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Century21 Access America, the number one Century21 office in Ct. My marketing plan to get your home sold.

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  • Here are some statistics obtained from the Millward Brown study. Millward Brown is an independent consulting firm which surveys consumers. As you can see from these figures, the Century 21 brand name is at the top of consumers’ minds.
  • Consumers are now coming from all over the country and all over the world. Century 21 is positioned to meet the needs of consumers with offices and agents in 66 countries.
  • Since 1979, the CENTURY 21 System has raised more than $98 million on behalf of Easter Seals and stands as the organization’s all-time leading contributor.  About Easter SealsEaster Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical and mental disabilities, and other special needs. For more than 85 years, we have been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals create life-changing solutions so that people with disabilities can live, learn, work and play in their communities. Support children and adults with disabilities at www.easterseals.com. Discuss any Easter Seals you and your office have participated in.This is also relevant for adults who are caring for a parent etc. who may have special needs.
  • Read statistics regarding recent home buyers. Everyone’s day and dollar are continually shrinking which is why its very important to address the needs of today’s Internet home buyers. These statistics were obtained from the most recent National Association of Realtors report. In Online Marketing the Internet is the link between you and your customer.Online or Interactive Marketing presents opportunities for tremendous profit A poorly targeted online advertising campaign or an ineffective web page can equate to throwing dollars out the window. But the upside is huge. Today’s Buyers and Sellers are online and they want you to be there too. Note to Sales Associate: Ask the sellers what they think of these statistics and what they have in mind for marketing their property.
  • When you want the whole package, you want “The Gold Standard.”
  • As you have seen our national programs provide an unparalleled level of online exposure for your home. Now we will discuss what I will do at the local level to market your home.
  • On this slide the agent should be addressing the local area marketing efforts on behalf of the seller. Adjust as necessary.The well known gold post is known by consumers all over the world. This sign will be placed in your front yard. NAR research shows that a considerable amount of inquiries come from our yard sign. A lock box makes your house more available to possible buyers. Your perfect time to have buyers come by may not be their perfect time and the lock box allows for more flexibility with showing appointments. CENTURY 21 sales associates can also use eNewsletters and eGreetings to showcase your home. If you ‘d be willing to share your email address with me, I can send you samples of these. As well I can send you updates, copies of advertising and any feedback I receive from interested buyers. Direct mail and email campaigns to potential buyers will compliment the other forms of local advertising we will provide to you. Posting your property on our Century21.com website will provide prospective buyers with a convenient first hand look at your home while the local Multiple Listing Service will make sure that all area brokers and agents know that you home is for sale.Finally I will hold Open Houses which will allow buyers to get an up close and personal look.
  • Note: Adjust the items as needed to reflect your own marketing plan.
  • Note: Adjust the items as needed to reflect your own marketing plan.
  • Agents should take with them (as a leave behind) the home staging brochure “Dress Your House For Sale.” This can be purchased from Merrill.The most important part of staging your home is to make sure it is extremely clean. Eliminate extraneous knickknacks and furniture to make rooms and closets more spacious. Consider toning down bold colors and patterns.A Home Protection Plan is also a tool to make your home more attractive and is a nice marketing tool..
  • Regarding the market analysis, here is the research we’re going to review to determine a good price for your property. I looked at several categories when I did the research. I looked at properties that recently sold, because that tells us what other buyers are willing to pay for property like yours. This is similar to what an appraiser is going to use when a buyer applies for financing and it is the category we should to give the most consideration. We also look at currently listed properties and those that are under contract because they are your competition. Homes similar to yours that are currently on the market or under contract are a great benchmark against which to evaluate your ideal price point. Finally we review similar listings that have expired. We know in the majority of cases when a property doesn’t sell, it is because it’s overpriced. Essentially, we’re drawing the line that states, “If we go there, we’re going to wind up on the expired list.” And every time a house gets listed, it’s going to wind up on one of two lists. It’s either going to be on the sold list or the expired list.  Example: As mentioned before, we’re going to put the most emphasis on the sold’s. So, if you look here at 123 Elm Street, it has ½ bath more than yours. It’s a little bit larger in square footage, but it only has a one-car garage. Note that it took about 90 days for it to sell. We look at this one right here, 160 Oakwood Avenue, it’s a little bit larger. It has an extra car garage over and above yours. But it’s on a smaller lot and it doesn’t have the Florida room like you have. These are the two most like yours. Now, Oakwood took about 120 days to sell. If we look at these two and we see that these two are the most like yours, then we go up here and we look at your competition, your closest competitor, what their priced at. This leads me to believe that your property should probably be priced somewhere around $240,000 - $244,000.  
  • My Marketing Plan
  • Homefinder.com is owned by a group of major newspaper companies and therefore have a network of over 130 local newspaper web sites. Your listing will be enhanced on the national site homefinder.com and all of these other web sites.
  • Century 21 is dedicated to driving traffic to century21.com. We utilize marketing tactics such as banner advertising, search engine marketing ( bidding on search terms) and search engine optimization to increase traffic to century21.com . This results in more people seeing your home on century21.com.
  • In 2008 we launched our own branded channel on Youtube.com. On this section visitors can watch our commercials and agents can upload video of their listings. Video will continue to grow as a media in which to market listings. Marketing programs like this allows us to develop a relationship with Generation X and Generation Y consumers. We also have a brand Facebook page, can be followed on Twitter and have a free iPhone app.It positions us a contemporary company who understands technology. We become a more relevant brand with this consumer and develop a higher level of preference.
  • Note to Sales Associate: This slide stresses the importance of the Internet and the continued partnership with the real estate professional.As I’m sure you are aware, Internet use has become a predominate practice in most households. Its important that your listing have a stellar web presence on Century21.com. I will explain how I plan to do this in a moment.
  • This research from the National Association of Realtors shows the increasing importance of the internet in the home buying process. Each year more and more buyers find the internet more useful and the newspaper less important/useful when searching for homes. You will also see that more and more buyers are finding their home on the internet, this number will continue to grow. The percentage of buyers who find the home they purchase in the newspaper has significantly decreased as has newspaper circulation. As your agent I will make sure that home gets the online exposure it deserves.
  • Read statistics regarding recent home buyers. Everyone’s day and dollar are continually shrinking which is why its very important to address the needs of today’s Internet home buyers. These statistics were obtained from the most recent National Association of Realtors report. In Online Marketing the Internet is the link between you and your customer.Online or Interactive Marketing presents opportunities for tremendous profit A poorly targeted online advertising campaign or an ineffective web page can equate to throwing dollars out the window. But the upside is huge. Today’s Buyers and Sellers are online and they want you to be there too. Note to Sales Associate: Ask the sellers what they think of these statistics and what they have in mind for marketing their property.
  • Century 21 has an aggressive listing distribution strategy to maximize the online exposure of your home. Research from the National Association of Realtors shows that consumers are conducting much of their research online and in many cases find their home online. We provide maximum exposure so that more potential buyers see your property. Your home will appear on some of the top real estate sites like Trulia, Yahoo etc. It will also appear on sites like Frontdoor.com which is owned by Scripps Network ( owner of HGTV, Food Network, Fine Living Network DIY TV).All of our listings are enhanced on homefinder.com and their network of local newspaper web sites. Today’s home buyer is searching online. We’re ready for their visit on the web twenty-four hours a day, seven days a week.Every open house we conduct will show up on Century21.com and Openhouse.com.
  • Century21.com HomepageDiscuss how having an extensive and quality web presence helps generate leads and influences buying behavior.Century 21 has one of the most hit websites, averaging over 2million hits per month.We have over 278,000 listings on our website. I know that the proof of a good website is how long you stay once you find it. Users that come to our website stay an average of 13 minutes. Not only do we give searchers listings to look at, but we also give them lots of information on owning a home. In just a second, I’ll show you a couple of resources available to home buyers and sellers.Point out the following features that a Consumer would use…Buy, Sell, Finance, Learn and Contact links to most sought after informationQuick Search (Shortcuts) for a property or officeAbility for consumer to register and customize site with saved properties, search criteria, etc.Discuss the types of photos you would like to take of their home and which features you would like to highlight. Ask the sellers about some features of their home for which they are most proud.
  • Note to Sales Associate: You should be well-versed with how to navigate the Century21.com web site. You should be able to answer questions about the site and what value it can offer both buyers and sellers.
  • CENTURY 21 has provided us with a comprehensive vehicle to take advantage of how users search the internet and what they are looking for. Once we secure your listing we will place it on Century21.com where anyone looking to move into the area will see it. Not only do we have a popular website that’s going to market your property, the listing page will also provide neighborhood information as well. Our Enhanced Listing Tool provides me with the ability to highlight you listing by adding a slide show, virtual tour, extensive photos, floor plans, a descriptive narrative and even a Hispanic description for the century21espanol.com website. We’ve also got a tool called Neighborhood Profiles on your listing page that will provide a profile of the neighborhood. It will pinpoint the schools and houses of worship as well as other neighborhood demographics. This is also a great tool that can provide assistance if you are looking for information on the area you are moving to.Our Century 21 Mortgage Co provides buyers with a pre-approval in as little as 20 minutes through their new Four to the Door® mortgage process. Buyers can call in on our toll-free number and get pre-approved, not just pre-qualified, but pre-approved, guaranteed within the same day. We guarantee to close within the time frame that they need. When we get buyers pre-approved, you can feel more confident about the transaction running smoothly and closing on time.
  • Another feature of the web site is the Enhanced Listing Tool and it gives me a great way to showcase your listings on Century21.com. I can add up to 20 photos of the listing, add floor plans, a virtual tour, a slide show, and a detailed property description in both English and Spanish. The Spanish property description will appear on century21espanol.com. IAs an agent if you are not familiar with this I recommend that you enroll in the “Enhanced Listings on Century21.com” VSS session for more details regarding this tool.
  • NAR statistics show that customer follow up is not a strength of real estate agents. You can now use the listing traffic reports as a reason to follow up with your sellers on a weekly basis. You can either call them with the info or drop it off with them.
  • If your office does not use the Realtor.com Company Showcase Program please delete these slides.If you so participate here are the talking points:Realtor.com is the number one real estate web site. As a service to our sellers we enhance all of our listings on the website. As you can see there is a difference in how showcased properties appear compared to basic listings which many of our competitors have (if this is true in your market). Our listing show the consumer how many photos we have, have headlines, a logo and are highlighted so they stand out. If you can bring in hard copy examples of what your competition’s basic listings look like on Realtor.com and what your listings look like. Be sure to pick one of your listings that is fully enhanced, over 20 photos, video, headlines, enhanced text, your photo etc.
  • Here is an example of basic listing, Basic listings only have 4 photos, no headlines, no logo, no video, no enhanced text, no agent or office contact info. There is no email address which makes it hard for a consumer to contact you.
  • This is an example of a fully showcased property and all of the benefits.
  • Realtor.com also powers the home search on other websites including top search engine MSN.com., which is also in the top 5 real estate sites.
  • By showcasing your home on Realtor.com I also have access to a traffic report showing how views and visits your home is receiving on century21.com . I can email this to you or print this out and send it to you each week .
  • Century 21 is also the only national brand to enhance all of their listings on homefinder.com and their network of over 130 newspaper web sites. This provides extensive exposure for your home. Here you see the difference between a basic listing and an enhanced listing on homefinder.com.
  • Enhanced listings also receive priority placement and appear at the top of the search (do your homework first and check to see who else is enhancing in your marketplace and who else has priority placement. In many markets we dominate the priority placement section.
  • If the consumer clicks on your listing, they will be directed to www.century21.com detail page.
  • If the consumer clicks for more details they are directed to the detail page on www.century21.com
  • Consumers are directed to www.century21.com when they click on “Additional Property Detail”
  • Frontdoor is presented by HGTV. Consumers are sent to www.century21.com if they click on get more info.
  • Consumers can click and get more detail and then are given the option to see the “Listing’s Website” which will direct them back to www.century21.com
  • If the consumer clicks on “get more info” they will be directed to the listing page on www.century21.com
  • Consumers can get more detail on this site then if they click on “more info” they too will be directed to www.century21.com
  • Online Marketing. To be where the customer is.
  • Pricing your home at fair market value will bring the most buyer sin the shortest amount of time. By pricing in this way, you create more competition for your property. More competition equates to the best possible price for your home.You don’t want to limit the buyer pool you want to provide the best chance to get fair market value.
  • 2010 marketing dick lorenzo

    1. 1. Dick Lorenzo REALTOR<br />CENTURY 21 Access America <br />Serving the Great State of Connecticut<br />Market Plan<br />Page 1<br />
    2. 2. CENTURY 21 Access America<br />Dick Lorenzo REALTOR<br />
    3. 3. My Professional Experience<br />Member of the National Association of REALTORS<br />Member of the Connecticut Association of REALTORS<br />Member of the Mid State Board of REALTORS<br />Member of the Connecticut Cooperative MLS<br />Graduate of Fairfield University<br />Post Grad Central Ct State University<br />Taught in Southington School System for 34 years<br />Coached basketball for 25 years, high school and college levels<br />REALTOR with CENTURY 21 Internationally, 7,800 offices in the World, 4,200 Offices in the USA<br />REALTOR with CENTURY 21 of Connecticut, 60 Offices in CT.<br />Team Member of the Largest Most Productive Century 21 Office in All of Connecticut<br />Currently working with Ralph Williams of Bottom Line University<br />Principals and Practices in Real Estate through the State of Connecticut Approved School; The Real Estate Development Center<br />Cell: 860-384-9479<br />Email:richard.lorenzo1@century21.com<br />Page 3<br />Dick Lorenzo REALTOR<br />
    4. 4. CENTURY 21®Access America<br />My company’s strengths<br />20 Years of experience with Strong Leadership that shows<br />Cutting Edge Systems have made us a leader in our market place<br />Over 100 Agents in the Southington & Meriden Offices <br />My company’s awards & recognition<br />We have the Number One, Top Producing Office for C21 in the State!<br />We have been the Most Successful, Top Producing Firm in the State since 2002<br />Strength of the CENTURY 21 brand <br />Millward-Brown results<br />CENTURY 21® continues to be the most recognized name in real estate*<br />Not only the most recognized but NOBODY in the World sells more homes than CENTURY 21. No One does more referrals, 8,400 Office, 143,000 agents.<br />CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have REALOGY which uses the referral network of all brands in the REALOGY network.<br />Page 4<br />Dick Lorenzo REALTOR<br />*Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.<br />
    5. 5. Our OfficesUnder Regional PresidentBeverly A. Peterson<br />
    6. 6. Offices Under Regional President Beverly A. Peterson<br />Meriden, CT Office 477 South Broad Street Meriden, CT  06450 Phone:203- 634-1876 Toll Free:1-800-525-7793Fax: 203-237-4142 <br />Southington, CT Office 117 North Main Street Southington, CT  06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-8032 <br />Branford, CT Office 117 North Main StreetSouthington, CT 06489Phone: 860-621-8378<br />Toll Free:1-800-525-7793<br />Fax: 203-000-0000<br />C21 Access America<br />Career Development Center143 North Main Street Phone:860-378-1456<br />Toll Free:1-800-525-7793Fax: 860-276-0369 <br />Access America Call Center<br />Customer Service 411<br />143 North Main Street Phone: 860-621-8378<br />Fax:860-276-0369<br />The Real Estate<br /> Development Center<br />Pre-License School<br />143 North Main Street Phone: 860-378-1479<br />Fax:860-276-0369<br />Transaction Management<br />Center Online<br />143 North Main Street Phone: 860-378-1479<br />Fax:860-276-0369<br />
    7. 7. Branford<br />CENTURY 21 Access America265 East Main Street<br />Branford, CT  06405Phone: 203-481-7247<br />Toll Free:1-800-289-2100<br />www.cthomeseekers.com<br />Ryan Peterson<br />Vice President<br />800.525.7793<br />CALL FOR FREE MARKET ANALYSIS<br />Serving the Great State of Connecticut<br />
    8. 8. Southington<br />Southington, CT Office 117 North Main Street Southington, CT  06489 Phone: 860-621-8378 Toll Free:1-800-525-7793<br />www.cthomeseekers.com<br />Beverly Peterson Broker / Owner<br />
    9. 9. Meriden, CT Office 477 South Broad Street Meriden, CT  06450 Phone:203- 634-1876 Toll Free:1-800-525-7793Fax: 203-237-4142 <br />Our Purpose<br />To establish lifelong relationships with the families and households in our marketplaces by providing sound advice, outstanding service and reliable results when it comes to any of their real estate needs.<br />Kelly Peterson Coach <br />& Manager of the Meriden Office<br />203-634-1876<br />CALL FOR FREE MARKET ANALYSIS<br />Serving the Great State of Connecticut<br />www.cthomeseekers.com<br />
    10. 10. The Career Development Center<br />In Addition to New Agent Training Under Regional President Beverly Peterson, The Training Center In Southington Offers Experienced Agent Coaching and Training in:<br /><ul><li> New Construction
    11. 11. Advanced CMA workshops for target marketing and statistics
    12. 12. Technology including Social Networking
    13. 13. Online Slide Show Presentations
    14. 14. Foreclosures purchasing at Auctions
    15. 15. Sales Technique Workshops & and MORE!</li></ul>Jodi Tussing Regional Career Coach and Training Center Manager<br />The Training Center 143 North Main Street Southington, CT  06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-0369<br />Sessions with Ralph Williams at the<br />Career Development Training Center<br />
    16. 16. Call Center<br />Open 7 Days a Week to Capture All Calls and Internet Leads, and to set up showings on company listings.<br />Capture Lead - Transfer to Agent who knows the most about that property<br />Record and put in a follow up plan based on agent feedback.<br />Incubate leads – good service – more sales<br />
    17. 17. www.cthomeseekers.com<br />
    18. 18. Lead Generation Website<br />
    19. 19. www.c21accessamerica.com<br />
    20. 20. www.c21accessamerica.com<br />Google Base Search Engine allows you the option to search by key words, or by price range and town and styles<br /> Our Website is not only an IDX website with the entire MLS in Connecticut and RI. <br />This also has Web 2.0 technology with access to neighborhood statistics from Trulia and Closed area statistics from Zillow. This gives the consumer the power to make informed choices right online! <br />As you can see this site has a GOOGLE server, the potential buyer or seller can search using Key Words, like ‘Water Front’, ‘Bank Owned’, ‘East Side’,‘walk to school’ and so on. <br />If you are searching for a good deal on a bank foreclosed property, or want water front property, near the train, or a large back yard you can actually search for these things just like the Google search you are used to!<br />178 Results!<br />See Next Page for Property Details and contact opportunity<br />
    21. 21. www.c21accessamerica.com<br />Trulia shows what is on the Market now in the area, Zillow shows what has sold in the neighborhood<br />NAR Statistic:<br />24% of the consumers actually <br />FIND their home on line!<br />See Next Page for comparable closed properties<br />
    22. 22. www.c21accessamerica.com<br /> This site was developed by John & Kate Rowles of Newport. This is an Ecommerce website designed to give the customer an experience similar to Amazon or Ebay.<br />
    23. 23. CENTURY 21® Access America Lead Shooter<br />When a prospective customer puts a request in on the Century21.com website or the C21accessamerica.com website, the request gets forwarded to the agents cell phone within minutes! Allowing the agent to call the customer and give information or make an appointment.<br />Our Website! Our Website is an IDX website with the entire MLS in Connecticut and RI! Agents have the opportunity to have their own with the same capabilities!<br />
    24. 24. Market Share Last 12 Months<br />
    25. 25. A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, 2009 we were the only CENTURY 21 office to receive the Centurion Award! We are on track to do it again!<br />Page 20<br />Market Share Century 21 Access America Last 12 Months <br />
    26. 26. Access America Offices<br />Wolcott, CT Office246 Wolcott Road Wolcott , CT  06716 Map It with Google MapsPhone: 203-879-2339 Toll Free:1-800-240-2952Fax: 203-879-2102<br />Branford, CT Office 117 North Main Street Southington, CT 06489Map It with Google MapsPhone:860-621-8378 Toll Free: 1-800-525-7793 Fax: 203-481-4075 <br />Meriden, CT Office 477 South Broad Street Meriden, CT  06450 Map It with Google MapsPhone:203- 634-1876 Toll Free:1-800-525-7793Fax: 203-237-4142<br />Southington, CT Office117 North Main Street Southington, CT  06489 Map It with Google MapsPhone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-8032 <br />Watertown, CT Office429 Main Street Watertown, CT  06795 Map It with Google MapsPhone: 860-274-8200 Toll Free:1-800-240-2952Fax: 860-274-0382 <br />Wethersfield, CT Office449 Silas Deane Highway Wethersfield, CT  06109 Map It with Google MapsPhone: 860-263-2121 Toll Free:1-800-343-2166Fax: 860-263-2144 <br />Bridgeport, CT Office 3850 Main Street Bridgeport, CT  06606Map It with Google MapsPhone: 203-374-9451 Toll Free: 1-800-722-0187 Fax: 203-374-9706 <br />Stamford, CT Office 27 Strawberry Hill Avenue Stamford, CT  06902 Map It with Google MapsPhone: 203-326-3399 Toll Free:1-800-243-5295Fax: 203-326-3388<br />East Greenwich, RI Office387 Main Street East Greenwich, RI  02818 Map It with Google MapsPhone: 401-885-6260 Toll Free: 1-800-818-2100 Fax: 401-885-5360 <br />Coventry, RI Office 1025 Tiogue Avenue Coventry, RI  02816 Map It with Google Maps Phone: 401-828-2100 Toll Free: 1-800-343-0227 Fax: 401-821-5889 <br />Newport, RI Office640 Thames Street Newport, RI  02840 Map It with Google Maps Phone: 401-849-9192Toll Free: 1-800-876-2429 Fax: 401-849-5871 <br />
    27. 27. Our Team<br />
    28. 28. The Value of working with a REALTOR<br />85% of sellers used a broker or agent to sell their home*<br />76% of sellers placed their home on the Internet with the assistance of a real estate agent*<br />My mission statement<br />“I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”.<br />Page 23<br />The value and importance of real estate professionals has not changed!<br />*2009 NAR Profile of Home Buyers and Sellers<br />
    29. 29. Most Recognized Name in Real Estate <br /><ul><li> Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.”
    30. 30. Forty-two percent of adults surveyed singled out CENTURY 21 as the most </li></ul> well-known brand, with the nearest competitor trailing by a substantial 14% points<br />Q: “Please tell me which real estate agencies you have ever seen or heard of?”(Results are based on all brands mentioned, regardless of order.)<br />*Source: 2008 Ad Tracking Study. The survey results are based on 875 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years.  Brand awareness questions are based on a sample of 875 respondents with a margin of error of +/- 2.8% at 90% confidence level. The study was conducted between March 3 and August 10, 2008, by Millward Brown, a leading global market research organization.<br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    31. 31. CENTURY 21®: A Global Brand<br />More than 7,700 offices and over 120,000 sales associates in 66 countries and territories, including offices in:<br />• Aruba • Hong Kong<br />• Australia • Japan<br />• Belize • Mexico<br />• Brazil • Morocco<br />• Canada • Portugal<br />• Cayman Islands • Russia<br />• China • Spain<br />• Costa Rica • St. Kitts<br />• Egypt • St. Maarten<br />• France • United Arab <br />• Greece Emirates<br /> • United Kingdom<br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    32. 32. Celebrating Three Decades of Caring<br /><ul><li>Easter Seals is the world’s leading non-profit provider of services for people with autism, developmental disabilities, physical and mental disabilities and other special needs.
    33. 33. Easter Seals is the only national organization which serves people with all disabilities, from birth throughout the life span –partnering with health and human service organizations as well as public and private insurers  to provide life-changing services and support for people with disabilities and their families.
    34. 34. As a partner with Easter Seals we can collectively work with you to adapt your home for accessibility and preserve or enhance the current value.
    35. 35. The CENTURY 21 System has been affiliated with Easter Seals since 1979
    36. 36. The CENTURY 21 System has raised nearly $98 million on behalf of Easter Seals</li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    37. 37. Home Buyers<br /><ul><li>95% of all home buyers used the Internet as a tool when searching for a home*
    38. 38. 86% of recent home buyers found photos “very useful”*
    39. 39. 68% said the same about virtual tours*</li></ul>*2009 NAR Profile of Home Buyers and Sellers <br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    40. 40. What most companies consider custom, we consider standard.<br />Standard Services<br />Multiple Listing Service<br />Local Advertising<br />Yard Sign<br />Agent and Office Preview<br />Open House<br />Required Property Disclosures<br />Competitive Market Analysis<br />Featured on National Website<br />Customized Services Standard with CENTURY 21<br />National Advertising<br />Global Referral Network<br />Seller Service Pledge<br />Quality Service Survey<br />Other Internet Websites<br />Page 28<br />
    41. 41. CENTURY 21®: The Gold Standard<br />Page 29<br />We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance.<br />What does “The Gold Standard” mean to you? <br />Gold is symbolic of three positive and distinct values<br />Great financial value = Getting the best price for your home<br />High performance achievement = Best trained associates <br />Insightful wisdom = Your neighborhood specialist<br />I am your “Professional Champion”.<br />
    42. 42. Marketing Plan For Your Home<br />
    43. 43. Marketing Your Home<br /><ul><li> Two things sell homes – Exposure and Price
    44. 44. At CENTURY 21 Access America we pride ourselves on our ability to create custom solutions to maximize both
    45. 45. We have a proven model to market and sell homes
    46. 46. Forged through experience and analysis of thousands of home sales
    47. 47. Enclosed is a comprehensive summary of how we will put our unique approach to work for you.</li></ul>The more people exposed to your home, the better the chances of finding the buyer who likes it and will pay the most for it.<br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    48. 48. Marketing Plan<br /><ul><li> Place the CENTURY 21 Gold Post Yard sign on your property (if local ordinances allow for it)
    49. 49. Place a lockbox on your home
    50. 50. MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers
    51. 51. Open Houses – Actively promote open house showings for both real estate professionals and Buyers
    52. 52. Direct Mail – Just Listed cards, Open House cards and other targeted mailings
    53. 53. eCampaign Center One-time Emails – Online Property Flyer Emails directed to potential buyers
    54. 54. Local Advertising – Television, newspaper and local magazine</li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    55. 55. Marketing Plan continued<br /><ul><li> Internet – century21.com allows internet users to get information and photos </li></ul> of your home<br /><ul><li> century 21.com
    56. 56. Agents Personal Website
    57. 57. Banner ads on local websites
    58. 58. Post on other real estate search websites like Trulia.com, Realtor.com, Google and Yahoo that receive millions of visitors.
    59. 59. Leverage the CENTURY 21 Global Referral NetworkSM to access leads from around the world.
    60. 60. Use office voicemail system to announce your listing and provide updates on changes to your listing
    61. 61. Office caravan </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    62. 62. Marketing Plan continued<br /><ul><li>Place colorful flyers or brochures describing your home next to the “for sale” sign
    63. 63. Introduce other unique marketing techniques appropriate for your property (Adjust this list as appropriate)
    64. 64. Video/virtual tour on Facebook.com,YouTube.com, MySpace.com, LiveVideo.com
    65. 65. Offer a Home Warranty program
    66. 66. Offer special CENTURY 21 Mortgage® financing options
    67. 67. Other special promotions (beware of local non-inducement laws)
    68. 68. Place property on Craigslist and other online classified websites for maximum exposure
    69. 69. Make available a 24-hour a day voice-interactive response system to provide continuous information on your home</li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    70. 70. “Dress” Your House For Sale<br /><ul><li>Your home’s appeal is a deciding factor in whether a potential buyer decides to make an appointment to see your home or submit an offer.
    71. 71. Individual tastes vary, but you should follow some basic rules in getting your home ready for sale:
    72. 72. Curb appeal
    73. 73. Unobstructed walkways
    74. 74. Clean interior
    75. 75. Well-lit rooms
    76. 76. Uncluttered rooms and storage spaces</li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    77. 77. Market Value is:<br />What the buyers are willing to pay for this type of property, in this neighborhood, at this particular time.<br />The marketplace, not the homeowners and not the brokers determine the value of a home.<br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    78. 78. Competitive Market <br />Analysis Establishing the perfect price for your home!<br />[Insert Complete CMA Here]<br />• Recent Sales<br />• Current Listings<br />• Under Contract<br />• Expired Listings<br /><ul><li>How do you stack up against the competition?
    79. 79. What will help your property sell faster?
    80. 80. How much will you have after closing?</li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    81. 81. Marketing Plan<br />Send “Just Listed “postcards highlighting your home to local area residents.<br />Advertise and hold agent/broker and buyer open houses.<br />List your property on our company website, which boasts the only Google powered search by key word in addition to field searching, Mapping Features, Trulia & Zillowintegreation to help the buyer realize the value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home.<br />Internet marketing <br />REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text, <br />We have banners placed on TRULIA featuring our listings as advertising <br />Trulia - Openhouse.com - Hotpads.com<br />Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com<br />Homescape - New York Times.com - Google.com<br />Courant.com - ListHub.com - aol.com<br />Cyberhomes.com -oodle.com - homefinder.com<br />Frontdoor.com -yahoo.com - backpage.com<br />Newhavenregister.com …. And more<br />Send out electronic notices about your home i.e., eNewsletters and eCards.<br />Provide local advertising<br />Leverage the CENTURY 21® Global Referral Network to access leads from around the world.<br />all internet placement and syndication is subject to change without notice<br />
    82. 82. National Distribution For Your Home<br />In addition to the great national coverage the CENTURY 21® System provides for your home listing, you’ll also find your property listed on key real estate sites that serve your area. That includes your local newspaper site, real estate showcases, guides to your region—wherever your neighbors look when they’re starting a home search. Because CENTURY 21 Sales Professionals know that in the end, every home sale is a local sale. That’s why our experts go the extra mile to understand your market in detail and position your home in front of the people most likely to buy. <br />Our Online Newspaper Network<br />The CENTURY 21 System distributes local listings to the homefinder.com network of 130+ online newspaper real estate sites nationwide to ensure your listings are seen by consumers who want to buy in your area.<br />AK<br />AL<br />AR<br />AZ<br />CA<br />CA<br />CA<br />CA<br />CA<br />CA<br />CA<br />CA<br />CA<br />CA<br />CA<br />CA<br />CA<br />CA<br />CA<br />CA<br />CA<br />CA<br />CO<br />CT<br />DE<br />FL<br />FL<br />FL<br />FL<br />FL<br />FL<br />FL<br />FL<br />GA<br />GA<br />GUAM<br />HI<br />IA<br />IA<br />ID<br />IL<br />IL<br />IL<br />IN<br />IN<br />IN<br />IN<br />KS<br />KY<br />KY<br />LA<br />LA<br />LA<br />LA<br />LA<br />MD<br />MD<br />MI<br />MI<br />MI<br />MI<br />MI<br />MI<br />MN<br />MO<br />MO<br />MS<br />MS<br />MS<br />MT<br />NC<br />NC<br />NC<br />NJ<br />NJ<br />NJ<br />NJ<br />NJ<br />NJ<br />NM<br />NV<br />NY<br />NY<br />NY<br />NY<br />NY<br />NY<br />NY<br />OH<br />OH<br />OH<br />OH<br />OH<br />OH<br />OH<br />OH<br />OH<br />OH<br />OH<br />OR<br />PA<br />PA<br />SC<br />SC<br />SC<br />SC<br />SC<br />SC<br />SD<br />TN<br />TN<br />TN<br />TN<br />TX<br />TX<br />TX<br />UT<br />VA<br />VA<br />VT<br />WA<br />WA<br />WA<br />WA<br />WI<br />WI<br />WI<br />WI<br />WI<br />WI<br />WI<br />WI<br />WI<br />WI<br />WV<br />Newsday<br />Poughkeepsie Journal<br />Rochester Democrat & Chronicle<br />The Journal News<br />The Cincinnati Enquirer<br />The News-Messenger<br />News Journal <br />The Marion Star<br />News Herald<br />Telegraph – Forum<br />Chillicothe Gazette<br />Coshocton Tribune<br />Eagle Gazette<br />The Advocate <br />Times Recorder<br />Statesman Journal<br />The Morning Call<br />Centre Daily Times<br />The Greenville News<br />The Sun News<br />The Herald<br />The State<br />The Beaufort Gazette<br />The Island Packet<br />Argus Leader<br />The Leaf Chronicle<br />The Jackson Sun<br />The Daily News Journal<br />The Tennessean<br />Dallas Morning News<br />Fort Worth Star<br />Telegram<br />El Paso Times<br />The Spectrum<br />The Daily Press<br />The Daily News Leader<br />Burlington Free Press<br />Bellingham Herald<br />The Olympian<br />Tri-City Herald<br />The News Tribune<br />The Post-Crescent<br />The Reporter<br />Green Bay Press-Gazette <br />Herald Times Reporter<br />Marshfield News-Herald <br />Stevens Point Journal<br />Daily Tribune<br />Wausau Daily Herald<br />Oshkosh Northwestern<br />The Sheboygan Press<br />The Herald-Dispatch<br />Anchorage Daily News<br />Montgomery Advertiser<br />Baxter Bulletin<br />Arizona Republic<br />The Press Enterprise<br />Contra Costa Times<br />The Fresno Bee<br />Los Angeles Times<br />Monterey County Herald<br />Modesto Bee<br />The Desert Sun<br />The Californian<br />The Mercury News<br />The Tribune<br />The Sacramento Bee<br />Visalia Times Delta<br />The Press-Enterprise<br />Oakland Tribune <br />The Daily Review <br />Tri-Valley Herald<br />The Argus<br />San Mateo County Times<br />Fort Collins Coloradoan<br />Hartford Courant<br />The News Journal<br />Bradenton Herald<br />Florida Today<br />The News-Press<br />Miami Herald<br />Orlando Sentinel<br />Pensacola News Journal<br />Sun Sentinel<br />Tallahassee Democrat<br />The Ledger-Enquirer<br />Macon Telegraph<br />Pacific Daily News<br />Honolulu Advertiser<br />Des Moines Register<br />Iowa City Press-Citizen<br />Idaho Statesman<br />Belleville News-Democrat<br />Chicago Tribune<br />Rockford Register Star<br />The Indianapolis Star<br />Journal and Courier<br />The Star Press<br />Richmond Palladium-Item<br />The Wichita Eagle<br />Lexington Herald-Leader<br />The Courier-Journal<br />Town Talk<br />The Daily Advertiser<br />The News-Star<br />Shreveport Times<br />Opelousas Daily World<br />Baltimore Sun<br />The Daily Times<br />Battle Creek Enquirer<br />Detroit Free Press<br />Lansing State Journal<br />Livingston Daily Press & Argus<br />Observer & Eccentric<br />The Times Herald<br />St. Cloud Times<br />The Kansas City Star<br />Springfield News-Leader<br />The Sun Herald<br />Hattiesburg American<br />The Clarion Ledger<br />Great Falls Tribune<br />Citizen Times<br />The Charlotte Observer<br />The News & Observer<br />Courier News<br />Courier-Post<br />Asbury Park Press<br />Daily Record<br />The Daily Journal<br />Home News Tribune<br />Las Cruces Sun-News<br />Reno Gazette Journal<br />Press & Sun-Bulletin<br />Star Gazette<br />Ithaca Journal<br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    83. 83. Online Marketing<br /><ul><li> Strategically publish creative banners that increase traffic and listing exposure on Century21.com.
    84. 84. CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry.
    85. 85. Online media is optimized to drive leads and response from consumers on your property.
    86. 86. Automated email communications to buyers interested in your property
    87. 87. Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.</li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    88. 88. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    89. 89. Real Estate Agent<br />Internet<br />Yard Sign<br />Where Do Buyers Go For Information?<br />Of those buyers who used the Internet, where they first learned<br />about the home they purchased<br />The Internet should be leveraged to attract more buyers<br />Source: 2008 National Association of REALTORS® Profile of Home Buyers and Sellers<br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    90. 90. Internet Advertising vs. Newspaper Advertising<br /><ul><li>81% said they found the internet very useful
    91. 91. 29% said they found the newspaper very useful
    92. 92. 29% of buyers found their home on the internet first</li></ul> - This represents a significant increase from those that found their home in 2001. <br /> - The internet plays a much more significant role compared to newspapers, where only 3% found their home first. <br /><ul><li> 46% of buyers said they found yards signs to be very useful
    93. 93. 40% of buyers said they found open houses to be very useful</li></ul>*2008 NAR Profile of Home Buyers and Sellers<br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    94. 94. Home Buyers<br /><ul><li> 87% of all home buyers used the Internet as a tool when searching for a home*
    95. 95. 86% of recent home buyers found photos “very useful”*
    96. 96. 68% said the same about virtual tours*</li></ul>*2008 NAR Profile of Home Buyers and Sellers <br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    97. 97. MaximizeVisibility!<br />In Your Area & Across the Nation<br />When you list your home a with CENTURY 21® Agent, you’re creating maximum exposure for your property, in your area and around the nation. Not only will your property be featured on the award-winning century21.com site, but millions of other potential buyers will be able to see your listing because the CENTURY 21 System partners with some of the most popular real estate sites on the Internet. When it comes to selling your home, you can’t have too much exposure. The CENTURY 21 System works hard to ensure that your unique listing gets all the attention it deserves—all around the country!<br />According to NAR, eighty-seven percent of homebuyers start their search online1. That’s why the CENTURY 21 System lists your home on all these popular mover Web sites, which get millions of unique visitors every month:<br />CENTURY 21 listings are also displayed on all MLS enabled real estate sites.<br />Remax.com, ColdwellBanker.com, ERA.com, Prudential.com, KW.com, and Weichert.com<br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    98. 98. century21.com: #1 Real Estate Franchise Site*<br />The combination of our website with our broad distribution of listings to partner aggregator sites means that your listings are being seen by more consumers who are actively in the market to buy or sell real estate.  That means that we have more eyes seeing our property listings than our competitors do.  <br />century21.com passes all other real estate franchise sites!<br />*comScore, September - December 2008.<br />
    99. 99. Selling Your Home with the Help of century21.com<br />The century21.com web site averages more than 2 million visits per month*<br /><ul><li> Consumer Leads
    100. 100. Property Listings
    101. 101. Registered Users
    102. 102. Top Search Engine </li></ul> partnerships; Google, <br /> Trulia and Yahoo<br /><ul><li> Open House Planner</li></ul>* ComScore 2009<br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    103. 103. The Search Areas on century21.com<br /><ul><li> century21.com is a consumer’s home buying and selling information gateway
    104. 104. The easy to navigate menu bar allows consumers to identify exactly what they are looking for
    105. 105. The site serves as a real estate resource library for consumers</li></ul>Property Search<br /><ul><li> Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria
    106. 106. Aerial views allow users to explore the property yard, street and neighborhood</li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    107. 107. century21.com Tools <br />Slide Shows & Virtual Tours <br />Visually highlight the best features of your home; automatically created when you have 6 or more pictures<br />Mortgage<br />Calculators & financing information<br />Neighborhood Profiles<br />Important information about this & other neighborhoods<br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    108. 108. Your Listing on century21.com<br /><ul><li>Up to 20 listing photos can be included
    109. 109. Detailed property descriptions (English & Spanish)
    110. 110. Floor Plans
    111. 111. Slide Show
    112. 112. Virtual Tours
    113. 113. Open House schedule</li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    114. 114. Weekly century21.com Traffic Reports<br /><ul><li> Each week I will provide you with the weekly exposure reports from century21.com.</li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    115. 115. CENTURY 21®: Listings Stand Out to Buyers Searching <br />on the # 1 Real Estate Website-Realtor.com<br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    116. 116. This is a Basic Listing and How Some of Our Competitors Would <br />Market Your Home on the #1 Real Estate Web Site.<br />Basic Listing Features<br /><ul><li> Maximum of 4 images
    117. 117. Default paragraph and bulleted descriptions
    118. 118. Brokerage name and office telephone number as contact point
    119. 119. Realtor.com will charge a $20 to $25 posting fee for virtual tours
    120. 120. Basic listings do not allow consumers to email the Agent or the Office. </li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    121. 121. Listing Detail View – Company ShowcaseWe Showcase All of our Listings and Fully Market Them<br />Company Showcase Features<br />Up to 25 Images Per Listing Agent Represented (at Brokerage Discretion) Brokerage Logo/Linkage Customizable:<br />• Headlines<br />• Paragraph<br />• Agent Special Message<br />• Lead Generation<br /><ul><li> Video
    122. 122. Virtual Tours</li></ul>Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    123. 123. Your showcased listing will also appear on other web sites that Realtor.com powers the search on including MSN.com a top 5 real estate web site.<br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    124. 124. Measuring Web Exposure of Your Home<br />We can provide you with weekly web site traffic reports from Realtor.com<br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    125. 125. We also automatically enhance our listings on Homefinder.com<br />Our Advertising Product: Broker Showcase<br />A basic listing<br />A listing enhanced with a HomeFinder.com Broker Showcase Package<br />Upfront broker branding<br />Open house <br />flag<br />Contact info with<br />Trackable toll-free #<br />Listing description<br />Links to multiple photos virtual tours and green features<br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    126. 126. Enhanced listings receive priority placement in search results and are branded.<br />Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    127. 127. As seen on www.REALTOR.COM<br />
    128. 128. As seen on www.google.com<br />SAME HOUSE <br />AGAIN !<br />
    129. 129. As seen on www.trulia.com<br />SAME HOUSE <br />AGAIN !<br />
    130. 130. As seen on www.yahoo.com<br />SAME HOUSE <br />AGAIN !<br />
    131. 131. As seen on www.frontdoor.com<br />SAME HOUSE <br />AGAIN !<br />
    132. 132. As seen on www.zillow.com<br />SAME HOUSE <br />AGAIN !<br />
    133. 133. As seen on www.cyberhomes.com<br />
    134. 134. As seen on www.homefinder.com<br />
    135. 135. www.realestate.aol.com<br />
    136. 136. Linked from REALTOR.COM TO <br />
    137. 137. Today’s buyer- NAR 2008 ~ 34% FIND their home online!<br />I HAVE A FEW MORE REASONS<br />
    138. 138. Linked in from REALTOR.COM to MSN<br />
    139. 139. REALTOR.COM Distribution Partners<br />
    140. 140. Marketing Plan, Continued<br />Enhanced listing display on Realtor.com site to make your property stand out<br />Video/virtual tour on YouTube.com, FaceBook.com, Linkedin.com, Wordpress.com, LiveVideo.com<br />Offer a Home Warranty program<br />Offer special Century 21 Access America Mortgage financing options<br />Transaction Management Online<br />Feature your property on my personal website and blogs<br />Place property on Craig’s List and other online classified websites for maximum exposure<br />Eyejot.com<br />
    141. 141. Marketing Plan Continued<br />All internet site distribution is subject to change without notice<br />
    142. 142. Targeted Local Marketing<br />Open Houses – Actively promote open house showings for Brokers and Buyers<br />Direct Mail – Just Listed cards, Open House cards and other targeted mailings<br />E-Greetings – Online greeting cards directed to potential buyers<br />Local Advertising <br />MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers<br />Internet – Courant.com Century21.com allows internet users to get information and photos of your home<br />Page 74<br />
    143. 143. 2010 Online Marketing continued<br />Page 75<br /><ul><li>Strategically publish creative banners that increase traffic and listing exposure on Century21.com.
    144. 144. CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry.
    145. 145. Online media is optimized to drive leads and response from consumers on your property.
    146. 146. Automated email communications to buyers interested in your property
    147. 147. Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.</li></li></ul><li>CENTURY 21® National Advertising<br />Multi-million dollar national advertising campaigns<br />Print, Internet and radio<br />Targeted advertising for Specialty Markets<br />Page 76<br />
    148. 148. Century21.com averages more than 2 million visits per month<br />
    149. 149. CENTURY 21® Global Reach<br />Worldwide presence<br />Century21.com international links and websites<br />CENTURY 21® Global Referral Network<br />Significant buyer opportunities - with over 8,000 offices and 140,000 sales associates worldwide<br />Additional buyer opportunities - with the CENTURY 21® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads<br />Page 78<br />
    150. 150. Fine Homes & Estates<br />
    151. 151. Map Tool on www.century21.com<br />
    152. 152. Your home featured on www.century21.com<br />
    153. 153. Selling Your Home with the Help of Century21.com<br />The Century21.com web site averages more than 2 million visits per month<br />Consumer Leads<br />Property Listings<br />Registered Users<br />Top Search Engine partnerships; Google, Trulia and Yahoo<br />Page 82<br />
    154. 154. The Search Areas on Century21.com<br />Century21.com is a consumer’s home buying and selling information gateway<br />The easy to navigate menu bar allows consumers to identify exactly what they’re looking for<br />The site serves as a real estate resource library for consumers<br />Property Search<br />Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria <br />Aerial views allow users to explore the property yard, street and neighborhood<br />Page 83<br />
    155. 155. Online Marketing Tools that help us Sell Your Property<br /><ul><li>Slide Shows & Virtual Tours </li></ul>Visually highlight the best features of your home; automatically created when you have 6 or more pictures<br /><ul><li>Neighborhood Profiles</li></ul>Important information about this and other neighborhoods<br />Slide Show<br /><ul><li>Mortgage</li></ul>Calculator s and financing information<br />Page 84<br />
    156. 156. Your Listing on Century21.com<br />Page 85<br /><ul><li>Up to 20 listing Photos can be included
    157. 157. Detailed property descriptions (English and Spanish)
    158. 158. Floor Plans
    159. 159. Slide Show
    160. 160. Virtual Tours
    161. 161. Open House schedule
    162. 162. CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes</li></li></ul><li>A custom Slide Show to Showcase Your Property<br />Page 86<br /><ul><li>This is what the consumer sees on Century21.com
    163. 163. Slide Shows are automatically created when you have 6 or more photos of the property
    164. 164. 98% of prospective Buyers feel property photos are useful in their home search*</li></ul>* 2007 NAR Profile of Home Buyers and Sellers<br />
    165. 165. Referral Services<br />World’s largest referral network (based on the number of offices worldwide) brings you:<br />More buyer opportunities for your property <br />With over 8,000 offices and 140,000 sales associates worldwide<br />CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe<br />Page 87<br />
    166. 166. Home Buyers<br />84% of all home buyers used the Internet as a tool when searching for a home*<br />84% of recent home buyers found photos “very useful”* <br />60% said the same about virtual tours*<br />There are over 200 million users of the Internet in the USA**<br />29% of home buyers first learned about the home they purchased using the Internet*<br />84% of first time home buyers used the internet as an information source in the home buying process*<br />Page 88<br />*20078NAR Profile of Home Buyers and Sellers<br />**Nielsen-Net Raings.com<br />
    167. 167. Competitive Market AnalysisEstablishing the perfect price for your home!<br />Recent Sales<br />Current Listings<br />Under Contract<br />Expired Listings<br />Page 89<br /><ul><li>How do you stack up against the competition?
    168. 168. What will help your property sell faster?
    169. 169. How much will you have after closing?</li></li></ul><li>Factors That Influence The Listing Price Of Your Home<br />Copyright © 2010 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    170. 170. Copyright © 2010 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.<br />
    171. 171. We’re with you every step of the way<br />CENTURY 21 Connections®<br />The CENTURY 21 Local Connections® program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience.<br />To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/<br /> Home Warranty<br />The CENTURY 21® Home Protection Plan offers home sellers and buyers protection against costly, unexpected repair bills that may occur after closing. <br />Financing<br />Northern States Mortgage, with it’s ‘BEST RATE GUARANTEE’ <br />Transaction Management Online<br />From deposit to close, your transaction will be monitored online, by you, your agent, your legal council, and your mortgage company.<br />Home Owners Insurance<br />SCM Insurance, part of the one Stop Shop experience you can choose, to compare the best rates and best services in the industry.<br />Page 92<br />
    172. 172. Seller Service Pledge – My Personal Commitment<br />21 points of differentiation<br />Commitment to service<br />Agreement between you, the seller and my CENTURY 21® office.<br />Page 93<br />Dick Lorenzo REALTOR<br />
    173. 173. Quality Service<br />I strive to provide outstanding service to our clients<br />My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group<br />Consistent monitoring of service in order to assure highest level of quality.<br />Page 94<br />Dick Lorenzo REALTOR<br />
    174. 174. Put me to work for you!<br />CENTURY 21: The Gold Standard.<br />Page 95<br />Dick Lorenzo REALTOR<br />
    175. 175. CENTURY 21 Access America<br />800.525.7793 ext. 1027<br />860.736.1027<br />Toll Free:1-800-525-7793 x 1027<br />Dick Lorenzo REALTOR<br />Thank you!<br />Page 96<br />

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