The document provides tips for being successful with social media marketing in 10 minutes per day. It discusses identifying the target customer community, creating relevant and useful content, engaging in conversations to build connections, and how this can lead to increased customers and commerce. Key recommendations include focusing social media efforts on a specific target group, developing high-quality content, learning and using social media tools effectively, and advertising to expand reach.
After writing the book, Twitter Marketing for Dummies, we decided to throw out the 140 different pieces of marketing advice given to us by the many AWESOME users of Twitter!
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.Buffer
For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled.
It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.
Here's what we think it all means.
https://blog.bufferapp.com/lost-traffic
After writing the book, Twitter Marketing for Dummies, we decided to throw out the 140 different pieces of marketing advice given to us by the many AWESOME users of Twitter!
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.Buffer
For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled.
It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.
Here's what we think it all means.
https://blog.bufferapp.com/lost-traffic
TUESDAY WORKSHOP: Need to know how best to use social media platforms to share your art, boost your business or engage with other like-minded individuals? Then this workshop is for you! Yofi Fest presents a hands-on session to show you how to setup your #Twitter and #Instagram posts for the most effective reach and audience engagement, led by social media specialist Joyce M. Sullivan. Where: 66main 66 Main Street, 9th Fl. Yonkers 10701, 1 block from the Yonkers Metro North Train Station When: 4/21, 6:30PM Reception, 7:00PM Workshop Tickets:
Twitter 101 for businesses who want to know how to sign up for twitter, what to tweet about, who to tweet to, and when to tweet and most importantly why tweeting in important for small businesses.
This is a presentation of Blogger Kevin Ray Chua on the use of social media for one's advocacy. This was presented last February 2, 2011 at the CIT University AVR.
Donna Newman’s Photography Class: Best ideas to launch and grow a new busines...Donna Newman
Taught on the campus of Scottsdale Community College, AZ, Donna Newman teaches college photographers and graphic artists how to launch and grow a thriving business using Facebook and Twitter. Step-by-step from concept to mechanics, Donna introduced students to a social media marketing model for their business launch in 2012. They gained tactics and stamina to build and thrive!
Photography Professor David Lloyd raves: "You are a very gifted speaker, Donna. I was equally inspired when I watched your video, addressing my Photography Class, as compared to seeing it LIVE. See it for yourself: http://youtu.be/AgY9H5vWzBU ."
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!
Do you want to tweet and have a twitter account?
These slides will tell you all you need to know:
What is twitter?
How to open an account?
How up upload your header and sizes?
How to tweet?
How to gain followers?
Enjoy this FREE resource :)
www.myofficebooks.com/blog
The Evolving Customer Journey - OMS Phoenix May 2010Katie Van Domelen
As the lines between traditional and digital media are blurring, the customer's journey from awareness to purchase is much more complicated by more touch points between brands and consumers than ever before - they're overlapping, non-linear and all together they make up the picture the consumer has of your brand. This session demonstrates consumer interaction with your brand across various channels culminating in tactics you can employ to ensure brand perception and engagement.
TUESDAY WORKSHOP: Need to know how best to use social media platforms to share your art, boost your business or engage with other like-minded individuals? Then this workshop is for you! Yofi Fest presents a hands-on session to show you how to setup your #Twitter and #Instagram posts for the most effective reach and audience engagement, led by social media specialist Joyce M. Sullivan. Where: 66main 66 Main Street, 9th Fl. Yonkers 10701, 1 block from the Yonkers Metro North Train Station When: 4/21, 6:30PM Reception, 7:00PM Workshop Tickets:
Twitter 101 for businesses who want to know how to sign up for twitter, what to tweet about, who to tweet to, and when to tweet and most importantly why tweeting in important for small businesses.
This is a presentation of Blogger Kevin Ray Chua on the use of social media for one's advocacy. This was presented last February 2, 2011 at the CIT University AVR.
Donna Newman’s Photography Class: Best ideas to launch and grow a new busines...Donna Newman
Taught on the campus of Scottsdale Community College, AZ, Donna Newman teaches college photographers and graphic artists how to launch and grow a thriving business using Facebook and Twitter. Step-by-step from concept to mechanics, Donna introduced students to a social media marketing model for their business launch in 2012. They gained tactics and stamina to build and thrive!
Photography Professor David Lloyd raves: "You are a very gifted speaker, Donna. I was equally inspired when I watched your video, addressing my Photography Class, as compared to seeing it LIVE. See it for yourself: http://youtu.be/AgY9H5vWzBU ."
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!
Do you want to tweet and have a twitter account?
These slides will tell you all you need to know:
What is twitter?
How to open an account?
How up upload your header and sizes?
How to tweet?
How to gain followers?
Enjoy this FREE resource :)
www.myofficebooks.com/blog
The Evolving Customer Journey - OMS Phoenix May 2010Katie Van Domelen
As the lines between traditional and digital media are blurring, the customer's journey from awareness to purchase is much more complicated by more touch points between brands and consumers than ever before - they're overlapping, non-linear and all together they make up the picture the consumer has of your brand. This session demonstrates consumer interaction with your brand across various channels culminating in tactics you can employ to ensure brand perception and engagement.
Social Media Strategy and Tactics - Setting your goals, defining objectives, understanding your strategy and being clear about your tactics are all important steps to creating your social media plan.
This presentation is part 2 of a 2 part series that was presented by Todd Wright from threesides for the ACT Digital Enterprise Program for the Canberra Business Council.
Business Incubation Africa _ Technology in Business Mercy Orangi
A very high level look at how technology can positively help in building a business.
Thats why Business Incubation Africa Program was established to come on board to partner with and help early-stage businesses by providing the training and ideologies that help facilitate smarter, faster startup growth.
Engaging Audiences with Social Media: Outreach Activities for Collections CareDana Allen-Greil
Strategic use of social media can help your organization tap into enthusiast communities and open up access to your collections and expertise. In this session, learn how to select and use the right social platforms for your target audience, topic, and available resources. We’ll discuss how to leverage free tools such as Facebook, Twitter, Instagram, Vine, Tumblr, and Google Hangouts to connect with today’s audiences and engage them in meaningful conversations about your work.
This presentation was given as a webinar, part of the Connecting to Collections series on Outreach activities for small museums and libraries. You can watch the webinar and access other materials here:
http://www.connectingtocollections.org/courses/outreach-activities-for-collections-care/
Engage them, include them and get more of them. This session explores crowdsourcing, polls and surveys, focus groups, social media and interactive copy formats to make sure your audience feels connected to your publication. After all, you're planning and producing it for them. [presented April 27, 2013 at the JEA/NSPA Spring National High School Journalism Convention]
What is your passion? Find your niche and go out there and show yourself. Choose the right online channels that fit you and the ones you want to share with. This presentation is full of inspiring examples and the steps for blogging and how to's on social media channels like Twitter, Instagram, Pinterest, LinkedIn, Facebook, Google+ and Youtube.
We compiled information found on the internet and designed this presentation that we use to teach small businesses the basics of social media. This particular presentation was used in a workshop for the non-profit organization Rebuilding Together El Paso.
We presented them this beginner level material in a workshop designed to kick off their new social media marketing campaign.
Applying Digital Content-Marketing Tactics at the StorefrontDigiday
As customers increasingly expect authentic, value-driven content from the brands they love— whether it's humor, inspiration, or a collective experience (the knowledge that a brand represents other people "like me") — tangible experiences that go from online to offline will be invaluable. When one minute of attention turns to an hour, with friends, in your town, with people you admire, the value return is extraordinary. From Vitamix to The Apple Store, we'll look at the brands that have incorporated social, real-world experiences into retail strategy with extraordinary success, and the innovations in social, e-commerce, big data, and more that will facilitate this in the digital age.
Marketing Beyond the Website: Best Practices to Build Credibility Through Mul...prnewswire
Law firms now recognize the growing importance of producing content such as blog posts and engaging on social media to generate new client leads. Given the specialized nature of the legal industry, which is founded on the principles of trust, it is important for communications and marketing executives for law firms to have the right tools in place that ensure their messages gain the maximum amount of exposure among targeted audiences through a multichannel distribution strategy.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Training my puppy and implementation in this story
DeCosta Social Media Success
1. How You Can Be
Successful in
Social Media in
10 Minutes per Day
www.linkedin.com/kevinferrasciomalley
• twitter.com/kfom • 503-567-9650 • kevin@1stScreenMobile.com
Thursday, April 3, 2014
2. 2
Kevin Ferrrasci OʼMalley • kevin@mymemberbenefit.com
twitter.com/kfom • 503-567-8650
1) Business to Business ?
(b2b)
2) Business to Consumer ?
(b2c)
Thursday, April 3, 2014
4. 4
Yes, Marketing via the Social Web
is sometimes going to make us all
feel like Homer Simpson ?
Thursday, April 3, 2014
5. 5
“If the young man tells his date how
handsome, smart and successful he
is — that's advertising.
Thursday, April 3, 2014
6. 6
“If the young man tells his date how
handsome, smart and successful he
is — that's advertising.
If someone else tells the young
woman how handsome, smart and
successful her date is — that's public
relations.
Thursday, April 3, 2014
7. 7
“If the young man tells his date how
handsome, smart and successful he
is — that's advertising.
If someone else tells the young
woman how handsome, smart and
successful her date is — that's public
relations.
"If a young man tells his date she's
intelligent, looks lovely, and is a
great conversationalist, he's saying
the right things to the right person,
at the right time and
that's marketing.”
S.H. Simmons
Thursday, April 3, 2014
8. 8
“If the young man tells his date how
handsome, smart and successful he
is — that's advertising.
If someone else tells the young
woman how handsome, smart and
successful her date is — that's public
relations.
"If a young man tells his date she's
intelligent, looks lovely, and is a
great conversationalist, he's saying
the right things to the right person,
at the right time and
that's marketing.”
S.H. Simmons
Takeaway#1
Thursday, April 3, 2014
16. 16
Step #1 Social Media Success
“Identify”
Who’s Your Target
“Customer” ?
Everyone vs SomeOne
Shotgun vs Rifle
Customer or Person
Thursday, April 3, 2014
17. 17
Step 1: IDENTIFY
Goal is to ask questions to get
a robust profile on each customer type
Who is the target Audience/Customer?
a) Rank Current Customers by Profitability -
decide who you want to “Clone”
b) What lapsed customers can we reactivate
c) New potential customer type (s)
Describe them as completely as possible.
Demographics ? Attitudes? Aspirations ?
What do we know about them ?
Why are they’re buying ?
Thursday, April 3, 2014
18. 1) Community
(Who do you want to Attract?)
+
2) Good Content
(RUIF: Relevant, Useful, Interesting, Fun)
-->
3) Conversation/two-way (?’s)
-->
4) Connection (Human to Human)
=
5) $$‘s Customers/Commerce
Social Marketing Success Model: 4 C’s
Takeaway#2
Thursday, April 3, 2014