Designing Social Prescription Services to Support People with Long-Term Conditions

A
University
of
Ulster
Innova&on
Lab
visit
trail.ulster.ac.uk

Case studies in Living Lab application domains
Designing
Social
Prescrip9on
Services
to
Support
People
with
Long-‐Term
Condi9ons
Barry
Henderson,
Karen
Kirby,
Adrian
McCann,
Deirdre
McKay,
Leeann
Monk,
Maurice
Mulvenna,
Jennifer
Neff,
Maurice
O’Kane,
Terence
Quigley
Presented
by
Prof
Maurice
Mulvenna
TRAIL
Living
Lab
@
University
of
Ulster
5th ENoLL Living Lab Summer School
2-5 September 2014
Amsterdam

Outline
• Context
• Project
• Conclusions

Context
% people with
dementia
% people with
Google glass

Context
% people with
dementia in UK
= 1.3%*
% people with
Google glass
= 0.08%**
*hRp://www.alzheimersresearchuk.org/demen9a-‐sta9s9cs/
**
hRp://www.cio.com/ar9cle/2369965/consumer-‐technology/how-‐many-‐people-‐actually-‐own-‐google-‐glass-‐.html

Context
% people with
dementia
= 1.3%
% people with
Google glass
= 0.08%
0.0000104

Context
% people with
BMI >25
% people with
smartphones
*hRp://www.bbc.com/news/health-‐25576400
**hRp://stakeholders.ofcom.org.uk/market-‐data-‐research/market-‐data/communica9ons-‐market-‐reports/cmr14/northern-‐ireland/

Context
% people with
BMI >25 in
UK = 64%*
% people with
smartphones
in NI = 55%**
(tablets = 45%)

Context
% people with
BMI >25 in
UK = 64%*
% people with
smartphones
in NI = 55%**
(tablets = 45%)
?

Context
% people with
BMI >25 in
UK = 64%*
% people with
smartphones
in NI = 55%**
(tablets = 45%)
?
.35

Context
Source:
hRp://www.nhs.uk/Livewell/loseweight/Pages/10000stepschallenge.aspx

Project
• Funded by Innovation Voucher (€5K)
• Local company In Your Element used the
voucher with University of Ulster Bdes Design
students
• Tasked to understand needs of people who
could benefit from social prescribing process

Social prescriptions
• Links patients in primary care with non-medical
sources of support within the
community
• People with little money/time should have
services from the likes of government that
don't add to the burden of decision making
Eldar Shafir, Scarcity

Persona
• “low income people and
families are over-represented
within the
obese, pre-diabetes and
type 2 diabetes
populations”
• “… as a value brand it needs
to offer low-income
consumers real benefits”
• “connecting behaviour
modifying innovation to
the hot spots that need it”
A`tudes
Psychosocial
model
Habits
Beliefs

Derry - Londonderry - Legenderry

Design Approach
• Adoption of design process to:
• Establish project requirements
• Understand user groups
• Consider user experience (UX) issues
• Develop and test User Interface (UI)
• Co-Design – working with client & students over different physical
and digital spaces
• Discover and develop workshops with groupings
– Discover user tasks (n=20)
• User personas
• User journeys
• User scenarios
– Develop ideas into prototypes (n=45)
• Disseminate digital prototypes

Differences
• More blended model of medical and social
information
• Location-based services focus on:
– Activity measurement
– Sign posting to local social prescriptions
• Gamification – “The Biggest Loser”

Conclusions
• Individuals at a lower socio-economic level or
status represent a hard-to-reach group of
people who are often time and cash poor and
may benefit from greater clarity in social
prescription messages and communications
aimed at improving their health literacy and
subsequently their self-management
behaviour and physical and mental health.

Conclusions
• A tailored approach to health and wellbeing
improvement ensures that specific conditions
and behaviours are assessed before the
introduction of the individual to a ‘social’
activity or initiative. Therefore, the likelihood
of engagement is stronger given the
individual's involvement in choosing from a
suite of options available to them in their local
area.

Conclusions
• Prevalence of smartphone and tablet
computing uptake in NI is now significant
• Opportunity for a value brand for those in
need of personalised social prescription to be
delivered using smartphone technology
• Next steps are to revisit the user groups and
design live prototype

Acknowledgements
The authors wish to recognise the support of Invest
NI’s Innovation Voucher programme. On the basis
of this project an Innovation Voucher was granted in
order to continue this valuable work.
Many thanks to Design at Magee year 2 students
for bringing a strategic design thinking approach to
the project. Students were supervised by module
co-ordinator and design lecturer Terry Quigley from
the University of Ulster.

Designing Social Prescription Services to Support People with Long-Term Conditions

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