Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Differentiation, Segmentation, Targeting and Positioning

1,854 views

Published on

Differentiation, Segmentation, Targeting and Positioning for Tanishq Inara

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Differentiation, Segmentation, Targeting and Positioning

  1. 1. Name: Falguni Singh Roll No: 46 Subject : Advertisement
  2. 2. Introduction  Name : Tanishq  Parent Company : Titan Industries Ltd. (Tata Group)  Established : 1994  Headquarters : Bangalore  Showrooms : 150 (pan India)  Collection : Mia, Iva, Inara, Ganga.
  3. 3. Differentiation  Tanishq diamonds come with a certificate of authenticity, stating the cut, carat, color and clarity of the stone, to enable you to know exactly what you are paying for.  Tanishq also offers unique option of laser inscription on the girdle of the diamond,
  4. 4. Segmentation Geographic Demographic Psychographic Behavioural
  5. 5. Target  They have targeted women who are somewhere between 25years to 35years old.  Women who are soon to be married. Positioning  Stunning diamonds, delightful price.
  6. 6. Thank You Thank you

×