When you want the whole package, you want “The Gold Standard.”
My Marketing Plan
Homefinder.com is owned by a group of major newspaper companies and therefore have a network of over 130 local newspaper web sites. Your listing will be enhanced on the national site homefinder.com and all of these other web sites.
Century 21 is dedicated to driving traffic to century21.com. We utilize marketing tactics such as banner advertising, search engine marketing ( bidding on search terms) and search engine optimization to increase traffic to century21.com . This results in more people seeing your home on century21.com.
In 2008 we launched our own branded channel on Youtube.com. On this section visitors can watch our commercials and agents can upload video of their listings. Video will continue to grow as a media in which to market listings. Marketing programs like this allows us to develop a relationship with Generation X and Generation Y consumers. We also have a brand Facebook page, can be followed on Twitter and have a free iPhone app.It positions us a contemporary company who understands technology. We become a more relevant brand with this consumer and develop a higher level of preference.
Note to Sales Associate: This slide stresses the importance of the Internet and the continued partnership with the real estate professional.As I’m sure you are aware, Internet use has become a predominate practice in most households. Its important that your listing have a stellar web presence on Century21.com. I will explain how I plan to do this in a moment.
This research from the National Association of Realtors shows the increasing importance of the internet in the home buying process. Each year more and more buyers find the internet more useful and the newspaper less important/useful when searching for homes. You will also see that more and more buyers are finding their home on the internet, this number will continue to grow. The percentage of buyers who find the home they purchase in the newspaper has significantly decreased as has newspaper circulation. As your agent I will make sure that home gets the online exposure it deserves.
Read statistics regarding recent home buyers. Everyone’s day and dollar are continually shrinking which is why its very important to address the needs of today’s Internet home buyers. These statistics were obtained from the most recent National Association of Realtors report. In Online Marketing the Internet is the link between you and your customer.Online or Interactive Marketing presents opportunities for tremendous profit A poorly targeted online advertising campaign or an ineffective web page can equate to throwing dollars out the window. But the upside is huge. Today’s Buyers and Sellers are online and they want you to be there too. Note to Sales Associate: Ask the sellers what they think of these statistics and what they have in mind for marketing their property.
Century 21 has an aggressive listing distribution strategy to maximize the online exposure of your home. Research from the National Association of Realtors shows that consumers are conducting much of their research online and in many cases find their home online. We provide maximum exposure so that more potential buyers see your property. Your home will appear on some of the top real estate sites like Trulia, Yahoo etc. It will also appear on sites like Frontdoor.com which is owned by Scripps Network ( owner of HGTV, Food Network, Fine Living Network DIY TV).All of our listings are enhanced on homefinder.com and their network of local newspaper web sites. Today’s home buyer is searching online. We’re ready for their visit on the web twenty-four hours a day, seven days a week.Every open house we conduct will show up on Century21.com and Openhouse.com.
Century21.com HomepageDiscuss how having an extensive and quality web presence helps generate leads and influences buying behavior.Century 21 has one of the most hit websites, averaging over 2million hits per month.We have over 278,000 listings on our website. I know that the proof of a good website is how long you stay once you find it. Users that come to our website stay an average of 13 minutes. Not only do we give searchers listings to look at, but we also give them lots of information on owning a home. In just a second, I’ll show you a couple of resources available to home buyers and sellers.Point out the following features that a Consumer would use…Buy, Sell, Finance, Learn and Contact links to most sought after informationQuick Search (Shortcuts) for a property or officeAbility for consumer to register and customize site with saved properties, search criteria, etc.Discuss the types of photos you would like to take of their home and which features you would like to highlight. Ask the sellers about some features of their home for which they are most proud.
Note to Sales Associate: You should be well-versed with how to navigate the Century21.com web site. You should be able to answer questions about the site and what value it can offer both buyers and sellers.
CENTURY 21 has provided us with a comprehensive vehicle to take advantage of how users search the internet and what they are looking for. Once we secure your listing we will place it on Century21.com where anyone looking to move into the area will see it. Not only do we have a popular website that’s going to market your property, the listing page will also provide neighborhood information as well. Our Enhanced Listing Tool provides me with the ability to highlight you listing by adding a slide show, virtual tour, extensive photos, floor plans, a descriptive narrative and even a Hispanic description for the century21espanol.com website. We’ve also got a tool called Neighborhood Profiles on your listing page that will provide a profile of the neighborhood. It will pinpoint the schools and houses of worship as well as other neighborhood demographics. This is also a great tool that can provide assistance if you are looking for information on the area you are moving to.Our Century 21 Mortgage Co provides buyers with a pre-approval in as little as 20 minutes through their new Four to the Door® mortgage process. Buyers can call in on our toll-free number and get pre-approved, not just pre-qualified, but pre-approved, guaranteed within the same day. We guarantee to close within the time frame that they need. When we get buyers pre-approved, you can feel more confident about the transaction running smoothly and closing on time.
Another feature of the web site is the Enhanced Listing Tool and it gives me a great way to showcase your listings on Century21.com. I can add up to 20 photos of the listing, add floor plans, a virtual tour, a slide show, and a detailed property description in both English and Spanish. The Spanish property description will appear on century21espanol.com. IAs an agent if you are not familiar with this I recommend that you enroll in the “Enhanced Listings on Century21.com” VSS session for more details regarding this tool.
NAR statistics show that customer follow up is not a strength of real estate agents. You can now use the listing traffic reports as a reason to follow up with your sellers on a weekly basis. You can either call them with the info or drop it off with them.
If your office does not use the Realtor.com Company Showcase Program please delete these slides.If you so participate here are the talking points:Realtor.com is the number one real estate web site. As a service to our sellers we enhance all of our listings on the website. As you can see there is a difference in how showcased properties appear compared to basic listings which many of our competitors have (if this is true in your market). Our listing show the consumer how many photos we have, have headlines, a logo and are highlighted so they stand out. If you can bring in hard copy examples of what your competition’s basic listings look like on Realtor.com and what your listings look like. Be sure to pick one of your listings that is fully enhanced, over 20 photos, video, headlines, enhanced text, your photo etc.
Here is an example of basic listing, Basic listings only have 4 photos, no headlines, no logo, no video, no enhanced text, no agent or office contact info. There is no email address which makes it hard for a consumer to contact you.
This is an example of a fully showcased property and all of the benefits.
Realtor.com also powers the home search on other websites including top search engine MSN.com., which is also in the top 5 real estate sites.
By showcasing your home on Realtor.com I also have access to a traffic report showing how views and visits your home is receiving on century21.com . I can email this to you or print this out and send it to you each week .
Century 21 is also the only national brand to enhance all of their listings on homefinder.com and their network of over 130 newspaper web sites. This provides extensive exposure for your home. Here you see the difference between a basic listing and an enhanced listing on homefinder.com.
Enhanced listings also receive priority placement and appear at the top of the search (do your homework first and check to see who else is enhancing in your marketplace and who else has priority placement. In many markets we dominate the priority placement section.
If the consumer clicks on your listing, they will be directed to www.century21.com detail page.
If the consumer clicks for more details they are directed to the detail page on www.century21.com
Consumers are directed to www.century21.com when they click on “Additional Property Detail”
Frontdoor is presented by HGTV. Consumers are sent to www.century21.com if they click on get more info.
Consumers can click and get more detail and then are given the option to see the “Listing’s Website” which will direct them back to www.century21.com
If the consumer clicks on “get more info” they will be directed to the listing page on www.century21.com
Consumers can get more detail on this site then if they click on “more info” they too will be directed to www.century21.com
Online Marketing. To be where the customer is.
2010 Marketing Plan Pre List Jo Ann Krauss
My Real Estate Services Marketing Proposal
Prepared for: Property to be marketed:
You! Your Property
265 East Main Street
Branford, CT 06405