Tanishq is a jewelry brand launched in 1995 by Titan Industries as India's jewelry industry was highly fragmented and unorganized. Tanishq initially struggled with Western designs not resonating with Indian customers. It later shifted to traditional Indian designs based on regional festivals. Tanishq also introduced purity testing machines and standardized pricing nationwide. These changes helped boost sales. Tanishq plans to expand its retail footprint and utilize technology to better connect stores and customers.
Innovation is the word which is very common to speak but very hard to find in company's tactics and strategies !
From 1991 till date, TITAN is the no.1 brand in Indian Watch Industry and have retained its monopoly with it continuous innovations in every aspect of their strategic decisions !
You will get to know lot of insights on hw TITAN became the NO.1 brand.
How Titan Industries managing it's business and growing by leaps and bounds.What are it's strategies to get in to the market, retain customers , Cross sales and Up Sales.After Sales Services, HR,QoS, Signet Progamme, Customer Loyalty.Branding
introduction,Vision and mission statement CEO of Tanishq Logo and their punch line Segmentation Positioning SWOT Analysis Ansoff’s Model 7ps PLC Questionnare
Innovation is the word which is very common to speak but very hard to find in company's tactics and strategies !
From 1991 till date, TITAN is the no.1 brand in Indian Watch Industry and have retained its monopoly with it continuous innovations in every aspect of their strategic decisions !
You will get to know lot of insights on hw TITAN became the NO.1 brand.
How Titan Industries managing it's business and growing by leaps and bounds.What are it's strategies to get in to the market, retain customers , Cross sales and Up Sales.After Sales Services, HR,QoS, Signet Progamme, Customer Loyalty.Branding
introduction,Vision and mission statement CEO of Tanishq Logo and their punch line Segmentation Positioning SWOT Analysis Ansoff’s Model 7ps PLC Questionnare
How Tanishq jwellers captured the market.pptxvedegaf851
The term circular flow of income or circular flow
of economic activity refers to a simple economic
model which describes the circulation/flow of
income between producers and consumers.
In the circular flow model, producer is referred to
as firms and consumer are referred to as
households.
The major exchanges are represented
Application of different tools such as CAGE framework and market entry strategies id different developing & developed economies and evaluating the success of Zara in India
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Introduction –Indian Jewellery
Industry
• Jewelry have been a part of most of the cultures of
the India at some point of time or other.
• In the recent past(last 3-4 decades), this industry
has shown an impressive growth world wide.
• India's 300,000 traditional jewellers – commonly
referred to as the unorganized sector – dominate
the country's jewellery retail landscape with a 96
per cent market-share.
• Keeping in mind that only 4% of the sector is in
organized hands.
3. Industry Overview
• The retail jewellery industry is comprised
of five main segments:
•
•
•
•
•
Bridal jewellery (30%)
Fashion jewellery (22%)
Watches (18%)
Precious stones (15%)
Precious metals (15%)
4. Industry Overview (Cont--)
• The retail jewellery industry is highly fragmented.
• No retailer claims more than 6 percent market share.
• There are nearly 50,000 stores engaged in jewellery
retail.
• The industry employs approximately 200,000
individuals.
• Annual jewellery store sales run about $27 billion;
wholesalers and manufacturers account for an
additional $27 billion in sales.
5. Tanishq
• Founded in 1995 & based in
Bangaluru, Karnataka.
• Tanishq operates jewellery stores in
India. It offers necklaces, ear
rings, finger rings, pendants
,bangles, wedding sets etc.
• Tanishq India works as a subsidiary of
Titan.
6. Decision Making – Tanishq Launch
• At this point of time, the jewellery business was
highly localized and the concept of branded
jewellery did not exist.
• In the late 1990s, India had around 0.2 million
jewellers scattered across the country.
• Jewellery had predominantly been used as an
investment rather than adornment.
• People generally bought gold from the same
family jeweller they had trusted implicitly for
generations.
7. Decision Making – Tanishq Launch
(Cont--)
• Moreover, these jewellers made the jewellery to
order and often bought back their products at the
prevailing market rates.
• Indian consumer's preference for buying traditional
jewellery only from family jewellers.
• There was no branded gold jewellery chain present.
• There was an opportunity to be a market leader
first & grab larger market share.
• An opportunity to set up a brand which would be
nationally acceptable.
8. Tanishq Launch
• In 1995, Titan Industries, India's leading manufacturer
of watches, launched the Tanishq range of jewellery.
• Tanishq began by offering jewellery in the 18-carat gold
range, with designs borrowed heavily from
contemporary European brands. The company justified
its decision saying that it wanted to be 'different' from
the traditional Indian offerings.
• Tanishq performed very badly in the next three
years, posting a huge loss in 1997-98.
• "Tanishq, as a concept, was far too ahead of its times”
experts quoted.
9. Tanishq Launch (cont--)
• At this point, Tanishq took various steps to correct the
mistakes it had committed and very soon, posted its
first ever operating profit in 1999.
• In 1999-00, sales doubled to Rs 1532 million against Rs
743.8 million recorded in 1998-99 and reached Rs 2000
million in 2000-01.
• Tanishq fared equally well on the export front also with
heavy exports to UK, US, Australia and West Asia.
• Tanishq was the largest overseas chain in US with 1,200
outlets.
10. Decision Making –Product Development
& Promotion
• It had gone wrong mainly in two areas - the product
proposition and retailing.
• Initially with a focus on the export market, its designs were
predominantly Western, and the same line of jewellery was
sold in India as well.
• First step was to change the brand positioning from that of
an elitist and Westernized offering to a more
mainstream, Indian one.
• The 18-carat jewellery range was expanded to include 22
and 24 carat ornaments.
• Tanishq also made attempts to redefine traditional styles in
its designs.
11. Decision Making –Product Development &
Promotion (cont--)
• Tanishq realized that, given the diverse nature of Indian
ethnicity, it would have to cater to tastes of all regions.
• Emphasis shifted from the erstwhile modern designs to
more ethnic ones and traditional ornaments (based on
designs from various states) were launched.
• They began seasonal and localized promotions based on
Indian festivals, such as during Durga Puja in West
Bengal, Onam in Kerala, Diwali in north India, etc.
• Tanishq's team of in-house designers came out with about
3,500 designs based on current trends and the feedback
from stores.
12. Decision Making –Product Development
& Promotion (cont--)
• At least 10% of these designs were changed every quarter
and fresh ones were added to the stock.
• Tanishq gave complete freedom to the retail outlets to pick
up designs, which they thought would sell in their stores.
• Tanishq was now pitted directly against the traditional
jewellers who were offering similar ornaments.
• In order to add some value proposition to rise above the
competition, Tanishq decided to address the issue of gold
purity, which was most important to the customers.
13. Decision Making - New Techniques
Adopted
• Traditionally, conventional jewellers used the touchstone to
test the purity of gold.
• In 1999, Tanishq introduced the revolutionary concept of
Karatmeters in its retail boutiques.
• The Karatmeter used X-rays to give an accurate reading of
the constitution of gold in the ornament within three
minutes.
• Imported from Germany at a cost of Rs 1 million
each, Karatmeters though expensive, proved to be the
biggest USP for Tanishq in the coming years.
• Its sales increased by 20-30%.
14. Decision Making- New Techniques
Adopted(cont---)
• Tanishq conducted tests on 10,000 ornaments
selected at random. In some cases the caratage was
found to be as low as 10% and almost 65% of the
gold tested was below 22 carats.
• customers began to realize that the rates they were
paying for Tanishq jewellery were indeed justified.
• An all-India customer satisfaction survey conducted
by Tanishq in 2001 revealed that over 50% of all
Tanishq customers intended to make it their
jeweller, replacing many long-standing relationships
with the traditional jeweller.
15. Decision Making -Retail
• When Tanishq was launched, it sold most of its products
through multibrand stores. This did not help the Tanishq
brand to make its mark.
• Having realized this, Tanishq decided to set up its own chain
of retail showrooms in 1998.
• This proved to be a very wise move as sales picked up almost
immediately.
• By July 2001, it had 47 'Tanishq boutiques' in 37 cities – 12
were in the metros - Delhi, Mumbai, Kolkata, Chennai and
Bangalore, the rest in smaller cities with a population of at
least 0.5 million such as Trichy, Nagpur, Amritsar and Patna.
16. Decision Making –Retail(cont---)
• The focus on smaller cities paid off well with the annual
growth being as high as 150% as compared to the 45%
growth in metros.
• Tanishq standardized the price of its ornaments which
proved to be another milestone in its success.
• Gold prices differed across the country as they were based
on different parameters concerning the local markets. In a
bid to control gold price variations in different parts of the
country, Tanishq decided to have a standard gold price
across all its showrooms from March 2000.
• Tanishq based its gold prices on international exchange
prices, resulting in prices often being lower than the local
market prices.
17. Decision Making –Retail(cont---)
• Tanishq set up an ultra-modern and large-scale
manufacturing unit in Hosur, Tamil Nadu at a cost of
Rs 600 million.
• The unit had facilities like refining, alloying and
stone casting and a dust-extraction system that kept
gold losses down to 2% of the raw material while
local jewellers typically lost 8-10%.
• This in-house manufacturing facility was the main
reason, which enabled Tanishq to charge the same
price across the country.
18. Decision Making- Customer Service
• One of the company's most important initiatives was
customer service enhancement.
• Tanishq launched a direct consumer contact programme and
conducted surveys to monitor store walk-ins and footfalls
and percentage of repeat customers.
• All Tanishq outlets gave a 100% return guarantee on its
brand of jewellery and also exchanged other jewellery after
deductions depending on purity.
• They tracked customer satisfaction parameters for Tanishq
on a quarterly basis. This gave the company the benefit of
benchmarking against local and international players and
also aided in improving repeat purchases.
19. Decision Making- Future Prospects
• Besides Tanishq, other major players included Intergold, Gili
and Carbon. However, in the Rs 400 billion Indian jewellery
market, Tanishq's share was not even 1%.
• Tanishq had ambitious plans to invest in information
technology and utilize Intranets and the Internet to link all of
its showrooms to one another.
• There were also plans to do online monitoring of sales and
design popularity as well as using the Internet to place
orders. The Intranet was to contain a photo collection of all
the designs in all the stores so that even those not in stock in
a particular store could be ordered by customers.
• In a highly innovative move, Tanishq tied up with
Countrywide Finance for providing pre-approved credit line
to the customers at selective outlets.