If you are an efficient email marketer, then maintaining and lessening your email bounces has never been more difficult. Intensely handling your bounces can improve your email deliverability and conversion rates. Thereby improving your email ROI.

1. 3 Methods To Manage Email
Bounce Effectively
By: Alphasandesh.com

2. Inception
• One of the toughest job email marketers has to do is deal
with email bounce rate. If you get hard email bounces, then it
usually means that the account you tried to send email is not
present. If you get soft email bounces, then it generally
means the account you are trying to send emails exist, but
you should try again later on.

3. How to manage email bounce
• If you are an efficient email marketer, then maintaining and
lessening your email bounces has never been more difficult.
Intensely handling your bounces can improve your email
deliverability and conversion rates. Thereby improving your
email ROI.
• Here we have described three main methods of managing
email bounces successfully:
 Manage email bounces through a POP account
 Handling bounces through PIPE method
 Bounce management by troubleshooting
a. For POP account
b. For PIPE account

4. Manage bounces through POP account
• If you select the POP or post
office protocol method to
handle your bounces, ensure
that you have a cron or time-
based job scheduler on your
server, which runs a file
named “admin/cron.php”
after every five minutes.
Without running this file,
your bounced emails will not
get processed automatically.

5. Handling bounces through PIPE method
• With the help of PIPE method,
bounced messages will get
processed almost immediately,
If you want to use this method,
then you have to create a
“forwarder” or “alias (pen
name)”on your email server,
which is mainly used for
managing bounces, where all
emails delivered to that
particular email address are
forwarded to a PHP script used
in an email software.

6. Bounced management by
troubleshooting
a. For POP account 1. If you have bounce
management set up for a
particular list, then ensure
that one of the bounce
settings links on your lists
is established to be used
only on your list. If you
only have one bounce
setting connection, which
is “default”, then there
will be no issue.

7. Bounced management by
troubleshooting
a. For POP account 2. Ensure that your cron job is
running continuously on
your server, after every
five minutes, without any
mistake.

8. Bounced management by
troubleshooting
a. For POP account 3. You can regulate how many
emails are verified at one
time by editing your
bounce set up, and you
can regulate how often
the bounce account is
verified at the time-based
job scheduler.

9. Bounced management by
troubleshooting
a. For POP account 4. Do not use an email id for
bounces that is being used
for any other reason.
Ensure that your bounce
email id is only being used
by the software to manage
bounces, and it is not
getting verified by other
applications or e-mail
client.

10. Bounced management by
troubleshooting
a. For POP account 5. Verify to ensure that your
mail server is not
exchanging message
header from any of your
outgoing mails.

11. Bounced management by
troubleshooting
a. For PIPE method 1. Confirm the file path that
was established in the
forwarding script on your
mail server is accurate.

12. Bounced management by
troubleshooting
a. For PIPE method 2. Verify the error logs of your
mail server and web
server for any indication of
error during the bounce
process.

13. Conclusion
• Thus, by following these
methods, you can reduce
your email bounce rate,
increase accuracy, and
make sure your email goes
to all recipients capable of
receiving it.

14. Interesting in learning more
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