IT Business Models & The 4 Faces of the CIO
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In this workshop we looked at the 4 faces of the CIO and the potential shape of IT organizations in the future.
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IT Business Models & The 4 Faces of the CIO
- 1. the evolution of the CIO & the changing business of IT gar@inpiringarchitects.com @aspiringarc so what business are you in? survival & evolution
- 2. Agenda: the evolution of the CIO & the changing business of IT 17:30 – Setting the scene 18:00 – Intro (3) 18:03 – Review the agenda (2) 18:05 – Business Model Canvas Intro & Research (20-25) Business Modelers: Envision, Discover, Design FACILITATOR & GUIDES: manage the process & explain the tool Have fun doing it! GET COFFEE & START WORK 18:35 – Make 2-3 teams (1) 18:36 – Business Model Workshop (45) 19:21 – Teams playback (15) 19:36 – Q&A (15) 19:51 - CLOSE Draw, scribble, imagine, experiment Everyone participates no-one dominates No invalidation if you have a different idea share it Don’t be afraid Be active & alert • • Discover a new tool Get a glimpse at the future
- 3. what business are you in?
- 4. who are your customers?
- 5. How do you deliver you sell/deliver your products & services? What’ your relationship with your s customer?
- 6. what products & services do you ‘sell’?
- 7. Who do you pay? Who pays you?
- 8. What do you do? What do you use?
- 9. “If you want to teach people a new way of thinking, don't bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking.” ― Richard Buckminster Fuller
- 11. but first some background Peter Weill MIT CISR Chair & Snr Research Scientist Jeanne Ross MIT CISR Director & Principal Research Scientist Stephanie Woerner MIT CISR Research Scientist http://cisr.mit.edu/locker/WeillWoernerMISQE2013FutureofCIO.pdf http://cisr.mit.edu/blog/documents/2012/08/16/2012_0801_customer-facingdigitization_woernermcdonaldweill.pdf/
- 12. THE BUSINESS I expect • hi-quality • cost-effective IT Services
- 13. THE INFLUENCERS e2e digitization experience is everything
- 14. reve e ge nu t io n nera ices er v ed s shar ess proc z e bi im iz nce opt e peri x er e sto m e2e cu itize d ig ons i erat e op erse ov goals
- 15. let’s meet the characters 1508 CIOs - 60 Countries 44% Joe ‘order-taker’ 36% 10% 10% John ‘facilitator’ Tony ‘optimizer’ Angela ‘experience-shaper’
- 17. ‘Joe’ IT Services (Order Taker) CIO Managing IT Organization INFRA | APPS | PROJECTS Concerns: Cost, Risk, Service levels Performance Measure Mixed overall performance Lower return on equity Increase sales from existing products 44% Increase price competition & impact on profitability
- 19. ‘John’ Embedded (Facilitator) CIO Business Strategy INFRA | APPS | PROJECTS Concerns: Non-IT focused process optimization, new product/service dev reg. compliance, risk, investment prioritization 36% Performance Measure Better ROIC
- 20. ‘Tony’ Enterprise Process (Optimizer) CIO External focus, customer oriented CUSTOMERS | SUPPLIERS | USERS | EMPLOYEES | GOVERNMENT Concerns: Relationship management, alignment 10% Performance Measure Profitability (net margin %)
- 21. ‘Angela’ External Customer (Experience-shaper) CIO External focus, customer oriented CUSTOMERS | SUPPLIERS | USERS | EMPLOYEES | GOVERNMENT Concerns: Shaping services, creating experience, vertical integration Performance Measure 10% Innovation (sales from new products / 3 years)
- 22. Who are your customers; what’ your value proposition…. s Business Model Workshop
- 24. Spotify Business Model Example http:/ /www.businessmodelsinc.com/freedrives-paid-the-business-model-ofspotify/