The document provides an in-depth analysis of website design conventions and terminology. It compares the layout of tabloid newspaper websites like The Sun to traditional print media. Key conventions for websites include simplistic layouts with columns of text and images, minimalist use of white space, and visual hierarchies with prominent images above the fold. The document also defines common website elements and advertising formats and explains how sites are designed based on audience targeting and goals like information delivery, entertainment, or commerce.
In this course we cover Inbound Marketing Philosophy, Inbound Marketing Methodology and Inbound Marketing Tools. Created for business owners and agency owners this guide will not only help you understand what Inbound Marketing is, but how to put into practice for your brand.
Created by @jonathanhinshaw, www.ebwaycreative.com
View the full video presentation online at - http://www.ebwaycreative.com/ebway-creative-blog/what-is-inbound-marketing
Digital Advertising for Small Business January 2012Collin Condray
This is the presentation that I gave on January 19, 2012 at the Fayetteville Chamber of Commerce. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
In this course we cover Inbound Marketing Philosophy, Inbound Marketing Methodology and Inbound Marketing Tools. Created for business owners and agency owners this guide will not only help you understand what Inbound Marketing is, but how to put into practice for your brand.
Created by @jonathanhinshaw, www.ebwaycreative.com
View the full video presentation online at - http://www.ebwaycreative.com/ebway-creative-blog/what-is-inbound-marketing
Digital Advertising for Small Business January 2012Collin Condray
This is the presentation that I gave on January 19, 2012 at the Fayetteville Chamber of Commerce. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
Essential Online Marketing by Nixon McInnesnixonmcinnes
Cutting edge online marketing techniques including blogging, podcasting, vlogging, killer content, online social networks, email marketing and landing pages. Run by Nixon McInnes - a leading website design and build agency specialising in using the very latest in social media innovation to help businesses to engage better with their customers. We enjoy working with industry leading clients including O2, First Capital Connect, Harley Medical Group and Neilson Active Holidays from our Brighton HQ.
Presented at the annual Illinois Park & Recreation Association Association conference. This presentation will help give an understanding of blogging and how to implement blogs at individual park districts.
Digital display advertising is going through a seismic change. Reaching consumers with relevant advertising is becoming increasingly difficult. New opportunities are increasingly being built around two of the most disruptive elements in advertising today – content marketing and native advertising – yet the level of insight as to how consumers are responding to them is relatively low.
For this reason Yahoo! and Facit Digital examined the way native ads work with respect to visibility, their ability to convey content, user preferences and the impact on the perception of brands.
The study was awarded the Best Practice Award 2015 of the German Society of Online Research.
This is a brief excerpt from a daylong comprehensive multimedia seminar on social media for business. Sections covered in the daylong event include:
Section #1: Fundamentals
An overview of the growth of Social Media in Malaysia, Asia and around the world, plus an in-depth examination of how a major German chemical company uses social media internally and externally.
Section #2: “Facebook Nation”
Facebook, with more than 900 million users, is the undisputed heavyweight of the social media world. This section discusses the new Timeline changes, and how they can be used for business.
Section #3: Everybody else
Everyone else include Google+, Twitter, YouTube and the up-and-coming Chinese microblog Weibo. The section covers the capabilities of each social tool, with special emphasis on business applications.
Section #4: Blogging, Pinterest, etc.
Blogging can establish your business as a thought-leader and support lead generation. Pinterest is the fastest-growing social media, and is perfect for visually oriented business such as fashion, tools, travel, jewelry, design, hobbies, etc.
Section #5: Social business tools
The primary social business tools can be used for community branding, career branding and personal branding. This section looks at the various platforms for each type of branding, plus examines various ways to measure your online brand.
Section #6: Management & measurement
The heart of a brand is community engagement, including building brand ambassadors. This section looks at the dos and don’ts of community engagement, as well as the options for building communities. Monitoring is required to learn what customers are saying behind your back, while measurement looks at the various returns on your investments in social tools.
Section #7: Planning, strategy & budgeting
Many social tools are free, but social media management is not. This section discusses how to create a comprehensive social media strategy, and take a look at costs for various types of social media efforts.
Section #8: Advice & tips
Social media success starts with senior management buy-in and support and continues through employee training and education. Other tips addressed in this section include establishing a social media policy.
Section #9: Social Business & the road ahead
Social media optimizes your brand, but Social Business optimizes your business. Learn more about this emerging area, and how it can make your human resources, strategic planning and R&D more effective.
Section #10: More case studies
A look at social media success stories from Cisco, Best Buy, Sprint, Fiskars, Sephora, Jimmy Choo and other well-known brands.
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
Essential Online Marketing by Nixon McInnesnixonmcinnes
Cutting edge online marketing techniques including blogging, podcasting, vlogging, killer content, online social networks, email marketing and landing pages. Run by Nixon McInnes - a leading website design and build agency specialising in using the very latest in social media innovation to help businesses to engage better with their customers. We enjoy working with industry leading clients including O2, First Capital Connect, Harley Medical Group and Neilson Active Holidays from our Brighton HQ.
Presented at the annual Illinois Park & Recreation Association Association conference. This presentation will help give an understanding of blogging and how to implement blogs at individual park districts.
Digital display advertising is going through a seismic change. Reaching consumers with relevant advertising is becoming increasingly difficult. New opportunities are increasingly being built around two of the most disruptive elements in advertising today – content marketing and native advertising – yet the level of insight as to how consumers are responding to them is relatively low.
For this reason Yahoo! and Facit Digital examined the way native ads work with respect to visibility, their ability to convey content, user preferences and the impact on the perception of brands.
The study was awarded the Best Practice Award 2015 of the German Society of Online Research.
This is a brief excerpt from a daylong comprehensive multimedia seminar on social media for business. Sections covered in the daylong event include:
Section #1: Fundamentals
An overview of the growth of Social Media in Malaysia, Asia and around the world, plus an in-depth examination of how a major German chemical company uses social media internally and externally.
Section #2: “Facebook Nation”
Facebook, with more than 900 million users, is the undisputed heavyweight of the social media world. This section discusses the new Timeline changes, and how they can be used for business.
Section #3: Everybody else
Everyone else include Google+, Twitter, YouTube and the up-and-coming Chinese microblog Weibo. The section covers the capabilities of each social tool, with special emphasis on business applications.
Section #4: Blogging, Pinterest, etc.
Blogging can establish your business as a thought-leader and support lead generation. Pinterest is the fastest-growing social media, and is perfect for visually oriented business such as fashion, tools, travel, jewelry, design, hobbies, etc.
Section #5: Social business tools
The primary social business tools can be used for community branding, career branding and personal branding. This section looks at the various platforms for each type of branding, plus examines various ways to measure your online brand.
Section #6: Management & measurement
The heart of a brand is community engagement, including building brand ambassadors. This section looks at the dos and don’ts of community engagement, as well as the options for building communities. Monitoring is required to learn what customers are saying behind your back, while measurement looks at the various returns on your investments in social tools.
Section #7: Planning, strategy & budgeting
Many social tools are free, but social media management is not. This section discusses how to create a comprehensive social media strategy, and take a look at costs for various types of social media efforts.
Section #8: Advice & tips
Social media success starts with senior management buy-in and support and continues through employee training and education. Other tips addressed in this section include establishing a social media policy.
Section #9: Social Business & the road ahead
Social media optimizes your brand, but Social Business optimizes your business. Learn more about this emerging area, and how it can make your human resources, strategic planning and R&D more effective.
Section #10: More case studies
A look at social media success stories from Cisco, Best Buy, Sprint, Fiskars, Sephora, Jimmy Choo and other well-known brands.
August Designstorm: Alternative Reporting FormatsAmanda Makulec
Monthly brainstorm and idea sharing session at JSI around data visualization. The August deck focuses on alternative reporting formats and questions to think through to reach various audiences, including tools like interactive timelines, interactive graphics and dashboards (Tableau & others), scrolling/parallax webpages, and key design principles.
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
Web Design & Internet Marketing Basics - Brody Dorland, Something Creative, Inc.Brody Dorland
Originally created for an audience of hospital administrators and communications staff, this presentation covers the basics of website design, search engine optimization and internet marketing.
Small entrepreneurs should know some fundamentals of digital marketing, as it is by far an economical yet effective marketing tool available to entrepreneurs. This slides are not for techies but for simple entrepreneurs who have very limited knowledge about the digital media. So you may find some very basic information also being discussed in these slides.
Digital Marketing is most about content marketing and content promotion. A good content can generate good returns for you, where as low quality content can be detrimental
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
1.4 modern child centered education - mahatma gandhi-2.pptx
Deconstructed websites
1. The main point with websites is that they can be deconstructed like any other media form –
the basic principles of Print Media (Magazines and Newspapers) apply in that a fundamental
audience appeal is constructed from layout and design with the key fact that websites have
their own conventions.
The Tabloid (see below) is the closest form of traditional media that compares with the ‘look’
and design of a website including a:
Simplistic and minimalist layout – boxes, vertical columns no more than 60 characters
wide and sub headings
High ratio of photography to text, Use of WOB (white on black)
Restricted language code
Inclusive familiar mode of address (speaks directly to its audience)
Evidence of synergy and convergence
Designed for scan reading and all about individual relevance
2. Compare this front page of the printed version of The Sun with the Front Page of their
website below – note use of primary colours (red signifying The Sun), use of WOB, vertical
columns, high ratio of photography to text, content analysis revealing celebrity obsessions
and traditional, mainstream ideology (nationalistic headline and link to story about the
sexuality of a sportsman).
Like the website it is simple, clear and easy to read.
Users can seek information and entertainment news immediately recognising the house style
and the inclusive, emotive, direct mode of address.
It is intended for a mainstream, working class target audience.
Below is a guide on how to analyse websites, specifically front pages; for a focussed semiotic
deconstruction see MediaEdu Teacher Handout on Music Industry Websites under the
section Technical and Symbolic codes for a full, detailed analysis.
Simplicity, relevance and clarity are crucial in understanding the layout of web pages.
Immediacy is a major difference from print media - users are seeking information or
entertainment immediately. Genre expectations dictate that a clicked link will supply that
answer or solution. Users get used to the ways of searching, they like familiarity e.g. vertical
lists/columns and house style is important.
The most common way of obtaining information, news and entertainment on the web is still
through the global monopoly of Google as a primary search engine rather than typing in a
URL address. Typically users now have several windows open at the same time creating
further demands on their computer, whether a PC or Apple Mac in terms of bandwidth,
RAM, size of Hard Drive and PC Power.
The Sun Front Page (above the fold)
3. click on image
to enlarge
The Sun Front Page (below the fold)
click on image
to enlarge
Above the fold is what the eye can see without scrolling down and as a result has more
sophisticated design considerations – the Hero Shot (central image) of course changes every
day to reflect the changing headline and closely represents the layout of the print newspaper
with even a white on red (redtop) Leaderboard similar to the print Masthead. Above the fold
4. there is always a higher ratio of photography to text - this is a standard convention with
Front Pages, below the fold you will find boxes, text and inset pictures/photographs.
Understanding and marketing new media has created a new employment pathway for those
wishing to work in the media – in a similar way that Account Planners at Advertising
Agencies seek information on the success of a brand’s advertising campaign advertising on
the internet requires similar analysis. Like all traditional media forms, websites are reliant on
advertising revenue to maintain their existence. SEO (Search Engine Optimisation) for
example seeks to crunch data e.g. calculate customer gains, manage the reputation of a brand
and practically suggest improvements to the visibility of a website by editing content and
using HTML coding.
The phrase Web 2.0 is often discussed – it is a term that has been accused of just being
jargon and basically just meaning interactive as in Social Networking sites like Facebook,
Twitter, LinkedIn, Flickr, Digg, Foursquare and Tagged and many others. Viral
marketing is connected with 2.0 and YouTube plays a pivotal role is this form of brand
awareness in sharing information and building connections. In simple terms content is created
that attracts the reader’s attention which is then shared within a social network. Web 2.0 is
not rocket science and internet jargon often confuses users who are not up to date or
confident with technology encoding notions of exclusivity. Most terminology associated with
new media is easily demystified and makes sense when explained.
click on image
to enlarge
Note how the Facebook front page uses a significant amount of white space – a convention of
Web 2.0 compared to the clutter and rich media used on many websites (see The Sun front
page). Blue on white is used by both Twitter and Facebook as a less formal, inclusive colour
scheme and vertical navigation is simple dictated by buttons, links and icons and a list on the
left hand side of the page.
5. Web Pages need to have clearly defined areas and have a visual hierarchy, like newspapers.
The following key terms, in no specific order are explained. Try to apply some of the terms to
the Front Page below.
Navigation – key terminology that simply refers to the process of working through a
web page or website, thus revealing its content. Primary navigation refers to user
interaction with the main section of the site.
Primary Target Audiences – are the main intended users that are measured using
detailed demographic and psychographic profiling, just like traditional media. An
example of Secondary users would be a Disney page intended for children with a
parents’ link to prices of theme park holidays/breaks.
Demographics - users are targeted using a range of complex criteria including age,
attitude, lifestyle, gender, national identity, race and ethnicity, education, sexuality,
income, employment, family status, geographical location, interests and hobbies,
political affiliations and much more. Direct marketing is a phrase where the user is
treated as an individual and this is often achieved through convergence and
interactivity.
Psychographic Research – treats the user as a personality type - Mainstreamers
(follow the crowd), Succeeders (consider themselves as having ‘made it’ in life),
Aspirers (constantly seek to better themselves and are influenced by others),
Individualists (like to think of themselves as different and want something to
specifically relate to them) and Reformers or Carers (people that work in caring
professions – Social Work, Teaching, Youth Work and who seek to change or
improve society).
Landing Pages – are where you literally ‘land’ after clicking on a link from the Front
Page. Often there are less graphic design considerations on a landing page than a front
page.
Front Page / Homepage – simply refers to the main page of the website.
Splash Pages – are a graphic introduction that directs you to the front page, often
using Flash animation. Market research suggests some Splash Pages often alienate
and frustrate the user in terms of time and the need for simplicity.
Jump Pages – are pages that suddenly appear that have not been requested by the
user. The obvious example is a piece of advertising that you have to navigate through
or in some circumstances, close the website down to remove.
Domain Name – identifies individual control and authority over a website that has
been legally registered. They are simple identification URL labels.
Microsites – cross between landing pages and front pages, often containing their own
domain name. They ‘extend’ the user experience and relate indirectly to the front
page.
6. Interstitials – similar to Microsites they are adverts that load between two content
pages (a Pop Up is an Interstitial). They draw an above average amount of response
and resentment.
Pop Ups – are new web browser windows normally displaying advertisements. Pop
Ups often appear after the website is closed but with Pop Up blocker software widely
available they are less invasive as they used to be as a form of interruption marketing.
Banner – a long, horizontal, online advert usually found running across the top of a
page in a fixed placement.
Skyscraper – a long, vertical online advert (resembling a Skyscraper) usually found
running down the side of a page in a fixed placement.
Button – about the size of a stamp or the start button on a computer, usually used for
a logo. They are ways of clicking through links to a landing page and are not to be
confused with the back button.
Back button – is the most regularly used feature of web browsers returning the user
to Front Pages or Landing Pages.
MPU (Multiple Purpose Unit) – a small square embedded in a web page in a fixed
placement. It is called multiple placement as it is a flexible, shaped blank canvas in
which you can generate flat (static) or interactive content.
Overlayz – a quirky graphic design that takes over the whole page when clicked on.
click on image
to enlarge
7. The Skyscraper can run down either side of the page and will contain more image content
than text. The Leaderboard will normally be found on the Front Page and closely represents
the traditional Masthead of a print newspaper or magazine and will also often have small
adverts inside it.
Flash Animation – a non fixed placement moving image that is not interactive but
invasive, e.g. a car speeding across a screen. It is often created using Adobe Flash
software. Film animators use this and other software to make cartoons.
Rich Media – where as many interactive and audio-visual elements are used to give
richer content and a richer experience for the user e.g. watch a film, play a game,
listen to audio. It is a form of convergence.
Viral Marketing / Digital Marketing - is where online communication and social
networking sites are used to create brand awareness. In 2007 Warner Brothers
released an extensive viral campaign leading up to the release of The Dark Knight
including e mails sent slowly revealing the face of the Joker and a Scavenger Hunt on
the film’s website.
click on image
to enlarge
The Compare the Market advertising campaign uses a range of multimedia, but also utilises
viral marketing opportunities. There are in fact two URL addresses,
www.comparethemarket.com and www.comparethemeerkat.com with the Meerkat website
questioning users as to whether they are in the right place once they land of this Front Page.
In addition to this there are links to social networking sites and a spoof profile of the ‘central
character’, Alexsandr Orlov on Twitter, designed of course ultimately for users to obtain a
quotation on your car or home insurance (conversion action link).
8. The competition, in the guise of www.gocompare.com also uses similar ‘hero’
representations with Gio Compario, a fictional Welsh-Italian tenor who also has his own
Facebook and Twitter site.
B2B – refers to websites that are created by businesses intended for other businesses.
B2C – refers to websites that are created by businesses intended for consumers. All
business online is described as E-Commerce.
Lead Generation – when users interact with a website by handing over their personal
details or credit card. This is sometimes referred to as a conversion action link.
Eyetracking – is where marketers study the way the eyes of users scan and consume
the content of a web page. Most users view from top left to bottom right.
Userbility Testing – is where qualitative and quantitative research is used by
marketers to determine the impact and success of their website.
Cascading Style Sheets (or CSS) – simply describes the look and formatting of a
web page, e.g. style created by HTML. Control is given to formatting, consistency
across browsers and also allows for flexibility.
HTML – Hypertext Markup Language is the basic construction building blocks of a
web page that allows for the embedding of fixed placement images and text.
DHTML – Dynamic Hypertext Markup Language is a term that describes the ability
to embed non fixed placement interactive, moving and animated content.
Javascript – is a programming and scripting language.
PDF – portable document formats that are independent of software or hardware. You
can now interact with the latest version from Adobe.
Prominence – the header will advise users on the content of that particular page
whether it is the latest Harry Potter film, Disney website or BBC Sports Page. A
newspaper’s masthead will play the same role.
Grouping – convergence and follow on pages with similar content will be evidenced
by links that the target audience will identify with. In depth qualitative and
quantitative research is undertaken into users to determine what relevant grouping and
nesting to use.
Nesting – connected areas will be nested together to allow the user to gain further
clarification of news story or piece of information from another source on the front
page. The British Medical Association for example claim that 40% of patients have
researched any symptom and conditions they may have on-line before they present to
their GP, the same news about a specific celebrity is often gained from clicking on
several ‘sources’ and sports news again is obtained in much the same way again from
a number of advertised links.
9. Use of fonts – users like similar conventions and like Tabloids websites rarely deviate
into an elaborate typeface. Bold, sans serif, 10-12 size, clear text directs the user to
content or a specific link. Many websites use familiar typefaces like Arial and
Verdana as they are easier to read. White on black (WOB) is a common convention,
also as in Tabloids.
Short and Long Copy – refers to either a restrictive or elaborated language code
(elaborated more unusual on web pages).
Body Copy – refers to the main text on a website or web page.
Interactive design interfaces (what happens next) are created by Graphic Designers
that require simplicity in relation to users. The organisation of content is referred to as
information architecture.
The Fold – is the point on a web page below which scrolling is required to view.
Often large images are included in the fold to encourage users to see the whole page.
The Hero Shot – is an iconic, grounding image of the product, brand or item that is
being marketed. Hero Shots can include books, people or random objects related
directly to the website and are often clickable in a separate window leaving the
existing window open.
click on image
to enlarge
Note how this particular Hero Shot illustrates eBay’s content with aspirational products
specifically addressing the male target audience as the primary user of ebay – footballs,
skateboards, video games, consoles and racing cars all buy into the cultural stereotype of
10. traditional, young masculinity and evidence synergy with inset advertising for men’s shoes
and Sky television.
click on image
to enlarge
AA’s Hero Shot again references hegemonic cultural stereotypes – a smiling, relieved female
driver is rescued by a male AA mechanic. Framing ensures that he is dominant and she is
almost helpless. The word rescue has a number of connotations and is also used on the front
page in conjunction with further evidence of synergy in relation to availability of the new
iPhone app.
Genre and Web Pages - can be easily identified by genre including Sport, E-
Commerce, Academic, Entertainment, Social Networking, Vanity Pages and
Company Intranet Sites as not even close to an exhaustive list.
Use of Colour – simple primary colours are often used, conventions include links to
sections on a coloured background down the left hand side of a page. Amazon uses
vivid, saturated colours.
White Space – web pages tend to be more cluttered with rich media rather than
minimalist, white space is more of a convention associated with 2.0 and Social
Networking sites.
Breadcrumbs / Cookies – are ‘you are here’ navigation aids. It allows users to keep
track of their locations within programmes – they are pieces of text stored on a user’s
computer. Users can delete cookies for privacy reasons to avoid direct marketing.
Breadcrumbs
11. click on image
to enlarge
Cookies
Wikipedia Article on HTTP Cookies
Compare and deconstruct the Disney Front Page below (above and below the fold) – note key
differences in design and layout with both and use of rich media.
Now apply the same skills of deconstruction using learnt terminology and media language to
the Compare The Market Front Page (above and below the fold) – see how simplicity,
relevance and clarity underpin layout and design.
Disney Front Page (above the fold)
12. click on image
to enlarge
Disney Front Page (below the fold)
click on image
to enlarge
Compare the Market Front Page (above the fold)
13. click on image
to enlarge
Compare the Market Front Page (below the fold)
click on image
to enlarge
When you are deconstructing web pages you will of course not be referring to all of the
above terminology but it will allow you to learn how to confidently analyse how they
construct meaning in relation to target audience.