Debbie Buonocore Market Plan

CENTURY 21
Access America
Serving the Connecticut Shoreline

Market Plan

Page 1

My Professional Experience
• Member of the National Association of REALTORS (NAR)
• Member of the Connecticut Association of REALTORS (CAR)
• Member of the Greater New Haven Board of Realtors (GNHR)
• Member of the Connecticut Cooperative MLS
• REALTOR with CENTURY 21 Internationally, 8000 offices in the World, 4,200
Offices in the USA
• REALTOR with CENTURY 21 of Connecticut, 50 Offices in CT.
• Team Member of the Largest Most Productive Century 21 Office in All of
Connecticut
• Member of International Association of Home Staging Professionals (IAHSP)
• Accredited Staging Professional Real Estate Agent (ASP)
• Quality Service certified Platinum (QSC)
• Professional of the Year and member of Cambridge Who’s Who
• Quality Service Certified
• Bachelor of Arts in Interior Design, Paier College of Art
• Course work at Chamberlayne Junior College, Boston

Direct Line: 203.605.7886
Email: debbie.Buonocore@century21.com
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 3

Where is Debbie Buonocore?
“EVERY WHERE!”

Our Offices
Under Regional President
Beverly A. Peterson

Offices Under Regional President Beverly A. Peterson

Southington, CT Office Meriden, CT Office Branford, CT Office
117 North Main Street 477 South Broad Street 265 East Main Street
Southington, CT 06489 Meriden, CT 06450 Branford, CT 06405
Phone: 203-481-7247
Phone: 860-621-8378 Phone:203- 634-1876 Toll Free:1-800-525-7793
Toll Free:1-800-525-7793 Toll Free:1-800-525-7793
Fax: 203-481-4075
Fax: 860-276-8032 Fax: 203-237-4142

The Real Estate Access America Call Center C21 Access America
Customer Service 411 Career Development Center
Development Center
Pre-License School 143 North Main Street 143 North Main Street
143 North Main Street Phone: 860-621-8378 Phone: 860-378-1456
Toll Free:1-800-525-7793
Phone: 860-378-1479 Fax: 860-276-0369
Fax: 860-276-0369
Fax: 860-276-0369


Branford
CENTURY 21 Access America
265 East Main Street
Branford, CT 06405
Phone: 203-481-7247
Toll Free:1-800-289-2100

Ryan Peterson
Vice President
800.525.7793
CALL FOR FREE MARKET ANALYSIS
Serving the Great State of Connecticut


Southington

Southington, CT Office
117 North Main Street
Southington, CT 06489
Phone: 860-621-8378
Toll Free:1-800-525-7793
www.cthomeseekers.com

Beverly Peterson Broker / Owner

Meriden, CT Office
477 South Broad Street
Meriden, CT 06450
Phone:203- 634-1876
Toll Free:1-800-525-7793
Our Purpose Fax: 203-237-4142
To establish lifelong relationships with the families and households in our marketplaces by
providing sound advice, outstanding service and reliable results when it comes to any of their
real estate needs.

Kelly Peterson Coach
& Manager of the Meriden Office
203-634-1876
CALL FOR FREE MARKET ANALYSIS
Serving the Great State of Connecticut


Call Center

1. Capture Lead - Transfer to Agent who knows the
most about that property
2. Record and put in a follow up plan based on agent
feedback.
3. Incubate leads – good service – more sales

www.c21accessamerica.com
Google Base Search
Engine allows you the
option to search by key
words, or by price range
and town and styles

Our Website is not only an IDX
website with the entire MLS in
Connecticut and RI.
This also has Web 2.0 technology with
178 Results!
access to neighborhood statistics from
Trulia and Closed area statistics from
Zillow. This gives the consumer the
power to make informed choices right
online!
As you can see this site has a GOOGLE
server, the potential buyer or seller can
search using Key Words, like ‘Water
Front’, ‘Bank Owned’, ‘East
Side’, ‘walk to school’ and so on.
If you are searching for a good deal on a
bank foreclosed property, or want water
front property, near the train, or a large See Next Page for
back yard you can actually search for Property Details and
these things just like the Google search contact opportunity
you are used to!


Trulia shows what is on the Market now in the area, Zillow
shows what has sold in the neighborhood

NAR Statistic:
24% of the consumers actually
FIND their home on line!
See Next Page for comparable closed properties


This site was developed by John & Kate Rowles of
Newport. This is an Ecommerce website designed
to give the customer an experience similar to
Amazon or Ebay.

CENTURY 21 Access America Lead Shooter ®

When a prospective customer
puts a request in on the
Century21.com website or the
C21accessamerica.com website,
the request gets forwarded to the
agents cell phone within minutes!
Allowing the agent to call the
customer and give information or
make an appointment.

Our Website! Our Website is an IDX website
with the entire MLS in Connecticut and RI!
Agents have the opportunity to have their own
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. with the same capabilities!

Market Share Last 12 Months


A History of Proven Results Not only were we the # 1 Century 21
Office in Connecticut in 2008, 2009 we were the only CENTURY 21
office to receive the Centurion Award! We are on track to do it again!

Market Share Century 21 Access America Last 12 Months

Page 20

Access America Offices
Wolcott, CT Office
Meriden, CT Office Branford, CT Office 246 Wolcott Road
Southington, CT Office 265 East Main Street
477 South Broad Street Wolcott , CT 06716
117 North Main Street Branford , CT 06405
Meriden, CT 06450 Map It with Google Maps
Southington, CT 06489
Map It with Google Maps Map It with Google Maps Phone: 203-879-2339
Map It with Google Maps
Phone:203- 634-1876 Phone: 860-621-8378 Toll Free:1-800-240-2952
Phone: 860-621-8378
Toll Free:1-800-525-7793 Toll Free: 1-800-525-7793
Toll Free:1-800-525-7793 Fax: 203-879-2102
Fax: 860-276-8032 Fax: 203-237-4142 Fax: 203-481-4075

Stamford, CT Office Bridgeport, CT Office Wethersfield, CT Office Watertown, CT Office
27 Strawberry Hill Avenue 3850 Main Street 449 Silas Deane Highway 429 Main Street
Stamford, CT 06902 Bridgeport, CT 06606 Wethersfield, CT 06109 Watertown, CT 06795
Map It with Google Maps Map It with Google Maps Map It with Google Maps Map It with Google Maps
Phone: 203-326-3399 Phone: 203-374-9451 Phone: 860-263-2121 Phone: 860-274-8200
Toll Free:1-800-243-5295 Toll Free: 1-800-722-0187 Toll Free:1-800-343-2166 Toll Free:1-800-240-2952
Fax: 203-374-9706 Fax: 860-263-2144 Fax: 860-274-0382
Fax: 203-326-3388

Coventry, RI Office Newport, RI Office East Greenwich, RI Office
1025 Tiogue Avenue 640 Thames Street 387 Main Street
Coventry, RI 02816 Newport, RI 02840 East Greenwich, RI 02818
Map It with Google Maps Map It with Google Maps Map It with Google Maps
Phone: 401-828-2100 Phone: 401-849-9192 Phone: 401-885-6260
Toll Free: 1-800-343-0227 Toll Free: 1-800-876-2429 Toll Free: 1-800-818-2100
Fax: 401-821-5889 Fax: 401-849-5871 Fax: 401-885-5360


Our Team


The Value of working with a REALTOR
The value and importance of real estate professionals
has not changed!
• 85% of sellers used a broker or agent to sell their home*
• 76% of sellers placed their home on the Internet with the assistance of a
real estate agent*

• My mission statement
– “I strive to make the sale of your home and all of the associated
activities free of stress, easy to understand, and at times, even fun. My
goal is to exceed your expectations and provide you with exceptional
service throughout our relationship”.

*2009 NAR Profile of Home Buyers and Sellers

Page 23

Most Recognized Name in Real Estate

• Consumers continue to identify the CENTURY 21 brand as “the most
recognized name in real estate.”

• Forty-two percent of adults surveyed singled out CENTURY 21 as the most
well-known brand, with the nearest competitor trailing by a substantial
14% Q: “Please tell me which real estate agencies
points you have ever seen or heard of?”
(Results are based on all brands mentioned, regardless of
order.)

*Source: 2008 Ad Tracking Study. The survey results are based on 875 online interviews with a national random sample of adults (ages 18+)
who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next
two years. Brand awareness questions are based on a sample of 875 respondents with a margin of error of +/- 2.8% at 90% confidence level.
The study was conducted between March 3 and August 10, 2008, by Millward Brown, a leading global market research organization.


Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

CENTURY 21®: A Global Brand

More than 8000 offices and over 120,000
sales associates in 66 countries and
territories, including offices in:

• Aruba • Hong Kong
• Australia • Japan
• Belize • Mexico
• Brazil • Morocco
• Canada • Portugal
• Cayman Islands • Russia
• China • Spain
• Costa Rica • St. Kitts
• Egypt • St. Maarten
• France • United Arab
• Greece Emirates
• United Kingdom



Celebrating Three Decades of Caring

• Easter Seals is the world’s leading non-profit provider of
services for people with autism, developmental disabilities,
physical and mental disabilities and other special needs.

• Easter Seals is the only national organization which serves
people with all disabilities, from birth throughout the life
span –partnering with health and human service
organizations as well as public and private insurers to
provide life-changing services and support for people with
disabilities and their families.

• As a partner with Easter Seals we can collectively work with
you to adapt your home for accessibility and preserve or
enhance the current value.

• The CENTURY 21 System has been affiliated with Easter Seals
since 1979

• The CENTURY 21 System has raised nearly $98 million on
behalf of Easter Seals



Home Buyers

• 95% of all home buyers used the Internet as a tool when searching for a home*
• 86% of recent home buyers found photos ―very useful‖*
• 68% said the same about virtual tours*




What most companies consider custom, we consider standard.

Standard Services Customized Services Standard
• Multiple Listing Service with CENTURY 21
• Local Advertising • National Advertising
• Yard Sign • Global Referral Network
• Agent and Office Preview • Seller Service Pledge
• Open House • Quality Service Survey
• Required Property Disclosures • Other Internet Websites
• Competitive Market Analysis
• Featured on National Website

Page 28

CENTURY 21®: The Gold Standard

We are a strong, vibrant and global real estate family. We strive everyday to
deliver unsurpassed market intelligence and insights. Our network of over
140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY
21 standards inspire us all to a higher level of performance.

What does “The Gold Standard” mean to you?

Gold is symbolic of three positive and distinct values
• Great financial value = Getting the best price for your home

• High performance achievement = Best trained associates

• Insightful wisdom = Your neighborhood specialist

I am your “Professional Champion”.

Page 29

Marketing Your Home

• Two things sell homes – Exposure and Price
• At CENTURY 21 Access America we pride ourselves on our
ability to create custom solutions to maximize both
• We have a proven model to market and sell homes
• Forged through experience and analysis of thousands of home sales
• Enclosed is a comprehensive summary of how we will put our unique
approach to work for you.

The more people exposed to your home, the better the chances of
finding the buyer who likes it and will pay the most for it.



Marketing Plan

• Place the CENTURY 21 Gold Post Yard sign on your property (if local
ordinances allow for it)
• Place a lockbox on your home
• MLS – Place your home with the local Multiple Listing Service to make it
available to all local Brokers
• Open Houses – Actively promote open house showings for both real
estate professionals and Buyers
• Direct Mail – Just Listed cards, Open House cards and other targeted
mailings
• eCampaign Center One-time Emails – Online Property Flyer Emails
directed to potential buyers
• Local Advertising – Television, newspaper and local magazine



Marketing Plan continued

• Internet – century21.com allows internet users to get information and photos
of your home
• century 21.com
• Agents Personal Website
• Banner ads on local websites
• Post on other real estate search websites like Trulia.com, Realtor.com,
Google and Yahoo that receive millions of visitors.
• Leverage the CENTURY 21 Global Referral NetworkSM to access leads from
around the world.
• Use office voicemail system to announce your listing and provide updates on
changes to your listing
• Office caravan



Marketing Plan continued

• Place colorful flyers or brochures describing your home next to the ―for sale‖ sign
• Introduce other unique marketing techniques appropriate for your property
(Adjust this list as appropriate)
– Video/virtual tour on Facebook.com,YouTube.com, MySpace.com,
LiveVideo.com
– Offer a Home Warranty program
– Offer special CENTURY 21 Mortgage® financing options
– Other special promotions (beware of local non-inducement laws)
– Place property on Craigslist and other online classified websites for maximum
exposure
• Make available a 24-hour a day voice-interactive response system to provide
continuous information on your home



“Dress” Your House For Sale

• Your home’s appeal is a deciding
factor in whether a potential buyer
decides to make an appointment
to see your home or submit an
offer.
• Individual tastes vary, but you
should follow some basic rules in
getting your home ready for sale:
– Curb appeal
– Unobstructed walkways
– Clean interior
– Well-lit rooms
– Uncluttered rooms and storage
spaces



Market Value is:

What the buyers are willing to pay for this type of property, in this
neighborhood, at this particular time.

The marketplace, not the homeowners and not the brokers
determine the value of a home.



Competitive Market
Analysis Establishing the perfect price for your home!

[Insert Complete CMA Here]
• Recent Sales
• Current Listings
• Under Contract
• Expired Listings

• How do you stack up against the
competition?
• What will help your property sell faster?
• How much will you have after closing?



Marketing Plan
• Send “Just Listed “postcards highlighting your home to local area residents.
• Advertise and hold agent/broker and buyer open houses.
• List your property on our company website, which boasts the only Google powered search by key
word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the
value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home .
• Internet marketing
– REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text,
– We have banners placed on TRULIA featuring our listings as advertising
– Trulia - Openhouse.com - Hotpads.com
– Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com
– Homescape - New York Times.com - Google.com
– Courant.com - ListHub.com - aol.com
– Cyberhomes.com -oodle.com - homefinder.com
– Frontdoor.com -yahoo.com - backpage.com
– Newhavenregister.com …. And more

• Send out electronic notices about your home i.e., eNewsletters and eCards.
• Provide local advertising
• Leverage the CENTURY 21® Global Referral Network to access leads from around the world.

all internet placement and syndication is subject to change without notice

National Distribution For Your Home
In addition to the great national coverage the CENTURY 21®
System provides for your home listing, you’ll also find your property
listed on key real estate sites that serve your area. That includes
your local newspaper site, real estate showcases, guides to your
region—wherever your neighbors look when they’re starting a
home search. Because CENTURY 21 Sales Professionals know that
in the end, every home sale is a local sale. That’s why our experts
go the extra mile to understand your market in detail and position
your home in front of the people most likely to buy.

Our Online Newspaper Network
The CENTURY 21 System distributes local listings to the
homefinder.com network of 130+ online newspaper real estate
sites nationwide to ensure your listings are seen by consumers who
want to buy in your area.

AK Anchorage Daily News FL Pensacola News Journal MD Lansing State Journal NY Newsday TX Dallas Morning News
AL Montgomery Advertiser Sun Sentinel MI Livingston Daily Press & NY Poughkeepsie Journal TX Fort Worth Star
AR Baxter Bulletin FL Tallahassee Democrat MI Argus NY Rochester Democrat & Telegram
AZ Arizona Republic FL The Ledger-Enquirer MI Observer & Eccentric Chronicle TX El Paso Times
CA The Press Enterprise GA Macon Telegraph MI The Times Herald NY The Journal News UT The Spectrum
CA Contra Costa Times GA Pacific Daily News St. Cloud Times OH The Cincinnati Enquirer VA The Daily Press
CA The Fresno Bee GUAM Honolulu Advertiser MI The Kansas City Star OH The News-Messenger VA The Daily News Leader
CA Los Angeles Times HI Des Moines Register MI Springfield News-Leader OH News Journal VT Burlington Free Press
CA Monterey County Herald IA Iowa City Press-Citizen MN The Sun Herald OH The Marion Star WA Bellingham Herald
CA Modesto Bee IA Idaho Statesman MO Hattiesburg American OH News Herald WA The Olympian
CA The Desert Sun ID Belleville News-Democrat MO The Clarion Ledger OH Telegraph – Forum WA Tri-City Herald
CA The Californian IL Chicago Tribune Great Falls Tribune OH Chillicothe Gazette WA The News Tribune
CA The Mercury News Rockford Register Star MS Citizen Times OH Coshocton Tribune WI The Post-Crescent
CA The Tribune IL The Indianapolis Star MS The Charlotte Observer OH Eagle Gazette WI The Reporter
CA The Sacramento Bee IL Journal and Courier MS The News & Observer OH The Advocate WI Green Bay Press-Gazette
CA Visalia Times Delta IN The Star Press MT Courier News OH Times Recorder Herald Times Reporter
CA The Press-Enterprise IN Richmond Palladium- NC Courier-Post OR Statesman Journal WI Marshfield News-Herald
CA Oakland Tribune IN Item NC Asbury Park Press PA The Morning Call WI Stevens Point Journal
CA The Daily Review IN The Wichita Eagle NC Daily Record PA Centre Daily Times WI Daily Tribune
CA Tri-Valley Herald Lexington Herald-Leader NJ The Daily Journal SC The Greenville News WI Wausau Daily Herald
CA The Argus KS The Courier-Journal NJ Home News Tribune SC The Sun News WI Oshkosh Northwestern
CA San Mateo County Times KY Town Talk NJ Las Cruces Sun-News SC The Herald WI The Sheboygan Press
CO Fort Collins Coloradoan The Daily Advertiser NJ Reno Gazette Journal SC The State WI The Herald-Dispatch
CT Hartford Courant KY The News-Star NJ Press & Sun-Bulletin SC The Beaufort Gazette WV
DE The News Journal LA Shreveport Times NJ Star Gazette SC The Island Packet
FL Bradenton Herald LA Opelousas Daily World NM Ithaca Journal SD Argus Leader
FL Florida Today LA Baltimore Sun NV TN The Leaf Chronicle
FL The News-Press LA The Daily Times NY TN The Jackson Sun
FL Miami Herald LA Battle Creek Enquirer NY TN The Daily News Journal
FL Orlando Sentinel MD Detroit Free Press NY TN The Tennessean


Online Marketing

• Strategically publish creative banners that increase
traffic and listing exposure on Century21.com.
• CENTURY 21 provides an innovative online experience for
consumers that is second to no one in the industry.
• Online media is optimized to drive leads and response
from consumers on your property.
• Automated email communications to buyers interested
in your property
• Search Engine Marketing is a key component of our
online marketing efforts that drives consumers to our
website and thereby increases the exposure your listing
receives to interested buyers.



Where Do Buyers Go For Information?

Of those buyers who used the Internet, where they first learned
about the home they purchased

Real Estate Agent

Internet

Yard Sign

The Internet should be leveraged to attract more buyers

Source: 2008 National Association of REALTORS® Profile of Home Buyers and Sellers



Internet Advertising vs. Newspaper Advertising

• 81% said they found the internet very useful

• 29% said they found the newspaper very useful

• 29% of buyers found their home on the internet first
- This represents a significant increase from those that found their
home in 2001.
- The internet plays a much more significant role compared to

newspapers, where only 3% found their home first.

• 46% of buyers said they found yards signs to be very useful

• 40% of buyers said they found open houses to be very useful



Home Buyers

• 87% of all home buyers used the Internet as a tool when searching for a home*
• 86% of recent home buyers found photos ―very useful‖*




Maximize Visibility! In Your Area & Across the Nation
When you list your home a with CENTURY 21® Agent, you’re creating maximum exposure for your property, in your area and
around the nation. Not only will your property be featured on the award-winning century21.com site, but millions of other potential
buyers will be able to see your listing because the CENTURY 21 System partners with some of the most popular real estate sites on
the Internet. When it comes to selling your home, you can’t have too much exposure. The CENTURY 21 System works hard to
ensure that your unique listing gets all the attention it deserves—all around the country!

According to NAR, eighty-seven percent of homebuyers start their search online1. That’s why the CENTURY 21 System lists your
home on all these popular mover Web sites, which get millions of unique visitors every month:

CENTURY 21 listings are also displayed on
all MLS enabled real estate sites.
Remax.com, ColdwellBanker.com, ERA.com, Prudential.c
om, KW.com, and Weichert.com

Copyright ©© 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office isis independently owned and operated.
Copyright 2009 CENTURY 21 <Insert All rights reserved. Each office independently owned and operated.

century21.com: #1 Real Estate Franchise Site*
comScore: Real Estate Sites - Total Unique Visitors (in millions)
Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08
Realtor.com 6.546 6.042 6.482 5.747 5.557 5.101 6.542 5.635 5.090 6.893 5.515 5.680 The combination of our
Yahoo! Real Estate 4.618 5.322 4.741 4.072 4.777 5.549 5.446 4.986 5.191 5.823 5.337 4.821 website with our broad
Msn Real Estate 2.739 4.539 3.427 3.684 5.343 4.140 3.641 3.712 3.194 4.463 2.366 2.310 distribution of listings to
Zillow.com 2.006 1.952 2.034 1.816 1.926 1.744 1.867 1.236 2.101 2.113 2.426 1.890 partner aggregator
Trulia.com 2.164 2.174 2.249 2.637 2.476 2.351 2.401 2.777 2.201 2.585 2.040 1.881 sites means that your
Ziprealty.com 1.149 1.072 1.391 1.375 1.358 1.696 1.523 1.979 1.512 1.816 2.141 1.697 listings are being seen
Homegain.com 2.711 2.545 2.413 2.763 2.118 2.211 1.878 1.751 1.738 1.527 1.641 1.292
by more consumers
century21.com 1.557 1.678 1.830 1.760 1.860 1.602 1.498 1.368 1.505 1.528 1.481 1.038
who are actively in the
Remax.com 1.929 1.946 2.135 2.356 2.021 1.731 1.847 1.790 1.482 1.117 1.045 .964
Coldwellbanker.com 1.110 1.292 1.484 2.193 1.767 1.229 1.144 1.184 1.279 .922 .783 .701
market to buy or sell
Realestate.com .768 .623 .680 .731 .614 .805 .601 .703 .768 .559 .618 .669 real estate. That
Weichert.com .486 548 .527 .596 .640 .507 .554 .485 .686 .401 .426 .452 means that we have
Forsalebyowner.com .646 591 .735 .625 .621 .506 .596 .504 .593 .364 .455 .325 more eyes seeing our
Homesandland.com .538 598 .513 .684 .523 .503 .552 .589 .525 .678 .619 .324 property listings than
Kellerwilliams.com .504 484 .464 .430 .432 .363 .377 .417 .403 .295 .335 .264 our competitors do.
Longandfoster.com .470 194 .190 .213 .252 .242 .235 .338 .339 .194 .223 .233
Redfin.com .121 92 .70 .74 .104 .118 .192 .205 .131 .221 .291 .230
Era.com .373 363 .414 .407 .493 .392 .439 .279 .282 .279 .211 .218
Unitedcountry.com .274 249 .200 .288 .214 .209 .201 .210 .242 .179 .134 .167
Prudentialproperties.com .643 308 .393 .323 .237 .301 .297 .307 .370 .293 .244 .156
Windermere.com .307 277 .267 .215 .189 .247 .225 .236 .231 .187 .149 .104

century21.com passes all other real estate franchise sites!

Copyright © 2008 Century December 2008.
*comScore, September - 21 Real Estate LLC. All rights reserved.

Selling Your Home with the Help of century21.com

The century21.com web site
averages more than 2 million
visits per month*
• Consumer Leads
• Property Listings
• Registered Users
• Top Search Engine
partnerships; Google,
Trulia and Yahoo
• Open House Planner

* ComScore 2009



The Search Areas on century21.com

• century21.com is a consumer’s home buying and selling information
gateway
• The easy to navigate menu bar allows consumers to identify exactly what
they are looking for
• The site serves as a real estate resource library for consumers

Property Search
• Satellite technology to visually
scout the location of CENTURY 21
properties that meet their search
criteria
• Aerial views allow users to
explore the property yard, street
and neighborhood



century21.com Tools

Slide Shows & Virtual Tours
Visually highlight the best features of
your home; automatically created
when you have 6 or more pictures

Mortgage
Calculators & financing information

Neighborhood Profiles
Important information about this &
other neighborhoods



Your Listing on century21.com

• Up to 20 listing photos can be
included
• Detailed property descriptions
(English & Spanish)

• Floor Plans
• Slide Show
• Virtual Tours
• Open House schedule



Weekly century21.com Traffic Reports

• Each week I will provide you with the weekly exposure reports from
century21.com.



CENTURY 21®: Listings Stand Out to Buyers Searching
on the # 1 Real Estate Website-Realtor.com



This is a Basic Listing and How Some of Our Competitors Would
Market Your Home on the #1 Real Estate Web Site.

Basic Listing Features
• Maximum of 4 images
• Default paragraph and bulleted descriptions
• Brokerage name and office telephone
number as contact point
• Realtor.com will charge a $20 to
$25 posting fee for virtual tours
• Basic listings do not allow consumers to email
the Agent or the Office.



Listing Detail View – Company Showcase
We Showcase All of our Listings and Fully Market Them

Company Showcase Features
Up to 25 Images Per Listing Agent Represented (at
Brokerage Discretion) Brokerage Logo/Linkage
Customizable:
• Headlines
• Paragraph
• Agent Special Message
• Lead Generation
• Video
• Virtual Tours



Your showcased listing will also appear on other web
sites that Realtor.com powers the search on including
MSN.com a top 5 real estate web site.



Measuring Web Exposure of Your Home

We can provide you with weekly web site
traffic reports from Realtor.com



We also automatically enhance our listings on
Homefinder.com
Our Advertising Product: Broker Showcase

A basic listing

A listing enhanced with a HomeFinder.com Broker Showcase Package

Upfront
broker
Open branding
house
flag Contact info with
Trackable toll-free #
Listing description
Links to multiple photos
virtual tours and green
features


Enhanced listings
receive priority
placement in search
results and are
branded.



As seen on www.REALTOR.COM


As seen on www.trulia.com

SAME
HOUSE
AGAIN !


As seen on www.yahoo.com

SAME
HOUSE
AGAIN !


As seen on www.frontdoor.com
SAME
HOUSE
AGAIN !


As seen on www.zillow.com SAME
HOUSE
AGAIN !


As seen on www.cyberhomes.com


As seen on www.homefinder.com


www.realestate.aol.com


Linked from REALTOR.COM TO


Today‟s buyer- NAR 2008 ~ 34% FIND their home online!

• I HAVE A FEW MORE REASONS


Linked in from REALTOR.COM to MSN


REALTOR.COM Distribution Partners


Marketing Plan, Continued

– Enhanced listing display on Realtor.com site to make your property
stand out
– Video/virtual tour on YouTube.com, FaceBook.com, Linkedin.com,
Wordpress.com, LiveVideo.com
– Offer a Home Warranty program
– Offer special Century 21 Access America Mortgage financing options
– Monitor Statistics and send you analytics from various websites.
– Feature your property on my personal website and blogs
– Place property on Craig‟s List and other online classified websites for
maximum exposure
– Eyejot.com


Marketing Plan Continued

All internet site distribution is subject to change without notice

Targeted Local Marketing

• Open Houses – Actively promote open house showings for Brokers and
Buyers
• Direct Mail – Just Listed cards, Open House cards and other targeted
mailings
• E-Greetings – Online greeting cards directed to potential buyers
• Local Advertising
• MLS – Place your home with the local Multiple Listing Service to make it
available to all local Brokers
• Internet – Courant.com Century21.com allows internet users to get
information and photos of your home

Page 73

2010 Online Marketing continued

• Strategically publish creative banners that increase traffic and
listing exposure on Century21.com.
• CENTURY 21 provides an innovative online experience for
consumers that is second to no one in the industry.
• Online media is optimized to drive leads and response from
consumers on your property.
• Automated email communications to buyers interested in your
property
• Search Engine Marketing is a key component of our online
marketing efforts that drives consumers to our website and
thereby increases the exposure your listing receives to
interested buyers.

Page 74

CENTURY 21® National Advertising

• Multi-million dollar national advertising campaigns
• Print, Internet and radio
• Targeted advertising for Specialty Markets

Page 75

Century21.com averages more than 2 million visits per month


CENTURY 21® Global Reach

Worldwide presence
• Century21.com international
links and websites
• CENTURY 21® Global
Referral Network
• Significant buyer opportunities
- with over 8,000 offices and
140,000 sales associates
worldwide
• Additional buyer opportunities
- with the CENTURY 21®
Global Referral Network, an
Internet based referral system
for broker selection and
distribution of referral leads

Page 77

Fine Homes & Estates


Map Tool on www.century21.com


Your home featured on www.century21.com


Selling Your Home with the Help of Century21.com

The Century21.com
web site averages
more than 2 million
visits per month
• Consumer Leads
• Property Listings
• Registered Users
• Top Search
Engine
partnerships;
Google, Trulia and
Yahoo

Page 81

The Search Areas on Century21.com
• Century21.com is a consumer‟s home buying and selling information gateway
• The easy to navigate menu bar allows consumers to identify exactly what
they‟re looking for
• The site serves as a real estate resource library for consumers
• Property Search
– Satellite technology to visually scout the location of CENTURY 21
properties that meet their search criteria
– Aerial views allow users to explore the property yard, street and
neighborhood

Page 82

Online Marketing Tools that help us Sell Your Property
• Slide Shows & Virtual Tours
Visually highlight the best features of your
home; automatically created when you have
6 or more pictures

Slide Show
• Neighborhood Profiles
Important information about this
and other neighborhoods

• Mortgage
Calculator s and financing information

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 83

Your Listing on Century21.com
• Up to 20 listing Photos can be
included
• Detailed property descriptions
(English and Spanish)
• Floor Plans
• Slide Show
• Virtual Tours
• Open House schedule
• CENTURY 21’s exclusive
LeadRouter technology directs
online inquiries regarding your
property directly to your agent
within minutes

Page 84

A custom Slide Show to Showcase Your Property
• This is what the consumer sees
on Century21.com
• Slide Shows are automatically
created when you have 6 or
more photos of the property

• 98% of prospective
Buyers feel
property photos are
useful in their home
search*
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. * 2007 NAR Profile of Home Buyers and Sellers
Page 85

Referral Services

• World’s largest referral network (based on the number of offices
worldwide) brings you:
– More buyer opportunities for your property
• With over 8,000 offices and 140,000 sales associates worldwide
• CENTURY 21® Global Referral Network, an Internet based referral
system for distribution of referral leads from around the globe

Page 86

Home Buyers
• 84% of all home buyers used the Internet as a tool when searching for a
home*
• 84% of recent home buyers found photos “very useful”*
• There are over 200 million users of the Internet in the USA**
– 29% of home buyers first learned about the home they purchased
using the Internet*
– 84% of first time home buyers used the internet as an information
source in the home buying process*

*20078NAR Profile of Home Buyers and Sellers
**Nielsen-Net Raings.com Page 87

Competitive Market Analysis
Establishing the perfect price for your home!

• Recent Sales
• Current Listings
• Under Contract
• Expired Listings

• How do you stack up against the
competition?
• What will help your property sell
faster?
• How much will you have after closing?

Page 88

Factors That Influence The Listing Price Of Your Home



We‟re with you every step of the way

CENTURY 21 Connections®
• The CENTURY 21 Local Connections® program offers you convenient, cost-saving
products and services that simplify your home buying, selling and ownership
experience.
• To search for money saving coupons and discounts, visit:
http://www.century21.com/learn/connections/
Home Warranty
• The CENTURY 21® Home Protection Plan offers home sellers and buyers protection
against costly, unexpected repair bills that may occur after closing.
Financing
• Northern States Mortgage, with it‟s „BEST RATE GUARANTEE‟

• Home Owners Insurance
SCM Insurance, part of the one Stop Shop experience you can choose, to compare the
best rates and best services in the industry.

Page 91

Quality Service

• I strive to provide outstanding
service to our clients
• My clients are invited to
complete a Quality Service
Survey and return it to our
independent 3rd party research
group
• Consistent monitoring of service
in order to assure highest level
of quality.

Page 92

Put me to work for you!

CENTURY 21: The Gold Standard.

Page 93

CENTURY 21 Access America
www.cthomeseekers.com
203.605.7886
Debbie.Buonocore@century21.com

Thank you!
Toll Free:1-800-525-7793 x 1027
Page 94

Debbie Buonocore Market Plan

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