Branford, Shoreline, New Homes, Real Estate

Market Plan
Page 1
CENTURY 21
Access America
Serving the Great State of Connecticut

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
My Professional Experience
• Member of the National Association of REALTORS
• Member of the Connecticut Association of REALTORS
• Member of the Mid Shore Board of REALTORS
• Member of the Connecticut Cooperative MLS
• REALTOR with CENTURY 21 Internationally, 7,800 offices in the
World, 4,200 Offices in the USA
• REALTOR with CENTURY 21 of Connecticut, 60 Offices in CT.
• Team Member of the Largest Most Productive Century 21 Office in
All of Connecticut
• Currently working with Ralph Williams of Bottom Line University
• Principals and Practices in Real Estate through the State of
Connecticut Approved School; The Real Estate Development Center
Cell: 203.893.0063
Email: gozdemir88@gmail.com
Page 3

CENTURY 21® Access America
• My company’s strengths
– 20 Years of experience with Strong Leadership that shows
– Cutting Edge Systems have made us a leader in our market place
– Over 100 Agents in the Southington & Meriden Offices
• My company’s awards & recognition
– We have the Number One, Top Producing Office for C21 in the State!
– We have been the Most Successful, Top Producing Firm in the State since 2002
• Strength of the CENTURY 21 brand
– Millward-Brown results
– CENTURY 21® continues to be the most recognized name in real estate*
– Not only the most recognized but NOBODY in the World sells more homes than CENTURY
21. No One does more referrals, 8,400 Office, 143,000 agents.
– CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have
REALOGY which uses the referral network of all brands in the REALOGY network.
Page 4
*Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a
home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90%
confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

Our Offices
Under Regional President
Beverly A. Peterson

Meriden, CT Office
477 South Broad Street
Meriden, CT 06450
Phone:203- 634-1876
Toll Free:1-800-525-7793
Fax: 203-237-4142
Southington, CT Office
117 North Main Street
Southington, CT 06489
Phone: 860-621-8378
Toll Free:1-800-525-7793
Fax: 860-276-8032
C21 Access America
Career Development Center
Phone: 860-378-1456
Toll Free:1-800-525-7793
Fax: 860-276-0369
Offices Under Regional President Beverly A. Peterson
The Real Estate
Development Center
Pre-License School
Phone: 860-378-1479
Fax: 860-276-0369
Access America Call Center
Customer Service 411
Phone: 860-621-8378
Fax: 860-276-0369
Branford, CT Office
Phone: 860-621-8378
Toll Free:1-800-525-7793
Fax: 203-000-0000

Branford
CENTURY 21 Access America
265 East Main Street
Branford, CT 06405
Phone: 203-481-7247
Toll Free:1-800-289-2100
Ryan Peterson
Vice President
800.525.7793
CALL FOR FREE MARKET ANALYSIS

Phone: 860-621-8378
Toll Free:1-800-525-7793
www.cthomeseekers.com
Southington
Beverly Peterson Broker / Owner

Meriden, CT Office
Meriden, CT 06450
Phone:203- 634-1876
Toll Free:1-800-525-7793
Fax: 203-237-4142
Kelly Peterson Coach
& Manager of the Meriden Office
203-634-1876
CALL FOR FREE MARKET ANALYSIS
Our Purpose
To establish lifelong relationships with the families and households in our marketplaces by
providing sound advice, outstanding service and reliable results when it comes to any of their
real estate needs.

The Training Center
Phone: 860-621-8378
Toll Free:1-800-525-7793
Fax: 860-276-0369
Director of New Homes & Marketing
Sessions with Ralph Williams at the
Career Development Training Center
In Addition to New Agent Training Under Regional
President Beverly Peterson, The Training Center In
Southington Offers Experienced Agent Coaching and
Training in:
• New Construction
•Advanced CMA workshops for target marketing and
statistics
•Technology including Social Networking
•Online Slide Show Presentations
•Foreclosures purchasing at Auctions
•Sales Technique Workshops & and MORE!
Jodi Tussing Regional
Career Coach and
New Homes Center
Manager

Call Center
1. Capture Lead - Transfer to Agent who knows the
most about that property
2. Record and put in a follow up plan based on agent
feedback.
3. Incubate leads – good service – more sales

www.c21accessamerica.com
Our Website is not only an IDX
website with the entire MLS in
Connecticut and RI.
This also has Web 2.0 technology with
access to neighborhood statistics from
Trulia and Closed area statistics from
Zillow. This gives the consumer the
power to make informed choices right
online!
As you can see this site has a GOOGLE
server, the potential buyer or seller can
search using Key Words, like ‘Water
Front’, ‘Bank Owned’, ‘East Side’,
‘walk to school’ and so on.
If you are searching for a good deal on a
bank foreclosed property, or want water
front property, near the train, or a large
back yard you can actually search for
these things just like the Google search
you are used to!
Google Base Search
Engine allows you the
option to search by key
words, or by price range
and town and styles
See Next Page for
Property Details and
contact opportunity
178 Results!

NAR Statistic:
24% of the consumers actually
FIND their home on line!
Trulia shows what is on the Market now in the area, Zillow
shows what has sold in the neighborhood
See Next Page for comparable closed properties

This site was developed by John & Kate Rowles of
Newport. This is an Ecommerce website designed
to give the customer an experience similar to
Amazon or Ebay.

CENTURY 21® Access America Lead Shooter
When a prospective customer
puts a request in on the
Century21.com website or the
C21accessamerica.com website,
the request gets forwarded to the
agents cell phone within minutes!
Allowing the agent to call the
customer and give information or
make an appointment.
Our Website! Our Website is an IDX website
with the entire MLS in Connecticut and RI!
Agents have the opportunity to have their own
with the same capabilities!

Market Share Last 12 Months

A History of Proven Results Not only were we the # 1 Century 21
Office in Connecticut in 2008, 2009 we were the only CENTURY 21
office to receive the Centurion Award! We are on track to do it again!
Page 20
Market Share Century 21 Access America Last 12 Months

Bridgeport, CT Office
3850 Main Street
Bridgeport, CT 06606
Map It with Google Maps
Phone: 203-374-9451
Toll Free: 1-800-722-0187
Fax: 203-374-9706
Access America Offices
Meriden, CT Office
Meriden, CT 06450
Phone:203- 634-1876
Toll Free:1-800-525-7793
Fax: 203-237-4142
Branford, CT Office
Phone: 860-621-8378
Toll Free: 1-800-525-7793
Fax: 203-481-4075
Phone: 860-621-8378
Toll Free:1-800-525-7793
Fax: 860-276-8032
Watertown, CT Office
429 Main Street
Watertown, CT 06795
Phone: 860-274-8200
Toll Free:1-800-240-2952
Fax: 860-274-0382
Stamford, CT Office
27 Strawberry Hill Avenue
Stamford, CT 06902
Phone: 203-326-3399
Toll Free:1-800-243-5295
Fax: 203-326-3388
Wethersfield, CT Office
449 Silas Deane Highway
Wethersfield, CT 06109
Phone: 860-263-2121
Toll Free:1-800-343-2166
Fax: 860-263-2144
Wolcott, CT Office
246 Wolcott Road
Wolcott , CT 06716
Phone: 203-879-2339
Toll Free:1-800-240-2952
Fax: 203-879-2102
East Greenwich, RI Office
387 Main Street
East Greenwich, RI 02818
Phone: 401-885-6260
Toll Free: 1-800-818-2100
Fax: 401-885-5360
Coventry, RI Office
1025 Tiogue Avenue
Coventry, RI 02816
Phone: 401-828-2100
Toll Free: 1-800-343-0227
Fax: 401-821-5889
Newport, RI Office
640 Thames Street
Newport, RI 02840
Phone: 401-849-9192
Toll Free: 1-800-876-2429
Fax: 401-849-5871

Our Team

The Value of working with a REALTOR
• 85% of sellers used a broker or agent to sell their home*
• 76% of sellers placed their home on the Internet with the assistance of a
real estate agent*
• My mission statement
– “I strive to make the sale of your home and all of the associated
activities free of stress, easy to understand, and at times, even fun. My
goal is to exceed your expectations and provide you with exceptional
service throughout our relationship”.
Page 23
The value and importance of real estate professionals
has not changed!
*2009 NAR Profile of Home Buyers and Sellers

• Consumers continue to identify the CENTURY 21 brand as “the most
recognized name in real estate.”
• Forty-two percent of adults surveyed singled out CENTURY 21 as the most
well-known brand, with the nearest competitor trailing by a substantial
14%
points
Most Recognized Name in Real Estate
Q: “Please tell me which real estate agencies
you have ever seen or heard of?”
(Results are based on all brands mentioned, regardless of
order.)
*Source: 2008 Ad Tracking Study. The survey results are based on 875 online interviews with a national random sample of adults (ages 18+)
who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next
two years. Brand awareness questions are based on a sample of 875 respondents with a margin of error of +/- 2.8% at 90% confidence level.
The study was conducted between March 3 and August 10, 2008, by Millward Brown, a leading global market research organization.
Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

CENTURY 21®: A Global Brand
More than 7,700 offices and over 120,000
sales associates in 66 countries and
territories, including offices in:
• Aruba • Hong Kong
• Australia • Japan
• Belize • Mexico
• Brazil • Morocco
• Canada • Portugal
• Cayman Islands • Russia
• China • Spain
• Costa Rica • St. Kitts
• Egypt • St. Maarten
• France • United Arab
• Greece Emirates
• United Kingdom

Celebrating Three Decades of Caring
• Easter Seals is the world’s leading non-profit provider of
services for people with autism, developmental disabilities,
physical and mental disabilities and other special needs.
• Easter Seals is the only national organization which serves
people with all disabilities, from birth throughout the life
span –partnering with health and human service
organizations as well as public and private insurers to
provide life-changing services and support for people with
disabilities and their families.
• As a partner with Easter Seals we can collectively work with
you to adapt your home for accessibility and preserve or
enhance the current value.
• The CENTURY 21 System has been affiliated with Easter Seals
since 1979
• The CENTURY 21 System has raised nearly $98 million on
behalf of Easter Seals

Home Buyers
• 95% of all home buyers used the Internet as a tool when searching for a home*
• 86% of recent home buyers found photos ―very useful‖*
• 68% said the same about virtual tours*

What most companies consider custom, we consider standard.
Standard Services
• Multiple Listing Service
• Local Advertising
• Yard Sign
• Agent and Office Preview
• Open House
• Required Property Disclosures
• Competitive Market Analysis
• Featured on National Website
Customized Services Standard
with CENTURY 21
• National Advertising
• Global Referral Network
• Seller Service Pledge
• Quality Service Survey
• Other Internet Websites
Page 28

CENTURY 21®: The Gold Standard
Page 29
We are a strong, vibrant and global real estate family. We strive everyday to
deliver unsurpassed market intelligence and insights. Our network of over
140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY
21 standards inspire us all to a higher level of performance.
What does “The Gold Standard” mean to you?
Gold is symbolic of three positive and distinct values
• Great financial value = Getting the best price for your home
• High performance achievement = Best trained associates
• Insightful wisdom = Your neighborhood specialist
I am your “Professional Champion”.

Marketing Your Home
• Two things sell homes – Exposure and Price
• At CENTURY 21 Access America we pride ourselves on our
ability to create custom solutions to maximize both
• We have a proven model to market and sell homes
• Forged through experience and analysis of thousands of home sales
• Enclosed is a comprehensive summary of how we will put our unique
approach to work for you.
The more people exposed to your home, the better the chances of
finding the buyer who likes it and will pay the most for it.

Marketing Plan
• Place the CENTURY 21 Gold Post Yard sign on your property (if local
ordinances allow for it)
• Place a lockbox on your home
• MLS – Place your home with the local Multiple Listing Service to make it
available to all local Brokers
• Open Houses – Actively promote open house showings for both real
estate professionals and Buyers
• Direct Mail – Just Listed cards, Open House cards and other targeted
mailings
• eCampaign Center One-time Emails – Online Property Flyer Emails
directed to potential buyers
• Local Advertising – Television, newspaper and local magazine

• Internet – century21.com allows internet users to get information and photos
of your home
• century 21.com
• Agents Personal Website
• Banner ads on local websites
• Post on other real estate search websites like Trulia.com, Realtor.com,
Google and Yahoo that receive millions of visitors.
• Leverage the CENTURY 21 Global Referral NetworkSM to access leads from
around the world.
• Use office voicemail system to announce your listing and provide updates on
changes to your listing
• Office caravan
Marketing Plan continued

Marketing Plan continued
• Place colorful flyers or brochures describing your home next to the ―for sale‖ sign
• Introduce other unique marketing techniques appropriate for your property
(Adjust this list as appropriate)
– Video/virtual tour on Facebook.com,YouTube.com, MySpace.com,
LiveVideo.com
– Offer a Home Warranty program
– Offer special CENTURY 21 Mortgage® financing options
– Other special promotions (beware of local non-inducement laws)
– Place property on Craigslist and other online classified websites for maximum
exposure
• Make available a 24-hour a day voice-interactive response system to provide
continuous information on your home

“Dress” Your House For Sale
•Your home’s appeal is a deciding
factor in whether a potential buyer
decides to make an appointment
to see your home or submit an
offer.
•Individual tastes vary, but you
should follow some basic rules in
getting your home ready for sale:
– Curb appeal
– Unobstructed walkways
– Clean interior
– Well-lit rooms
– Uncluttered rooms and storage
spaces

Market Value is:
What the buyers are willing to pay for this type of property, in this
neighborhood, at this particular time.
The marketplace, not the homeowners and not the brokers
determine the value of a home.

Competitive Market
Analysis Establishing the perfect price for your home!
[Insert Complete CMA Here]
• Recent Sales
• Current Listings
• Under Contract
• Expired Listings
• How do you stack up against the
competition?
• What will help your property sell faster?
• How much will you have after closing?

Marketing Plan
• Send “Just Listed “postcards highlighting your home to local area residents.
• Advertise and hold agent/broker and buyer open houses.
• List your property on our company website, which boasts the only Google powered search by key
word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the
value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home.
• Internet marketing
– REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text,
– We have banners placed on TRULIA featuring our listings as advertising
– Trulia - Openhouse.com - Hotpads.com
– Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com
– Homescape - New York Times.com - Google.com
– Courant.com - ListHub.com - aol.com
– Cyberhomes.com -oodle.com - homefinder.com
– Frontdoor.com -yahoo.com - backpage.com
– …. And more
• Send out electronic notices about your home i.e., eNewsletters and eCards.
• Provide local advertising
• Leverage the CENTURY 21® Global Referral Network to access leads from around the world.
all internet placement and syndication is subject to change without notice

National Distribution For Your Home
In addition to the great national coverage the CENTURY 21®
System provides for your home listing, you’ll also find your property
listed on key real estate sites that serve your area. That includes
your local newspaper site, real estate showcases, guides to your
region—wherever your neighbors look when they’re starting a
home search. Because CENTURY 21 Sales Professionals know that
in the end, every home sale is a local sale. That’s why our experts
go the extra mile to understand your market in detail and position
your home in front of the people most likely to buy.
Our Online Newspaper Network
The CENTURY 21 System distributes local listings to the
homefinder.com network of 130+ online newspaper real estate
sites nationwide to ensure your listings are seen by consumers who
want to buy in your area.
Anchorage Daily News
Montgomery Advertiser
Baxter Bulletin
Arizona Republic
The Press Enterprise
Contra Costa Times
The Fresno Bee
Los Angeles Times
Monterey County Herald
Modesto Bee
The Desert Sun
The Californian
The Mercury News
The Tribune
The Sacramento Bee
Visalia Times Delta
The Press-Enterprise
Oakland Tribune
The Daily Review
Tri-Valley Herald
The Argus
San Mateo County Times
Fort Collins Coloradoan
Hartford Courant
The News Journal
Bradenton Herald
Florida Today
The News-Press
Miami Herald
Orlando Sentinel
Pensacola News Journal
Sun Sentinel
Tallahassee Democrat
The Ledger-Enquirer
Macon Telegraph
Pacific Daily News
Honolulu Advertiser
Des Moines Register
Iowa City Press-Citizen
Idaho Statesman
Belleville News-Democrat
Chicago Tribune
Rockford Register Star
The Indianapolis Star
Journal and Courier
The Star Press
Richmond Palladium-
Item
The Wichita Eagle
Lexington Herald-Leader
The Courier-Journal
Town Talk
The Daily Advertiser
The News-Star
Shreveport Times
Opelousas Daily World
Baltimore Sun
The Daily Times
Battle Creek Enquirer
Detroit Free Press
Lansing State Journal
Livingston Daily Press &
Argus
Observer & Eccentric
The Times Herald
St. Cloud Times
The Kansas City Star
Springfield News-Leader
The Sun Herald
Hattiesburg American
The Clarion Ledger
Great Falls Tribune
Citizen Times
The Charlotte Observer
The News & Observer
Courier News
Courier-Post
Asbury Park Press
Daily Record
The Daily Journal
Home News Tribune
Las Cruces Sun-News
Reno Gazette Journal
Press & Sun-Bulletin
Star Gazette
Ithaca Journal
AK
AL
AR
AZ
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CO
CT
DE
FL
FL
FL
FL
FL
FL
FL
FL
GA
GA
GUAM
HI
IA
IA
ID
IL
IL
IL
IN
IN
IN
IN
KS
KY
KY
LA
LA
LA
LA
LA
MD
MD
MI
MI
MI
MI
MI
MI
MN
MO
MO
MS
MS
MS
MT
NC
NC
NC
NJ
NJ
NJ
NJ
NJ
NJ
NM
NV
NY
NY
NY
NY
NY
NY
NY
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OR
PA
PA
SC
SC
SC
SC
SC
SC
SD
TN
TN
TN
TN
TX
TX
TX
UT
VA
VA
VT
WA
WA
WA
WA
WI
WI
WI
WI
WI
WI
WI
WI
WI
WI
WV
Newsday
Poughkeepsie Journal
Rochester Democrat &
Chronicle
The Journal News
The Cincinnati Enquirer
The News-Messenger
News Journal
The Marion Star
News Herald
Telegraph – Forum
Chillicothe Gazette
Coshocton Tribune
Eagle Gazette
The Advocate
Times Recorder
Statesman Journal
The Morning Call
Centre Daily Times
The Greenville News
The Sun News
The Herald
The State
The Beaufort Gazette
The Island Packet
Argus Leader
The Leaf Chronicle
The Jackson Sun
The Daily News Journal
The Tennessean
Dallas Morning News
Fort Worth Star
Telegram
El Paso Times
The Spectrum
The Daily Press
The Daily News Leader
Burlington Free Press
Bellingham Herald
The Olympian
Tri-City Herald
The News Tribune
The Post-Crescent
The Reporter
Green Bay Press-Gazette
Herald Times Reporter
Marshfield News-Herald
Stevens Point Journal
Daily Tribune
Wausau Daily Herald
Oshkosh Northwestern
The Sheboygan Press
The Herald-Dispatch

Online Marketing
• Strategically publish creative banners that increase
traffic and listing exposure on Century21.com.
• CENTURY 21 provides an innovative online experience for
consumers that is second to no one in the industry.
• Online media is optimized to drive leads and response
from consumers on your property.
• Automated email communications to buyers interested
in your property
• Search Engine Marketing is a key component of our
online marketing efforts that drives consumers to our
website and thereby increases the exposure your listing
receives to interested buyers.

Where Do Buyers Go For Information?
Source: 2008 National Association of REALTORS® Profile of Home Buyers and Sellers
The Internet should be leveraged to attract more buyers
Of those buyers who used the Internet, where they first learned
about the home they purchased
Real Estate Agent
Internet
Yard Sign

Internet Advertising vs. Newspaper Advertising
• 81% said they found the internet very useful
• 29% said they found the newspaper very useful
• 29% of buyers found their home on the internet first
- This represents a significant increase from those that found their
home in 2001.
- The internet plays a much more significant role compared to
newspapers, where only 3% found their home first.
• 46% of buyers said they found yards signs to be very useful
• 40% of buyers said they found open houses to be very useful

Home Buyers
• 87% of all home buyers used the Internet as a tool when searching for a home*
• 86% of recent home buyers found photos ―very useful‖*

Maximize Visibility!
When you list your home a with CENTURY 21® Agent, you’re creating maximum exposure for your property, in your area and
around the nation. Not only will your property be featured on the award-winning century21.com site, but millions of other potential
buyers will be able to see your listing because the CENTURY 21 System partners with some of the most popular real estate sites on
the Internet. When it comes to selling your home, you can’t have too much exposure. The CENTURY 21 System works hard to
ensure that your unique listing gets all the attention it deserves—all around the country!
According to NAR, eighty-seven percent of homebuyers start their search online1. That’s why the CENTURY 21 System lists your
home on all these popular mover Web sites, which get millions of unique visitors every month:
In Your Area & Across the Nation
CENTURY 21 listings are also displayed on
all MLS enabled real estate sites.
Remax.com, ColdwellBanker.com, ERA.com,
Prudential.com, KW.com, and Weichert.com

century21.com: #1 Real Estate Franchise Site*
comScore: Real Estate Sites - Total Unique Visitors (in millions)
Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08
Realtor.com 6.546 6.042 6.482 5.747 5.557 5.101 6.542 5.635 5.090 6.893 5.515 5.680
Yahoo! Real Estate 4.618 5.322 4.741 4.072 4.777 5.549 5.446 4.986 5.191 5.823 5.337 4.821
Msn Real Estate 2.739 4.539 3.427 3.684 5.343 4.140 3.641 3.712 3.194 4.463 2.366 2.310
Zillow.com 2.006 1.952 2.034 1.816 1.926 1.744 1.867 1.236 2.101 2.113 2.426 1.890
Trulia.com 2.164 2.174 2.249 2.637 2.476 2.351 2.401 2.777 2.201 2.585 2.040 1.881
Ziprealty.com 1.149 1.072 1.391 1.375 1.358 1.696 1.523 1.979 1.512 1.816 2.141 1.697
Homegain.com 2.711 2.545 2.413 2.763 2.118 2.211 1.878 1.751 1.738 1.527 1.641 1.292
century21.com 1.557 1.678 1.830 1.760 1.860 1.602 1.498 1.368 1.505 1.528 1.481 1.038
Remax.com 1.929 1.946 2.135 2.356 2.021 1.731 1.847 1.790 1.482 1.117 1.045 .964
Coldwellbanker.com 1.110 1.292 1.484 2.193 1.767 1.229 1.144 1.184 1.279 .922 .783 .701
Realestate.com .768 .623 .680 .731 .614 .805 .601 .703 .768 .559 .618 .669
Weichert.com .486 548 .527 .596 .640 .507 .554 .485 .686 .401 .426 .452
Forsalebyowner.com .646 591 .735 .625 .621 .506 .596 .504 .593 .364 .455 .325
Homesandland.com .538 598 .513 .684 .523 .503 .552 .589 .525 .678 .619 .324
Kellerwilliams.com .504 484 .464 .430 .432 .363 .377 .417 .403 .295 .335 .264
Longandfoster.com .470 194 .190 .213 .252 .242 .235 .338 .339 .194 .223 .233
Redfin.com .121 92 .70 .74 .104 .118 .192 .205 .131 .221 .291 .230
Era.com .373 363 .414 .407 .493 .392 .439 .279 .282 .279 .211 .218
Unitedcountry.com .274 249 .200 .288 .214 .209 .201 .210 .242 .179 .134 .167
Prudentialproperties.com .643 308 .393 .323 .237 .301 .297 .307 .370 .293 .244 .156
Windermere.com .307 277 .267 .215 .189 .247 .225 .236 .231 .187 .149 .104
century21.com passes all other real estate franchise sites!
*comScore, September - December 2008.
The combination of our
website with our broad
distribution of listings to
partner aggregator
sites means that your
listings are being seen
by more consumers
who are actively in the
market to buy or sell
real estate. That
means that we have
more eyes seeing our
property listings than
our competitors do.

Selling Your Home with the Help of century21.com
The century21.com web site
averages more than 2 million
visits per month*
• Consumer Leads
• Property Listings
• Registered Users
• Top Search Engine
partnerships; Google,
Trulia and Yahoo
• Open House Planner
* ComScore 2009

The Search Areas on century21.com
• century21.com is a consumer’s home buying and selling information
gateway
• The easy to navigate menu bar allows consumers to identify exactly what
they are looking for
• The site serves as a real estate resource library for consumers
Property Search
• Satellite technology to visually
scout the location of CENTURY 21
properties that meet their search
criteria
• Aerial views allow users to
explore the property yard, street
and neighborhood

century21.com Tools
Slide Shows & Virtual Tours
Visually highlight the best features of
your home; automatically created
when you have 6 or more pictures
Neighborhood Profiles
Important information about this &
other neighborhoods
Mortgage
Calculators & financing information

Your Listing on century21.com
• Up to 20 listing photos can be
included
• Detailed property descriptions
(English & Spanish)
• Floor Plans
• Slide Show
• Virtual Tours
• Open House schedule

• Each week I will provide you with the weekly exposure reports from
century21.com.
Weekly century21.com Traffic Reports

CENTURY 21®: Listings Stand Out to Buyers Searching
on the # 1 Real Estate Website-Realtor.com

This is a Basic Listing and How Some of Our Competitors Would
Market Your Home on the #1 Real Estate Web Site.
Basic Listing Features
• Maximum of 4 images
• Default paragraph and bulleted descriptions
• Brokerage name and office telephone
number as contact point
• Realtor.com will charge a $20 to
$25 posting fee for virtual tours
• Basic listings do not allow consumers to email
the Agent or the Office.

Listing Detail View – Company Showcase
We Showcase All of our Listings and Fully Market Them
Company Showcase Features
Up to 25 Images Per Listing Agent Represented (at
Brokerage Discretion) Brokerage Logo/Linkage
Customizable:
• Headlines
• Paragraph
• Agent Special Message
• Lead Generation
• Video
• Virtual Tours

Your showcased listing will also appear on other web
sites that Realtor.com powers the search on including
MSN.com a top 5 real estate web site.

We can provide you with weekly web site
traffic reports from Realtor.com
Measuring Web Exposure of Your Home

Our Advertising Product: Broker Showcase
A listing enhanced with a HomeFinder.com Broker Showcase Package
A basic listing
Links to multiple photos
virtual tours and green
features
Contact info with
Trackable toll-free #
Listing description
Open
house
flag
Upfront
broker
branding
We also automatically enhance our listings on
Homefinder.com

Enhanced listings
receive priority
placement in search
results and are
branded.

As seen on www.REALTOR.COM

As seen on www.google.com SAME
HOUSE
AGAIN !

As seen on www.trulia.com
SAME
HOUSE
AGAIN !

As seen on www.yahoo.com
SAME
HOUSE
AGAIN !

As seen on www.frontdoor.com
SAME
HOUSE
AGAIN !

As seen on www.zillow.com SAME
HOUSE
AGAIN !

As seen on www.cyberhomes.com

As seen on www.homefinder.com

www.realestate.aol.com

Linked from REALTOR.COM TO

Today‟s buyer- NAR 2008 ~ 34% FIND their home online!
• I HAVE A FEW MORE REASONS

Linked in from REALTOR.COM to MSN

REALTOR.COM Distribution Partners

Marketing Plan, Continued
– Enhanced listing display on Realtor.com site to make your property
stand out
– Video/virtual tour on YouTube.com, FaceBook.com, Linkedin.com,
Wordpress.com, LiveVideo.com
– Offer a Home Warranty program
– Offer special Century 21 Access America Mortgage financing options
– Transaction Management Online
– Feature your property on my personal website and blogs
– Place property on Craig‟s List and other online classified websites for
maximum exposure
– Eyejot.com

Marketing Plan Continued
All internet site distribution is subject to change without notice

Targeted Local Marketing
• Open Houses – Actively promote open house showings for Brokers and
Buyers
• Direct Mail – Just Listed cards, Open House cards and other targeted
mailings
• E-Greetings – Online greeting cards directed to potential buyers
• Local Advertising
• MLS – Place your home with the local Multiple Listing Service to make it
available to all local Brokers
• Internet – Courant.com Century21.com allows internet users to get
information and photos of your home
Page 74

2010 Online Marketing continued
Page 75
• Strategically publish creative banners that increase traffic and
listing exposure on Century21.com.
• CENTURY 21 provides an innovative online experience for
consumers that is second to no one in the industry.
• Online media is optimized to drive leads and response from
consumers on your property.
• Automated email communications to buyers interested in your
property
• Search Engine Marketing is a key component of our online
marketing efforts that drives consumers to our website and
thereby increases the exposure your listing receives to
interested buyers.

CENTURY 21® National Advertising
• Multi-million dollar national advertising campaigns
• Print, Internet and radio
• Targeted advertising for Specialty Markets
Page 76

Century21.com averages more than 2 million visits per month

CENTURY 21® Global Reach
Worldwide presence
• Century21.com international
links and websites
• CENTURY 21® Global
Referral Network
• Significant buyer opportunities
- with over 8,000 offices and
140,000 sales associates
worldwide
• Additional buyer opportunities
- with the CENTURY 21®
Global Referral Network, an
Internet based referral system
for broker selection and
distribution of referral leads
Page 78

Fine Homes & Estates

Map Tool on www.century21.com

Your home featured on www.century21.com

Selling Your Home with the Help of Century21.com
The Century21.com
web site averages
more than 2 million
visits per month
• Consumer Leads
• Property Listings
• Registered Users
• Top Search
Engine
partnerships;
Google, Trulia and
Yahoo
Page 82

The Search Areas on Century21.com
• Century21.com is a consumer‟s home buying and selling information gateway
• The easy to navigate menu bar allows consumers to identify exactly what
they‟re looking for
• The site serves as a real estate resource library for consumers
• Property Search
– Satellite technology to visually scout the location of CENTURY 21
properties that meet their search criteria
– Aerial views allow users to explore the property yard, street and
neighborhood
Page 83

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 84
Online Marketing Tools that help us Sell Your Property
• Slide Shows & Virtual Tours
Visually highlight the best features of your
home; automatically created when you have
6 or more pictures
• Neighborhood Profiles
Important information about this
and other neighborhoods
• Mortgage
Calculator s and financing information
Slide Show

Your Listing on Century21.com
Page 85
• Up to 20 listing Photos can be
included
• Detailed property descriptions
(English and Spanish)
• Floor Plans
• Slide Show
• Virtual Tours
• Open House schedule
• CENTURY 21’s exclusive
LeadRouter technology directs
online inquiries regarding your
property directly to your agent
within minutes

A custom Slide Show to Showcase Your Property
Page 86
• This is what the consumer sees
on Century21.com
• Slide Shows are automatically
created when you have 6 or
more photos of the property
• 98% of prospective
Buyers feel
property photos are
useful in their home
search*
* 2007 NAR Profile of Home Buyers and Sellers

Referral Services
• World’s largest referral network (based on the number of offices
worldwide) brings you:
– More buyer opportunities for your property
• With over 8,000 offices and 140,000 sales associates worldwide
• CENTURY 21® Global Referral Network, an Internet based referral
system for distribution of referral leads from around the globe
Page 87

Home Buyers
• 84% of all home buyers used the Internet as a tool when searching for a
home*
• 84% of recent home buyers found photos “very useful”*
• There are over 200 million users of the Internet in the USA**
– 29% of home buyers first learned about the home they purchased
using the Internet*
– 84% of first time home buyers used the internet as an information
source in the home buying process*
Page 88
*20078NAR Profile of Home Buyers and Sellers
**Nielsen-Net Raings.com

Competitive Market Analysis
Establishing the perfect price for your home!
• Recent Sales
• Current Listings
• Under Contract
• Expired Listings
Page 89
• How do you stack up against the
competition?
• What will help your property sell
faster?
• How much will you have after closing?

Factors That Influence The Listing Price Of Your Home

We‟re with you every step of the way
CENTURY 21 Connections®
• The CENTURY 21 Local Connections® program offers you convenient, cost-saving
products and services that simplify your home buying, selling and ownership
experience.
• To search for money saving coupons and discounts, visit:
http://www.century21.com/learn/connections/
Home Warranty
• The CENTURY 21® Home Protection Plan offers home sellers and buyers protection
against costly, unexpected repair bills that may occur after closing.
Financing
• Northern States Mortgage, with it‟s „BEST RATE GUARANTEE‟
Transaction Management Online
From deposit to close, your transaction will be monitored online, by you, your agent, your
legal council, and your mortgage company.
Home Owners Insurance
• SCM Insurance, part of the one Stop Shop experience you can choose, to compare the
best rates and best services in the industry.
Page 92

Seller Service Pledge – My Personal Commitment
• 21 points of differentiation
– Commitment to service
– Agreement between you,
the seller and my
CENTURY 21® office.
Page 93

Quality Service
• I strive to provide outstanding
service to our clients
• My clients are invited to
complete a Quality Service
Survey and return it to our
independent 3rd party research
group
• Consistent monitoring of service
in order to assure highest level
of quality.
Page 94

Put me to work for you!
CENTURY 21: The Gold Standard.
Page 95

Thank you!
Page 96
CENTURY 21 Access America
800.525.7793 ext. 1425
860.637.1425
Toll Free:1-800-525-7793 x 2904

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