Visual marketing is the art of studying the relationship between an object, the context it is placed in and its relevant image

1. Visual Marketing
Visual Marketing The Renewed Experience
@AreMorch Are Morch – Hotel Blogger Are Morch

2. Who I am 1
• Born in Norway
• Certified in Hospitality Management from eCornell
• Certified in Hospitality Digital Marketing from HSMAI
• Certified in Introduction to Global Hospitality Management from Cornell
University
• Worked w/ Intercontinental Hotel Group & Starwood Hotels and Resorts
• Manage Hotel LinkedIn Groups & Hotel Social Media & Collaboration
Community on Google+
• Experienced Independent Hotel Blogger
• Speaker Hotels & Social Media
• Social Media Manager for Hotels
• Drive a Harley Davidson Trike
• Horse rescuer

3. Intro 2
• Visual marketing is the art of studying the relationship between an object,
the context it is placed in and its relevant image
• Types of visual marketing:
• Eye catching photos
• Quotes – etc. use Canva for great display
• Call To Action
• Relevant brand images / 360 photos
• Data presentation – Infographics – graphs
• Engaging videos
• 1-2-3 step tips or How To’s
• Screenshots
• Memes
• Video – 360 video presentation
• Live Video
• Augmented Reality

4. Stats 3
• Colored visuals increase people's willingness to read a piece of content by
80%
• When people hear information, they're likely to remember only 10% of
that information three days later. However, if a relevant image is paired
with that same information, people retained 65% of the information three
days later
• 46% of marketers say photography is critical to their current marketing
and storytelling strategies
• Content with relevant images gets 94% more views than content without
relevant images
• 73% of content creators plan to prioritize creating more engaging content
in 2016, and 55% plan to prioritize creating visual content.
• In 2015, mobile video plays exceeded 44% -- up 74% from 2014 and up a
whopping 844% since 2012
• It is predicted that 74% of all Internet Traffic in 2017 will arrive from video
• 90 percent of the information your brain receives is visual
• 65 percent of people are visual learners

5. Storytelling 4
1. Select Story Channel
2. Solicit Story tellers
3. Set the scene for Storytelling
4. Request Permission!!
5. Thanks and recognition
6. Repurpose the Stories
People following directions with text and illustrations do 323%
better than people following directions without illustrations.

6. 5
Let your fans tell the stories
Research have shown that when a brand their value
proposition aligned with a purpose driven story in
place then it will:
• Outperform general market 15:1
• Outperform comparative brands 6:1
• Revenue grows 4 times faster
• Generate jobs 7 times faster
• Stock prices grow faster

7. 6
Video Stories
• Brands that actively use videos require 27% fewer unique
visits to generate leads
• It is proven to reduce cost while it increase sales
• Website with video has almost doubled their conversion
rates
• Online video ads has increased sales with 6%
Video marketing is growing at a very fast pace. Its success in terms of
ROI is due in part to its excellent capacity for story telling – video can
help brands sell ideas and emotions better than any other medium.

8. 7The future
• Augmented reality (AR) is the integration of digital information
with live video and the user's environment in real time. Devices
used for Augmented Reality are commonly those of a computer, a
camera, a processor and a screen.
Augmented Reality recognizes a visual picture or film, blends new
information, and displays the virtual result. All of this takes place in
real time, producing extraordinary experiences.
• Pokémon GO has taken advantage of AR. It has stirred curiosity
and attracted crowds participating in temporary micro-moments

9. 8
?

10. 9
Where you can find
Are Morch – Hotel Blogger & Social Media Manager
Blog: http://aremorch.com
Facebook: https://www.facebook.com/HotelBlogger
Twitter: https://twitter.com/AreMorch
LinkedIn: https://www.linkedin.com/in/aremorch
Google+: https://plus.google.com/u/0/+AreMorchHotelBlogger
Pinterest: https://www.pinterest.com/aremorch/
Instagram: https://www.instagram.com/aremorch/