Differentiation, Segmentation, Targeting and Positioning

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Differentiation, Segmentation, Targeting and Positioning for Tanishq Inara

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Differentiation, Segmentation, Targeting and Positioning

  1. 1. Name: Falguni Singh Roll No: 46 Subject : Advertisement
  2. 2. Introduction  Name : Tanishq  Parent Company : Titan Industries Ltd. (Tata Group)  Established : 1994  Headquarters : Bangalore  Showrooms : 150 (pan India)  Collection : Mia, Iva, Inara, Ganga.
  3. 3. Differentiation  Tanishq diamonds come with a certificate of authenticity, stating the cut, carat, color and clarity of the stone, to enable you to know exactly what you are paying for.  Tanishq also offers unique option of laser inscription on the girdle of the diamond,
  4. 4. Segmentation Geographic Demographic Psychographic Behavioural
  5. 5. Target  They have targeted women who are somewhere between 25years to 35years old.  Women who are soon to be married. Positioning  Stunning diamonds, delightful price.
  6. 6. Thank You Thank you

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