Research & Insights – State of the Nation ReviewRay Poynter
Presented by Ray Poynter of Potentiate, and NewMR.
We live in interesting times, there are ups and downs, changes and reverses, opportunities and traps. In this session, Ray reviews the current status of Research & Insights, drawing on a variety of sources to show what is changing, what is staying the same, where some of the opportunities are, and highlighting things you can do to build resilience and to select options.
Access the recording of the presentation via the NewMR Play Again page here: https://newmr.org/play-again/
Leighton holdings digital monitoring case studyiGo2 Pty Ltd
Research into Leighton Holdings examining:
1) Brand
2) At risk construction projects
3) Crisis Management
Research value shows:
- Just a short period of monitoring provides a wealth of valuable business data
- Many opportunities to differentiate
- Many opportunities to improve service
- Many opportunities to improve loyalty
- Opportunities to improve competitive positioning
- Opportunities to improve brand consistency
- Opportunities to amplify the ‘good’ and contain the ‘bad’
- All in real time
The UX Lexicon is Born – clear communication and understanding for all resear...Ray Poynter
Presentation by Michele Ronsen, Founder, Curiosity Tank.
The UX Lex is “an evolving, interactive glossary,” which started with UX research terms, and has since evolved to include market research terms too.
Several confusions and questions inspired the search for a trusted source to define our terms, to spark dialogue with colleagues and clients, and to recommend to students. Surprisingly, nothing comprehensive exists!
Join us to hear how we created the UX Lex, what we hope it will accomplish for our industry, and how you and your colleagues can benefit from this robust resource.
Access the full recording via NewMR.org/Play-Again
Qual + Social = Complementary Insights, A Case StudyRay Poynter
Learn how to combine qualitative insights with social media listening to give brands a 360-degree view of their target audiences’ needs and ways to meet them digitally. KNow Research used a combined, complementary insights strategy to help The Financial Gym, a personal financial services company that takes a fitness-inspired approach to their clients’ finances. They were looking to expand their digital offering when in-person financial coaching (the cornerstone of their offering) was not possible in 2020. If you are an insights professional interested in learning about combining techniques to inventively solve problems, join us for this tale of two methodologies.
Black Pearl Intelligence is designed to empower you and your team to harvest, understand, prioritize and leverage business intelligence on consumer and industry perceptions of your brand, your product, the marketplace and your competitors.
Research & Insights – State of the Nation ReviewRay Poynter
Presented by Ray Poynter of Potentiate, and NewMR.
We live in interesting times, there are ups and downs, changes and reverses, opportunities and traps. In this session, Ray reviews the current status of Research & Insights, drawing on a variety of sources to show what is changing, what is staying the same, where some of the opportunities are, and highlighting things you can do to build resilience and to select options.
Access the recording of the presentation via the NewMR Play Again page here: https://newmr.org/play-again/
Leighton holdings digital monitoring case studyiGo2 Pty Ltd
Research into Leighton Holdings examining:
1) Brand
2) At risk construction projects
3) Crisis Management
Research value shows:
- Just a short period of monitoring provides a wealth of valuable business data
- Many opportunities to differentiate
- Many opportunities to improve service
- Many opportunities to improve loyalty
- Opportunities to improve competitive positioning
- Opportunities to improve brand consistency
- Opportunities to amplify the ‘good’ and contain the ‘bad’
- All in real time
The UX Lexicon is Born – clear communication and understanding for all resear...Ray Poynter
Presentation by Michele Ronsen, Founder, Curiosity Tank.
The UX Lex is “an evolving, interactive glossary,” which started with UX research terms, and has since evolved to include market research terms too.
Several confusions and questions inspired the search for a trusted source to define our terms, to spark dialogue with colleagues and clients, and to recommend to students. Surprisingly, nothing comprehensive exists!
Join us to hear how we created the UX Lex, what we hope it will accomplish for our industry, and how you and your colleagues can benefit from this robust resource.
Access the full recording via NewMR.org/Play-Again
Qual + Social = Complementary Insights, A Case StudyRay Poynter
Learn how to combine qualitative insights with social media listening to give brands a 360-degree view of their target audiences’ needs and ways to meet them digitally. KNow Research used a combined, complementary insights strategy to help The Financial Gym, a personal financial services company that takes a fitness-inspired approach to their clients’ finances. They were looking to expand their digital offering when in-person financial coaching (the cornerstone of their offering) was not possible in 2020. If you are an insights professional interested in learning about combining techniques to inventively solve problems, join us for this tale of two methodologies.
Black Pearl Intelligence is designed to empower you and your team to harvest, understand, prioritize and leverage business intelligence on consumer and industry perceptions of your brand, your product, the marketplace and your competitors.
Joining the dots from Social Strategy to Social Analytics: And Why you Shou...iGo2 Pty Ltd
A Presentation for #AusLUG12 the largest Lotus User Group conference. The Promise:
1. The state of the social landscape;
2. Joining the dots between social strategy, governance, architecture, communities and social
analytics.
– For enterprises, this will help IT position cross-
organisational social business initiatives, including for marketing, sales, support, innovation and HR;
– For Partners, it will aid them in understanding customer priorities in social, and in developing and
positioning social business proposals.
Social Media Governance - how it works in organisationsiGo2 Pty Ltd
Presentation to Internal Auditors to: communicate effectively with those managing the use of social media when they are conducting an audit; to understand the inherent release of control of information posted in social media; to understand the tools and systems which might be in use to distribute and monitor social media activity; to understand what governance and control means regarding social media when its utility is heavily linked to not being ‘in control".
To quote Ron Ploof from ‘Read this First – An Executives Guide to New Media” – social data is a goldmine but if you don’t extract the gold its just a hill like any other.
We live in a world of big, unstructured data that’s come a long way. We’ve learned bigger doesn’t always mean better—or positive, negative or neutral, for that matter. We know now that the value of data is determined by the quality of analysis. But we can get distracted evaluating unnecessary data points. While simplifying the conclusion, a balance is required so as not to distort it.
During this live, one-hour webinar we’ll discuss how to find the sweet spot in your data and leverage it.
• Where to get started with sentiment analysis
• Customizing your sentiment analysis model for your industry
• Selecting the platforms, sources, and information of greatest relevance
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesGleanster Research
According to respondents to the Q4 2013 Social Listening survey, 8 out of 10 marketers had used social media to promote and launch new products and services. But these efforts are largely limited to two main activities: brand promotion and social listening. With so much money, time, and effort leading up to a launch social media can and should be used for more strategic activities.
A Framework to Evolve from a Social Brand to a Social Business - what is a Social Business?
> Is Customer Centric
> Creates valuable Content
> Social is Cross functional
> Is Adaptive
> Collaborates in all key processes
> Seek to create Communities inside and outside the firewall
> Shows Empathy and a Human side
> Participation is encouraged (Engage without Fear)
The New Role of Epertise: Open Science in a Web of Sensors, Senses and SemanticsJohn Blossom
John Blossom presentation from the 31 October 2014 National Research Council open science forum at the National Academy of Sciences in Washington, DC. Presentation focuses on the shifting value of expert insights in a global, mobile real-time economy, how existing models combining open and proprietary publishing have succeeded greatly, how the shifting role of experts into the realm of the collaborative has misplaced the value proposition for scientific publishing and how the concept of "signal" from trillions of Web-enabled sensors and semantic inputs pushes information services to provide more analytic and predictive information services to serve scientists needing to devise, implement and replicate scientific inquiry.
Social Media for Retail: Translating “Posts” into ProfitsG3 Communications
According to Gartner, by 2014 social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20% of business uses. Tracking social presence via the number of followers and fans, traffic to web site, social mentions across platforms, share of social conversations and social influence are great ways to measure brand effectiveness – but what comes next? What are leading retailers doing today to mine this platform for actionable insight and truth? And how are they using that insight to meeting their growing business initiatives? Attend this session and learn: 1) Why joining the social media revolution is one of the top 5 ways to avoid losing customers this year; 2) The key data mining techniques and best practices for gaining actionable insight into your customers; and 3) How the right technology platforms can integrate your social media strategy with your overall business goals.
Marketers today are faced with an ever-growing volume of business metrics. However, more data does not always mean better insights to grow the business. Social media analytics answer the WHY behind raw metrics and unlock real-time and accurate understanding of consumers and interactions with brands and products. With this knowledge, brands can create winning campaigns and elevate customer experiences.
Watch the webinar to hear experts from dp, Halverson Group and NetBase as they discuss how social analytics complete the full picture of how consumers make buying decisions and drive effective branding and customer experience strategies at key consumer touch points.
KEY TAKEAWAYS:
Humanize target consumer with conversation intelligence
Unlock the “WHY” behind consumer purchase behavior
Hear how B2C brands use social to drive business value
Gain best practices with social media intelligence
Facilitating Digital Transformation through Social Media IntelligenceDigimind
"Digital transformation" is now one of the biggest buzz phrases you can find in any organization, but how can companies transform themselves effectively to make better decisions? Digimind's Customer Success Director APAC, Olivier Girard shares the dos don'ts of digitising across departments.
5 ways innovative brands leverage social data insights (1)Cision
The social intelligence space is evolving rapidly. Will you stay ahead of your competitors and industry trends? Learn the intelligent approach communicators take to harness the power of social data to inform business strategy. Members of the Visible Technologies team show how to beat competitors with the latest social intelligence trends, reduce research spend, and move beyond standard social metrics.
Joining the dots from Social Strategy to Social Analytics: And Why you Shou...iGo2 Pty Ltd
A Presentation for #AusLUG12 the largest Lotus User Group conference. The Promise:
1. The state of the social landscape;
2. Joining the dots between social strategy, governance, architecture, communities and social
analytics.
– For enterprises, this will help IT position cross-
organisational social business initiatives, including for marketing, sales, support, innovation and HR;
– For Partners, it will aid them in understanding customer priorities in social, and in developing and
positioning social business proposals.
Social Media Governance - how it works in organisationsiGo2 Pty Ltd
Presentation to Internal Auditors to: communicate effectively with those managing the use of social media when they are conducting an audit; to understand the inherent release of control of information posted in social media; to understand the tools and systems which might be in use to distribute and monitor social media activity; to understand what governance and control means regarding social media when its utility is heavily linked to not being ‘in control".
To quote Ron Ploof from ‘Read this First – An Executives Guide to New Media” – social data is a goldmine but if you don’t extract the gold its just a hill like any other.
We live in a world of big, unstructured data that’s come a long way. We’ve learned bigger doesn’t always mean better—or positive, negative or neutral, for that matter. We know now that the value of data is determined by the quality of analysis. But we can get distracted evaluating unnecessary data points. While simplifying the conclusion, a balance is required so as not to distort it.
During this live, one-hour webinar we’ll discuss how to find the sweet spot in your data and leverage it.
• Where to get started with sentiment analysis
• Customizing your sentiment analysis model for your industry
• Selecting the platforms, sources, and information of greatest relevance
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesGleanster Research
According to respondents to the Q4 2013 Social Listening survey, 8 out of 10 marketers had used social media to promote and launch new products and services. But these efforts are largely limited to two main activities: brand promotion and social listening. With so much money, time, and effort leading up to a launch social media can and should be used for more strategic activities.
A Framework to Evolve from a Social Brand to a Social Business - what is a Social Business?
> Is Customer Centric
> Creates valuable Content
> Social is Cross functional
> Is Adaptive
> Collaborates in all key processes
> Seek to create Communities inside and outside the firewall
> Shows Empathy and a Human side
> Participation is encouraged (Engage without Fear)
The New Role of Epertise: Open Science in a Web of Sensors, Senses and SemanticsJohn Blossom
John Blossom presentation from the 31 October 2014 National Research Council open science forum at the National Academy of Sciences in Washington, DC. Presentation focuses on the shifting value of expert insights in a global, mobile real-time economy, how existing models combining open and proprietary publishing have succeeded greatly, how the shifting role of experts into the realm of the collaborative has misplaced the value proposition for scientific publishing and how the concept of "signal" from trillions of Web-enabled sensors and semantic inputs pushes information services to provide more analytic and predictive information services to serve scientists needing to devise, implement and replicate scientific inquiry.
Social Media for Retail: Translating “Posts” into ProfitsG3 Communications
According to Gartner, by 2014 social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20% of business uses. Tracking social presence via the number of followers and fans, traffic to web site, social mentions across platforms, share of social conversations and social influence are great ways to measure brand effectiveness – but what comes next? What are leading retailers doing today to mine this platform for actionable insight and truth? And how are they using that insight to meeting their growing business initiatives? Attend this session and learn: 1) Why joining the social media revolution is one of the top 5 ways to avoid losing customers this year; 2) The key data mining techniques and best practices for gaining actionable insight into your customers; and 3) How the right technology platforms can integrate your social media strategy with your overall business goals.
Marketers today are faced with an ever-growing volume of business metrics. However, more data does not always mean better insights to grow the business. Social media analytics answer the WHY behind raw metrics and unlock real-time and accurate understanding of consumers and interactions with brands and products. With this knowledge, brands can create winning campaigns and elevate customer experiences.
Watch the webinar to hear experts from dp, Halverson Group and NetBase as they discuss how social analytics complete the full picture of how consumers make buying decisions and drive effective branding and customer experience strategies at key consumer touch points.
KEY TAKEAWAYS:
Humanize target consumer with conversation intelligence
Unlock the “WHY” behind consumer purchase behavior
Hear how B2C brands use social to drive business value
Gain best practices with social media intelligence
Facilitating Digital Transformation through Social Media IntelligenceDigimind
"Digital transformation" is now one of the biggest buzz phrases you can find in any organization, but how can companies transform themselves effectively to make better decisions? Digimind's Customer Success Director APAC, Olivier Girard shares the dos don'ts of digitising across departments.
5 ways innovative brands leverage social data insights (1)Cision
The social intelligence space is evolving rapidly. Will you stay ahead of your competitors and industry trends? Learn the intelligent approach communicators take to harness the power of social data to inform business strategy. Members of the Visible Technologies team show how to beat competitors with the latest social intelligence trends, reduce research spend, and move beyond standard social metrics.
Qantas Grounding Takes Off in Social MediaiGo2 Pty Ltd
When Qantas Airways grounded its fleet in a dispute with unions it ultimately effected 110,000 travelers world-wide. The event caused a social media storm, and we track some of that in this analysis. The question is now, will Qantas step up to the plate and transform itself from a social brand into a social business in order to help it's recovery?
Crisis Management through Social Media [FRAMEWORK]iGo2 Pty Ltd
Two main points are evaluated in the presentation with inclusion of a process and framework:
>> Context: Speed-Conversations-Tools-Transparency
>> Framework: Prep-Maintain-Action
Company "Owned" Social Networks / CommunityiGo2 Pty Ltd
What are the key components of a Company "Owned" Social Network:
- A single platform that supports internal, external and extranet communities so that you can leverage a single technology to support your community needs now and into the future.
- Unparalleled community design that empowers our customers to create award-winning communities and micro-communities with an integrated theme design studio that makes it simple for designers to configure the look and feel of your community according to brand standards.
- A complete set of integrated social applications including but not limited to blogs, forums, wikis, rich media, social search, profiles, microblogging, activity feeds, tagging, tag clouds, RSS, discussion threads and comprehensive community administration.
- Branded mobile communities optimized for modern, touch-screen mobile devices including the Apple iPhone, Blackberry Torch and Android phones
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
Deep Dive into the Australian Banks during August 2011iGo2 Pty Ltd
We took a look at the Australian Financial Services Industry during the market downturn and then rebound in August 2011. A Fascinating month on the Australian market and some gold nuggets in the analysis.
Social Media and Social Tools aren't able to create a fully functional customer community. For corporations creating their own social network to support customers is key. This can be done via @Telligent
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. “Big data is going to usher in an even more important
corollary industry - big interpretation. Our problem in
social media isn’t lack of data; it’s lack of understanding
how to make that data actionable. Most big data
projects and companies are only answering half the
question, at best.”
Jay Baer
3. Agenda
Ø What is Social Business Intelligence?
Ø 5 Ws of Social Business Intelligence
Ø Key advantages of Social Data
Ø Challenges of Social Data
Ø Case Studies
Ø More Resources
4. Social Business Intelligence
Ø Social intelligence is
the process of
monitoring, collecting,
and analysing data
from social sources to
make informed and
agile business and
policy decisions.
Ø Social intelligence
makes sense of the
endless number of
tweets, comments,
posts, and other
social data and turns
it into actionable
insight.
5. Social Business Intelligence
Ø True Social Business Intelligence is a holistic approach
designed to drive business outcomes
Ø Real value = using intelligence to derive insights
Ø Insights provide strategic opportunity to engage in new
and innovative ways with customers, prospects, partners
and other stakeholders
Ø Social Business Intelligence should continually be moving
towards ‘real time’ analysis (conversations wait for no one)
6. Social Business Intelligence
Ø Monitoring is not analysis
Ø You can only manage what you monitor
Ø Social Business Intelligence requires: monitoring,
measurement AND analysis
Ø ‘Big Data’ is a term often associated with
Social Business Intelligence
7. What
Ø ...are people talking about?
Ø …are the key conversations?
Ø …is being said about your products and brands?
Ø …is being said about your competitors, their brands and
products?
Ø …is being said about your partners and how they represent
your products and services?
Ø …are the major opinions being raised?
8. When
Ø …did these conversations happen?
Ø …these conversations took place was there something
else of relevance happening at the same time?
Ø …historical and real-time data
Ø See, compare and contrast buzz generated over time.
9. Where
Ø …did these conversations happen?
Ø …in the myriad of social networks did these
conversations take place?
Ø Was there a lot of activity?
Ø …around the world the conversations are taking place?
(geo-demographic information)
10. Special Case: Location Monitoring
Add location monitoring for:
Ø Retail
Ø Franchise
Ø Banking
Ø Service Stations
Ø Outlets
Ø Dining cc
Ø Medical / Dental
Ø Auto
Ø Grocery
Providing intelligence not
captured by keyword
based searches
11. Special Case : Location Monitoring
Reputation Management Location Intelligence
Ø Sentiment Benchmarks Ø Follow local activity trends
Ø Compare Local, Regional Trends Ø Identify leaders & laggards
Ø Rank Locations Ø Content alerts for owners/managers
Ø Drill down to sources
Campaign
Start
Ø Marketing Measurement Customer Sentiment
Ø Location metrics for campaigns Ø Proprietary sentiment scoring engine
Ø Measure net new people / buzz Ø Deep trending, drill down reports
Ø Configure locations, keywords, times Ø Delegate and alert locations of issues
Customer Insight & Research
Compliance Monitoring & Operations
Ø Demographics & message analysis
Ø Follow local trends & operations
Ø Trending topics and locations
Ø Detect customer anomalies
Ø Surface fans, critics, most engaged
Ø Report on outbound local messaging
customers
12. Who
Ø …are key influencers? (access information about their
gender, age industry and interests)
Ø …is doing the talking?
Ø … is their influence?
Ø …are their followers?
Ø …are their followers’ influencers?
Ø …has cross channel influence?
13. Why
Ø …are conversations happening?
Ø Are they positive, negative or neutral?
Ø Determine the impact on your business.
14. Advantages of Social Business Intelligence
Ø Responsive
Ø Specific
Ø Predictive
Ø In context
Ø Unique
15. Advantages of Social Business Intelligence
Ø 360 degrees
Ø Highly scalable
Ø Flexible
16. Challenges of Social Data Streams
Ø Signal to noise ratio is high – often difficult to extract the
gold you are seeking
Ø The intelligence finds you – have to be very clear on
what you are asking
Ø You manage what you measure – are you asking the
right questions?
Ø Hard to determine what you should be asking
17. Challenges of Social Data Streams
Ø Organizing data into meaningful
categories in easy to understand
ways
Ø Filtering out some content
Ø Daily effort required to retag data
– especially sentiment data
Ø Easy to trivialise the effort it takes
to sift, sort, filter, categorise and
analyse the data into true social
business intelligence.
Ø Free monitoring tools rarely
provide access to ALL data
18. Recent Study on the use of Monitoring Tools
Many are not getting full Often very tactical
value
19. Understand What You Seek
Ø Measurement is not
Analysis
Ø Analysis is not always
Insight
Ø Monitoring is not the
same as Research
Ø Intelligence requires
knowledge of the
business as well as the
data
20. Key Features of Social Business Intelligence
Ø All networks
Ø Real-time
Ø Text analytics
Ø Global & multi-lingual
Ø Comparisons & trends
Ø Spam free
21. Key Features of Social Business Intelligence
Ø Automated Sentiment
Ø Geo-Demographics
Ø Influencer Identification
Ø Track Specific Targets
22. Use Cases for Social Business Intelligence
Ø Crisis Management
Ø PR & Reputation
Management
Ø Influencer Programs
Ø Improve customer service
Ø Competitor intelligence
Ø Partner intelligence
23. Use Cases for Social Business Intelligence
Ø Improve product and service development
Ø Improve target marketing
Ø New Product Launch research
Ø Improve Customer Loyalty
Ø Policy or initiative review
24. Deep Dive : Crisis Management
Ø Define Crisis Management Strategy for Social Media
Ø Set-up a Social Media Crisis Management Plan
Ø Ensure the team has sufficient training and hands-on
experience
Ø Set up response channels
Ø Start listening
Ø Imagine the worst PR scenarios possible
Ø Optimize a website or blog you intend to use for crisis
management
Ø Nurture meaningful connections.
Ø Run regular fire drills
Ø Be ready to respond immediately
25. “Data is of no use if you don’t know what to do with it. 2012
will see brands increasingly looking for social media data
analysts who understand what to do with big data and how to
use it for business results.”
Marc Meyer
26. iGo2 Social Business Intelligence Services
Ø Research projects including Social Assessments
Ø Social Business Intelligence gathering
Ø Social Business Intelligence processing
Ø Social Business Intelligence analysis
Ø Social Business Intelligence to Strategy services
Ø Social Business Intelligence to Tactics and Presence
Building
Ø Social Business Intelligence integration
27. Social Media Monitoring Services
Ø All social data
streams
Ø Drilldown analysis
Ø Sentiment analysis
Ø Comparative
Analysis
Ø Drilldown to
influencers
Ø Drilldown to
sources
Ø Slice and dice
Ø Periodic reporting –
weekly, bi-weekly,
monthly, real time
28. Summary
Ø A short period of monitoring provides a wealth of valuable
business data
Ø Opportunity exists for businesses to:
• Differentiate
• Improve:
Customer service and loyalty
Competitive positioning
Brand consistency
• Amplify the ‘good’ and contain the ‘bad’
• All in real time
29. Suggested Further Reading
Ø http://www.sysomos.com/
Ø http://www.radian6.com/
Ø http://www.kaushik.net/avinash/ - Occam’s Razor
Ø http://www.ebizq.net/blogs/enterprise/2011/08/
harnessing_social_business_int.php
Ø http://demo.igo2group.com/tc60_socbiz/ iGo2’s Social
Business Community
30. Thank You
Contact Us
Address: iGo2 Group Pty Ltd
153 Walker Street, Level 8
North Sydney 2060
Australia
Email: contact@iGo2Group.com
Phone: +61 2 9954 0070
Website: www.iGo2group.com
Editor's Notes
Highly Responsive – can collect, analyse and respond on any timescaleHighly Specific – can relate to very specific conversations Highly Predictive – conversations are leading indicatorsIn Context – feedback is pure and customer generated, not contrived or derivedUnique – access to brand, competitive, partner and customer information is unparalled360 Degree’s – can get a complete view of the customer, partner or competitor (not just in relation to your brand)Highly Scalable – access to ‘rivers’ of data and a dataset that can be globalUnstructured – its full of spam, unordered and needs cleansing
Highly Responsive – can collect, analyse and respond on any timescaleHighly Specific – can relate to very specific conversations Highly Predictive – conversations are leading indicatorsIn Context – feedback is pure and customer generated, not contrived or derivedUnique – access to brand, competitive, partner and customer information is unparalled360 Degree’s – can get a complete view of the customer, partner or competitor (not just in relation to your brand)Highly Scalable – access to ‘rivers’ of data and a dataset that can be globalUnstructured – its full of spam, unordered and needs cleansing
Filtering out some of the content (because with so much big data it's hard to remove every non relevant item automatically through limited search capability);Often retagging it because the tools just didn't quite get it right. (this is particularly true in sentiment analysis where the tools struggle with nuance - especially Australians sense of ironic or sarcastic humour).It takes time, it takes experience and it takes some knowledge of the business, products and services if the social business intelligence services are sourced from organisations such as ours.We hear much about how social media is free and the basic analytics tools are free but we rarely see discussion on the effort involved in turning data into insight.
Real-Time: search results from an extensive, constantly updated database.Text Analytics: Using language analysis and data mining technology, iGo2 distills the key news, themes and issues, letting you drill down to the most relevant content.Global & Multi-Lingual: iGo2 collects data from around the world, giving users the ability to quickly see the conversations taking place and where they are happening. But we can also focus on singular countries and provide some city level data where required.Comparisons & Trends: Do comparisons against multiple searches across different geographies, languages and demographic groups.Spam Free: To produce clean results, iGo2 uses a proprietary four-step spam- filtering process that keeps out the “noise” so search results are accurate and accessible.
Automated Sentiment: Using leading-edge machine-learning and advanced language technology, iGo2 identifies if conversations are positive, negative or neutral.Geo-Demographics: See where social media activity is happening by country, state/province and city. Gain insight into the age, gender and profession of people driving the conversations.Influencer Identification: Identify the people driving the conversations, and then engage with key influencers and opinion leaders to establish and build relationships.Track Specific Targets: such as the reach and authority of a particular Twitter handle – great if you really want to drill down into specifics
Define Crisis Management Strategy for Social MediaSet-up a Social Media Crisis Management – process and methodologyEnsure the team has sufficient training and hands-on experience communicating with stakeholders on social media channelsSet up response channels such as a blog, YouTube account, Twitter account, etcStart listening: Through the iGo2 Social Business Intelligence Service.Imagine the worst PR scenarios possible to hit your business. Prepare for them by making sure you understand and can use the social channels like YouTube, Twitter, Facebook, etc,.Optimize a website or blog you intend to use for crisis management with keywords that can be used.Nurture meaningful connections with major players on the Net who have strong followings on YouTube, Facebook, Twitter, etc, so that they may help you in times of crisis.Run regular fire drills – at least once a quarter.Be ready to respond immediately