Communication has existed since mankind and is older than written or spoken language. It involves the exchange of facts, ideas, opinions or emotions between two or more people through verbal and non-verbal means. While definitions of communication are simple, it actually involves many complex layers and processes. Effective communication is clear, concise, concrete, correct, coherent, complete and courteous.

1. DEFINE
COMMUNICATION
N. V. Chauhan
K.H. Talati
Dr. Vikas Rawal

2. COMMUNICATION IS AS
OLD AS MANKIND. IT IS
SAID THAT
COMMUNICATION IS
OLDER THAN WRITTEN OR
EVEN VERBAL
COMMUNICATION. EVEN
ANIMALS AND BIRDS
COMMUNICATE. THEIR
SOUND CARRY MEANING.

3. ACCORDING TO W. H. NEWMEN,
“COMMUNICATION IS AN EXCHANGE
OF FACTS, IDEAS, OPINIONS OR
EMOTIONS BY TWO OR MORE
PERSONS.”

4. ALLEN LOUIS SAYS,
“COMMUNICATION IS THE SUM OF
ALL THE THINGS ONE PERSON DOES
WHEN HE WANTS TO CREATE AN
UNDERSTANDING IN THE MIND OF
ANOTHER. IT INVOLVES A
SYSTEMATIC AND CONTINUOUS
PROCESS.”

5. TO QUOTE NORMAN B. SIGBAND,
“COMMUNICATION IS THE
TRANSMISSION AND RECEPTION OF
IDEAS, FEELINGS AND ATTITUDES
BOTH VERBALLY AND NON
VERBALLY..”

6. ALTHOUGH THESE ARE SIMPLE
DEFINITIONS OF COMMUNICATION,
WHEN WE THINK OF HOW WE
COMMUNICATE IT BECOMES A BIT
COMPLEX. THERE ARE MANY LAYERS
TO PROCESS AND METHODS OF
COMMUNICATION.

7. COMMUNICATION INCLUDES:
SPOKEN OR VERBAL COMMUNICATION-
FACE TO FACE, TELEPHONE, RADIO OR
TELEVISION AND OTHER MEDIA.
NON VERBAL COMMUNICATION- BODY
LANGUAGE, GESTURES HOW WE DRESS
OR ACT.
WRITTEN COMMUNICATION- LETTERS, E-
MAILS, MAGAZINES, THE INTERNET OR
OTHER MEDIA.

8. IMPORTANT?
IMPORTANCE OF COMMUNICATION
CANNOT BE UNDERESTIMATED.
COMMUNICATION IS THE
FOUNDATION OF ALL HUMAN
RELATIONSHIPS. IT IS A WAY OF
SPREADING KNOWLEDGE AND
INFORMATION. EVERYDAY WE
COMMUNICATE WITH LOTS OF
PEOPLE IN PERSONAL AND
PROFESSIONAL LIFE.

9. 7CS OF EFFECTIVE
COMMUNICATION:
THE 7CS OF COMMUNICATION
ARE:
CLEAR
CONCISE
CONCRETE
CORRECT
COHERENT
COMPLETE
COURTEOUS

10. ACKNOWLEDGEMENTS:
IIT BOMBAY
WWW.SLIDESHARE.NET
WWW.SKILLSYOUNEED.COM
WWW.STUDY.COM

11. THANK YOU