Email Management, An Etiquette Guide By Richard RingRichardRing
A small presentation I made after reading an Article from the Harvard Business Review written by Stever Robbins <http://hbswk.hbs.edu/archive/4438.html> Full credit for the ideas therein are his. My work is the synthesis of the presentation and the task of getting the point across quickly and efficiently.
Getting to the Gmail Inbox: Gmail DeliverabilityEmail Delivered
Earlier this year Gmail switched to a tabbed inbox. While the thought of it freaked a lot of email marketers out, the aftermath wasn't too bad. But there are a new set of rules to not just get to the Gmail inbox, but to get to the correct Gmail tab. Remember, Google is VERY protective of it's users.
An Email AutoResponder is an event triggered program that responds to an email recipient with a pre-defined message. Even a regular bounce can be considered an AutoResponder. AutoResponders are also often used by employees on vacation to send “Out of Office” replies.
The 4 dos and 8 donts of getting your emails deliveredAlesha Drew
''I'm creating some kick butt email copy...BUT..are my emails actually being delivered?"
Check out these dead simple email marketing deliverability rules to live by...
If you latched on to some value, would appreciate your feedback & comments:
Email Management, An Etiquette Guide By Richard RingRichardRing
A small presentation I made after reading an Article from the Harvard Business Review written by Stever Robbins <http://hbswk.hbs.edu/archive/4438.html> Full credit for the ideas therein are his. My work is the synthesis of the presentation and the task of getting the point across quickly and efficiently.
Getting to the Gmail Inbox: Gmail DeliverabilityEmail Delivered
Earlier this year Gmail switched to a tabbed inbox. While the thought of it freaked a lot of email marketers out, the aftermath wasn't too bad. But there are a new set of rules to not just get to the Gmail inbox, but to get to the correct Gmail tab. Remember, Google is VERY protective of it's users.
An Email AutoResponder is an event triggered program that responds to an email recipient with a pre-defined message. Even a regular bounce can be considered an AutoResponder. AutoResponders are also often used by employees on vacation to send “Out of Office” replies.
The 4 dos and 8 donts of getting your emails deliveredAlesha Drew
''I'm creating some kick butt email copy...BUT..are my emails actually being delivered?"
Check out these dead simple email marketing deliverability rules to live by...
If you latched on to some value, would appreciate your feedback & comments:
3 Embarrassing Subject Line Mistakes to AvoidChad S. White
Subject line mistakes that distract and confuse subscribers—and are embarrassing for the brand—are too common. We discuss three such subject line mistakes in this slidedeck and share many real-world examples.
3 Embarrassing Subject Line Mistakes to AvoidLitmus
Subject line mistakes that distract and confuse subscribers—and are embarrassing for the brand—are too common. We discuss three such subject line mistakes in this slidedeck and share numerous real-world examples.
8 Embarrassing Preview Text Mistakes + 4 Tips on How to Avoid Making ThemLitmus
Preview text is the third leg of the inbox stool, and a great many brands are delivering some rickety, off-balance inbox experiences because they’re not paying enough attention to it. In this slide deck, we share real-world examples of eight preview text mistakes, as well as a four-point action list to help you always make a great impression in the inbox and deliver a clear, distraction-free message.
Having good habits around email is the cornerstone of any good productivity system. With the rise of Slack and other instant communication tools, some say email is fading away. However, it's still the preferred method of communication for some of the most productive people (like Elon Musk).
3 methods to manage email bounce effectivelySherin Thomas
If you are an efficient email marketer, then maintaining and lessening your email bounces has never been more difficult. Intensely handling your bounces can improve your email deliverability and conversion rates. Thereby improving your email ROI.
5 Reasons Why Your Subscribers Aren't Reading Your EmailSendGrid
When your email marketing campaign falls flatter than a pancake it can be incredibly disheartening. Here are 5 reasons why your recipients may not be engaging with your email and solutions to help you get back on track!
6 best practices to manage email reputationSherin Thomas
If you are an email marketer and getting your email filtered, it might not be the email content, but your email reputation that needs improvement. When you deliver emails, major ISPs and other external parties will assign you an email reputation
The Concept of a Virtual Ward needs some explaining. In Seaham in County Durham we identified the most vulnerable and elderly patients through predictive risk modelling and developed a service which would improve their clinical outcomes, improve their experience, reduce costs through reducing use of unplanned care, and improve working lives.
Although this only ran for 12 months in pilot form, it has since been extended across 170,000 patients in Easington and Sedgefield in County Durham
3 Embarrassing Subject Line Mistakes to AvoidChad S. White
Subject line mistakes that distract and confuse subscribers—and are embarrassing for the brand—are too common. We discuss three such subject line mistakes in this slidedeck and share many real-world examples.
3 Embarrassing Subject Line Mistakes to AvoidLitmus
Subject line mistakes that distract and confuse subscribers—and are embarrassing for the brand—are too common. We discuss three such subject line mistakes in this slidedeck and share numerous real-world examples.
8 Embarrassing Preview Text Mistakes + 4 Tips on How to Avoid Making ThemLitmus
Preview text is the third leg of the inbox stool, and a great many brands are delivering some rickety, off-balance inbox experiences because they’re not paying enough attention to it. In this slide deck, we share real-world examples of eight preview text mistakes, as well as a four-point action list to help you always make a great impression in the inbox and deliver a clear, distraction-free message.
Having good habits around email is the cornerstone of any good productivity system. With the rise of Slack and other instant communication tools, some say email is fading away. However, it's still the preferred method of communication for some of the most productive people (like Elon Musk).
3 methods to manage email bounce effectivelySherin Thomas
If you are an efficient email marketer, then maintaining and lessening your email bounces has never been more difficult. Intensely handling your bounces can improve your email deliverability and conversion rates. Thereby improving your email ROI.
5 Reasons Why Your Subscribers Aren't Reading Your EmailSendGrid
When your email marketing campaign falls flatter than a pancake it can be incredibly disheartening. Here are 5 reasons why your recipients may not be engaging with your email and solutions to help you get back on track!
6 best practices to manage email reputationSherin Thomas
If you are an email marketer and getting your email filtered, it might not be the email content, but your email reputation that needs improvement. When you deliver emails, major ISPs and other external parties will assign you an email reputation
The Concept of a Virtual Ward needs some explaining. In Seaham in County Durham we identified the most vulnerable and elderly patients through predictive risk modelling and developed a service which would improve their clinical outcomes, improve their experience, reduce costs through reducing use of unplanned care, and improve working lives.
Although this only ran for 12 months in pilot form, it has since been extended across 170,000 patients in Easington and Sedgefield in County Durham
- Understand the principles behind the agile approach to software development
- Differentiate between the testing role in agile projects compared with the role of testers in non-agile projects
- Positively contribute as an agile team member focused on testing
- Appreciate the challenges and difficulties associated with the non-testing activities performed in an agile team
- Demonstrate a range of soft skills required by agile team members
Séminaire de formation - Exploitation minière et gestion de l'incertitudeGroupe Managem
Cette présentation a été conçue dans le cadre d'un séminaire de formation dédié aux journalistes sur l'industrie minière délivré par Damien Goetz, Directeur adjoint de Mines ParisTech en charge de la recherche.
Our top four areas of your holiday email program to keep an eye on: content, volume, subscribers, and metrics! Although this deck is holiday themed, these best practices apply all year round. :)
Brought to you by our kickass Deliverability Consultants, Luke Martinez and Tanya Plaza!
☀ 45+ Free Email Marketing Templates and Guide to Writing Great EmailsLearnhomebusiness.com
45 free email marketing templates for free. Whether you’re just getting started or want better results from your emails, get the tools, guidance and expertise you need to succeed.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
As our inboxes are bormbarded with more and more messages daily, how do we stand out from the crowd and get our message heard?
This presentation outlines my top 8 tips for DIY email marketers rev up their email campaigns to realy pack a punch!
19 Cold Emailing Myths That You Should Never FollowMarketJoy Inc.
There are a lot of misconceptions and myths about Cold Emailing floating around. Given below are 19 such cold emailing myths. Have you fallen prey to any of them?
Segmentation & Personalization in Email Marketing - Brafton WebinarKayla Perry
Email marketing is an incredibly powerful marketing channel - but only if you know how to leverage it the right way. This webinar covers why you should segment your email database, how to create segments and lists, how to use your email lists for max engagement, email marketing strategies and techniques to try and more. View the video recording here: https://www.brafton.com/webinar/segmentation-and-personalization-in-email-marketing/
Similar to Deliverability DOs and DON'Ts: What to keep in mind (20)
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
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- Visualization tools to display your network;
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The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
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Major cyber events in 2024
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Cyberattack types and targets
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Attacks on counties – USA
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Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
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https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
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https://arxiv.org/abs/2306.08302
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https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
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6. DO fulfill their EXPECTATIONS
Make sure your subscribers expect your emails,
by telling them what to expect and then living up
to those expectations.
If you told them you’ll send them
a newsletter 3x per week, do it.
If you told them you’ll give them discounts, do it.
1.
7. DO take care of your LISTS
Update your subscriber lists regularly (e.g. every 3 months).
Have a list which you haven’t used for years?
Don’t use it, or your deliverability will take a serious
hit because of surprised and angry subscribers.
2.
8. DO ensure VALUE in your sendings
Give your subscribers valuable content in return
for their email addresses.
How can you do that?
Personalise your campaign. Segment your audience.
Integrate your solutions and use the aggregated data.
3.
9. And if you feel like you can’t guarantee value with your sendings?
DON’T SEND THEM.
We’re not joking.
(It will hurt your deliverability much less
than unengaged subscribers or spam reports!)
10. DON’T forget about UNENGAGED subscribers
If you find unengaged/inactive subscribers on your updated list,
create a specific win-back campaign just for them.
Not working?
Then take the leap and remove them from
your list after a set period of time (e.g. 12 months).
4.
11. (If you’re feeling uncertain about
why you should remove unengaged subscribers,
we have the perfect article for you.
Just saying.)
12. DO look into BOUNCES
Always look into bounced emails, both hard and soft!
Hard bounces happen when there are permanent
issues with your subscriber’s email address,
while soft bounces are temporary problems with the account.
5.
13. If several of your sendings have bounced
from the same email address, take that away too from your list!
You won’t be losing anything.
Believe us.
(Or read some more about why bounces matter here.)
14. DON’T make it hard to UNSUBSCRIBE
Yes, this may go against email marketing tradition -
but for deliverability’s sake,
don’t make it hard to unsubscribe from your sendings!
People can be lazy: if they can’t unsubscribe,
they might just mark your sending as spam,
which is MUCH worse.
6.
15. and finally,
DO keep an eye on your STATISTICS
Always, always, always monitor your open and bounce rates!
Although they won’t tell you about your deliverability,
they will show you your engagement rates,
giving you a rough idea of
where you land in your subscriber’s inbox.
7.
16. And that’s it!
These 7 DOs and DON’Ts will prevent your deliverability
from going downhill, and maybe even get you in the inbox faster…
18. Want to guarantee your sendings’ deliverability?
Discover our APSIS Pro email marketing solution,
with built-in reporting and automation features
AND a dedicated deliverability team monitoring every sending!
BOOK YOUR FREE DEMO NOW
19. Thanks for reading!
We hope you found this presentation super useful.
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shopping cart recovery,
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WWW.APSIS.COM- or better yet, drop us a line at
hello@apsis.com.
Can’t wait to hear from you