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2010 marketing plan pre list manager
This document summarizes the marketing plan and capabilities of Century 21 Access America, a real estate company serving Connecticut. The summary includes: - Century 21 Access America has over 20 years of experience and strong leadership, with over 100 agents across two main offices. They have been the top producing office in the state multiple times. - The company utilizes various online and print marketing strategies to promote listings, including enhanced listings on Realtor.com and other sites, social media, and neighborhood postcards and flyers. They also leverage the large Century 21 network and branding.
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2010 marketing plan pre list manager
- 1. Market Plan Page CENTURY 21 Access America Serving the Great State of Connecticut
- 2. CENTURY 21 AccessAmerica
- 3. CENTURY 21 ® Access America My company’s strengths 20 Years of experience with Strong Leadership that shows
- 4. Cutting Edge Systemshave made us a leader in our market place
- 5. Over 100 Agents in the Southington & Meriden Offices My company’s awards & recognition We have the Number One, Top Producing Office for C21 in the State!
- 6. We have beenthe Most Successful, Top Producing Firm in the State since 2002 Strength of the CENTURY 21 brand Millward-Brown results
- 7. CENTURY 21® continuesto be the most recognized name in real estate*
- 8. Not only themost recognized but NOBODY in the World sells more homes than CENTURY 21. No One does more referrals, 8,400 Office, 143,000 agents.
- 9. CGRN/worldwide Referral Networkin addition to the CENTURY 21 network we have REALOGY which uses the referral network of all brands in the REALOGY network. Page *Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
- 10. Our Offices UnderRegional President Beverly A. Peterson
- 11. Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone: 203- 634-1876 Toll Free :1-800-525-7793 Fax: 203-237-4142 Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-8032 C21 Access America Career Development Center 143 North Main Street Phone: 860-378-1456 Toll Free :1-800-525-7793 Fax: 860-276-0369 Offices Under Regional President Beverly A. Peterson The Real Estate Development Center Pre-License School 143 North Main Street Phone: 860-378-1479 Fax : 860-276-0369 Access America Call Center Customer Service 411 143 North Main Street Phone: 860-621-8378 Fax : 860-276-0369 Transaction Management Center Online 143 North Main Street Phone: 860-378-1479 Fax : 860-276-0369 Branford, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 203-000-0000
- 12. Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 www.cthomeseekers.com Southington Beverly Peterson Broker / Owner
- 13. Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone: 203- 634-1876 Toll Free :1-800-525-7793 Fax: 203-237-4142 Kelly Peterson Coach & Manager of the Meriden Office 203-634-1876 CALL FOR FREE MARKET ANALYSIS Serving the Great State of Connecticut www.cthomeseekers.com Our Purpose To establish lifelong relationships with the families and households in our marketplaces by providing sound advice, outstanding service and reliable results when it comes to any of their real estate needs.
- 14. Branford CENTURY 21Access America Branford Office 265 East Main Street Branford, CT 06405 Phone: 203-481-7247 Toll Free:1-800-289-2100 www.cthomeseekers.com Ryan Peterson Vice President 800.525.7793 CALL FOR FREE MARKET ANALYSIS Serving the Great State of Connecticut
- 15. The Training Center 143 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-0369 The Career Development Center Sessions with Ralph Williams at the Career Development Training Center In Addition to New Agent Training Under Regional President Beverly Peterson, The Training Center In Southington Offers Experienced Agent Coaching and Training in: New Construction
- 16. Advanced CMA workshopsfor target marketing and statistics
- 17. Technology including SocialNetworking
- 18. Online Slide ShowPresentations
- 19. Foreclosures purchasing atAuctions
- 20. Sales Technique Workshops& and MORE! Jodi Tussing Regional Career Coach and Training Center Manager
- 21. CENTURY 21 AccessAmerica ® Transaction Management Center Entire transaction is coordinated from day one
- 22. One single contact– Monday through Friday, 9:00am to 5:00pm
- 23. Transaction Manager isa licensed Real Estate Agent and truly understands the financing application and approval process
- 24. Buyers and sellersreceive clear, step by step instructions to ensure a smooth and timely closing
- 25. Access your saleor purchase with your own secure ID via the web, 24 hours a day, seven days a week, 365 days a year
- 26. Communicate with allparties of your transaction through one consolidated messaging center via fax, text to voice messaging and e-mails
- 27. View posted documentssuch as Contracts, Disclosures, MLS printouts, Amendments, Extensions, Contact Sheets, etc
- 28. Continued access tofile once it has become a closing for years
- 29. Allows you tobe an active participant in your transaction
- 30. Call Center Open7 Days a Week to Capture All Calls and Internet Leads, and to set up showings on company listings. Capture Lead - Transfer to Agent who knows the most about that property
- 31. Record and putin a follow up plan based on agent feedback.
- 32. Incubate leads – good service – more sales
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- 36. www.c21accessamerica.com Our Websiteis not only an IDX website with the entire MLS in Connecticut and RI. This also has Web 2.0 technology with access to neighborhood statistics from Trulia and Closed area statistics from Zillow. This gives the consumer the power to make informed choices right online! As you can see this site has a GOOGLE server, the potential buyer or seller can search using Key Words , like ‘Water Front ’, ‘Bank Owned’, ‘ East Side’, ‘walk to school ’ and so on. If you are searching for a good deal on a bank foreclosed property, or want water front property, near the train, or a large back yard you can actually search for these things just like the Google search you are used to! Google Base Search Engine allows you the option to search by key words, or by price range and town and styles See Next Page for Property Details and contact opportunity 178 Results!
- 37. www.c21accessamerica.com NAR Statistic:24% of the consumers actually FIND their home on line! Trulia shows what is on the Market now in the area, Zillow shows what has sold in the neighborhood See Next Page for comparable closed properties
- 38. This site wasdeveloped by John & Kate Rowles of Newport. This is an Ecommerce website designed to give the customer an experience similar to Amazon or Ebay. www.c21accessamerica.com
- 39. CENTURY 21 ® Access America Lead Shooter When a prospective customer puts a request in on the Century21.com website or the C21accessamerica.com website, the request gets forwarded to the agents cell phone within minutes! Allowing the agent to call the customer and give information or make an appointment. Our Website! Our Website is an IDX website with the entire MLS in Connecticut and RI! Agents have the opportunity to have their own with the same capabilities!
- 40. Market Share Last 12 Months
- 41. A History ofProven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, 2009 we were the only CENTURY 21 office to receive the Centurion Award! We are on track to do it again! Page Market Share Century 21 Access America Last 12 Months
- 42. Bridgeport, CT Office 3850 Main Street Bridgeport, CT 06606 Map It with Google Maps Phone: 203-374-9451 Toll Free : 1-800-722-0187 Fax: 203-374-9706 Access America Offices Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Map It with Google Maps Phone: 203- 634-1876 Toll Free :1-800-525-7793 Fax: 203-237-4142 Branford, CT Office 117 North Main Street Southington, CT 06489 Map It with Google Maps Phone: 860-621-8378 Toll Free : 1-800-525-7793 Fax: 203-481-4075 Southington, CT Office 117 North Main Street Southington, CT 06489 Map It with Google Maps Phone: 860-621-8378 Toll Free :1-800-525-7793 Fax: 860-276-8032 Watertown, CT Office 429 Main Street Watertown, CT 06795 Map It with Google Maps Phone: 860-274-8200 Toll Free :1-800-240-2952 Fax: 860-274-0382 Stamford, CT Office 27 Strawberry Hill Avenue Stamford, CT 06902 Map It with Google Maps Phone: 203-326-3399 Toll Free :1-800-243-5295 Fax: 203-326-3388 Wethersfield, CT Office 449 Silas Deane Highway Wethersfield, CT 06109 Map It with Google Maps Phone: 860-263-2121 Toll Free :1-800-343-2166 Fax: 860-263-2144 Wolcott, CT Office 246 Wolcott Road Wolcott , CT 06716 Map It with Google Maps Phone: 203-879-2339 Toll Free :1-800-240-2952 Fax: 203-879-2102 East Greenwich, RI Office 387 Main Street East Greenwich, RI 02818 Map It with Google Maps Phone: 401-885-6260 Toll Free : 1-800-818-2100 Fax: 401-885-5360 Coventry, RI Office 1025 Tiogue Avenue Coventry, RI 02816 Map It with Google Maps Phone: 401-828-2100 Toll Free : 1-800-343-0227 Fax: 401-821-5889 Newport, RI Office 640 Thames Street Newport, RI 02840 Map It with Google Maps Phone: 401-849-9192 Toll Free : 1-800-876-2429 Fax: 401-849-5871
- 43.
- 44. The Value ofworking with a REALTOR 85% of sellers used a broker or agent to sell their home*
- 45. 76% of sellersplaced their home on the Internet with the assistance of a real estate agent* My mission statement “ I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”. Page The value and importance of real estate professionals has not changed! *2009 NAR Profile of Home Buyers and Sellers
- 46. Most Recognized Namein Real Estate Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.” Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14% points Q: “ Please tell me which real estate agencies you have ever seen or heard of?” (Results are based on all brands mentioned, regardless of order.) *Source: 2008 Ad Tracking Study. The survey results are based on 875 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 875 respondents with a margin of error of +/- 2.8% at 90% confidence level. The study was conducted between March 3 and August 10, 2008, by Millward Brown, a leading global market research organization. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 47. CENTURY 21®: A Global Brand More than 7,700 offices and over 120,000 sales associates in 66 countries and territories , including offices in: • Aruba • Hong Kong • Australia • Japan • Belize • Mexico • Brazil • Morocco • Canada • Portugal • Cayman Islands • Russia • China • Spain • Costa Rica • St. Kitts • Egypt • St. Maarten • France • United Arab Emirates • Greece • United Kingdom Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 48. Celebrating Three Decadesof Caring Easter Seals is the world’s leading non-profit provider of services for people with autism, developmental disabilities, physical and mental disabilities and other special needs. Easter Seals is the only national organization which serves people with all disabilities, from birth throughout the life span –partnering with health and human service organizations as well as public and private insurers to provide life-changing services and support for people with disabilities and their families. As a partner with Easter Seals we can collectively work with you to adapt your home for accessibility and preserve or enhance the current value. The CENTURY 21 System has been affiliated with Easter Seals since 1979 The CENTURY 21 System has raised nearly $98 million on behalf of Easter Seals Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 49. Home Buyers 95%of all home buyers used the Internet as a tool when searching for a home*
- 50. 86% of recenthome buyers found photos “very useful”*
- 51. 68% said thesame about virtual tours* *2009 NAR Profile of Home Buyers and Sellers Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 52. What most companiesconsider custom, we consider standard . Standard Services Multiple Listing Service
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- 55. Agent and OfficePreview
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- 59. Featured on NationalWebsite Customized Services Standard with CENTURY 21 National Advertising
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- 63.
- 64. CENTURY 21®: The Gold Standard Page We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance. What does “ The Gold Standard ” mean to you? Gold is symbolic of three positive and distinct values Great financial value = Getting the best price for your home
- 65. High performance achievement= Best trained associates
- 66. Insightful wisdom =Your neighborhood specialist I am your “Professional Champion”.
- 67. Marketing Plan Send“Just Listed “postcards highlighting your home to local area residents.
- 68. Advertise and holdagent/broker and buyer open houses.
- 69. List your propertyon our company website, which boasts the only Google powered search by key word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home .
- 70. Internet marketing REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text,
- 71. We have bannersplaced on TRULIA featuring our listings as advertising
- 72. Trulia -Openhouse.com - Hotpads.com
- 73. Zillow - WSJ.com(homes over 300,000) - Cyberhomes.com
- 74. Homescape - NewYork Times.com - Google.com
- 75. Courant.com - ListHub.com - aol.com
- 76. Cyberhomes.com -oodle.com -homefinder.com
- 77. Frontdoor.com -yahoo.com -backpage.com
- 78. … . Andmore Send out electronic notices about your home i.e., eNewsletters and eCards.
- 79.
- 80. Leverage the CENTURY21® Global Referral Network to access leads from around the world. all internet placement and syndication is subject to change without notice
- 81. National Distribution For Your Home In addition to the great national coverage the CENTURY 21® System provides for your home listing, you’ll also find your property listed on key real estate sites that serve your area. That includes your local newspaper site, real estate showcases, guides to your region—wherever your neighbors look when they’re starting a home search. Because CENTURY 21 Sales Professionals know that in the end, every home sale is a local sale. That’s why our experts go the extra mile to understand your market in detail and position your home in front of the people most likely to buy. Our Online Newspaper Network The CENTURY 21 System distributes local listings to the homefinder.com network of 130+ online newspaper real estate sites nationwide to ensure your listings are seen by consumers who want to buy in your area. Anchorage Daily News Montgomery Advertiser Baxter Bulletin Arizona Republic The Press Enterprise Contra Costa Times The Fresno Bee Los Angeles Times Monterey County Herald Modesto Bee The Desert Sun The Californian The Mercury News The Tribune The Sacramento Bee Visalia Times Delta The Press-Enterprise Oakland Tribune The Daily Review Tri-Valley Herald The Argus San Mateo County Times Fort Collins Coloradoan Hartford Courant The News Journal Bradenton Herald Florida Today The News-Press Miami Herald Orlando Sentinel Pensacola News Journal Sun Sentinel Tallahassee Democrat The Ledger-Enquirer Macon Telegraph Pacific Daily News Honolulu Advertiser Des Moines Register Iowa City Press-Citizen Idaho Statesman Belleville News-Democrat Chicago Tribune Rockford Register Star The Indianapolis Star Journal and Courier The Star Press Richmond Palladium-Item The Wichita Eagle Lexington Herald-Leader The Courier-Journal Town Talk The Daily Advertiser The News-Star Shreveport Times Opelousas Daily World Baltimore Sun The Daily Times Battle Creek Enquirer Detroit Free Press Lansing State Journal Livingston Daily Press & Argus Observer & Eccentric The Times Herald St. Cloud Times The Kansas City Star Springfield News-Leader The Sun Herald Hattiesburg American The Clarion Ledger Great Falls Tribune Citizen Times The Charlotte Observer The News & Observer Courier News Courier-Post Asbury Park Press Daily Record The Daily Journal Home News Tribune Las Cruces Sun-News Reno Gazette Journal Press & Sun-Bulletin Star Gazette Ithaca Journal AK AL AR AZ CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CO CT DE FL FL FL FL FL FL FL FL GA GA GUAM HI IA IA ID IL IL IL IN IN IN IN KS KY KY LA LA LA LA LA MD MD MI MI MI MI MI MI MN MO MO MS MS MS MT NC NC NC NJ NJ NJ NJ NJ NJ NM NV NY NY NY NY NY NY NY OH OH OH OH OH OH OH OH OH OH OH OR PA PA SC SC SC SC SC SC SD TN TN TN TN TX TX TX UT VA VA VT WA WA WA WA WI WI WI WI WI WI WI WI WI WI WV Newsday Poughkeepsie Journal Rochester Democrat & Chronicle The Journal News The Cincinnati Enquirer The News-Messenger News Journal The Marion Star News Herald Telegraph – Forum Chillicothe Gazette Coshocton Tribune Eagle Gazette The Advocate Times Recorder Statesman Journal The Morning Call Centre Daily Times The Greenville News The Sun News The Herald The State The Beaufort Gazette The Island Packet Argus Leader The Leaf Chronicle The Jackson Sun The Daily News Journal The Tennessean Dallas Morning News Fort Worth Star Telegram El Paso Times The Spectrum The Daily Press The Daily News Leader Burlington Free Press Bellingham Herald The Olympian Tri-City Herald The News Tribune The Post-Crescent The Reporter Green Bay Press-Gazette Herald Times Reporter Marshfield News-Herald Stevens Point Journal Daily Tribune Wausau Daily Herald Oshkosh Northwestern The Sheboygan Press The Herald-Dispatch Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 82. Online Marketing Strategicallypublish creative banners that increase traffic and listing exposure on Century21.com.
- 83. CENTURY 21 providesan innovative online experience for consumers that is second to no one in the industry.
- 84. Online media isoptimized to drive leads and response from consumers on your property.
- 85. Automated email communicationsto buyers interested in your property
- 86. Search Engine Marketingis a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 87. Copyright © 2009CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 88. Where Do BuyersGo For Information? Source: 2008 National Association of REALTORS® Profile of Home Buyers and Sellers The Internet should be leveraged to attract more buyers Of those buyers who used the Internet, where they first learned about the home they purchased Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. Real Estate Agent Internet Yard Sign
- 89. Internet Advertising vs.Newspaper Advertising 81% said they found the internet very useful 29% said they found the newspaper very useful 29% of buyers found their home on the internet first - This represents a significant increase from those that found their home in 2001. - The internet plays a much more significant role compared to newspapers, where only 3% found their home first. 46% of buyers said they found yards signs to be very useful 40% of buyers said they found open houses to be very useful *2008 NAR Profile of Home Buyers and Sellers Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 90. Home Buyers 87%of all home buyers used the Internet as a tool when searching for a home*
- 91. 86% of recenthome buyers found photos “very useful”*
- 92. 68% said thesame about virtual tours* *2008 NAR Profile of Home Buyers and Sellers Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 93. Copyright © 2009CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. Maximize Visibility ! When you list your home a with CENTURY 21® Agent, you’re creating maximum exposure for your property, in your area and around the nation. Not only will your property be featured on the award-winning century21.com site, but millions of other potential buyers will be able to see your listing because the CENTURY 21 System partners with some of the most popular real estate sites on the Internet. When it comes to selling your home, you can’t have too much exposure. The CENTURY 21 System works hard to ensure that your unique listing gets all the attention it deserves—all around the country! According to NAR, eighty-seven percent of homebuyers start their search online1. That’s why the CENTURY 21 System lists your home on all these popular mover Web sites, which get millions of unique visitors every month: In Your Area & Across the Nation CENTURY 21 listings are also displayed on all MLS enabled real estate sites. Remax.com, ColdwellBanker.com, ERA.com, Prudential.com, KW.com, and Weichert.com Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 94. Selling Your Homewith the Help of century21.com The century21.com web site averages more than 2 million visits per month* Consumer Leads
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- 97. Top Search Engine partnerships; Google, Trulia and Yahoo Open House Planner * ComScore 2009 Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 98. The Search Areason century21.com century21.com is a consumer’s home buying and selling information gateway
- 99. The easy tonavigate menu bar allows consumers to identify exactly what they are looking for
- 100. The site servesas a real estate resource library for consumers Property Search Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria
- 101. Aerial views allowusers to explore the property yard, street and neighborhood Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 102. century21.com Tools Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures Neighborhood Profiles Important information about this & other neighborhoods Mortgage Calculators & financing information Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 103. Your Listing on century21.com Up to 20 listing photos can be included
- 104. Detailed property descriptions (English & Spanish)
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- 108. Open House scheduleCopyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 109. Each week Iwill provide you with the weekly exposure reports from century21.com. Weekly century21.com Traffic Reports Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 110. CENTURY 21®: Listings Stand Out to Buyers Searching on the # 1 Real Estate Website-Realtor.com Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 111. This is aBasic Listing and How Some of Our Competitors Would Market Your Home on the #1 Real Estate Web Site. Basic Listing Features Maximum of 4 images
- 112. Default paragraph andbulleted descriptions
- 113. Brokerage name andoffice telephone number as contact point
- 114. Realtor.com will chargea $20 to $25 posting fee for virtual tours
- 115. Basic listings donot allow consumers to email the Agent or the Office. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 116. Listing Detail View– Company Showcase We Showcase All of our Listings and Fully Market Them Company Showcase Features Up to 25 Images Per Listing Agent Represented (at Brokerage Discretion) Brokerage Logo/Linkage Customizable: • Headlines • Paragraph • Agent Special Message • Lead Generation Video
- 117. Virtual Tours Copyright© 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 118. Your showcasedlisting will also appear on other web sites that Realtor.com powers the search on including MSN.com a top 5 real estate web site. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 119. We can provideyou with weekly web site traffic reports from Realtor.com Measuring Web Exposure of Your Home Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
- 120. Our Advertising Product: Broker Showcase A listing enhanced with a HomeFinder.com Broker Showcase Package We also automatically enhance our listings on Homefinder.com Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. A basic listing Links to multiple photos virtual tours and green features Contact info with Trackable toll-free # Listing description Open house flag Upfront broker branding
- 121. Copyright © 2009CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated. Enhanced listings receive priority placement in search results and are branded.
- 122. As seen on www.REALTOR.COM
- 123. As seen on www.google.com SAME HOUSE AGAIN !
- 124. As seen on www.trulia.com SAME HOUSE AGAIN !
- 125. As seen on www.yahoo.com SAME HOUSE AGAIN !
- 126. As seen on www.frontdoor.com SAME HOUSE AGAIN !
- 127. As seen on www.zillow.com SAME HOUSE AGAIN !
- 128. As seen onwww.cyberhomes.com
- 129. As seen onwww.homefinder.com
- 130.
- 131.
- 132. Today’s buyer- NAR2008 ~ 34% FIND their home online! I HAVE A FEW MORE REASONS
- 133. Linked in fromREALTOR.COM to MSN
- 134.
- 135. Marketing Plan, ContinuedEnhanced listing display on Realtor.com site to make your property stand out
- 136. Video/virtual tour onYouTube.com, FaceBook.com, Linkedin.com, Wordpress.com, LiveVideo.com
- 137. Offer a HomeWarranty program
- 138. Offer special Century21 Access America Mortgage financing options
- 139.
- 140. Feature your propertyon my personal website and blogs
- 141. Place property onCraig’s List and other online classified websites for maximum exposure
- 142.
- 143. Marketing Plan ContinuedAll internet site distribution is subject to change without notice
- 144. Targeted Local MarketingOpen Houses – Actively promote open house showings for Brokers and Buyers
- 145. Direct Mail –Just Listed cards, Open House cards and other targeted mailings
- 146. E-Greetings – Onlinegreeting cards directed to potential buyers
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- 148. MLS – Placeyour home with the local Multiple Listing Service to make it available to all local Brokers
- 149. Internet – Courant.comCentury21.com allows internet users to get information and photos of your home Page
- 150. 2010 Online Marketingcontinued Page Strategically publish creative banners that increase traffic and listing exposure on Century21.com.
- 151. CENTURY 21 providesan innovative online experience for consumers that is second to no one in the industry.
- 152. Online media isoptimized to drive leads and response from consumers on your property.
- 153. Automated email communicationsto buyers interested in your property
- 154. Search Engine Marketingis a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.
- 155. CENTURY 21® NationalAdvertising Multi-million dollar national advertising campaigns
- 156. Print, Internet andradio
- 157. Targeted advertising forSpecialty Markets Page
- 158. Century21.com averages morethan 2 million visits per month
- 159. CENTURY 21 ®Global Reach Worldwide presence Century21.com international links and websites
- 160. CENTURY 21 ®Global Referral Network
- 161. Significant buyer opportunities- with over 8,000 offices and 140,000 sales associates worldwide
- 162. Additional buyer opportunities- with the CENTURY 21® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads Page
- 163. Fine Homes &Estates
- 164. Map Tool on www.century21.com
- 165. Your home featuredon www.century21.com
- 166. Selling Your Homewith the Help of Century21.com The Century21.com web site averages more than 2 million visits per month Consumer Leads
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- 169. Top Search Enginepartnerships; Google, Trulia and Yahoo Page
- 170. The Search Areason Century21.com Century21.com is a consumer’s home buying and selling information gateway
- 171. The easy tonavigate menu bar allows consumers to identify exactly what they’re looking for
- 172. The site servesas a real estate resource library for consumers
- 173. Property Search Satellitetechnology to visually scout the location of CENTURY 21 properties that meet their search criteria
- 174. Aerial views allowusers to explore the property yard, street and neighborhood Page
- 175. Page OnlineMarketing Tools that help us Sell Your Property Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures Neighborhood Profiles Important information about this and other neighborhoods Mortgage Calculator s and financing information Slide Show
- 176. Your Listing onCentury21.com Page Up to 20 listing Photos can be included
- 177. Detailed property descriptions(English and Spanish)
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- 182. CENTURY 21’s exclusiveLeadRouter technology directs online inquiries regarding your property directly to your agent within minutes
- 183. A custom SlideShow to Showcase Your Property Page This is what the consumer sees on Century21.com
- 184. Slide Shows areautomatically created when you have 6 or more photos of the property 98% of prospective Buyers feel property photos are useful in their home search* * 2007 NAR Profile of Home Buyers and Sellers
- 185. Referral Services World’slargest referral network (based on the number of offices worldwide) brings you: More buyer opportunities for your property With over 8,000 offices and 140,000 sales associates worldwide
- 186. CENTURY 21® GlobalReferral Network, an Internet based referral system for distribution of referral leads from around the globe Page
- 187. Home Buyers 84%of all home buyers used the Internet as a tool when searching for a home*
- 188. 84% of recenthome buyers found photos “very useful”*
- 189. 60% said thesame about virtual tours*
- 190. There are over200 million users of the Internet in the USA** 29% of home buyers first learned about the home they purchased using the Internet*
- 191. 84% of firsttime home buyers used the internet as an information source in the home buying process* Page *20078NAR Profile of Home Buyers and Sellers **Nielsen-Net Raings.com
- 192. Competitive Market AnalysisEstablishing the perfect price for your home! Recent Sales
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- 195. Expired Listings Page How do you stack up against the competition?
- 196. What will helpyour property sell faster?
- 197. How much willyou have after closing?
- 198. We’re with youevery step of the way CENTURY 21 Connections® The CENTURY 21 Local Connections® program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience.
- 199. To search formoney saving coupons and discounts, visit: http://www.century21.com/learn/connections/ Home Warranty The CENTURY 21® Home Protection Plan offers home sellers and buyers protection against costly, unexpected repair bills that may occur after closing. Financing Northern States Mortgage , with it’s ‘BEST RATE GUARANTEE’ Transaction Management Online From deposit to close, your transaction will be monitored online, by you, your agent, your legal council, and your mortgage company. Home Owners Insurance SCM Insurance , part of the one Stop Shop experience you can choose, to compare the best rates and best services in the industry. Page
- 200. Seller Service Pledge– My Personal Commitment 21 points of differentiation Commitment to service
- 201. Agreement between you,the seller and my CENTURY 21® office. Page
- 202. Quality Service Istrive to provide outstanding service to our clients
- 203. My clients areinvited to complete a Quality Service Survey and return it to our independent 3rd party research group
- 204. Consistent monitoring ofservice in order to assure highest level of quality. Page
- 205. Page Putme to work for you! CENTURY 21: The Gold Standard.
- 206. Thank you! Page CENTURY 21 Access America 800.525.7793 Toll Free :1-800-525-7793 x 2904
Editor's Notes
- #3 Century 21 Access America is one of the top five CENTURY 21 Firms in New England
- #4 Let me give you some background on my company. CENTURY 21 Access America has been in business for over # 20 years. We have approximately # 100 agents in the Southington and Meriden Offices. We have the Number One, TOP PRODUCING CENTURY 21 Office in the State of Connecticut for the last 2 years, and the top CENTURY 21 firm in Connecticut since 2002. One of the reasons we have maintained this position is we focus on getting our buyers and sellers to the closing table, by providing the best information to help them make informed choices to help all parties make good qualified decisions. As far as Century 21, I think you already recognize the strength of that name because you called our office. But let me just show you some of the Millward Brown statistics, and this was an independent survey that was done, that showed how we measure up against our competition. And as you can see looking at these charts that we came out head and shoulders above our competition, especially as the most recognized name in real estate.
- #5 The Offices owned and operated under Regional President Beverly A. Peterson include the highest producing Century 21 office in Connecticut for 2008. We look forward to a prosperous and successful 2009
- #6 All things Real Estate – that is what we do, that is all we do, that is what we do BEST!
- #7 Our Corporate Office and Corporate Training Center
- #8 Meriden Office
- #9 Branford Office
- #10 The Purpose of Career Development is to establish lifelong relationships with the families and households in our marketplaces by providing sound advice, outstanding service and reliable results when it comes to any of their real estate needs. Every agent with CENTURY 21 Access America has been through Ralph Williams Bottom Line University Training, an internationally recognized program exclusive to us in our market areas. Every agent that takes a phone call, does an open house, works with the top trainer in the country on best practices for today’s consumer, in today’s ever more complicated market place.
- #11 .TMO- WE HAVE IT ~ No other company in the State of Connecticut offers this service! ’ ‘ Managing a Transaction that WILL close!®’ In this industry, today, one out of four Deposited Listings or Sales falls through due to a variety of things, mostly due to time elements of the contract or miscommunication or technical errors and most problems we find could be avoided With Transaction Management Online. In our company, since we instituted this program the Deposit to Close Ratio has gone up 60%, meaning very very few of our transactions run the risk of not closing. What does that mean to the customer? The cost of, the Mortgage Application, locking in the rate, the appraisal, the home inspection, the other inspections that might be necessary such as a survey, the well, or the septic, all costs that are property specific, is money saved. To the Seller, they have confidence and assurance that their home will now close and they can go ahead and make plans for their next move. So- how does this all happen? When the property goes under deposit the entire transaction folder is handed into the secretary who makes a copy and sends it to the TMO Company, located in our corporate office. The Transaction Managers are licensed real estate agents with real estate with financing knowledge and experience. They look the entire transaction over, and make sure all the paperwork is in, and follow up to be sure every I is dotted and T crossed. They scan the file online, where it goes into a website. TMO then contacts our customer and introduces themselves as another point of contact, should their agent be at a closing or at showings and need a question answered or a task completed right away, like the appraiser calling and needing access to the home, or the mortgage underwriter calling requesting the work verification be sent in right away (she would call the client and arrange for the work to be done). They will also give our client a password and instructions to go online and view the entire file, along with a task list of what needs to get done in order to get to the closing table. As each task gets completed it gets checked off. The client can also email the agent or the Transaction Manager from the website with any questions. The transaction is then stored online! The customer for any reason will have access to that paperwork for that period, whether for taxes or possibly putting it on the market again!
- #16 I am going to market your home to this person (believe me when I tell you there are plenty of single women out there that make 90,000 a year, and you might not know it by talking to them! They are between 25 – 35 and they are in control of their world! They shop online and get advice from their peer group! ) The advantage that you have Mr. Seller is that we at Century 21 actually have the most recognized name in the industry. We get more hits on our website than any other brand! People don’t find us through a search engine, they type in www.century21.com ! In the industry today the number one source of calls is the Internet! Number 2 is Signs!. So the first thing we are going to do is make sure we get your home online so it can be viewed 24/7! We have FOUR internet sites that we use, Century21.com, C21accessamerica.com, Realtor.com and Courant.com. The Courant is the most widely read and searched newspaper in Connecticut, when buyers are looking for open houses that is where they go!
- #17 I am going to market your home to this person (believe me when I tell you there are plenty of single women out there that make 90,000 a year, and you might not know it by talking to them! They are between 25 – 35 and they are in control of their world! They shop online and get advice from their peer group! ) The advantage that you have Mr. Seller is that we at Century 21 actually have the most recognized name in the industry. We get more hits on our website than any other brand! People don’t find us through a search engine, they type in www.century21.com ! In the industry today the number one source of calls is the Internet! Number 2 is Signs!. So the first thing we are going to do is make sure we get your home online so it can be viewed 24/7! We have FOUR internet sites that we use, Century21.com, C21accessamerica.com, Realtor.com and Courant.com. The Courant is the most widely read and searched newspaper in Connecticut, when buyers are looking for open houses that is where they go!
- #18 I am going to market your home to this person (believe me when I tell you there are plenty of single women out there that make 90,000 a year, and you might not know it by talking to them! They are between 25 – 35 and they are in control of their world! They shop online and get advice from their peer group! ) The advantage that you have Mr. Seller is that we at Century 21 actually have the most recognized name in the industry. We get more hits on our website than any other brand! People don’t find us through a search engine, they type in www.century21.com ! In the industry today the number one source of calls is the Internet! Number 2 is Signs!. So the first thing we are going to do is make sure we get your home online so it can be viewed 24/7! We have FOUR internet sites that we use, Century21.com, C21accessamerica.com, Realtor.com and Courant.com. The Courant is the most widely read and searched newspaper in Connecticut, when buyers are looking for open houses that is where they go!
- #19 I am going to market your home to this person (believe me when I tell you there are plenty of single women out there that make 90,000 a year, and you might not know it by talking to them! They are between 25 – 35 and they are in control of their world! They shop online and get advice from their peer group! ) The advantage that you have Mr. Seller is that we at Century 21 actually have the most recognized name in the industry. We get more hits on our website than any other brand! People don’t find us through a search engine, they type in www.century21.com ! In the industry today the number one source of calls is the Internet! Number 2 is Signs!. So the first thing we are going to do is make sure we get your home online so it can be viewed 24/7! We have FOUR internet sites that we use, Century21.com, C21accessamerica.com, Realtor.com and Courant.com. The Courant is the most widely read and searched newspaper in Connecticut, when buyers are looking for open houses that is where they go!
- #21 Now, I’ve already shared with you a lot of things that my company has done as far as awards and achievements. But some of the things I would like to share with you now are: Proven Strategies we have done as a company have given us an edge, kept us in a number one position, brining us more buyers more leads generated by proven market strategies I will get into, but the above represents our market share in our local office showing ‘we know how and where to find buyers, we know how to make things happen, we know how to negotiate a contract that can close, manage a transaction so it will close, and we back our work with a written guarantee!’ TM So, basically, what this means is, we have a plan for helping you get more money within the timeframe that you need. What do you think?
- #22 Offices and Service Centers located throughout Connecticut and Rhode Island
- #24 Many sellers and buyers too, relate to us previous experiences they have had in the buying and selling process. They are pleasantly surprised at the amount of good information we give, at the transparency of the buy and sell experience and the level of knowledge and expertise we bring to the table. Getting the buyer and seller successfully to the closing table is only part of what we do.
- #25 Here are some statistics obtained from the Millward Brown study. Millward Brown is an independent consulting firm which surveys consumers. As you can see from these figures, the Century 21 brand name is at the top of consumers’ minds.
- #26 Consumers are now coming from all over the country and all over the world. Century 21 is positioned to meet the needs of consumers with offices and agents in 66 countries.
- #27 Since 1979, the CENTURY 21 System has raised more than $98 million on behalf of Easter Seals and stands as the organization’s all-time leading contributor. About Easter Seals Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical and mental disabilities, and other special needs. For more than 85 years, we have been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals create life-changing solutions so that people with disabilities can live, learn, work and play in their communities. Support children and adults with disabilities at www.easterseals.com . Discuss any Easter Seals you and your office have participated in. This is also relevant for adults who are caring for a parent etc. who may have special needs.
- #28 Read statistics regarding recent home buyers. Everyone’s day and dollar are continually shrinking which is why its very important to address the needs of today’s Internet home buyers. These statistics were obtained from the most recent National Association of Realtors report. In Online Marketing the Internet is the link between you and your customer. Online or Interactive Marketing presents opportunities for tremendous profit A poorly targeted online advertising campaign or an ineffective web page can equate to throwing dollars out the window. But the upside is huge. Today’s Buyers and Sellers are online and they want you to be there too. Note to Sales Associate: Ask the sellers what they think of these statistics and what they have in mind for marketing their property.
- #29 Standard services like the Century 21 yard sign are an important part of the home sale process. Century 21 has one of the most recognized yard signs in real estate. In fact the gold post is so well known that if you saw the sign itself, without the board with our name or logo on it, buyers would still know it’s a Century 21 office. I can say that because my office has had calls just like that. The bottom line is that yard sign not only helps let all the people around you know that your home is for sale, but all potential buyers driving by are going to know it. You know, we love calls off of yard signs because these callers already know where the house is located and they’re already sold on the curb appeal. Yesterday, when I drove by to drop off the pre-listing package, I was thinking a good place for the sign would be right there on the corner where you could see it from both streets; maybe between your mailbox and your flower bed. What do you think? In addition to the standard marketing services we provide, I want to mention to you some of the other services that Century 21 offers. We’re going to use the following: internet marketing, national advertising, our global referral network, our seller service pledge and our quality service survey to bring more buyers to your home. Allow me to show you more about those services.
- #30 When you want the whole package, you want “The Gold Standard.”
- #31 My Marketing Plan
- #32 Homefinder.com is owned by a group of major newspaper companies and therefore have a network of over 130 local newspaper web sites. Your listing will be enhanced on the national site homefinder.com and all of these other web sites.
- #33 Century 21 is dedicated to driving traffic to century21.com. We utilize marketing tactics such as banner advertising, search engine marketing ( bidding on search terms) and search engine optimization to increase traffic to century21.com . This results in more people seeing your home on century21.com.
- #34 In 2008 we launched our own branded channel on Youtube.com. On this section visitors can watch our commercials and agents can upload video of their listings. Video will continue to grow as a media in which to market listings. Marketing programs like this allows us to develop a relationship with Generation X and Generation Y consumers. We also have a brand Facebook page, can be followed on Twitter and have a free iPhone app. It positions us a contemporary company who understands technology. We become a more relevant brand with this consumer and develop a higher level of preference.
- #35 Note to Sales Associate: This slide stresses the importance of the Internet and the continued partnership with the real estate professional. As I’m sure you are aware, Internet use has become a predominate practice in most households. Its important that your listing have a stellar web presence on Century21.com. I will explain how I plan to do this in a moment.
- #36 This research from the National Association of Realtors shows the increasing importance of the internet in the home buying process. Each year more and more buyers find the internet more useful and the newspaper less important/useful when searching for homes. You will also see that more and more buyers are finding their home on the internet, this number will continue to grow. The percentage of buyers who find the home they purchase in the newspaper has significantly decreased as has newspaper circulation. As your agent I will make sure that home gets the online exposure it deserves.
- #37 Read statistics regarding recent home buyers. Everyone’s day and dollar are continually shrinking which is why its very important to address the needs of today’s Internet home buyers. These statistics were obtained from the most recent National Association of Realtors report. In Online Marketing the Internet is the link between you and your customer. Online or Interactive Marketing presents opportunities for tremendous profit A poorly targeted online advertising campaign or an ineffective web page can equate to throwing dollars out the window. But the upside is huge. Today’s Buyers and Sellers are online and they want you to be there too. Note to Sales Associate: Ask the sellers what they think of these statistics and what they have in mind for marketing their property.
- #38 Century 21 has an aggressive listing distribution strategy to maximize the online exposure of your home. Research from the National Association of Realtors shows that consumers are conducting much of their research online and in many cases find their home online. We provide maximum exposure so that more potential buyers see your property. Your home will appear on some of the top real estate sites like Trulia, Yahoo etc. It will also appear on sites like Frontdoor.com which is owned by Scripps Network ( owner of HGTV, Food Network, Fine Living Network DIY TV). All of our listings are enhanced on homefinder.com and their network of local newspaper web sites. Today’s home buyer is searching online. We’re ready for their visit on the web twenty-four hours a day, seven days a week. Every open house we conduct will show up on Century21.com and Openhouse.com.
- #39 Century21.com Homepage Discuss how having an extensive and quality web presence helps generate leads and influences buying behavior. Century 21 has one of the most hit websites, averaging over 2 million hits per month. We have over 2 78 ,000 listings on our website. I know that the proof of a good website is how long you stay once you find it. Users that come to our website stay an average of 13 minutes. Not only do we give searchers listings to look at, but we also give them lots of information on owning a home. In just a second, I’ll show you a couple of resources available to home buyers and sellers. Point out the following features that a Consumer would use… Buy, Sell, Finance, Learn and Contact links to most sought after information Quick Search (Shortcuts) for a property or office Ability for consumer to register and customize site with saved properties, search criteria, etc. Discuss the types of photos you would like to take of their home and which features you would like to highlight. Ask the sellers about some features of their home for which they are most proud.
- #40 Note to Sales Associate: You should be well-versed with how to navigate the Century21.com web site. You should be able to answer questions about the site and what value it can offer both buyers and sellers.
- #41 CENTURY 21 has provided us with a comprehensive vehicle to take advantage of how users search the internet and what they are looking for. Once we secure your listing we will place it on Century21.com where anyone looking to move into the area will see it. Not only do we have a popular website that’s going to market your property, the listing page will also provide neighborhood information as well. Our Enhanced Listing Tool provides me with the ability to highlight you listing by adding a slide show, virtual tour, extensive photos, floor plans, a descriptive narrative and even a Hispanic description for the century21espanol.com website. We’ve also got a tool called Neighborhood Profiles on your listing page that will provide a profile of the neighborhood. It will pinpoint the schools and houses of worship as well as other neighborhood demographics. This is also a great tool that can provide assistance if you are looking for information on the area you are moving to. Our Century 21 Mortgage Co provides buyers with a pre-approval in as little as 20 minutes through their new Four to the Door ® mortgage process. Buyers can call in on our toll-free number and get pre-approved, not just pre-qualified, but pre-approved, guaranteed within the same day. We guarantee to close within the time frame that they need. When we get buyers pre-approved, you can feel more confident about the transaction running smoothly and closing on time.
- #42 Another feature of the web site is the Enhanced Listing Tool and it gives me a great way to showcase your listings on Century21.com. I can add up to 20 photos of the listing, add floor plans, a virtual tour, a slide show, and a detailed property description in both English and Spanish. The Spanish property description will appear on century21espanol.com. I As an agent if you are not familiar with this I recommend that you enroll in the “Enhanced Listings on Century21.com” VSS session for more details regarding this tool.
- #43 NAR statistics show that customer follow up is not a strength of real estate agents. You can now use the listing traffic reports as a reason to follow up with your sellers on a weekly basis. You can either call them with the info or drop it off with them.
- #44 If your office does not use the Realtor.com Company Showcase Program please delete these slides. If you so participate here are the talking points: Realtor.com is the number one real estate web site. As a service to our sellers we enhance all of our listings on the website. As you can see there is a difference in how showcased properties appear compared to basic listings which many of our competitors have (if this is true in your market). Our listing show the consumer how many photos we have, have headlines, a logo and are highlighted so they stand out. If you can bring in hard copy examples of what your competition’s basic listings look like on Realtor.com and what your listings look like. Be sure to pick one of your listings that is fully enhanced, over 20 photos, video, headlines, enhanced text, your photo etc.
- #45 Here is an example of basic listing, Basic listings only have 4 photos, no headlines, no logo, no video, no enhanced text, no agent or office contact info. There is no email address which makes it hard for a consumer to contact you.
- #46 This is an example of a fully showcased property and all of the benefits.
- #47 Realtor.com also powers the home search on other websites including top search engine MSN.com., which is also in the top 5 real estate sites.
- #48 By showcasing your home on Realtor.com I also have access to a traffic report showing how views and visits your home is receiving on century21.com . I can email this to you or print this out and send it to you each week .
- #49 Century 21 is also the only national brand to enhance all of their listings on homefinder.com and their network of over 130 newspaper web sites. This provides extensive exposure for your home. Here you see the difference between a basic listing and an enhanced listing on homefinder.com.
- #50 Enhanced listings also receive priority placement and appear at the top of the search (do your homework first and check to see who else is enhancing in your marketplace and who else has priority placement. In many markets we dominate the priority placement section.
- #52 If the consumer clicks on your listing, they will be directed to www.century21.com detail page.
- #53 If the consumer clicks for more details they are directed to the detail page on www.century21.com
- #54 Consumers are directed to www.century21.com when they click on “Additional Property Detail”
- #55 Frontdoor is presented by HGTV. Consumers are sent to www.century21.com if they click on get more info.
- #56 Consumers can click and get more detail and then are given the option to see the “Listing’s Website” which will direct them back to www.century21.com
- #57 If the consumer clicks on “get more info” they will be directed to the listing page on www.century21.com
- #58 Consumers can get more detail on this site then if they click on “more info” they too will be directed to www.century21.com
- #66 I, as a CENTURY 21 sales associates can also use eNewsletters and eGreetings to showcase your home. If you ‘d be willing to share your email address with me, I can send you samples of these. As well I can send you updates, copies of advertising and any feedback I receive from interested buyers. Direct mail and email campaigns to potential buyers will compliment the other forms of local advertising we will provide to you. Posting your property on our Century21.com website will provide prospective buyers with a convenient first hand look at your home while the local Multiple Listing Service will make sure that all area brokers and agents know that you home is for sale. Finally I will hold Open Houses which will allow buyers to get an up close and personal look.
- #67 Online Marketing. To be where the customer is.
- #68 We spend multi-millions of dollars every year on the Century 21 national advertising campaign. Even though that is not going to advertise your house, specifically, these campaigns are designed to build name recognition and trust. So, once again, we’re going to attract more buyers just through name recognition. If you were to go to a city where you didn’t know anyone and you wanted to look for a house there’s a pretty good chance you would start with Century 21 because of reputation and name recognition.
- #69 Century21.com Homepage Discuss how having an extensive and quality web presence helps generate leads and influences buying behavior. Century 21 has one of the most hit websites, averaging over 2 million hits per month. We have over 2 78 ,000 listings on our website. I know that the proof of a good website is how long you stay once you find it. Users that come to our website stay an average of 13 minutes. Not only do we give searchers listings to look at, but we also give them lots of information on owning a home. In just a second, I’ll show you a couple of resources available to home buyers and sellers. Point out the following features that a Consumer would use… Buy, Sell, Finance, Learn and Contact links to most sought after information Quick Search (Shortcuts) for a property or office Ability for consumer to register and customize site with saved properties, search criteria, etc. Discuss the types of photos you would like to take of their home and which features you would like to highlight. Ask the sellers about some features of their home for which they are most proud.
- #70 To give you an idea of our global network here, along with our U.S. site, are internet sites from our partners in Canada and Mexico. The statistics on the right side of the page speak for themselves.
- #74 Century21.com Homepage Having an extensive and quality web presence helps generate leads and influences buying behavior. Century 21 has one of the most hit websites, averaging over 2 million hits per month. We have over 2 78 ,000 listings on our website. I know that the proof of a good website is how long you stay once you find it. Users that come to our website stay an average of 13 minutes. Not only do we give searchers listings to look at, but we also give them lots of information on owning a home. In just a second, I’ll show you a couple of resources available to home buyers and sellers. These are the features that a Consumer would use… Buy, Sell, Finance, Learn and Contact links to most sought after information Quick Search (Shortcuts) for a property or office Ability for consumer to register and customize site with saved properties, search criteria, etc. This is where we will discuss the types of photos you would like us to take of your home and which features you would like us to highlight.
- #76 CENTURY 21 has provided us with a comprehensive vehicle to take advantage of how users search the internet and what they are looking for. Once we secure your listing we will place it on Century21.com where anyone looking to move into the area will see it. Not only do we have a popular website that’s going to market your property, the listing page will also provide neighborhood information as well. Our Enhanced Listing Tool provides me with the ability to highlight you listing by adding a slide show, virtual tour, extensive photos, floor plans, a descriptive narrative and even a Hispanic description for the century21espanol.com website. We’ve also got a tool called Neighborhood Profiles on your listing page that will provide a profile of the neighborhood. It will pinpoint the schools and houses of worship as well as other neighborhood demographics. This is also a great tool that can provide assistance if you are looking for information on the area you are moving to. Our Century 21 Mortgage Co provides buyers with a pre-approval in as little as 20 minutes through their new Four to the Door ® mortgage process. Buyers can call in on our toll-free number and get pre-approved, not just pre-qualified, but pre-approved, guaranteed within the same day. We guarantee to close within the time frame that they need. When we get buyers pre-approved, you can feel more confident about the transaction running smoothly and closing on time.
- #77 Another feature of the web site is the Enhanced Listing Tool and it gives me a great way to showcase your listings on Century21.com. I can add up to 20 photos of the listing, add floor plans, a virtual tour, a slide show, and a detailed property description in both English and Spanish. The Spanish property description will appear on century21espanol.com.
- #78 The Century 21 Slide Show feature on property listings is a great enhancement for online listings. Buyers can preview a home before requesting a showing. Special effects such as background music, creative descriptions and narration can be added to a listing’s slide show to make the home more compelling to prospective buyers.
- #79 The CENTURY 21 System provides worldwide referral services for today’s customer creating more opportunities for our System offices. This referral network is the largest in the world with over 8,000 offices and 143,000 sales associates worldwide. The CENTURY 21 Global Referral Network is an Internet based referral system available for all participating CENTURY 21 offices. Through the advanced technology of the system, real estate offices around the country are sending thousands of leads through the system bringing you more buyer opportunities. In fact, through our network I can get you information on housing, the community and more relative to the area where you are moving, and set you up with an agent who can assist you with your new home search?
- #80 Read statistics regarding recent home buyers. Everyone’s day and dollar are continually shrinking which is why its very important to address the needs of today’s Internet home buyers. These statistics were obtained from the most recent National Association of Realtors report. In Online Marketing the Internet is the link between you and your customer. Online or Interactive Marketing presents opportunities for tremendous profit A poorly targeted online advertising campaign or an ineffective web page can equate to throwing dollars out the window. But the upside is huge. Today’s Buyers and Sellers are online and they want you to be there too. Note to Sales Associate: Ask the sellers what they think of these statistics and what they have in mind for marketing their property.
- #81 Regarding the market analysis, here is the research we’re going to review to determine a good price for your property. We will look at several categories, including properties that recently sold, because that tells us what other buyers are willing to pay for property like yours. This is similar to what an appraiser is going to use when a buyer applies for financing and it is the category we should to give the most consideration. We also look at currently listed properties and those that are under contract because they are your competition. Homes similar to yours that are currently on the market or under contract are a great benchmark against which to evaluate your ideal price point. Finally we review similar listings that have expired. We know in the majority of cases when a property doesn’t sell, it is because it’s overpriced. Essentially, we’re drawing the line that states, “If we go there, we’re going to wind up on the expired list.” And every time a house gets listed, it’s going to wind up on one of two lists. It’s either going to be on the sold list or the expired list. Example: As mentioned before, we’re going to put the most emphasis on the sold’s. So, if you look here at 123 Elm Street, it has ½ bath more than yours. It’s a little bit larger in square footage, but it only has a one-car garage. Note that it took about 90 days for it to sell. We look at this one right here, 160 Oakwood Avenue, it’s a little bit larger. It has an extra car garage over and above yours. But it’s on a smaller lot and it doesn’t have the Florida room like you have. These are the two most like yours. Now, Oakwood took about 120 days to sell. If we look at these two and we see that these two are the most like yours, then we go up here and we look at your competition, your closest competitor, what their priced at. This leads me to believe that your property should probably be priced somewhere around $240,000 - $244,000.
- #82 There are a lot of services that you need in conjunction with a real estate transaction and we have developed special relationships with many service providers to help bring you discounts and special service considerations. Our CENTURY 21 Local Connections program and the CENTURY 21 Home Protection Plan, as outlined above, are just a few of these relationships. These services help both buyers and sellers through the home sale and purchase process.
- #83 The Seller Service Pledge is a pre-printed marketing material that has been developed to let your customers know exactly what they can expect. Use the “Seller Service Pledge” as a closing tool to let your customer know you are dedicated to providing quality customer service. There are 21 pledge points with space to add another if you’d like. While it’s not a contract, it is signed by you and your customer to solidify the promises you make as their agent. The 2-part NCR format makes it easy to leave a copy with your buyers and keep a copy for yourself.
- #84 In 1991, the CENTURY 21 System became the first nationally franchised real estate organization to contact every client nationwide to gauge customer satisfaction. Surveys are anonymous. The goal is for honest answers to straightforward questions.
- #85 Direct Line: 860-378-1470 Text: 203-623-1950 Email: guidonej@cox.net
- #86 Thank you so much for your time. Allow me to review the paperwork with you so that you are comfortable with the process.