Email Management, An Etiquette Guide By Richard RingRichardRing
A small presentation I made after reading an Article from the Harvard Business Review written by Stever Robbins <http://hbswk.hbs.edu/archive/4438.html> Full credit for the ideas therein are his. My work is the synthesis of the presentation and the task of getting the point across quickly and efficiently.
This document provides tips for writing professional emails, including how to address recipients, structure the email body, use attachments, signatures and subjects appropriately. Key tips include using TO, CC and BCC correctly; checking for spelling errors; keeping the email simple, short and well structured; compressing attachments; including proper contact details in signatures; and keeping the subject line concise. Proper email etiquette is important to represent one's company positively.
An Email AutoResponder is an event triggered program that responds to an email recipient with a pre-defined message. Even a regular bounce can be considered an AutoResponder. AutoResponders are also often used by employees on vacation to send “Out of Office” replies.
Getting to the Gmail Inbox: Gmail DeliverabilityEmail Delivered
Earlier this year Gmail switched to a tabbed inbox. While the thought of it freaked a lot of email marketers out, the aftermath wasn't too bad. But there are a new set of rules to not just get to the Gmail inbox, but to get to the correct Gmail tab. Remember, Google is VERY protective of it's users.
The 4 dos and 8 donts of getting your emails deliveredAlesha Drew
''I'm creating some kick butt email copy...BUT..are my emails actually being delivered?"
Check out these dead simple email marketing deliverability rules to live by...
If you latched on to some value, would appreciate your feedback & comments:
9 Events Of Instructional Design Present R SevillaRobert Sevilla
The document provides instructions for teaching students how to properly compose an email to a teacher. It outlines the key components of an effective lesson plan, including gaining attention, presenting objectives, stimulating prior knowledge, presenting scenarios, guiding learning, eliciting student responses, providing feedback, and assessing performance. Students are asked to respond to three scenarios by composing sample emails to a teacher requesting information or addressing a concern.
Email Management, An Etiquette Guide By Richard RingRichardRing
A small presentation I made after reading an Article from the Harvard Business Review written by Stever Robbins <http://hbswk.hbs.edu/archive/4438.html> Full credit for the ideas therein are his. My work is the synthesis of the presentation and the task of getting the point across quickly and efficiently.
This document provides tips for writing professional emails, including how to address recipients, structure the email body, use attachments, signatures and subjects appropriately. Key tips include using TO, CC and BCC correctly; checking for spelling errors; keeping the email simple, short and well structured; compressing attachments; including proper contact details in signatures; and keeping the subject line concise. Proper email etiquette is important to represent one's company positively.
An Email AutoResponder is an event triggered program that responds to an email recipient with a pre-defined message. Even a regular bounce can be considered an AutoResponder. AutoResponders are also often used by employees on vacation to send “Out of Office” replies.
Getting to the Gmail Inbox: Gmail DeliverabilityEmail Delivered
Earlier this year Gmail switched to a tabbed inbox. While the thought of it freaked a lot of email marketers out, the aftermath wasn't too bad. But there are a new set of rules to not just get to the Gmail inbox, but to get to the correct Gmail tab. Remember, Google is VERY protective of it's users.
The 4 dos and 8 donts of getting your emails deliveredAlesha Drew
''I'm creating some kick butt email copy...BUT..are my emails actually being delivered?"
Check out these dead simple email marketing deliverability rules to live by...
If you latched on to some value, would appreciate your feedback & comments:
9 Events Of Instructional Design Present R SevillaRobert Sevilla
The document provides instructions for teaching students how to properly compose an email to a teacher. It outlines the key components of an effective lesson plan, including gaining attention, presenting objectives, stimulating prior knowledge, presenting scenarios, guiding learning, eliciting student responses, providing feedback, and assessing performance. Students are asked to respond to three scenarios by composing sample emails to a teacher requesting information or addressing a concern.
3 Embarrassing Subject Line Mistakes to AvoidChad S. White
Subject line mistakes that distract and confuse subscribers—and are embarrassing for the brand—are too common. We discuss three such subject line mistakes in this slidedeck and share many real-world examples.
This document provides an overview of email marketing. It explains that email marketing can generate sales with a small investment of time and money. It discusses using email to educate customers, build loyalty, and make sales. While email marketing seems simple, it requires creating email lists, designing emails, sending to large lists, and tracking emails. It's better to use an email marketing provider (EMP) that offers tools to create, send, and track emails without HTML or programming knowledge. The document also covers email marketing laws and provides examples of EMPs like Mailchimp.
3 Embarrassing Subject Line Mistakes to AvoidLitmus
Subject line mistakes that distract and confuse subscribers—and are embarrassing for the brand—are too common. We discuss three such subject line mistakes in this slidedeck and share numerous real-world examples.
8 Embarrassing Preview Text Mistakes + 4 Tips on How to Avoid Making ThemLitmus
Preview text is the third leg of the inbox stool, and a great many brands are delivering some rickety, off-balance inbox experiences because they’re not paying enough attention to it. In this slide deck, we share real-world examples of eight preview text mistakes, as well as a four-point action list to help you always make a great impression in the inbox and deliver a clear, distraction-free message.
The document provides tips for re-targeting email subscribers who did not open previous mailers. It recommends only re-sending the most important emails, tweaking the subject lines to indicate it's not a mistake, and sending retargeted emails at a different time than the original but with similar content. Analyzing the results of these retargeted emails can help improve future email marketing strategies.
9 Common Email Marketing Mistakes. How to Do It Right?YashwantShinde6
This document outlines 9 common mistakes in email marketing and how to avoid them. It discusses issues like lacking a clear understanding of the target audience, not testing emails, writing emails like TV commercials instead of personal messages, neglecting mobile users, using boring subject lines, sending emails at random times, irrelevant content, sending too many emails, and not including a subscription form. The bottom line is that email marketing is still effective when done correctly by avoiding these common pitfalls.
Dave manages email for his company. To do this reliably, he uses Mimecast's cloud-based email security, continuity, and archiving services. This reduces the systems he needs to manage on-site. Using Mimecast allows Dave to focus more on strategic tasks rather than operations. His boss and users are happy because email stays available even during outages.
3 methods to manage email bounce effectivelySherin Thomas
If you are an efficient email marketer, then maintaining and lessening your email bounces has never been more difficult. Intensely handling your bounces can improve your email deliverability and conversion rates. Thereby improving your email ROI.
This document discusses email etiquette and best practices for professional communication via email. It covers topics like the importance of proper email etiquette, cultural differences, the SCRAP model for effective email composition, key points to remember in the workplace like tone and proofreading, using appropriate subject lines and recipient fields, sending attachments, and setting out-of-office messages. The overall goal is to provide guidance on how to compose emails that are clear, respectful and leave a positive impression.
Having good habits around email is the cornerstone of any good productivity system. With the rise of Slack and other instant communication tools, some say email is fading away. However, it's still the preferred method of communication for some of the most productive people (like Elon Musk).
Taking control of your inbox with time management strategies. On average, workers spend 41% of their time managing emails, which is stress inducing. You can control how you manage emails by following the 4 D's strategy: Deal with the email, Delete unnecessary emails, Delegate emails to others, and Defer emails by filing them in action folders. Schedule dedicated time each day to process emails using folders to organize emails by status (action, reference, delete). Consistent behaviors around email management will help you stay in control of your inbox.
6 best practices to manage email reputationSherin Thomas
6 Best Practices To Manage Email Reputation outlines strategies to maintain a good email reputation and deliverability. It recommends: 1) avoiding frequent changes to your IP address, as new addresses are more strictly evaluated; 2) regularly evaluating reputation data from feedback loops and spam traps; and 3) rethinking marketing strategy changes and testing on a small subset first, to avoid increased complaint rates from major changes.
5 Reasons Why Your Subscribers Aren't Reading Your EmailSendGrid
When your email marketing campaign falls flatter than a pancake it can be incredibly disheartening. Here are 5 reasons why your recipients may not be engaging with your email and solutions to help you get back on track!
Change Your Strategy: Emailing your Subscribers -- Robert Proctor MultisoftRobert Proctor
This document discusses the results of a study on email marketing conducted by Return Path. The key findings were:
1) Email subscribers can be categorized as either "primary" or "secondary" accounts based on their engagement levels. Primary accounts read the most emails and make the most purchases.
2) The study found that primary accounts don't mind receiving up to 5 emails per week from a single marketer, as this increases their opens and engagement by 43%. Secondary accounts also increased opens by 33% when receiving slightly more emails.
3) However, email marketers need to more carefully consider how many emails to send secondary accounts, as these subscribers have lower engagement levels overall. Tailoring email content and measuring on
This document compares the email autoresponder services Aweber and GetResponse. It discusses their features such as email deliverability, interfaces, support, forms, and pricing. Overall, it finds that both services effectively deliver emails to subscribers' inboxes rather than spam folders. It says Aweber has a more user-friendly interface while GetResponse has more features, and GetResponse is more cost effective. It recommends choosing the service based on individual needs rather than just price.
How Can You Get The Most Readers For Your Articleronsrecordshop
This document provides tips for getting more readers for articles by making the content appealing and relevant. It recommends including a call-to-action focused on what the reader should do after reading. Additionally, it suggests writing in an informal style, touching on current events, using lists and bullets, and focusing on entertaining and educating readers rather than directly selling products. The overall goal is to engage readers and progress them to the desired next action.
3 Embarrassing Subject Line Mistakes to AvoidChad S. White
Subject line mistakes that distract and confuse subscribers—and are embarrassing for the brand—are too common. We discuss three such subject line mistakes in this slidedeck and share many real-world examples.
This document provides an overview of email marketing. It explains that email marketing can generate sales with a small investment of time and money. It discusses using email to educate customers, build loyalty, and make sales. While email marketing seems simple, it requires creating email lists, designing emails, sending to large lists, and tracking emails. It's better to use an email marketing provider (EMP) that offers tools to create, send, and track emails without HTML or programming knowledge. The document also covers email marketing laws and provides examples of EMPs like Mailchimp.
3 Embarrassing Subject Line Mistakes to AvoidLitmus
Subject line mistakes that distract and confuse subscribers—and are embarrassing for the brand—are too common. We discuss three such subject line mistakes in this slidedeck and share numerous real-world examples.
8 Embarrassing Preview Text Mistakes + 4 Tips on How to Avoid Making ThemLitmus
Preview text is the third leg of the inbox stool, and a great many brands are delivering some rickety, off-balance inbox experiences because they’re not paying enough attention to it. In this slide deck, we share real-world examples of eight preview text mistakes, as well as a four-point action list to help you always make a great impression in the inbox and deliver a clear, distraction-free message.
The document provides tips for re-targeting email subscribers who did not open previous mailers. It recommends only re-sending the most important emails, tweaking the subject lines to indicate it's not a mistake, and sending retargeted emails at a different time than the original but with similar content. Analyzing the results of these retargeted emails can help improve future email marketing strategies.
9 Common Email Marketing Mistakes. How to Do It Right?YashwantShinde6
This document outlines 9 common mistakes in email marketing and how to avoid them. It discusses issues like lacking a clear understanding of the target audience, not testing emails, writing emails like TV commercials instead of personal messages, neglecting mobile users, using boring subject lines, sending emails at random times, irrelevant content, sending too many emails, and not including a subscription form. The bottom line is that email marketing is still effective when done correctly by avoiding these common pitfalls.
Dave manages email for his company. To do this reliably, he uses Mimecast's cloud-based email security, continuity, and archiving services. This reduces the systems he needs to manage on-site. Using Mimecast allows Dave to focus more on strategic tasks rather than operations. His boss and users are happy because email stays available even during outages.
3 methods to manage email bounce effectivelySherin Thomas
If you are an efficient email marketer, then maintaining and lessening your email bounces has never been more difficult. Intensely handling your bounces can improve your email deliverability and conversion rates. Thereby improving your email ROI.
This document discusses email etiquette and best practices for professional communication via email. It covers topics like the importance of proper email etiquette, cultural differences, the SCRAP model for effective email composition, key points to remember in the workplace like tone and proofreading, using appropriate subject lines and recipient fields, sending attachments, and setting out-of-office messages. The overall goal is to provide guidance on how to compose emails that are clear, respectful and leave a positive impression.
Having good habits around email is the cornerstone of any good productivity system. With the rise of Slack and other instant communication tools, some say email is fading away. However, it's still the preferred method of communication for some of the most productive people (like Elon Musk).
Taking control of your inbox with time management strategies. On average, workers spend 41% of their time managing emails, which is stress inducing. You can control how you manage emails by following the 4 D's strategy: Deal with the email, Delete unnecessary emails, Delegate emails to others, and Defer emails by filing them in action folders. Schedule dedicated time each day to process emails using folders to organize emails by status (action, reference, delete). Consistent behaviors around email management will help you stay in control of your inbox.
6 best practices to manage email reputationSherin Thomas
6 Best Practices To Manage Email Reputation outlines strategies to maintain a good email reputation and deliverability. It recommends: 1) avoiding frequent changes to your IP address, as new addresses are more strictly evaluated; 2) regularly evaluating reputation data from feedback loops and spam traps; and 3) rethinking marketing strategy changes and testing on a small subset first, to avoid increased complaint rates from major changes.
5 Reasons Why Your Subscribers Aren't Reading Your EmailSendGrid
When your email marketing campaign falls flatter than a pancake it can be incredibly disheartening. Here are 5 reasons why your recipients may not be engaging with your email and solutions to help you get back on track!
Change Your Strategy: Emailing your Subscribers -- Robert Proctor MultisoftRobert Proctor
This document discusses the results of a study on email marketing conducted by Return Path. The key findings were:
1) Email subscribers can be categorized as either "primary" or "secondary" accounts based on their engagement levels. Primary accounts read the most emails and make the most purchases.
2) The study found that primary accounts don't mind receiving up to 5 emails per week from a single marketer, as this increases their opens and engagement by 43%. Secondary accounts also increased opens by 33% when receiving slightly more emails.
3) However, email marketers need to more carefully consider how many emails to send secondary accounts, as these subscribers have lower engagement levels overall. Tailoring email content and measuring on
This document compares the email autoresponder services Aweber and GetResponse. It discusses their features such as email deliverability, interfaces, support, forms, and pricing. Overall, it finds that both services effectively deliver emails to subscribers' inboxes rather than spam folders. It says Aweber has a more user-friendly interface while GetResponse has more features, and GetResponse is more cost effective. It recommends choosing the service based on individual needs rather than just price.
How Can You Get The Most Readers For Your Articleronsrecordshop
This document provides tips for getting more readers for articles by making the content appealing and relevant. It recommends including a call-to-action focused on what the reader should do after reading. Additionally, it suggests writing in an informal style, touching on current events, using lists and bullets, and focusing on entertaining and educating readers rather than directly selling products. The overall goal is to engage readers and progress them to the desired next action.
The document provides guidance on setting up and using a Twitter account for a hotel. It recommends creating an account using the hotel name, setting up a profile photo with the hotel logo, including the hotel location and website, and writing a 160-character bio introducing the hotel. It also suggests connecting the Twitter account to the hotel's Facebook page to cross-post tweets. The document offers tips on composing tweets, using hashtags and lists, searching Twitter, and engaging with other users to help hotels build their brand and serve customers on the platform.
The document provides guidance on setting up and managing Showcase Pages on LinkedIn. It outlines several pre-launch steps including identifying the pages to create, resources to maintain them, and materials to prepare. It also describes launch activities such as creating the pages through a parent Company Page and beginning regular posting. Additional sections provide tips on determining an overall strategy, content planning, metrics, and acquiring followers. The appendix includes a step-by-step guide to setting up a Showcase Page.
31 Reasons to Use Email Marketing (As Told By Small Business Owners)Constant Contact
This document provides 31 reasons for using email marketing as told by small business owners from various industries. Some key benefits highlighted include establishing credibility, growing audiences, reaching new clients, generating calls and sales, increasing donations, learning what content works best, boosting website traffic, and maintaining relationships in a cost effective way. Business owners note how email marketing allows them to start conversations, book more classes/services, and attract new clients through personalized outreach.
LinkedIn is considered the most effective social media platform for B2B lead generation, with over 2 million active publishers sharing content and 182 million unique visitors in Q4 2014. A study found that traffic from LinkedIn generated 277% more visitor-to-lead conversions than Twitter or Facebook. Professionals are joining LinkedIn at a rate of over two new members per second, comprising the world's largest professional community for B2B marketers to engage with their target audience.
1. Hotels should use Google+ brand pages to connect with customers and promote their physical location, create circles for different audiences, and engage in discussions using Google+ Hangouts.
2. Google+ brand pages offer marketing advantages like new ways to run contests without direct promotions on Google+ and increasing a brand's follower count.
3. Creating engaging content like photos and landing pages can improve a hotel's online visibility through search results and the +1 button.
This document discusses strategies for implementing time-saving content management. It defines content management as processes that support collecting, managing, and publishing information in various forms and media. It identifies types of content that can be managed, such as videos, guides, reviews, and social media content. It also provides examples of tools that can help manage social media content across multiple channels. Finally, it discusses how content management can improve metrics like traffic, engagement, and conversions through segmentation, scenarios, and focus on retention.
This document discusses strategies for hotel marketing on Google platforms. It compares Google Adwords and Google Hotel Ads, describing how each can reach organic search results or paid placements. It also outlines the different components of Google like Local, Maps, and Places that hotels can engage with for branding and new customers. The document provides recommendations on setting metasearch goals and budgets for platforms like Book on Google. It notes pros and cons of assisted booking models and importance of reputation on search results.
Nicole Hudson and Heather Dopson at Digital Crossroads- Personal Branding and...Inbound Lead Solutions
Sales & Marketing Alignment: The Romantic Comedy of Lead Generation
The Crazy, Stupid, Love of lead funnels! This cautionary tale against falling into the trap of believing the illusion that sales and marketing can’t work together to be successful. Fight through the clichés and learn how to improve the partnerships between sales, marketing and the real stars of the show; the prospects, qualified leads and customers.
The document provides tips on how to generate superior content. It discusses strategically prioritizing content ideas, making the most of every content piece while managing challenges like time and resources. It emphasizes creating snackable, mobile-friendly content that drives connectivity, community, collaboration and rewards. Metrics for measuring the impact and performance of paid, owned and earned content are also covered. The document is authored by Are Morch, an experienced hotel blogger and social media manager.
The first rule in digital marketing is that content needs a purpose: to stimulate, engage, convert and build a buzz around a brand. It’s got to be useful, visible, desirable, engaging and provide a platform to position the hotel as a socially-connected brand.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
This document discusses content curation strategies for engaging audiences, including segmenting original, guest, promotional, and curated content. It recommends curating relevant, credible, and valuable third-party content from industry resources, blogs, and social media to establish thought leadership and improve SEO/lead nurturing. Guidelines are provided for curation tools, sharing curated content via blogs, email, and social media, and establishing content rhythms and touchpoints to deliver value to audiences.
This slide deck was used during a recent SquadTalk Lunch and Learn and webinar to share 5 key strategies to help sales and business development professionals generate more leads with LinkedIn.
Thirteen Creative Ways to Use LinkedIn for Lead GenerationAbhishek Shah
LinkedIn is a great platform for connecting professionally, finding work and sharing content. But have you ever thought of using LinkedIn for lead generation?
The document provides tips for sending marketing emails during the holiday season. It recommends maintaining consistent branding, personalizing content for subscribers, gradually increasing email volume while providing value, segmenting subscriber lists, testing email content, and closely monitoring metrics like opens and clicks to ensure subscriber satisfaction and email deliverability over the long term. Key takeaways are that poor holiday email practices can negatively impact future reputation and deliverability, but following the tips can help re-engage subscribers and take advantage of the busy season.
This document provides tips and best practices for email marketing. It discusses segmenting email lists for better targeting of audiences. Some key points discussed include segmenting lists based on demographics, interests, behaviors etc. It also discusses designing email content in a "fold free" approach since the fold can vary across devices. Other topics covered include sending welcome and cart abandonment emails, personalizing content, and choosing an email service provider.
The document discusses best practices for email marketing. It recommends sending a series of welcome emails to new subscribers rather than a single welcome email. This helps increase engagement and improves deliverability. It also suggests personalizing emails using dynamic content tailored to each user's information and interests. Additionally, the document advises treating emails like a conversation rather than a batch broadcast in order to keep communications relevant and focused on the customer. It provides tips on cart abandonment emails, including sending them within an hour of abandonment and focusing on compelling copy and calls to action.
☀ 45+ Free Email Marketing Templates and Guide to Writing Great EmailsLearnhomebusiness.com
45 free email marketing templates for free. Whether you’re just getting started or want better results from your emails, get the tools, guidance and expertise you need to succeed.
This document provides tips for ensuring email deliverability. It recommends having an opt-in recipient list rather than purchasing lists, including clear unsubscribe buttons, monitoring engagement metrics, reviewing content for spam triggers, managing bounces intelligently, testing email frequency, and measuring campaign deliverability and ROI to determine effectiveness.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
Common EMAIL MARKETING Mistakes One Should AvoidVikrant Bhalodia
This document outlines common mistakes to avoid in email marketing. It discusses not having a long-term strategy, creating campaigns that come across as spam, not testing emails before sending them to recipients, sending unsolicited messages, underestimating the importance of the subject and sender, mishandling unsubscribes, not optimizing for mobile, broken dynamic content, a one-size-fits-all approach, buying email lists, and not sending emails at all. Avoiding these pitfalls can help improve email marketing effectiveness and deliverability.
The document discusses email marketing. It provides tips for writing effective emails, including choosing a clear subject line, keeping the email short, personalizing the message, and including a strong call to action. It also discusses factors like list building, HTML formatting, relevance, frequency of emails, length, content, design, testing, and rich media. Overall, the document offers best practices and secrets for successful email marketing campaigns.
This document summarizes an email marketing seminar presentation. The agenda includes developing an email list through networking and offering value on a website, how to use email programs to send mass emails while avoiding spam issues, and tips for writing effective subject lines and content like including education over sales. The presentation emphasizes getting permission from customers to email them and providing value in emails rather than interrupting them with sales messages.
Email marketing is a cost-effective way to reach customers where they are online. The document provides tips for creating an effective email newsletter, including making signup forms easy to complete, informing subscribers what to expect from the newsletter and how often, and sending a welcome email. It also recommends designing newsletters consistently with a company's brand, making content scannable, sending relevant content to engaged subscribers, maintaining a publishing calendar, editing newsletters carefully, testing on different devices, and complying with spam laws.
This document provides tips for creating an effective email newsletter campaign. It recommends collecting email subscribers through forms on your website and social media pages. The tips stress the importance of informing subscribers upfront about what types of content to expect and how frequently it will be sent. Additionally, it suggests thanking new subscribers, ensuring a consistent brand design, using concise and scannable formatting, and segmenting content for different subscriber groups. The document also emphasizes testing email designs across devices, maintaining a regular sending schedule, allowing time for editing, and complying with spam laws.
As our inboxes are bormbarded with more and more messages daily, how do we stand out from the crowd and get our message heard?
This presentation outlines my top 8 tips for DIY email marketers rev up their email campaigns to realy pack a punch!
Segmentation & Personalization in Email Marketing - Brafton WebinarKayla Perry
Email marketing is an incredibly powerful marketing channel - but only if you know how to leverage it the right way. This webinar covers why you should segment your email database, how to create segments and lists, how to use your email lists for max engagement, email marketing strategies and techniques to try and more. View the video recording here: https://www.brafton.com/webinar/segmentation-and-personalization-in-email-marketing/
This document provides guidance on email marketing and evaluating its effectiveness. It discusses factors to consider in deciding if email marketing is right for a business, such as the target audience's internet usage. It also discusses how to ensure email marketing is not viewed as spam and provides tips for regularly evaluating the effectiveness of an email marketing strategy, such as setting goals upfront.
A beginner’s guide to successful email marketingsidfe2010
This document provides guidance on building successful email marketing campaigns. It discusses getting permission from subscribers by offering valuable content in exchange for their email addresses. It emphasizes the importance of setting clear expectations through follow-up communications and maintaining subscribers' trust by sending only relevant messages. The document also notes that email lists require ongoing permission and it's better to provide value through quality content rather than frequent pitches.
The document provides tips for bloggers on how to build and engage email lists. It emphasizes making email subscription easy by prominently displaying opt-in forms, using incentives to encourage signups, and setting up autoresponders and landing pages to engage new subscribers. It also recommends testing different content delivery schedules and lists to reduce subscriber churn. The overall message is that email remains very effective for bloggers so lists should be grown and maintained strategically.
Similar to Deliverability DOs and DON'Ts by Apsis (20)
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
6. DO fulfill their EXPECTATIONS
Make sure your subscribers expect your emails,
by telling them what to expect and then living up
to those expectations.
If you told them you’ll send them
a newsletter 3x per week, do it.
If you told them you’ll give them discounts, do it.
1.
7. DO take care of your LISTS
Update your subscriber lists regularly (e.g. every 3 months).
Have a list which you haven’t used for years?
Don’t use it, or your deliverability will take a serious
hit because of surprised and angry subscribers.
2.
8. DO ensure VALUE in your sendings
Give your subscribers valuable content in return
for their email addresses.
How can you do that?
Personalise your campaign. Segment your audience.
Integrate your solutions and use the aggregated data.
3.
9. And if you feel like you can’t guarantee value with your sendings?
DON’T SEND THEM.
We’re not joking.
(It will hurt your deliverability much less
than unengaged subscribers or spam reports!)
10. DON’T forget about UNENGAGED subscribers
If you find unengaged/inactive subscribers on your updated list,
create a specific win-back campaign just for them.
Not working?
Then take the leap and remove them from
your list after a set period of time (e.g. 12 months).
4.
11. (If you’re feeling uncertain about
why you should remove unengaged subscribers,
we have the perfect article for you.
Just saying.)
12. DO look into BOUNCES
Always look into bounced emails, both hard and soft!
Hard bounces happen when there are permanent
issues with your subscriber’s email address,
while soft bounces are temporary problems with the account.
5.
13. If several of your sendings have bounced
from the same email address, take that away too from your list!
You won’t be losing anything.
Believe us.
(Or read some more about why bounces matter here.)
14. DON’T make it hard to UNSUBSCRIBE
Yes, this may go against email marketing tradition -
but for deliverability’s sake,
don’t make it hard to unsubscribe from your sendings!
People can be lazy: if they can’t unsubscribe,
they might just mark your sending as spam,
which is MUCH worse.
6.
15. and finally,
DO keep an eye on your STATISTICS
Always, always, always monitor your open and bounce rates!
Although they won’t tell you about your deliverability,
they will show you your engagement rates,
giving you a rough idea of
where you land in your subscriber’s inbox.
7.
16. And that’s it!
These 7 DOs and DON’Ts will prevent your deliverability
from going downhill, and maybe even get you in the inbox faster…
18. Want to guarantee your sendings’ deliverability?
Discover our APSIS Pro email marketing solution,
with built-in reporting and automation features
AND a dedicated deliverability team monitoring every sending!
BOOK YOUR FREE DEMO NOW
19. Thanks for reading!
We hope you found this presentation super useful.
If you’d like to know even more about deliverability,
check out
WWW.APSIS.COM - or better yet, drop us a line at
hello@apsis.com.
Can’t wait to hear from you!