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How we got here today!
“We're blind to our
blindness.We have very
little idea of how little
we know.We're not
designed to know how
little we know” Daniel Kahneman
Author:Thinking Fast & Slow
Just how bad are we
at making decisions?
encounter
a choice
analyze
options
choose
a path
revisit if
it doesn’t
workout
Ideal-world decision process
Real-world decision process
encounter
a choice
pick the first
or most
convenient
option
choose
that option
no criteria,
no timely
re-evaluation
we get
emotionally a
attached to
the option
188 Cognitive
Biases
Identified
How biased are you?
18 Cognitive Biases
Causing Havoc
in Business
We’re not rational!
We’re not rational!!!
We are just a big bag of chemicals
serotonin
dopamine
norepinephrine
anandamide
oxytocin
endorphins
testosterone
What’s happening inside our heads?
Antagonistic Neural Networks
V - Volatile U - Uncertain
C - Complex A - Ambiguous
OK… we’re that bad!
What can you do about it?
Decision making basics
From “A Decision Architecture White Paper”, Dr. David G Ullman, 2016
Decision making basics
From “A Decision Architecture White Paper”, Dr. David G Ullman, 2016
1. Organisation’s Attitude
2. Stakeholders & Ownership
3. Objectives & Criteria Clear
4. Alternative Space
5. Information & Analysis
6. Appropriate Decision Process
7. Risk Consideration
8. Clear when decision is made
9. Record, Review & Reuse
10.Decision Buy-in
Understanding Decision Dynamics
Imagination is a must!!!
no imagination == no options
Engage in probabilistic reasoning &
understand risk tolerance
% probability
of penalty
% probability
of expected
value
Factor in believability, assign credibility scores
But don’t forget about bias
96%
50%
20%
Dunning Kruger
Semmelweiss
Effect
Silent
Disagreement
Antidote to Antagonistic Nets
…Looking To The Future
AI-powered Boards?
AI-powered Boards?
• Information & Risk Analysis
• Stakeholder Engagement
• Bias Alerts
• Optimal environments Checks
• Reviewing & Recording
• Communicating
Ambient Intelligence & the Answer Cloud
Flow-hacking
Smart, Quantified & Connected
Micro-dosing
Diversity is key to good decision making
Good luck!
The future is murky &
unclear!!!
Appendix &
References
Wiki - https://en.wikipedia.org/wiki/List_of_cognitive_biases
CogLode - http://coglode.com/
Thinking Fast & Slow –Daniel Kahneman https://www.amazon.com/Thinking-Fast-Slow-Daniel-
Kahneman/dp/0374533555
Hooked - Nir Eyal -
https://read.amazon.com/kp/embed?asin=B00NW01MKM&preview=newtab&linkCode=kpe&ref_
=cm_sw_r_kb_dp_kSj-AbG3WSKA5
Satir - https://en.wikipedia.org/wiki/Virginia_Satir
Your Brain at Work – David Rock - https://www.amazon.com/Your-Brain-Work-Strategies-
Distraction/dp/0061771295
Danny Kahneman & Sam Harris - https://www.youtube.com/watch?v=iKLE3TmtFhY
Jeff Bezos Shareholders Letter - https://www.scribd.com/book/344982413/Amazon-2016-Letter-to-
Shareholders
Decisive – Chip & Dan Heath - https://www.scribd.com/book/344982413/Amazon-2016-Letter-to-
Shareholders
Delegation Boards & Delegation Cards - https://management30.com/practice/delegation-board/
HBR - https://hbr.org/2010/06/the-decision-driven-organization
Choice Architecture - https://www.sas.upenn.edu/~baron/475/choice.architecture.pdf
WRAP Process - http://heathbrothers.com/ot/wp-
content/uploads/2013/03/The_WRAP_Process_one_pager.pdf
Decision Making White Paper – Dr. David G Ullman - https://eapj.org/wp-
content/uploads/2017/06/Decision-Architecture-Whitepaper-Part-1.pdf
AI in the boardroom:- https://slate.com/technology/2019/03/artificial-intelligence-corporate-
board-algorithm.html

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