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The Creativity Imperative - NDC London 2014

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Success for companies is now dependent upon creativity and innovation, both hailed as the most important contributors to the growth of the economy. These days, these skills are not just a good idea, but are imperative. Unfortunately, most don't know where to start in order to structure an environment where creativity and innovation can thrive. Good news: laying the foundation for inspiring creativity and enhancing innovation is easier than you think. Discover the four directives to follow that will help to enhance engagement, reignite passion, and amp up meaningful contribution, and enable you, your team, and your company to develop fantastic products and services.

The Creativity Imperative - NDC London 2014

  1. THE CREATIVITY IMPERATIVE
  2. Denise R. Jacobs NDC London ★ London, UK ★ 3 December 2014
  3. @denisejacobs @ndc_conferences #ndclondon #creativityimperative
  4. Want the slides? bit.ly/ndclondon-ci
  5. Ohai! Photo by Derek Kearney
  6. My jamm http://TheCreativeDose.com/
  7. Create
  8. It’s the new Black http://www.flickr.com/photos/designandtechnologydepartment/4771136128/
  9. Considered important http://business.time.com/2013/04/26/the-time-creativity-poll/
  10. IBM CEO Study, 2010 https://www-03.ibm.com/press/us/en/pressrelease/31670.wss
  11. Creative? Me! Yes! http://www.flickr.com/photos/carbonnyc/3135103537/
  12. Creative? Child, please https://www.flickr.com/photos/mahalie/276780530/
  13. Creative? Umm…maybe? http://www.flickr.com/photos/dlaughland/3475448568/
  14. “Creativity is all about making connections and seeing patterns.” Bruce Nussbaum, Creativity Intelligence
  15. Create!
  16. Here be dragons https://www.flickr.com/photos/pberry/153783546
  17. Thou shalt not
  18. Lip service https://www.flickr.com/photos/themaxsons/5306572767
  19. “There can be no doubt: creativity gets killed much more often than it gets supported.” Teresa Amabile, Harvard Business School professor and Innovation expert
  20. Sacrifice creativity for control https://www.flickr.com/photos/onkel_wart/4493215941
  21. Unengaged talent https://www.flickr.com/photos/nifmus/2385966735
  22. It was a nice idea… http://www.flickr.com/photos/kevygee/3265941065/
  23. Adobe’s State of the Create Study https://www.adobe.com/aboutadobe/pressroom/pdfs/Adobe_State_of_Create_Infographic.pdf
  24. An imperative https://www.flickr.com/photos/sarahmount/324922376
  25. New paradigm https://www.flickr.com/photos/buttersponge/4955768144
  26. We MUST create
  27. Four directives that you must
  28. Unblock, Communicate, Collaborate, Allocate
  29. Unblock
  30. Barriers to creativity http://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg
  31. TIME http://www.flickr.com/photos/33909700@N02/3159761620/
  32. F.E.A.R. = http://cdnpix.com/show/imgs/7a361666e107cd36656d5a66ea2e4e80.jpg
  33. Fear of unique ideas http://www.flickr.com/photos/tboard/2259391512/
  34. Fear of making mistakez https://www.flickr.com/photos/stevendepolo/4498817330/
  35. No proper outlets http://www.flickr.com/photos/sfllaw/222795669/
  36. Experimentation mindset http://blackhistoryheroes.blogspot.com/2010/07/george-washington-carver-scientist-and.html
  37. Encourage stupid ideas http://www.flickr.com/photos/laughingsquid/142398084
  38. Those may be the ONES StartSometihingStupid.com
  39. Tinker http://www.flickr.com/photos/xt0ph3r/3591236086/
  40. Where do good ideas come from? http://www.fastcompany.com/3025314/most-creative-people/can-creativity-be-taught-73-of-creative-people-say-yes
  41. Allow for inspiration http://www.flickr.com/photos/anieto2k/8124124586/
  42. Engaged = Creative http://infographicsmania.com/wp-content/uploads/2013/02/Work-Engaged-Work-Inspired-Infographic-infographicsmania.gif
  43. Communicate
  44. Become an adept listener http://www.flickr.com/photos/theory/3193684632/
  45. Be present http://www.flickr.com/photos/zen/3446600695/
  46. Pay attention http://www.flickr.com/photos/copperfeesh/147493122/
  47. Relax your own agenda http://www.flickr.com/photos/guiniveretoo/1573049301/
  48. “Until you really learn a language it can’t teach you.” Douglas Crockford, The Good Parts, Trondheim Developer’s Conference
  49. Don’t keep ideas to yourself http://www.flickr.com/photos/anieto2k/8127201319/
  50. Self-preserve or share knowledge? http://www.123wallpapers.in/file/1650/2880x1800/scarlett-johansson-in-lucy-movie.jpg
  51. Be generous
  52. Got presenting skillz? Photo: Denise Jacobs
  53. Sell your ideas http://www.flickr.com/photos/silicongulf/2114492904/
  54. Collaborate
  55. Mo’ people, mo’ creativity http://www.flickr.com/photos/international-festival/3019543830/
  56. Truth. http://www.weareforeal.com/projects/bssp-nouiasaaou-2013
  57. Collective creative ideas=infinite http://static.ipaustralia.com.au/store3/10/78/1078354.1.high.jpg
  58. Creating together well http://www.flickr.com/photos/argonne/4435608143/
  59. Need everyone http://www.infographicmaker.net/wp-content/uploads/2014/02/RightBrainvsLeftBrain-Infographic.jpg
  60. Diversity of ideas & people http://www.flickr.com/photos/shirinwiniger/3680885289/
  61. Amplify the ideas of others http://www.flickr.com/photos/roland/54381130/
  62. By doing this
  63. Replacing it with this!
  64. Builds trust https://www.flickr.com/photos/joi/2941559903
  65. Teach and learn=Mentoring https://www.flickr.com/photos/tinfoilraccoon/632770422/
  66. Allocate
  67. "Deciding how much time and money to give to a team or project is a judgment call that can either support or kill creativity." Teresa Amabile
  68. Time http://www.flickr.com/photos/paolocampioni/2168286027/
  69. 20% Time works when used https://www.flickr.com/photos/bright/113694992/
  70. Ask Photo: Denise Jacobs
  71. Petition/Demand http://www.alchematter.org/wp-content/uploads/2012/10/hands_wrenches_recolor-449x250.png
  72. Tools https://www.flickr.com/photos/ebarney/3348965637/
  73. Resources
  74. Produce
  75. Empowered Makers https://www.flickr.com/photos/lauroroger/8808985531
  76. Tap into existing talent http://www.flickr.com/photos/anieto2k/8156999698/
  77. Umair Haque http://www.flickr.com/photos/nextconference/3504568830/
  78. Betterness? Betterness!!
  79. “The sum total of human effort can add up to not merely more, but to Better.” Umair Haque, Betterness: Economics for Humans
  80. So…this happened (!!) Photo: Denise Jacobs
  81. More. Meaning. http://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg
  82. Well?
  83. “Only a reason has the magic to ignite, in the void, the spark; that comes to make a life feel that it has been more than accidents of fate colliding with chance.” Umair Haque, “How to Create Your Reason”
  84. The directives guide our reasons
  85. They help us get Photo: Denise Jacobs
  86. “Clarity brings about purpose, purpose brings about action, action brings about change.” Joel Yeo
  87. Follow the Imperative
  88. Get the slides, y’all! bit.ly/ndclondon-ci
  89. Article in NDC Magazine http://www.ndcmagazine.com/wp-content/uploads/2014/11/NDC-Magazine_3-2014-web-hele-bladet.pdf
  90. Join us @ NDC People! http://people.ndcevents.com/
  91. THE CREATIVE DOSE A Creativity + Innovation Collective Work Better. Create More. Create Betterness. Creative Thinking & Problem-solving Applying an Innovation Mindset Creative Collaboration Team Communication & Cohesion TheCreativeDose.com @thecreativedose
  92. Connect, Chat, and Collaborate! DeniseJacobs.com  Sign up on my mailing list here! denise@denisejacobs.com twitter.com/denisejacobs facebook.com/denisejacobsdotcom slideshare.net/denisejacobs Photo used with permission: http://www.flickr.com/photos/aarronwalter/4629078087/
  93. And finally… http://www.flickr.com/photos/27620885@N02/2609974180/

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