/groups/8838070791/
flickr.com/photos/demoshelsinki
Peloton: www.peloton.me
www.pelotonclub.me
Koulu: 2012.kouluschool.org
Hoas lab: www.hoaslab.fi
Thank you for your openness
& collaboration.