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Deciding on Media and Measuring Effectiveness Nehal Mistry (491) Radhika Mor (492) Nagesh Navale (493) Nikita Nigam (494) Nitesh Behani (495) Pooja Trikha (496)
Agenda ,[object Object],[object Object],[object Object],[object Object]
Deciding on reach frequency and impact ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contd… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Media? ,[object Object],[object Object]
Effectiveness of media ,[object Object],[object Object],[object Object],[object Object],[object Object]
How media works over the mindset of consumer
Cumulative effects of different media combinations
Factors in deciding media ,[object Object],[object Object],[object Object],[object Object]
Choosing Among Major Media Types
Evaluating advertising effectiveness ,[object Object],[object Object]
Communication-Effect Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales-Effect Research

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